Piz Boè Alpine Lounge

What Piz Boè Alpine Lounge does

Lakeland Photo Walks is a sole proprietorship operated by Nick Landells from the Cumbrian Lake District, England, offering mountain guiding and guided walks with optional photography tuition. The service combines a qualified Mountain Leader's credentials — DBS-checked, outdoor first aid trained, MiDAS-certified minibus driver, Duke of Edinburgh accredited Expedition Assessor and Supervisor — with photography instruction covering landscape, seascape, macro, water movement, and night photography. Distribution is direct-to-consumer via phone and email bookings, supported by a Facebook page (facebook.com/nickllpw), a Flickr portfolio, and a separate showcase site (lakelandphotographs.co.uk), with no intermediaries and no external investment.

The core product is a single integrated service delivered in two formats: full-day guided walks (priced £130–£180 per group, tiered 1–2, 3–4, 5–6, and 7+ people, max 10 per group) and half-day walks/photo walks/night photography sessions (£100–£140 per group on the same tiering). Differentiators include a comprehensive Outdoor Photography hand-out, complimentary full-size digital photographs of participants taken during walks, free local transportation via a 7-seat vehicle with roof box, public liability insurance, and gift vouchers available at any value with no expiry. A £40 non-refundable deposit secures booking, with final payment due two weeks before the walk via bank transfer, PayPal, card, or cheque.

Revenue mechanics rest on individual and small-group bookings, seasonal challenge-event work (notably Three Peaks Challenge night ascents of Scafell Pike), and a charity-rate channel. Customer segments comprise individual hobbyist walkers/photographers (primary), challenge-event participants, home-educating families, and charitable organizations. The business has featured on BBC's Secret Britain program and collaborated with The Fellowship of Hill and Wind and Sunshine on filmed projects, and has guided groups for the National Trust. It operates without subsidiaries, without a parent company, and without any disclosed funding.

Name

Piz Boè Alpine Lounge

Legal name

Lakeland Photo Walks

Website

https://lakelandphotowalks.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakeland Photo Walks is a sole proprietorship in the UK Lake District offering mountain guiding and guided walks with optional photography tuition for individuals, small groups, challenge-event participants, home-educating families, and charitable organizations.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

akta.pro secondary industries

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Photography & Scenic Viewpoint Tours (THAJAAAI)

Keywords

• Mountain guiding services
• Guided photography walks
• Outdoor recreation tours
• Landscape photography tuition
• Fell walking tours

Headquarters

HQ city

Lake District

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Guided Walks (Full Day): Full-day mountain guiding services with pricing based on group size: 1-2 people £130, 3-4 people £150, 5-6 people £170, 7+ people £180. Maximum group size of ten.
2. Photography Tuition Walks (Full Day): Full-day guided walks with photography tuition at the same rates as standard guided walks. Best suited for smaller groups.
3. Half Day / Night Photography Sessions: Half-day walks, photo sessions, or night photography (clear skies permitting): 1-2 people £100, 3-4 people £115, 5-6 people £130, 7+ £140.
4. Gift Vouchers: Gift vouchers available to any value with no expiry date, can be sent electronically or by post with envelope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lakeland Photo Walks provides mountain guiding and guided walks in and around the Cumbrian Lake District, with or without photography tuition. Services cover mountain or flat walks, long or short, Lake District or coastal routes, with detailed knowledge of the area's best viewpoints and lesser-known photographic locations. Photography tuition is offered at beginner to intermediate levels across landscapes, seascapes, close-ups, water movement and night photography, and complimentary professional photographs are included on every walk. The business also supports National Three Peaks Challenge participants with night Scafell Pike guiding.

Product overview

Lakeland Photo Walks operates as a single unified service offering mountain guiding and guided walks in the Lake District, available with or without photography tuition. The core offering combines qualified Mountain Leader guiding services with optional photography instruction covering landscapes, seascapes, close-ups, water movement, and night photography. Services are structured into full-day guided walks (starting at £130 for 1-2 people), half-day walks/photo walks (starting at £100), and gift vouchers. Complimentary photographs are included with all guided walks. Transportation is available via a seven-seat multi-purpose vehicle with roof box for short runs. The company also provides services for the National Three Peaks Challenge, particularly Scafell Pike night guiding.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Guiding and Guided Walks Mountain guiding and guided walks in and around the Cumbrian Lake District, with or without photography tuition. Mountain or flat walks, long or short, Lake District or coastal, in specific or suggested locations, with detailed knowledge of the Lake District's best viewpoints and lesser-known areas. Available as full-day or half-day walks, with complimentary professional photographs included and free transportation from local accommodation.
• Photography Tuition Photography tuition offered at beginner or intermediate level covering basics, control and use of light, shutter speed, aperture settings, use of filters, depth of field, composition, long exposures, ISO sensitivity, and post-processing. Photography areas include landscape, seascape, close-up (macro), water and cloud movement, abstract photography, and night photography. A comprehensive Outdoor Photography hand-out is provided to participants.
• Gift Vouchers Gift vouchers available to any value with no expiry date. An envelope is provided, and vouchers can also be sent by email if preferred, personalized with the customer's own message.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• National TrustminorStrategic or Co-development PartnerNick Landells has worked with the National Trust guiding groups on Scafell Pike and other Lake District peaks.
• BBCminorOthersFeatured on BBC Secret Britain program for a walk and photo shoot at Scale Force waterfall with Ellie Harrison. Also filmed with BBC and The Fellowship of Hill and Wind and Sunshine on Thornythwaite Fell.
• The Fellowship of Hill and Wind and SunshineminorStrategic or Co-development PartnerCollaborative filming project with this organization at Scafell Pike summit.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wilderness Scotland: Larger Scotland-based guided adventure and photography holiday operator. Comparable on guided landscape experiences and photography-forward itineraries, though primarily Scotland-focused.
• National Trust (Lake District experiences): Operates guided walks and outdoor experiences across the Lake District, including partner-led group climbs that Lakeland Photo Walks has already supported. Comparable as a venue and channel for guided outdoor experiences in the same geography.
• Kandoo Adventures: Established UK adventure travel operator offering guided walking and trekking trips in the UK and internationally. Broader portfolio but overlaps on the guided outdoor experience category and small-group model.

Direct peers

• Walking Wild: Lake District guiding specialist running small-group fell walks and bespoke days. Comparable on geography, group size philosophy, and qualified Mountain Leader delivery model.
• Wild Photography Holidays: UK-based landscape and wildlife photography holiday provider. Comparable on small-group, location-led photography tuition and nature/scenic tour positioning.
• Lakeland Mountain Guides: Direct Lake District-based mountain guiding operator offering group walks and navigation courses across the same fells. Closely comparable on guided-walk product and target customer, though Lakeland Photo Walks layers photography tuition on top.
• Mountain Walks: UK-wide guided mountain walking and scrambling provider with Lake District offerings, including guided days and challenges. Directly comparable on guided mountain day services and challenge event support such as Three Peaks.
• Light and Land Photography Tours: UK-based photography tour operator running landscape and location workshops across Britain. Comparable on the photography-instruction-in-the-field service line and consumer leisure customer base.

Emerging players

• Photo Adventures: Photography workshop provider in scenic UK locations, focused on small-group landscape and nature tuition. Comparable on photography tuition in outdoor settings but lighter on the mountain-guiding credential side.

Others

• Mountain Training Association: UK governing body for walking, climbing, and mountaineering qualifications. Adjacent rather than competitive, but defines the Mountain Leader credential that anchors Lakeland Photo Walks' market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/nickllpw
• LinkedInlinkedin.com/company/piz-bo%C3%A8-alpine-lounge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piz Boè Alpine Lounge