Lakeside Volunteer Rescue Squad (LVRS)

What Lakeside Volunteer Rescue Squad (LVRS) does

Lakeside Volunteer Rescue Squad (LVRS) is a 501(c)(3) non-profit, 100% volunteer emergency medical services organization founded in 1958 and headquartered at 2007 Timberlake Avenue in Henrico County, Virginia. LVRS provides no-cost Basic and Advanced Life Support response and transport to citizens and visitors of Henrico County through the county's 911 dispatch system, operating a fleet of three ambulances, one quick response vehicle, and one all-terrain EMS cart to deliver more than 1,200 emergency responses annually across a 34-square-mile central-Henrico service area. The organization holds 50+ active volunteers trained at EMT-to-Paramedic levels, structured in Active, Associate, and Support membership tiers, with no paid staff or providers.

LVRS's service portfolio extends beyond 911 response to include volunteer EMT membership and training programs, special event standby coverage in Henrico County and the City of Richmond, community car seat inspections, CPR and first aid public education, and ridealong programs. The organization is licensed by the Virginia Department of Health Office of EMS and operates within the Old Dominion Emergency Medical Services Association (ODEMSA) region, integrated alongside Henrico Division of Fire career personnel and the Tuckahoe Volunteer Rescue Squad. Service quality is asserted to be at or above paid EMS provider levels, and LVRS claims an average of $500,000+ in annual cost savings to Henrico County relative to a paid-staff model.

The operating model is funded entirely by community donations, grants, Henrico County fund allocations, the state Four-for-Life program, the Kroger Community Rewards affiliate program, planned/legacy gifts, and memorial contributions. LVRS does not bill patients or insurance companies, has no parent organization or institutional investors, and is one of the last volunteer squads in Virginia to provide no-cost emergency EMS transport. Strategic priorities visible in the record center on volunteer recruitment, donation diversification, and maintenance of regulatory standing rather than scale expansion.

Name

Lakeside Volunteer Rescue Squad (LVRS)

Legal name

Lakeside Volunteer Rescue Squad

Website

https://lakesiderescue.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakeside Volunteer Rescue Squad (LVRS) is a 100% volunteer, 501(c)(3) non-profit EMS provider founded in 1958 in Henrico County, Virginia, delivering no-cost Basic and Advanced Life Support to county residents and visitors via 911 dispatch and a fleet of five vehicles.

Ownership category

akta.pro rank

NAICS

Ambulance Services (62191), Emergency and Other Relief Services (624230)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Emergency medical services
• Volunteer rescue squad
• 911 ambulance response
• Basic life support
• Community EMS

Headquarters

HQ city

Henrico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Community Donations: Tax-deductible contributions from individuals and businesses in the community to fund operations, capital expenses, and equipment.
2. Grants: Special grants and funds from government and private sources supporting EMS operations and equipment.
3. Henrico County Fund Allocations: County-provided funding allocations supporting operational expenses.
4. Four-for-Life Program: State program funding that contributes to operational costs.
5. Kroger Community Rewards: Percentage of Kroger purchases donated back through enrolled Kroger Plus cards (Organization Number GK351).
6. Legacy and Estate Gifts: Wills, estate planning, stock donations, real estate gifts, life insurance beneficiary designations, and memorial gifts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lakeside Volunteer Rescue Squad (LVRS) is a 100% volunteer, 501(c)(3) non-profit emergency medical services organization that provides no-cost Basic and Advanced Life Support response and transport to citizens and visitors of Henrico County, Virginia. Its services are dispatched through the Henrico County 911 system and supplemented by volunteer EMT membership programs, special event standby coverage, community car seat inspections, and CPR/first aid training.

Product overview

Lakeside Volunteer Rescue Squad (LVRS) operates as a 100% volunteer, 501(c)(3) nonprofit emergency medical services organization providing no-cost EMS care in Henrico County, Virginia since 1958. The core offering is emergency medical services including Basic and Advanced Life Support via a fleet of three ambulances, one quick response vehicle, and one all-terrain EMS cart, responding to over 1,200 9-1-1 calls annually. LVRS's service portfolio also includes volunteer EMT membership programs (Active, Associate, and Support), special event standby coverage, community car seat inspections, EMT training and education, CPR and first aid public education, and a ridealong program. Funding is supported through donation and fundraising programs including PayPal online donations, Kroger Community Rewards, Amazon Wishlist, and legacy/planned giving. There is no software product or technology platform — LVRS is a direct-service EMS provider.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,200 911 calls responded to annually
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, regional and supporting.

• Henrico County Fire DepartmentcoreStrategic or Co-development PartnerHenrico County Fire Department provides career personnel alongside LVRS and Tuckahoe VRS in the county's EMS system. LVRS operates as part of the integrated emergency response network.
• Tuckahoe Volunteer Rescue SquadcoreStrategic or Co-development PartnerSister volunteer rescue squad serving western Henrico County. Together with LVRS, provides volunteer EMS coverage for the county alongside career personnel.
• ODEMSA (Old Dominion Emergency Medical Services Association)regionalStrategic or Co-development PartnerRegional EMS council that provides oversight, training coordination, and EMS licensing support. LVRS operates within the ODEMSA region and requires members to be cleared as AIC in the region.
• Virginia Department of Health - Office of EMScoreTechnology or IntegrationLicensing authority for LVRS EMS operations. Provides regulatory oversight, certification requirements, and state-level EMS program coordination.
• KrogersupportingGTM or Marketing PartnerKroger Community Rewards program donates a percentage of purchases to LVRS when customers use their Kroger Plus Card linked to organization number GK351.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Old Dominion Emergency Medical Services Alliance (ODEMSA): Regional EMS council for the central Virginia region that provides oversight, training coordination, and licensing support to LVRS and other EMS agencies. Relevant as the regional governing body within which LVRS operates.
• National Association of Emergency Medical Technicians (NAEMT): National professional association representing EMTs and paramedics, providing EMS education, advocacy, and certification support. Relevant as an ecosystem organization that supports the volunteer EMS workforce pipeline, including LVRS volunteers.

Broad incumbents

• American Medical Response (AMR): The largest private commercial ambulance and EMS provider in the United States, operating in 40+ states. Relevant as the broad incumbent against which LVRS's volunteer, no-cost model differentiates itself.

Direct peers

• Pleasant Valley Volunteer Fire Department: Volunteer fire and EMS provider serving parts of Fairfax County and Fauquier County in Virginia. Comparable as a volunteer-driven emergency services nonprofit with similar funding, volunteer recruitment, and county-partnership dynamics.
• Bethesda-Chevy Chase Rescue Squad: A prominent all-volunteer rescue squad in Montgomery County, Maryland, providing free EMS and rescue services since 1937. Highly comparable to LVRS in nonprofit volunteer structure, no-cost service model, and community-funded operations.
• Fairfax County Volunteer Fire and Rescue Department: Volunteer fire and rescue organization supporting Fairfax County, Virginia's combination EMS system. Comparable volunteer-driven service delivery model in a Northern Virginia jurisdiction with county-level integration.
• Tuckahoe Volunteer Rescue Squad: The sister volunteer rescue squad serving the western portion of Henrico County, Virginia, alongside LVRS. Operates the same 100% volunteer, no-cost EMS model within an integrated county EMS system, making it the closest direct comparable organization.
• Alexandria Volunteer Fire Department: Long-established volunteer fire and EMS organization in Alexandria, Virginia. Comparable as a Virginia-based volunteer emergency services nonprofit providing free or low-cost EMS coverage to residents, similar in funding mix and community-recruitment model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lakeside_rescue
• Facebookfacebook.com/LakesideRescue
• Instagraminstagram.com/lakeside_rescue
• LinkedInlinkedin.com/company/lakeside-volunteer-rescue-squad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeside Volunteer Rescue Squad (LVRS)