Lakeway Marina
Lakeway Marina is a family-owned, full-service marina on Lake Travis in Austin, Texas, offering boat rentals, captained party barges, 316 wet slip leases, marine service, brokerage, and fuel sales to recreational consumers, event groups, and boat owners.
- Company typePrivate
- Founded1963
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lakeway Marina does
Lakeway Marina is a family-owned, full-service marina located on Lake Travis in Austin, Texas, operating continuously since 1963 as the first marina established on the lake. The company operates from 103 Lakeway Drive and offers a diversified portfolio of water-based recreational services: hourly boat rentals (jet skis, pontoons, tritoons, runabouts, paddleboards, kayaks), captained 50-passenger party barge rentals under the ATX AquaFun sub-brand, 316 wet slip leases (300 covered, 16 uncovered) for outside boat owners, full-service marine maintenance (authorized dealer for Mercruiser and Volvo stern drives, detailing, de-winterization), boat brokerage, and 89/93 non-ethanol fuel sales.
The underlying technology stack is intentionally lean: a self-serve online booking platform powered by third-party Storable Rentals software (rentals.lakewaymarina.com, with a separate site for party barges), an SMS transactional alert system for confirmations and safety notifications, and an online account management portal. The business runs on a multi-stream revenue model combining usage-based rental fees, recurring annual slip subscriptions, transaction-fee brokerage and fuel sales, and professional service revenue. It targets three primary segments: families and friend groups seeking recreation, event groups booking captained party barges for corporate and private gatherings, and boat owners requiring slips, service, and fuel. Recognition includes Marina Association of Texas' Marina of the Year (2017) and Clean Marina of the Year (2010).
Lakeway Marina firmographics
Firmographics- Name
- Lakeway Marina
- Legal name
- Lakeway Marina
- Website
- https://lakewaymarina.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lakeway Marina is a family-owned, full-service marina on Lake Travis in Austin, Texas, offering boat rentals, captained party barges, 316 wet slip leases, marine service, brokerage, and fuel sales to recreational consumers, event groups, and boat owners.
- Ownership category
- akta.pro rank
Lakeway Marina industry classification
Industry- Product category
- Marina and Boat Rental Services
- NAICS
- Marinas (713930), Marinas (71393), Scenic and Sightseeing Transportation, Water (4872), Water Transportation (483)
- SIC
- Water Transportation (4400), Ship & Boat Building & Repairing (3730), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lake & Inland Water Passenger Transport Operators (TLAFALAI)
Keywords
Where Lakeway Marina is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lakeway Marina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Boat Rentals: Hourly rental of various watercraft including pontoon boats, tritoons, runabouts, jet skis, paddleboards, kayaks, and party barges. Party barges include professional captain services.
- Boat Slip Leases: Annual and long-term lease of wet slips for boat owners. 300 covered slips and 16 uncovered slips available in sizes from 22' to 38'. Slip lease takeovers available for boats in existing slips.
- Boat Brokerage: Facilitates boat sales for customers, including slip renters looking to sell their vessels. Commission-based brokerage services.
- Fuel Sales: Sale of 93 non-ethanol fuel to marina customers and visiting boaters.
- Boat Service & Maintenance: Full-service maintenance and repair including de-winterization, annual engine service, sterndrive bellows replacement, water pump impeller changes, oil changes, and professional boat detailing with ceramic wax treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Jet Ski Rental |
| Usage-based | Pay-as-you-go | Pontoon Rental |
| Usage-based | Pay-as-you-go | Tritoon Rental |
| Usage-based | Pay-as-you-go | Runabout Rental |
| Usage-based | Pay-as-you-go | Paddleboard & Kayak Rental |
| Usage-based | Pay-as-you-go | Party Barge Rental - Weekday |
| Usage-based | Pay-as-you-go | Party Barge Rental - Weekend/Holiday |
| Unit Pricing | Pay-as-you-go | Boat Detailing |
| Unit Pricing | Pay-as-you-go | De-winterization Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Lakeway Marina product offering
Product offeringCore offering
Lakeway Marina is a family-owned full-service marina on Lake Travis in Austin, Texas, offering hourly and daily watercraft rentals (pontoons, tritoons, runabouts, jet skis, paddleboards, kayaks, and captained party barges for up to 50 passengers), annual wet-slip leases for boat owners (300 covered and 16 uncovered slips), full-service boat maintenance and repair (authorized Mercruiser and Volvo stern drive dealer), boat brokerage for pre-owned vessels, and 93 non-ethanol fuel sales.
Product overview
Lakeway Marina is a family-owned full-service marina operating since the 1960s on Lake Travis, Texas. The company offers a diversified portfolio of watercraft rentals including Party Barge (50-passenger captained), Jet Ski (Yamaha 1100cc), Runabout (ski/wake/fish boats), Pontoon (24', 10-passenger), Tritoon (24', 10-passenger), and Paddleboard & Kayak rentals. Beyond rentals, the marina provides boat slip rentals (316 total: 300 covered, 16 uncovered), boat brokerage/sales services, and comprehensive marine maintenance including Mercruiser/Volvo dealer service, detailing, and preventative care. The company also offers an SMS-based customer communication system for transactional alerts and an online reservation portal for booking and account management.
Differentiator
Problem solved
Functional benefit
Brands
- ATX AquaFun: Party barge rental service operated by Lakeway Marina, featuring 50-passenger boats with amenities including restrooms, waterslides, propane BBQ pits, and bluetooth surround system.
Products and services
- Party Barge Rental Captained 50-passenger party barges equipped with restrooms, waterslides, propane BBQ pits, and Bluetooth surround system for corporate outings, holiday events, bachelor/bachelorette parties, reunions, and private gatherings on Lake Travis.
- Jet Ski Rental
Companies that use Lakeway Marina
Customer profileSegments3 records
Ideal customer profiles3 records
Lakeway Marina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lakeway Marina partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Nautical Boat ClubminorBoat membership club that joined the marina in 2016, providing fractional boat ownership or membership-based boat access programs for members.
- Lakeway Resort & SpaminorLocated at the Lakeway Inn property, Lakeway Resort & Spa is a resort partner in the Lakeway community. Lakeway Marina is part of the original Lakeway Inn development from 1963.
- Texas SailingminorSailing school and charter partner operating from the marina location, offering sailing instruction and experiences.
Scale indicators4 records
Recent moves14 records
Expansion highlights3 records
Lakeway Marina competitors and assessment
Company assessmentEmerging players
- GetMyBoat: Online marketplace for boat rentals and on-water experiences across the U.S. Competes with marina-based rental operations by aggregating independent listings on Lake Travis and elsewhere.
- Nautical Boat Club: Membership-based fractional boat club that joined Lakeway Marina in 2016 as a channel partner. Competes for boat-access demand via a different business model (membership rather than rental or ownership).
- Boatsetter: Peer-to-peer boat rental marketplace that competes for boat-rental demand through a tech-enabled, asset-light model. Threatens traditional rental channels by connecting boat owners directly with renters.
Direct peers
- Cypress Creek Marina: Lake Travis marina providing slips and lake access services. Competes for slip tenants and recreational boating customers in the same primary geography.
- Lake Pointe Marina: Marina on Lake Travis providing wet slips, boat rentals, and service. Competes directly for both rental customers and slip tenants on the same lake.
- Pirate's Cove Marina & Restaurant: Marina on Lake Travis combining wet slips with lake recreation and hospitality services. Overlapping slip and rental customer base on the same body of water.
- Hurst Harbor Marina: Family-operated marina on Lake Travis with slips, fuel, and related services. Comparable family-owned operating model and same Lake Travis customer base.
- Anderson Mill Marina: Lake Travis marina offering boat storage and rentals to Austin-area recreational boaters. Direct geographic peer targeting overlapping customer segments.
- Briarcliff Marina: Full-service marina on Lake Travis offering boat rentals, slips, and service in the same Austin-area market. Direct competitor with overlapping product mix (pontoons, party barges, ski boats) and similar customer base of recreational Lake Travis users.
Broad incumbents
- Sail and Ski Center: Austin-area boat dealer and rental operation with broader recreational marine retail footprint. Comparable boat rental and sales offerings but larger and more diversified than Lakeway Marina.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lakeway Marina social profiles
Digital presenceLakeway Marina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lakeway Marina leadership team
Management profileNumber of profiles
Profiles5 records
Lakeway Marina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lakeway Marina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lakeway Marina
What does Lakeway Marina do?
Lakeway Marina is a family-owned full-service marina on Lake Travis in Austin, Texas, offering hourly and daily watercraft rentals (pontoons, tritoons, runabouts, jet skis, paddleboards, kayaks, and captained party barges for up to 50 passengers), annual wet-slip leases for boat owners (300 covered and 16 uncovered slips), full-service boat maintenance and repair (authorized Mercruiser and Volvo stern drive dealer), boat brokerage for pre-owned vessels, and 93 non-ethanol fuel sales.
Is Lakeway Marina a public or private company?
Lakeway Marina is a private company. It is classified as family owned and is currently operating.
When was Lakeway Marina founded?
Lakeway Marina was founded in 1963. It employs 1 to 10 people.
Where is Lakeway Marina based?
Lakeway Marina is headquartered in Austin, United States, in the North America region.
How does Lakeway Marina make money?
Five revenue lines are on record. Boat Rentals are the primary driver. The others are boat Slip Leases, boat Brokerage, fuel Sales and boat Service & Maintenance.
Who are Lakeway Marina's main competitors?
Emerging players on record are GetMyBoat, Nautical Boat Club and Boatsetter. Direct peers are Cypress Creek Marina, Lake Pointe Marina, Pirate's Cove Marina & Restaurant, Hurst Harbor Marina, Anderson Mill Marina and Briarcliff Marina. Sail and Ski Center is listed as a broad incumbent.
Does Lakeway Marina have an API?
No public API is recorded for Lakeway Marina.
What industry is Lakeway Marina in?
Lakeway Marina's product category is Marina and Boat Rental Services. Its primary akta.pro industry code is TLAFALAI, Lake & Inland Water Passenger Transport Operators. Its NAICS code is 713930 and its SIC code is 4400.