La laitière du Sahel

What La laitière du Sahel does

La Laitière du Sahel is a privately held dairy and beverage manufacturer founded in 2006 and headquartered in the Zone Industrielle of Niamey, Niger. The company produces a yogurt portfolio under the Da-Dy brand covering natural unsweetened yogurt, aromatized variants (strawberry, banana, coconut, vanilla), and cereal-enriched yogurt with millet, alongside the Sahelya drinking yogurt positioned as an affordable product for families and children. It also produces Foura Soga, a vitamin- and mineral-enriched traditional fermented millet beverage, and has more recently extended into the Jus Da-Dy range of 100% natural fruit juices made from local Nigerien ingredients — bissap (hibiscus), citron-gingembre (lemon-ginger), pain de singe/baobab, and tamarin — plus sachet-packaged water.

The business operates a direct-to-consumer go-to-market, distributing finished goods through retail outlets, supermarkets, and local shops across Niger from its single Niamey production facility. Pricing is explicitly positioned as accessible ("prix accessible") for the mass market, with pack sizes ranging from 190ml to 1L bottles and 250ml sachets to suit varied income levels. The company holds ISO-9001 v2015 certification for its quality management system and employs approximately 80 people. It is led by Directrice Maïmouna Malé, and there is no indication of external institutional capital, private equity, or venture backing in the available sources.

Revenue is generated solely through one-time unit sales of physical dairy and beverage products; no subscription, licensing, or recurring revenue model is in place. The customer base is broadly distributed across Nigerien households — primarily families with children, general consumers, and women targeted by the Foura Soga product — with no significant enterprise or institutional customer concentration. Geographic scope is limited to Niger within West Africa.

Name

La laitière du Sahel

Legal name

La Laitière du Sahel

Website

https://lalaitieredusahel.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

La Laitière du Sahel is a privately held Nigerien dairy and beverage manufacturer founded in 2006 in Niamey, producing yogurts, drinking yogurt, a traditional millet drink, and natural fruit juices for mass-market families and consumers across Niger through retail distribution.

Ownership category

akta.pro rank

Product category

Dairy and Beverage Manufacturing

NAICS

Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)

akta.pro secondary industries

Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Drinkable Yogurt & Cultured Dairy Beverages (Lassi, Ayran, Probiotic Dairy) (AFAFAEAC), Milk Kefir & Cultured Dairy Drink Production (AFAFAHAC), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA)

Keywords

• Dairy products manufacturing
• Yogurt production
• Natural fruit juices
• Fermented millet beverages
• Packaged water

Headquarters

HQ city

Niamey

HQ country

Niger

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Yogurt Products: Sales of various yogurt products including natural yogurt, flavored yogurt (strawberry, banana, coconut, vanilla), cereal yogurt with millet, and Foura Soga fermented millet drink. Products sold in multiple sizes (190ml, 330ml, 500ml, 1L bottles and 250ml sachets).
2. Natural Fruit Juices: Sales of 100% natural Nigerien fruit juices including Bissap, Citron Gingembre, Pain de singe (Baobab), and Tamarin. Juices are positioned as natural refreshment products.
3. Packaged Water: Sales of water in sachets, providing hydration products alongside dairy and juice offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

La Laitière du Sahel is a food and beverage manufacturer based in Niamey, Niger, that transforms milk into a range of dairy products including flavored yogurts (coconut, banana, strawberry, vanilla), plain yogurt, cereal-enriched yogurt with millet, and the traditional Foura Soga fermented millet drink. The company also produces 100% natural fruit juices from local Nigerien ingredients (bissap/hibiscus, lemon-ginger, baobab, tamarind) and packaged water in sachets, sold under the Da-Dy and Sahelya sub-brands.

Product overview

La Laitière du Sahel is a food and beverage manufacturer founded in 2006 in Niamey, Niger, operating two main product lines: dairy products and natural fruit juices. The dairy portfolio centers on the Da-Dy yogurt brand (offering aromatized yogurts in Coco, Banane, Fraise, and Vanille flavors; plain unsweetened yogurt; cereal-enriched yogurt with millet; and the Sahelya affordable drinking yogurt), plus Foura Soga (a vitamin-enriched fermented millet drink positioned as a traditional beverage with modern nutrition). The juice line, branded as Jus Da-Dy, includes 100% natural beverages made from local Nigerien ingredients: Bissap (hibiscus), Citron Gingembre (lemon-ginger), Pain de singe/Kuka (baobab), and Tamarin (tamarind), plus packaged water in sachets. The company positions itself on quality products at accessible prices, with a stated team of 80 employees and ISO-9001 v2015 certification.

Differentiator

Problem solved

Functional benefit

Brands

• Da-Dy: Brand name for yogurts (aromatized) and natural fruit juices including Bissap, Citron Gingembre, Pain de singe, and Tamarin.
• Sahelya
• Foura Soga

Products and services

• Yaourts Da-Dy Aromatisés (Coco, Banane, Fraise, Vanille) Flavored yogurts available in four varieties — coconut, banana, strawberry, and vanilla. Packaged in bottles of 190ml, 330ml, 500ml, and 1L sizes for general consumer and family consumption.
• Yaourt à boire Sahelya An affordable drinking yogurt under the Sahelya sub-brand, designed for children and adults, positioned at an accessible price point for mass-market families.
• Yaourts Nature aux Céréales (Mil) Yogurt enriched with millet (mil) cereals, providing energy throughout the day; part of the dairy product diversification range.
• Yaourt Nature (sans sucre) Plain unsweetened yogurt, the base offering within the company's dairy product range.
• Foura Soga A traditional-style fermented millet drink (foura), enriched with vitamins and minerals for energy replenishment. Available in 250ml sachets and 330ml/500ml bottles. Made from natural local ingredients.
• Jus Da-Dy Bissap 100% natural hibiscus flower (bissap) juice under the Jus Da-Dy brand, a traditional Nigerien refreshment.
• Jus Da-Dy Citron Gingembre 100% natural lemon and ginger juice, a refreshing local beverage within the Jus Da-Dy lineup.
• Jus Da-Dy Pain de singe (Kuka) 100% natural baobab fruit (pain de singe/kuka) juice produced from local Nigerien ingredients.
• Jus Da-Dy Tamarin 100% natural tamarind juice, a traditional Nigerien refreshment.
• Eau en sachet Packaged water available in sachets, offering hydration alongside the juice and dairy product lines.

Quantifiable outcome

• Established as a major actor in Niger's dairy industry since 2006

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Danone: Global dairy and plant-based beverage major with an Africa presence (including partnerships in West Africa). Comparable as a broad incumbent whose dairy and probiotic drink portfolios set competitive benchmarks in the region.
• Promasidor: Pan-African food and beverage company producing dairy (e.g., Cowbell) and beverage brands across multiple African markets. Comparable as a larger incumbent dairy/beverage player in West Africa with broader geographic footprint and brand portfolio.
• FrieslandCampina WAMCO Nigeria: Nigeria's largest dairy processor (Peak, Three Crowns). Comparable as a large incumbent West African dairy processor that La Laitière du Sahel competes against indirectly via cross-border retail and imports.
• Parmalat (Lactalis Africa): Multinational dairy group with African operations producing UHT milk, yogurt, and dairy desserts. Comparable as an incumbent offering overlapping dairy categories in African retail channels.
• Arla Foods: Global dairy cooperative with operations in Sub-Saharan Africa. Comparable as a large incumbent dairy player whose imported and locally-produced products compete for the same retail shelf and consumer in West African markets.
• Nestlé Nigeria: Subsidiary of Nestlé operating in Nigeria with a broad dairy and beverage portfolio (including Milo and dairy drinks). Comparable as a multinational F&B incumbent whose imported/branded products compete directly with La Laitière du Sahel's offering.

Direct peers

• Fan Milk PLC: Pan-West African dairy and frozen-dessert manufacturer with deep distribution in Ghana and Nigeria. Directly comparable as a regional dairy/ice-cream player serving mass-market consumers through retail in the same geographic neighborhood as La Laitière du Sahel.
• Tiviski: Mauritanian dairy company processing camel and cow milk into pasteurized milk, yogurt, and cheese. Closely comparable as a Sahel-region dairy processor reliant on local pastoral supply, similar climate and operating context to Niger.
• Laiterie du Berger (Maral): Senegalese dairy processor collecting local milk from pastoralists to produce yogurts and dairy products. Highly comparable in mission (local sourcing, Sahel/West Africa operations, mass-market dairy, founder/impact-led model) and product mix.

Regional players

• Sotiba (Société Tunisienne des Industries Alimentaires): North-African dairy and beverage manufacturer serving Maghreb markets. Comparable as a regional dairy/beverage processor in Africa with similar product breadth (yogurts, juices) but operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100068087881149
• LinkedInlinkedin.com/company/la-laiti%C3%A8re-du-sahel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La laitière du Sahel