LA LOBERA DE MARTIN SL

What LA LOBERA DE MARTIN SL does

La Lobera de Martín SL is a privately held, family-owned restaurant group headquartered in Zaragoza, Spain, operating two fine-dining establishments under the brands La Lobera de Martín (founded 1969) and La Brasería de Martín (opened November 2012). The business was founded by Leopoldo Martín Nebra and Antonia Aznar Belenguer and is currently led by their son José Manuel Martín (Manolo), supported by his wife Yolanda, daughters Carmen and Cristina, and chef Iñaki. The group operates from two Zaragoza locations: the flagship on Supervía Street (with four dining rooms, terrace bar, and central offices) and La Brasería at the Puerta Cinegia shopping center (capacity for approximately 250 diners across three dining rooms and a terrace), serving local residents, tourists, and corporate clients.

The core offering centers on traditional Mediterranean cuisine, with two technical differentiators: (1) in-house seafood tanks supplying live wild-caught fish and shellfish (goose barnacles, slipper lobsters, lobsters, Norway lobsters, oysters, baby eels) sourced from Spain's top fish markets, and (2) signature grilled meats, particularly T-bone and sirloin steaks personally selected and aged by Manolo in cold chambers, plus milk-fed lamb ribs, pickled partridge, pig trotters with prawns, and roasted lamb shoulder, finished on individual hot stones at the table. The menu surface extends to daily menus (€28.90 weekday / €32.90 weekend), tasting menus, Chuletón specialty menus, kids menus (€22.50), and dedicated vegetarian, vegan, and gluten-free options, supported by a curated Aragonese and international wine and champagne cellar and Ambar craft beers.

The revenue model combines dine-in table service (one-time consumption), event and celebration hosting in private dining rooms (weddings, baptisms, communions, corporate events), Uber Eats online takeaway delivery (transaction-fee channel), and gift voucher e-commerce at €60/€100/€200 denominations. Go-to-market is direct-to-consumer through walk-ins, phone reservations (central line with five extensions), the website's online booking system, and organic social presence on Facebook, Instagram, and TripAdvisor. Marketing technology is limited to Google Analytics; there is no proprietary app, no external funding, and no disclosed parent company. The group employs 21 people, operates exclusively in Spain, and reports no patent, regulatory, or M&A activity in the available record.

Name

LA LOBERA DE MARTIN SL

Legal name

LA LOBERA DE MARTIN S.L.

Website

https://laloberademartin.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

La Lobera de Martín SL is a family-owned Zaragoza, Spain restaurant group operating two fine-dining venues since 1969, serving premium grilled meats and live seafood to local residents, tourists, and corporate event clients.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAE

Steakhouses & Seafood Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAG

Chef’s Table & Tasting Menu Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Fine dining restaurants
• Grilled meats
• Fresh seafood
• Spanish gastronomy
• Event catering

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in restaurant service: Traditional table service restaurant offering à la carte menu, daily menus, and special occasion menus. Revenue generated from food and beverage sales to dine-in customers.
2. Online takeaway delivery: Food delivery service managed through Uber Eats platform, allowing customers to order menu items for home delivery. Delivery managed entirely through third-party platform.
3. Event and celebration hosting: Private dining rooms and event spaces available for weddings, baptisms, communions, corporate events, and business meals. Multiple dining rooms with different capacities and atmospheres.
4. Gift cards and vouchers: Gift vouchers sold at €60, €100, and €200 denominations, plus pre-set menu gift cards. Customers purchase and redeem for restaurant experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

La Lobera de Martín SL is a family-run restaurant group operating two fine-dining establishments in Zaragoza, Spain, specializing in traditional Mediterranean cuisine with a focus on charcoal-grilled premium meats (notably T-bone steaks personally selected and aged by Manolo) and wild-caught seafood kept in live in-house tanks. The group also hosts private events such as weddings, baptisms, communions, and corporate gatherings across multiple themed dining rooms, and sells gift vouchers for restaurant experiences.

Product overview

La Lobera de Martín SL operates two restaurant establishments in Zaragoza, Spain: La Lobera de Martín (the flagship restaurant since 1969) and La Brasería de Martín (opened 2012). The main restaurant features four dining rooms and a terrace bar, while La Brasería accommodates approximately 250 diners. The core offering centers on high-quality grilled meats (notably T-bone steaks cured by Manolo) and fresh seafood from in-house tanks. The company provides diverse menu options including daily menus, group menus, tasting menus, specialty Chuletón menus, and dietary-specific menus (vegetarian, gluten-free, kids). Additional offerings include gift vouchers, extensive wine and champagne selections, and Ambar craft beers. Event hosting services are available across multiple themed dining rooms.

Differentiator

Problem solved

Functional benefit

Brands

• La Brasería de Martín: A sister restaurant to La Lobera de Martín, offering grilled meat specialties with a capacity of approximately 250 diners across 3 dining rooms and a terrace.

Products and services

• La Lobera de Martín Restaurant Flagship fine-dining restaurant established in 1969 in Zaragoza, featuring four dining rooms (wine cellar, private room, Mars room, and passage), terrace bar with views of Plaza España, and an extensive wine cellar. Serves traditional Mediterranean cuisine with grilled meats and fresh seafood.
• La Brasería de Martín Restaurant Second restaurant location at the Puerta Cinegia shopping center with capacity for approximately 250 diners, featuring three dining rooms and a terrace. Specializes in charcoal-grilled meat dishes served on individual hot stones for personalized doneness, integrating historic Roman wall remains with modern facilities.
• Gift Vouchers (Tarjeta Regalo) Website-based gift voucher system allowing customers to purchase vouchers at €60, €100, and €200 denominations, plus pre-set menu gift cards, redeemable at either restaurant location for dining experiences.
• Private Event Hosting Event hosting service across multiple themed dining rooms for weddings, baptisms, communions, corporate events, and business meals. Booking coordinated through dedicated agency and corporate events email channel with capacity of approximately 250 diners at La Brasería.
• Online Takeaway Delivery Food delivery service for restaurant menu items managed through the Uber Eats platform, allowing customers to order menu items for home delivery.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tatel Madrid: Upscale contemporary Spanish restaurant in Madrid offering traditional dishes with premium grilled meats and seafood. Comparable as a Spanish premium-casual concept combining heritage cuisine with modern venue positioning and event-driven revenue.
• Casa Lucio: Iconic traditional Spanish restaurant in Madrid famous for its roasted meats and family atmosphere. Comparable in terms of being a long-established family-run traditional Spanish restaurant with a national reputation and high-margin private event hosting.
• Casa Gerardo: One-Michelin-star family restaurant in Asturias operated by the Morán family since 1882. Comparable to La Lobera de Martín as a multi-generational family business focused on traditional Spanish cuisine with premium meats and a curated cellar.
• Elkano: Legendary family-run seafood and grill restaurant in Getaria (Basque Country) renowned for its txuletón and whole turbot grilled over open flame. Closely comparable to La Lobera de Martín in its family ownership, multi-generational heritage, and dual specialization in premium grilled meats and seafood.
• Asador de Aranda: Spanish roast-meat and asador chain with multiple locations founded in Aranda de Duero. Directly comparable to La Brasería de Martín in its specialization on wood-fired grilled meats and Spanish family-meal tradition, and offers a useful benchmark for multi-location scale.
• Zuberoa: Two-Michelin-star family-run restaurant in Navarre focused on traditional Basque cuisine with seasonal menus. Comparable to La Lobera de Martín as a multi-generational family business specializing in regional Spanish cuisine and premium meats with strong wine and event programs.
• El Capricho: Family-run grill restaurant in Jiménez de Jamuz (León) specializing in roasted meats over open flame. Comparable to La Brasería de Martín for its meat-centric signature, traditional family ownership, and emphasis on a curated single-protein experience.
• Grupo Arzábal: Madrid-based upscale Spanish restaurant group operating multiple venues with traditional Spanish cuisine and curated wine programs. Comparable to La Lobera de Martín in its premium Spanish positioning, multi-location strategy, and emphasis on extensive wine selections.

Broad incumbents

• Paradores de Turismo: State-run network of luxury hotel-restaurants across Spain, many featuring traditional regional cuisine and curated wine cellars. Comparable as a broader incumbent operating traditional Spanish dining venues with event hosting, though serving a national footprint and tourist-focused clientele.
• El Celler de Can Roca: Three-Michelin-star restaurant in Girona operated by the Roca brothers. A broader incumbent in the same Spanish fine-dining category, comparable as a reference point for family-led Spanish gastronomy at the upper end of the market, though at a much larger scale and different price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/La-Lobera-de-Mart%C3%ADn-156104831168522
• Instagraminstagram.com/laloberademartin
• LinkedInlinkedin.com/company/la-lobera-de-martin-sl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA LOBERA DE MARTIN SL