La Madraza - Centro de Cultura Contemporánea

What La Madraza - Centro de Cultura Contemporánea does

La Madraza - Centro de Cultura Contemporánea is a publicly funded contemporary cultural center operated by the University of Granada, Spain, under the Vicerrectorado de Extensión Universitaria, Patrimonio y Relaciones Institucionales. It operates five physical venues across Granada — Palacio de la Madraza (a 14th-century Nasrid building inaugurated in 1349 as the Madrasa Yusufiya), Casa de Porras and Palacio del Almirante in the Albayzín neighborhood, Espacio V Centenario (former Faculty of Medicine), and Azucarera de San Isidro in the Chana district — delivering exhibitions, workshops, residencies, lectures, concerts, theater, film screenings, reading clubs, and community education programs. Its audience spans the university community (students, faculty, administrative staff) and the general public, with all core programming offered free of charge and some activities requiring only free pre-registration.

The center's portfolio is organized through sub-branded programs: Los Tientos (flamenco-focused artistic residencies), Mediodía (intercultural programming linking West, East, and Latin America), Mediopán (media festival and graphic editions fair), MZV (scenic arts residencies with Carmen de la Victoria), Club de Plantas (botanical education), Clubes de Lectura (reading clubs), and several laboratories covering art/writing and photography/territory. The MADI digital platform extends reach via Pantalla, Revista, Canal, Radio, Publicaciones, and Archivos CC channels. Technology is built on WordPress with the FoundationPress theme framework, with development outsourced to SI2 Soluciones Tecnológicas and graphic design to aminúscula.

The business model is non-commercial: La Madraza is funded primarily through the University of Granada's public budget as a state university entity, with a supplementary patronage and donation program (Mecenazgo) offering tax deductions under Spanish Law 49/2002. No admission fees are charged, no commercial revenue is disclosed, and there are no external shareholders or private equity investors. Strategic partnerships with Fundación Unicaja, Instituto Cervantes de Casablanca, Granada Ciudad de Literatura UNESCO, La Casa de los Engarces, and Residencia Universitaria Carmen de la Victoria support programming without commercial distribution.

Name

La Madraza - Centro de Cultura Contemporánea

Legal name

La Madraza. Centro de Cultura Contemporánea de la Universidad de Granada

Website

https://lamadraza.ugr.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Madraza is a publicly funded contemporary cultural center operated by the University of Granada, delivering free exhibitions, residencies, workshops, and performances across five historic venues in Granada, Spain.

Ownership category

akta.pro rank

Product category

Arts and Cultural Centers

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYMPAGABAM

Performing Arts Centers & Presenters (Programming/Booking)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYBPAGAHAB

Performing Arts Organizations (Theater, Dance, Opera, Music)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Contemporary cultural center
• University cultural programming
• Artistic residencies
• Public arts exhibitions
• Cultural heritage venues

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels2 records

Marketing channels8 records

Core offering

La Madraza is a public university cultural center that operates a network of historic venues in Granada to deliver free contemporary cultural programming including exhibitions, concerts, theater, dance, film screenings, lectures, workshops, reading clubs, and artistic residencies. It also runs the MADI digital platform providing online access to its cultural content via magazine, video, radio, and publications channels. Programs are organized around thematic areas such as Los Tientos (flamenco residencies), Mediodía (intercultural exchange), and various laboratories covering art, writing, photography, and botany.

Product overview

La Madraza - Centro de Cultura Contemporánea is a contemporary cultural center operated by the University of Granada, functioning as a multi-venue cultural complex rather than a traditional software product. Its offerings include physical venues (Palacio de la Madraza, Casa de Porras, Palacio del Almirante, Edificio V Centenario) and the digital platform MADI, which provides online access to cultural content through multiple channels including a digital magazine, video channel, radio, and publications. The center runs diverse cultural programs including Los Tientos (flamenco-focused artistic residencies), Club de plantas (botanical education), Clubs de lectura (reading clubs), Laboratorio arte y escritura (art and writing), Laboratorio fotografía y territorio (photography and territory), Mediopán (publications festival), MZV Residencias (scenic arts residencies), and the Mediodía cultural program. These offerings are delivered through a network of exhibition spaces, educational activities, artistic residencies, publications, and digital media channels, with programs spanning performing arts, visual arts, literature, music, film, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Los Tientos: Artistic training and creation program focused on flamenco as a central axis in relation to other arts, adopting the form of creation residencies.
• Mediodía
• MZV
• Mediopán
• Club de Plantas
• MADI

Products and services

• MADI (Madraza Digital) MADI is the online digital culture space of La Madraza, providing access to cultural activities through multiple digital channels including a digital magazine (Revista), a video channel (Canal), radio content (Radio), publications (Publicaciones), and archives of contemporary culture (Archivos CC). It is intended for the general public and university community seeking online engagement with the center's programming.
• Los Tientos A training and artistic creation program centered on flamenco as the driving force, connecting flamenco with other art forms through residencies where creators from diverse backgrounds participate in experimental and transdisciplinary spaces. Targeted at artists and the university community.
• Club de Plantas A complementary training space open to the university community and general public for sharing knowledge about botany, garden arts, plant cultivation, and their relationships with other species, including a practical garden laboratory.
• Clubs de Lectura Reading clubs operating at Casa de Porras and online for children, including 'Lectura de Club', 'Lo que vale una vida', and the poetry-focused 'Raros de luna' club. Targeted at children, families, and the general public.
• Laboratorio Arte y Escritura A laboratory program combining theory and practice to explore interrelations between literature and visual arts, including exhibitions, conferences, self-managed learning communities, and educational courses.
• Laboratorio Fotografía y Territorio A photography laboratory focusing on collective learning about the Granada territory, particularly the Albaicín and Sacromonte neighborhoods, using photographic processes as tools for knowledge and enunciation.
• Mediopán A media-festival and fair of publications and graphic editions featuring fanzine projects, undisciplined editions, illustrations, books, photobooks, and collaborative publishing experiences held at Casa de Porras. Targeted at independent publishers, artists, and the general public.
• MZV Residencias Scenic creation and research residencies developed in collaboration with Carmen de la Victoria residence, inviting creators working in dance, writing, dramaturgy, performance, puppets, and sound to develop projects inspired by the 500-year heritage of the University of Granada.
• Un Principio de Biblioteca A social library project inspired by Federico García Lorca's words, designed to establish a community library installed in the spaces of Casa de Porras. Targeted at the local community and general public.
• Los Saberes del Pueblo Cultural extension and complementary academic training laboratories generating programs that engage the cultural project of Casa de Porras with other relevant experiences, discourses, and practices.
• Mediodía A continuous cultural program featuring workshops, seminars, exhibitions, residencies, and encounters, reimagining relations between West, East, and Latin America through the lens of Granada, inspired by the concept of 'Mediodía' as a cultural bridge.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Fundación UnicajacoreStrategic or Co-development PartnerFundación Unicaja collaborates as a supporting partner for La Madraza's exhibitions and cultural programming, including the 'Buscar el fresco de Granada' cycle and the exhibition 'El Refugio del Sol' by Sonia Navarro. The foundation provides institutional and financial support to the center's public programs.
• La Casa de los EngarcescoreStrategic or Co-development PartnerLa Casa de los Engarces is the promoting association for the 'A Buen Puerto: el Mediodía en red' artistic residency program, collaborating with La Madraza and the Instituto Cervantes de Casablanca to facilitate cross-cultural residencies between Granada and Casablanca.
• Instituto Cervantes de CasablancacoreStrategic or Co-development PartnerCollaborates with La Madraza and La Casa de los Engarces on the 'A Buen Puerto: el Mediodía en red' residency program, supporting the Casablanca-based residency and facilitating visa arrangements for participants traveling to Granada.
• Granada Ciudad de Literatura UNESCOcoreStrategic or Co-development PartnerLa Madraza collaborates with Granada Ciudad de Literatura UNESCO on the International Writers in Residence program, co-funded and co-organized to promote literary creation and international cultural exchange in Granada.
• Residencia Universitaria Carmen de la VictoriaminorStrategic or Co-development PartnerThe Carmen de la Victoria university residence partners with La Madraza to host creators in the MZV artistic residencies program, providing accommodation and workspaces for performing arts creators.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fundación Juan March: Spanish cultural foundation offering free concerts, exhibitions, and lectures across multiple venues. Closely comparable to La Madraza's free-admission, multi-disciplinary model with strong emphasis on music and contemporary culture.
• La Casa Encendida: Madrid-based cultural center offering contemporary art exhibitions, performing arts, workshops, and literary programs, with a strong focus on transdisciplinary programming. Closely comparable to La Madraza's multi-venue, multi-disciplinary model.
• Tabakalera (Centro Internacional de Cultura Contemporánea): International center for contemporary culture in San Sebastián, Spain, offering exhibitions, cinema, performing arts, and residencies. Comparable public-funded multi-venue cultural center with strong digital and international programming.
• Centro Cultural La Nau (Universitat de València): University cultural center of the Universitat de València, offering exhibitions, performing arts, literary programs, and residencies. Closest analog to La Madraza's university-based cultural-center model in another Spanish region.

Broad incumbents

• Centro de Cultura Contemporánea de Barcelona (CCCB): Public cultural center in Barcelona offering exhibitions, performing arts, literary programs, and digital culture via its own platform. Direct functional peer to La Madraza at a much larger scale, with similar multi-disciplinary programming model.
• Matadero Madrid: Large public cultural complex in Madrid offering exhibitions, performing arts, residencies, and contemporary cultural programming. Comparable institutional model (publicly funded multi-venue cultural complex) at much larger scale.
• Museo Nacional Centro de Arte Reina Sofía: Spain's national museum of 20th-century art, with significant exhibition, programming, and digital publishing operations. Comparable as a publicly funded institution with cultural programming, though at a much larger scale.
• Azkuna Zentroa (Alhóndiga Bilbao): Public cultural and leisure center in Bilbao offering exhibitions, performing arts, cinema, and literary programs. Multi-venue peer with similar mission of public cultural engagement and contemporary programming.

Regional players

• Centro José Guerrero (Diputación de Granada): Contemporary art center located in Granada, dedicated to the legacy of artist José Guerrero. Operates in the same city as La Madraza and offers contemporary exhibitions and educational programming, making it a direct local peer.
• Centro Andaluz de Arte Contemporáneo (CAAC): Regional contemporary art center in Seville, Andalusia, with a comparable focus on contemporary visual arts, exhibitions, and cultural programming. Operates out of the Monasterio de la Cartuja, sharing La Madraza's heritage-venue operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lamadrazacccugr
• YouTubeyoutube.com/LaMadrazaUGRSalavirtual
• Facebookfacebook.com/lamadrazacccugr
• Instagraminstagram.com/lamadraza
• Pinterestpinterest.com/culturacontemp
• LinkedInlinkedin.com/company/lamadrazacccugr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Madraza - Centro de Cultura Contemporánea