Fame - La Maison de La Danse

What Fame - La Maison de La Danse does

Fame - La Maison de La Danse is a privately held Parisian specialty retailer of dancewear, dance footwear, and dance studio equipment, founded in 2010 and headquartered in Paris, France. The company operates a hybrid direct-to-consumer model comprising two company-owned boutiques — FAME Rive Droite (87 Avenue des Ternes, 75017 Paris) and FAME Rive Gauche (99 Rue de Rennes, 75006 Paris) — alongside the e-commerce platform lamaisondeladanse.fr, which lists more than 1,000 SKUs across women's, men's, girls', and boys' categories spanning classical ballet, jazz, Latin, and social dance.

The product portfolio combines a proprietary FAME brand with 35+ international partner brands including Repetto, Capezio, Bloch, Wear Moi, Gaynor Minden, Grishko, Ballet Rosa, Merlet, and So Dança, covering leotards, tutus, tights, pointe shoes, demi-pointes, jazz shoes, Latin and ballroom shoes, and accessories. In parallel with consumer apparel, Fame sells and installs professional studio equipment — mobile and fixed barres, dance mirrors, and Harlequin reversible dance mats — under an exclusive web partnership with Dinamica Ballet, targeting dance schools, conservatories, theaters, gyms, and rehabilitation centers.

Monetization rests on three streams: one-time consumer dancewear retail (price points from approximately €3 for accessories to €70 for premium leotards), one-time enterprise studio equipment sale and installation (€399-€1,599 per unit, with quote-based full studio fit-outs), and a recurring community layer via the Fame Profs-Club free membership for dance teachers offering discounts and early access. Pricing is augmented by free mainland France delivery above €69 and a 30-day return policy. The company employs approximately 5 staff and has no disclosed funding, parent company, or acquisition history.

Name

Fame - La Maison de La Danse

Legal name

Fame La Maison De La Danse

Website

https://lamaisondeladanse.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fame - La Maison de La Danse is a privately held Parisian specialty retailer operating two Paris boutiques and an e-commerce platform, selling dancewear, footwear, and studio equipment from 35+ partner brands to individual dancers, teachers, schools, and healthcare facilities across France.

Ownership category

akta.pro rank

Product category

Dance Apparel and Equipment Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Costume, Dancewear & Performance Wardrobe Care (HSAJAGAJ)

Keywords

• Dancewear retail
• Ballet apparel
• Dance footwear
• Studio equipment
• Dance accessories

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dancewear and footwear retail: Direct retail of dance apparel including leotards, tutus, dance shoes, tights, and accessories for women, men, and children across all dance disciplines.
2. Studio equipment sales and installation: Sale and installation of professional dance studio equipment including portable and fixed barres, dance mirrors, and dance mats for dance schools, conservatories, theaters, gyms, and rehabilitation centers.
3. Fame Profs-Club membership program: Free membership program for dance teachers providing discounts and exclusive benefits for professional dancers and educators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fame La Maison de La Danse is a Parisian multi-brand dance specialty retailer selling dancewear, dance footwear, and professional studio equipment through an e-commerce platform and two physical boutiques in Paris. The company distributes products from over 35 partner brands including Repetto, Bloch, Capezio, Wear Moi, and Gaynor Minden, alongside its own proprietary FAME brand. It also offers custom installation of dance studio equipment (barres, mirrors, dance mats) for schools, conservatories, theaters, and rehabilitation centers.

Product overview

Fame La Maison de La Danse is a French dance specialty retailer operating as both an e-commerce platform and two physical boutiques in Paris. The business operates as a multi-brand distributor offering dance apparel, footwear, and equipment from over 35 partner brands including Repetto, Bloch, Capezio, Wear Moi, Gaynor Minden, Grishko, So Dança, and Merlet. Their proprietary FAME brand provides dance wear at competitive price points. The product portfolio spans classical dance attire (leotards, tutus, tunics, tights), dance footwear (pointe shoes, demi-pointes, jazz shoes, Latin dance shoes), dance equipment (portable and fixed barres, professional mirrors, dance floor mats), and accessories. They serve all levels from beginners to professionals, with dedicated offerings for women, men, girls, and boys. Additionally, they offer studio equipment (barres, mirrors, dance floors) for schools, conservatories, theaters, and rehabilitation centers.

Differentiator

Problem solved

Functional benefit

Products and services

• FAME Brand Dance Apparel Proprietary FAME brand dance clothing including leotards, tutus, tunics, warm-ups, tights, and dancewear for women, men, girls, and boys across all levels and disciplines.
• Mobile Dance Bars Portable ballet bars with wheels including ISA, PINA, MAURICE, and ROYALE models for flexible studio setup. Premium mobile barres range from 519€ to 1599€.
• Wall-Mounted Dance Bars (Consoles) Fixed wall-mounted and floor-mounted bar supports including Arabesque, Giselle-Fix, Isa-Fix, and Avant-Fix models for permanent studio installation. Prices range from 319€ to 589€.
• Professional Dance Mirrors Fixed dance mirrors (FIGARO, BORIS, AMADEUS) and mobile mirror (BILLY) with safety glass and professional-grade quality. Wall-mounted models from 809€ to 910€; mobile BILLY at 1499€.
• Dance Floors (Tapis de Danse) Reversible Duo dance floor mats by Harlequin Floors providing cushioning and stability for dance practice and rehearsal in studios and performance venues.
• Classical Dance Footwear Pointe shoes, demi-pointes (split soles and full soles in leather and fabric), and ballet slippers for all levels from beginner to professional.
• Jazz Shoes Jazz dance shoes available in leather and fabric with laces or slip-on styles for jazz dance practice and performance.
• Latin and Social Dance Shoes Specialized shoes for Latin dances including salsa, kizomba, bachata, and Argentine tango, plus swing dance shoes for men and women.
• Dance Accessories Dance bags, shoe accessories (ribbons, elastics, toe tapes, silicone tips), hair accessories, care products, and gifts.
• Fame Profs-Club Membership Program Free membership program for dance teachers and schools providing discounts, exclusive benefits, early access to new collections, and dedicated offers for professional dancers and educators across France.
• Studio Equipment Installation Services Custom installation services for dance studio equipment including barres, mirrors, and dance mats for dance schools, conservatories, theaters, and rehabilitation centers. Quote-based pricing with administrative payment options (mandats administratifs, Chorus).
• Repetto Brand Dancewear Distribution of French-made Repetto dance shoes, ballet slippers, leotards, tutus, and dancewear. Featured brand with dedicated catalog available in-store and online.
• Bloch Brand Dancewear Distribution of Australian Bloch dancewear brand including pointe shoes, leotards, tights, and dance accessories known for professional quality.
• Capezio Brand Dancewear Distribution of American Capezio dancewear including pointe shoes, leotards, tights, jazz shoes, and accessories for all dance disciplines.

Quantifiable outcome

• 30-day return policy ensures customer satisfaction
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• RepettocoreOthersMajor dancewear brand partnership offering French-made dance shoes, ballet slippers, and dancewear. Featured brand with dedicated catalog available in-store and online.
• CapeziocoreOthersLeading American dancewear brand partnership offering professional dance apparel, footwear, and accessories. Multiple catalogs and extensive product range.
• BlochcoreOthersAustralian dancewear and footwear manufacturer partnership. Featured brand for dance shoes, pointe shoes, and dance apparel.
• Wear MoicoreOthersFrench dancewear manufacturer partnership offering leotards, tunics, and dance accessories. Dedicated 2026 catalog available.
• Ballet RosacoreOthersPortuguese dancewear brand specializing in haute couture dance costumes. Academy and Creator line catalogs available.
• Gaynor MindenminorOthersPremium American pointe shoe manufacturer known for innovative cushioned boxes. Distributed exclusively through authorized retailers.
• Dinamica BalletcoreOthersSpanish manufacturer of professional studio equipment including portable and fixed barres, mirrors, and dance mats. Exclusive web partner for premium studio installations.
• GrishkominorOthersRussian dance footwear manufacturer known for pointe shoes and dance boots. Multiple product catalogs available.
• MerletminorOthersFrench dance footwear manufacturer specializing in ballet and dance shoes. 2026 catalog available.
• Harlequin FloorsminorOthersWorld leader in dance floors and surfaces. Tapis Duo reversible dance mat designed over 40 years ago, available through Fame.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dancewear Solutions: US online dancewear retailer carrying multiple brands including Capezio, Bloch, and So Danca — the same brand families Fame distributes. Strong direct comparable on catalog composition and target customer.
• Dance Direct: UK-based multi-brand dancewear and footwear e-commerce retailer. Directly comparable as a specialty dance catalog spanning pointe shoes, ballet, jazz, and Latin footwear with multiple brand partnerships — the closest geographic and structural peer to Fame.
• Allegro Dance Boutique: Independent multi-brand dancewear boutique/retailer serving the same niche customer — dance students and teachers requiring professional pointe shoes, leotards, and accessories across multiple brands.
• Discount Dance Supply: Large US multi-brand dancewear retailer offering pointe shoes, leotards, tights, and accessories online. Comparable to Fame as a multi-brand dance specialty catalog serving students, professionals, and schools.
• Pirouette (Canada): Canadian specialty dancewear retailer with a curated multi-brand catalog of pointe shoes, ballet apparel, and accessories. Operates as a similar boutique-plus-online specialist model to Fame, though in a different geography.

Broad incumbents

• Repetto: French luxury dance and ballet footwear brand with flagship retail in Paris and global DTC. Comparable to Fame as a Paris-anchored dance brand and as a key partner whose DTC strategy affects Fame's catalog position.
• Bloch: Australian dancewear and pointe shoe manufacturer with global DTC distribution and featured status in Fame's catalog. Comparable as both a supplier and as a broader incumbent whose DTC expansion directly threatens multi-brand retailers like Fame.
• Capezio: One of Fame's largest brand partners and a global dancewear manufacturer/retailer with its own DTC stores and website. Comparable as the upstream supplier whose brand equity drives traffic into Fame's catalog.

Emerging players

• Harlequin Floors: World leader in professional dance floors and surfaces, partnered with Fame for the Tapis Duo reversible dance mat. Comparable as a complementary dance-equipment specialist that could either deepen or bypass the Fame channel for studio installations.
• Dinamica Ballet: Spanish manufacturer of professional studio barres, mirrors, and dance mats for whom Fame is the exclusive web partner. Comparable as a niche dance-equipment specialist whose go-to-market depends on specialized retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fame - La Maison de La Danse