La Maison du Pain

What La Maison du Pain does

La Maison du Pain is a French-inspired bistro, pâtisserie, and café franchise concept operating primarily in Germany, with its parent entity MOMENTUM LMdP Aktiengesellschaft registered in Zug, Switzerland. Founded in 2007, the company operates nine or more locations across major German cities including Wiesbaden (two formats), Frankfurt am Main, Hamburg (two locations including the Westfield Hamburg-Überseequartier mall), Bad Homburg, Köln, Ravensburg, and Düsseldorf, with additional locations referenced in Braunschweig, Sulzbach, and Darmstadt. The core product is an authentic French culinary experience — bakery goods (croissants, baguettes), pâtisserie, breakfast items, tartines, croques, Flammkuchen, salads, and a curated French wine list — delivered through a uniform brand identity under the registered "LA MAISON DU PAIN" mark. The company runs two distinct formats: the full La Maison du Pain concept and a smaller-footprint "La Petite" variant (e.g., Wiesbaden Petite), allowing flexibility across real estate conditions.

The business operates a dual-revenue model combining direct retail food and beverage sales at owned and franchised locations with franchise fees and royalties from independent partners who open new sites. Franchise partners require a minimum equity of 30,000-55,000 EUR and receive IHK-certified franchise management support, site selection assistance, training, and access to direct French product imports. The company supplements retail revenue with gift voucher sales (Gutscheine) via its website and event hosting (weddings, corporate events, fashion shows) at locations such as Düsseldorf. Go-to-market is a franchise-based model targeting entrepreneurial individuals; marketing is multi-channel across Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, X, email newsletters, blog content, and event-based promotions. The brand has been recognized by FOCUS MONEY as one of Germany's best franchise systems in 2018 and 2019, and by BILD TEST as best coffee shop in Frankfurt in 2017 and 2018. The company claims 2M+ satisfied customers across its network and operates with a lean corporate team of approximately 28 employees.

Name

La Maison du Pain

Legal name

MOMENTUM LMdP Aktiengesellschaft

Website

https://lamaisondupain.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

La Maison du Pain is a French-inspired bistro, pâtisserie, and café franchise operating nine-plus locations across major German cities under MOMENTUM LMdP Aktiengesellschaft, serving individual consumers seeking authentic French dining and franchise entrepreneurs opening new sites.

Ownership category

akta.pro rank

Product category

French Bistro, Café & Pâtisserie

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• French bakery products
• Café and bistro
• Pastry and patisserie
• Franchise restaurant concept
• Breakfast and brunch

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food & Beverage Sales: Revenue from direct sales of French food and beverages to consumers at physical café and restaurant locations across Germany, including breakfast items, tartines, salads, quiches, pastries, and wines.
2. Franchise Fees and Royalties: Revenue from franchise partners who pay licensing fees and ongoing royalties to use the La Maison du Pain brand, business model, and operational support. Franchise investment starts at 30,000-35,000 EUR equity.
3. Gift Certificates: Revenue from sale of gift vouchers (Gutscheine) for French culinary experiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

La Maison du Pain is a French-inspired bistro, pâtisserie, and café franchise concept serving authentic French bakery goods, pastries, breakfast items, tartines, croques, flammkuchen, salads, wines, and beverages at physical locations across Germany. In addition to the consumer café experience, the company licenses its operating model to franchise partners and offers online gift vouchers and event-hosting services at select locations.

Product overview

La Maison du Pain is a French bistro, pâtisserie, and café chain operating as a franchise concept in Germany. The core offering consists of a unified restaurant/café experience featuring French Boulangerie (bakery goods including croissants and bread), Pâtisserie (pastries and quiches), breakfast items, Tartines (open-faced sandwiches), Croque Monsieur, Flammkuchen, salads, and an extensive French wine selection. The portfolio includes multiple menu categories under one brand: Backwaren & Patisserie (bakery and pastry), Frühstücke (break breakfast), Croque/Tartines & Flammkuchen, and Weine & Getränke (wines and beverages). The company also operates a franchise program for entrepreneurs to open their own locations, and offers gift vouchers and event hosting services at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Boulangerie & Pâtisserie (Bakery and Pastry) Freshly baked French bakery goods and pastries including croissants, baguettes, quiches, cakes, and assorted sweet treats prepared from fresh ingredients and traditional French recipes for dine-in and takeaway customers at La Maison du Pain locations.
• Frühstücke (Breakfast Menu) French-style breakfast service featuring freshly prepared sandwiches and morning dishes served at café locations.
• Croque, Tartines & Flammkuchen French open-faced sandwiches (tartines), grilled Croque sandwiches, and traditional Alsatian Flammkuchen (tarte flambée) for dine-in at La Maison du Pain cafés.
• Salate (Salads) Fresh prepared salads including César, Au Maison, D'Épinards, and Au Gratin, plus side salads made with seasonal ingredients.
• Weine & Getränke (Wines and Beverages) Curated selection of French wines intended to pair with the menu, along with coffee and other beverages served at café locations.
• La Maison du Pain Franchise Partnership Franchise offering for entrepreneurial individuals to open and operate their own La Maison du Pain café, including a proven business model, site selection assistance, comprehensive training, and ongoing operational support from IHK-certified franchise managers. Requires a 30,000-35,000 EUR minimum equity.
• Gift Vouchers (Gutscheine) Gift vouchers for an authentic French culinary experience at La Maison du Pain, sold online through the company website for gifting.
• Private Event Hosting Event hosting services for weddings, birthdays, corporate events, and fashion shows in a French ambiance with separately reservable spaces at select La Maison du Pain locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lamaison_dupain
• YouTubeyoutube.com/@lamaisondupain6646
• Facebookfacebook.com/lamaisondupain.de
• LinkedInlinkedin.com/company/lamaisondupain
• Instagraminstagram.com/lamaisondupain_official
• Pinterestpinterest.com/lamaisondupain
• TikToktiktok.com/@lamaison_dupain

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maison du Pain