LA MAISONNEE

What LA MAISONNEE does

La Maisonnée is a Belgian non-profit (ASBL) operating since 1958 and based since 1971 on a 4-hectare estate in Ittre, Walloon Brabant. It delivers residential and therapeutic care to adults with intellectual disabilities and, since 2023, to adults with autism spectrum disorder and dual diagnoses. The organization runs three residential buildings — L'Ô'berge (40 residents, main facility since 1988), La Toûne (10 residents, specialized dual-diagnosis unit opened 2023), and Ô'kot (6 residents, semi-autonomous housing planned for 2025) — supported by a 19-person multidisciplinary team of educators, healthcare professionals, and administrative staff. Service breadth covers 24/7 medical and paramedical supervision, psychotherapy, behavioral management, aging support, and a diversified therapeutic activity program including art workshops (graphic art, pottery), a micro-brewery, artisanal jam production, an educational farm, an adapted swimming pool, a Snoezelen sensory room, and a resident-run television studio (IncTVbe) that publishes content on YouTube.

The technology stack is intentionally low-tech and human-centered: differentiated sensory environments (Snoezelen, hydrotherapy), artisanal production workshops, and resident-operated media. There are no AI/ML systems, proprietary software platforms, or APIs; the proprietary features (Snoezelen room, adapted pool, micro-brewery, art studios, IncTV, pedagogical farm) function as therapeutic and engagement infrastructure rather than as technology products in the conventional sense.

La Maisonnée's business model is a hybrid non-profit revenue structure. The primary recurring revenue is a daily resident copay of 45.34€ set by AVIQ (Agence pour une Vie de Qualité) as of 01/06/2024, with the remainder funded through public subsidies flowing via AVIQ. Supplementary income is generated through tax-deductible individual and corporate sponsorships (45% deduction on donations over 40€ under Belgian law), artisanal product sales (beer, jams, artwork), and targeted project fundraising for infrastructure (pool, farm, renovation). The go-to-market is sales-led and relationship-driven: the pedagogical director (Julien Noyon) coordinates admissions with social services, healthcare providers, and families; the HR director (Mélissa Barbé) handles employment; and community engagement is built through public events, open days, and a YouTube channel. Pricing is publicly disclosed and follows AVIQ's regulated tariff schedule.

Name

LA MAISONNEE

Legal name

ASBL La Maisonnée

Website

https://lamaisonnee.be

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

La Maisonnée is a Belgian non-profit (ASBL) operating since 1958 in Ittre, Walloon Brabant, providing residential, therapeutic, and daily care to ~50 adults with intellectual disabilities and autism, across three buildings and a multidisciplinary care team of 19.

Ownership category

akta.pro rank

Product category

Residential Disability Care

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADABAI

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Residential care services
• Disability care facility
• Therapeutic activities
• Inclusive housing
• Social care support

Headquarters

HQ city

Ittre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Others

Revenue model

1. Residential Care Fees: Daily contribution rate set by AVIQ at 45.34€ per day as of June 2024, covering all accommodation costs
2. Sponsorships and Donations: Corporate and individual sponsors support the facility with 45% tax deductibility for donations over 40€ under Belgian law
3. Artisanal Products: Revenue from micro-brewery beers, artisanal jams from local orchard fruits, and resident artwork sales
4. Project-Specific Funding: Targeted fundraising for infrastructure projects including pool (80,000€), farm (100,000€), and renovation (160,000€ remaining)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

La Maisonnée is a Belgian non-profit (ASBL) residential care facility that provides 24/7 accommodation, therapeutic support, and personalized accompaniment for adults with mental disabilities and autism spectrum disorders. The organization operates three residential units (L'Ô'berge, La Toûne, and Ô'kot) on a 4-hectare estate in Ittre, Walloon Brabant, complemented by therapeutic workshops (art, pottery, micro-brewery, farm, TV production) and clinical services including psychotherapy, behavioral management, and aging support.

Product overview

LA MAISONNEE is a specialized residential care organization (ASBL) providing comprehensive support for adults with mental disabilities. The organization operates three interconnected residential facilities: L'Ô'berge (40 residents with mental disabilities), La Toûne (10 residents with autism/double diagnosis, opened 2023), and the upcoming Ô'kot (semi-autonomous housing for 6 residents). Beyond accommodation, the portfolio includes therapeutic services (psychotherapy, behavioral management, aging support), therapeutic activities (art workshops, micro-brewery, artisanal jams, educational farm), and daily care support. The model emphasizes inclusion, personalized accompaniment, and community integration through meaningful activities and artistic expression.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Ô'berge Main residential service for 40 adults with mental disabilities, established in 1988, providing personalized accommodation with individual or shared bedrooms, communal living spaces, and participation in daily life activities including vacations, sports, and therapeutic programs.
• La Toûne Specialized residential unit opened in 2023 for 10 adults with autism spectrum disorder and/or double diagnosis. Features differentiated living zones, individual bedrooms with adapted bathrooms, kitchen and dining facilities meeting food chain standards, and separate lounge areas with smart TVs.
• Ô'kot Semi-autonomous housing project launching in 2025 for 6 residents, designed as a transitional living space supporting adults with mental disabilities in developing greater independence while maintaining access to support services.
• Accompagnement Quotidien 24/7 multidisciplinary daily care service including daily wake-up assistance, hygiene care, meals, work activities, recreational activities, medical care, and bedtime accompaniment for residents.
• Psychothérapie Personalized and supportive psychotherapy services helping residents explore emotions and develop relational capacities.
• Gestion Comportementale Structured positive behavioral approach supporting autonomy and adaptation while respecting each person's pace and specific needs.
• Suivi du Vieillissement Adapted follow-up service addressing the evolving needs of aging residents, ensuring comfort and dignity at every stage of their life journey.

Quantifiable outcome

• Happy, fulfilled residents with choices, responsibilities, and social connections
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Wintime EventsminorGTM or Marketing PartnerEvent partner that sponsors and supports La Maisonnée's charity events including weddings, corporate events, and private celebrations. Provides visibility through their event planning services in Belgium.
• Local Orchard ProducersminorStrategic or Co-development PartnerPartnership with local arboriculturists who supply seasonal fruits for artisanal jam production at La Maisonnée, supporting both the therapeutic program and local agriculture.
• AVIQ (Agence pour une Vie de Qualité)coreOthersWalloon government agency that sets accommodation tariffs and regulates residential care facilities for people with disabilities in Wallonia.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Stichting Pergamijn: Dutch non-profit providing specialized residential care, day activities, and supported living for people with intellectual disabilities across multiple sites in Limburg. Closely comparable in mission, multi-site residential model, therapeutic day programming, and non-profit funding structure.
• Adapei: Federation of French non-profit associations supporting people with intellectual disabilities through residential homes, day services, and family advocacy. Highly comparable mission, residential care model, and non-profit/federated structure; primary difference is France-only and federation scale.
• Les Genêts d'Or: French non-profit federation operating residential facilities, day services, and inclusive programs for people with intellectual and developmental disabilities across France. Directly comparable in mission, non-profit structure, multi-site residential care, and emphasis on social/professional inclusion through workshops.
• L'Arche International: International federation of communities founded by Jean Vanier where people with intellectual disabilities live alongside assistants; founded in France, now global. Highly comparable operating model combining residential care with meaningful work, artistic expression, and community integration, with similarly small community sizes per site.
• APAJH: Major French non-profit federation operating residential homes, day centers, and supported employment for adults with intellectual disabilities. Comparable in scope, mission emphasis on inclusion, and blended funding model combining public subsidies with donations.
• Arduin: Dutch organization offering specialized residential care and support for children, youth, and adults with intellectual disabilities, including autism and complex needs. Comparable focus on personalized accompaniment, behavioral support, and small-scale residential settings.

Emerging players

• Habitat & Humanisme: French non-profit providing housing and support services to vulnerable populations including people with disabilities. Adjacent rather than directly overlapping, but comparable in combining residential accommodation with therapeutic accompaniment and reliance on civic/donor funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@inctvbe
• LinkedInlinkedin.com/company/la-maisonnee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA MAISONNEE