La Mar Media Lab
La Mar Media Lab is a Bogotá-based animation studio creating original children's animated series (preschool and kids, ages 2-11) and offering content, music, and workshop services for Latin American broadcasters and animation producers.
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What La Mar Media Lab does
La Mar Media Lab is a privately held, Bogotá-based animation studio founded in 2013 that creates original children's animated content for the Latin American market. Its portfolio spans eight distinct series organized into a preschool slate (Ana the Pirate, Cucutú, Bombotones en Casa, Pipo My Imaginary Friend, targeting ages 2-6) and an older kids slate (Ragga Blin and Flow, Monsterjam, Egon and Finx, and the live-action Cinerama, targeting ages 6-11). Productions blend 2D, 3D, digital cut-out and traditional 2D animation, with a stated creative signature around a 'Latino Flow' musical identity and award-recognized children's voice direction and music composition.
The studio monetizes through three revenue streams: (i) original IP creation and licensing to broadcasters and streamers — notably Discovery Kids (Ana the Pirate in 48 Latin American countries including Brazil), Netflix Latin America (Pipo My Imaginary Friend, 39 episodes co-produced with Señal Colombia), Señal Colombia, and Paka Paka Argentina; (ii) production services for other animation studios, including creative writing/content development, music and sound design, and specialized children's voice direction; and (iii) workshops on creating and pitching animated shows. Partnerships with Areavisual, Vueltacanela, Bombillo Amarillo, Cantoalegre, and Señal Colombia support co-productions. The team is small (approximately six people), founder-led by Mari Escobar (20+ years in children's content), and appears bootstrapped with no disclosed external funding.
La Mar Media Lab firmographics
Firmographics- Name
- La Mar Media Lab
- Legal name
- La Mar Media Lab
- Website
- https://lamar.com.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Mar Media Lab is a Bogotá-based animation studio creating original children's animated series (preschool and kids, ages 2-11) and offering content, music, and workshop services for Latin American broadcasters and animation producers.
- Ownership category
- akta.pro rank
La Mar Media Lab industry classification
Industry- Product category
- Children's Animation Production
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)
- akta.pro secondary industry
- Children’s/Educational Program Syndication (MPABAMAH)
Keywords
Where La Mar Media Lab is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
La Mar Media Lab business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Original IP Creation and Licensing: Creates and produces animated children's series, licensing content to TV networks and streaming platforms. Revenue generated through broadcast rights, co-production deals, and licensing fees.
- Professional Services: Offers content development consultancy, creative writing, music and sound design services, and children's voice direction to other animation producers and broadcasters.
- Workshops and Training: Provides workshops on creating and marketing animated shows, including bible workshops and pitch workshops for content creators.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
La Mar Media Lab product offering
Product offeringCore offering
La Mar Media Lab is an animated children's content creation studio that develops and produces original animated series for preschool and kids audiences, combining 2D, 3D, digital cut-out, and live-action techniques with a distinctive 'Latino flow' musical style. The studio also offers production services including creative writing/content development, music and sound design, children's voice direction, and training workshops to other animation producers and broadcasters.
Product overview
La Mar Media Lab is an animated children's content creation studio offering a portfolio of original animated series for children across two main categories: PRESCHOOL (Ana the Pirate, Cucutú, Bombotones en Casa, Pipo My Imaginary Friend) and KIDS (Ragga Blin and Flow, Monsterjam, Egon and Finx, Cinerama). The studio also provides a complementary suite of production services including Creative Writing (content development and script creation), Music and Sound Design (composing, scoring, voice direction, mixing/mastering), and Workshops (for creating and marketing animated shows). The portfolio combines 2D, 3D, digital cut-out, and live-action animation techniques, distributed through networks like Señal Colombia, Discovery Kids, Netflix, and Paka Paka.
Differentiator
Problem solved
Functional benefit
Products and services
- Ana the Pirate Animated series about a young pirate girl who rewrites boring traditions and empowers everyone around her, targeting children ages 6-8. Broadcast on Señal Colombia and Discovery Kids across 48 Latin American countries.
- Cucutú Animated series following a group of bird and beetle friends at preschool in a magical forest where everything has a sound, teaching musical concepts. Targeted at children ages 3-6.
- Bombotones en Casa Animated videoclips series following a family of rabbits living in a fantastic burrow, with healthy routines and karaoke content for ages 2-4. Has its own YouTube channel and broadcast by Paka Paka in Argentina.
- Pipo, My Imaginary Friend Animated series featuring a wandering spirit friend who helps children solve their problems through fantastic adventures, targeting ages 4-6. 39 episodes co-produced with Señal Colombia and broadcast on Netflix Latin America.
- Ragga, Blin and Flow Animated fiction series about a group of friends who design parties to the rhythm of hip hop, reggaeton and trap music, for ages 6-9.
- Monsterjam Animated adventure comedy series about a 9-year-old boy adopted by monsters trying to adapt to human society in Normalia city. 52x11' series in development.
- Egon and Finx Animated comedy mystery series following an 11-year-old photosensitive detective and his sphynx cat sidekick solving spooky events at an amusement park. 52x11' series in development.
- Cinerama Live-action musical comedy series about a teenager passionate about cinema who releases stars from the golden age of Mexican cinema.
- Content (Creative Writing) Creative writing services including development consultancy for turning ideas into animated series and script creation with writers from Latin America, Spain, and the United States. Offered to other animation producers and studios.
- Music and Sound Design Audio production services for animated series including composing songs, scoring, sound design, voice direction, mixing and mastering, with specialization in children's voices. Offered to animation producers and broadcasters.
- Workshops Educational workshops covering how to create and market animated shows, including a Bible workshop for creating commercial show bibles and a Pitch workshop for attracting partners and financiers. Targeted at content creators.
Quantifiable outcome
- Ana the Pirate broadcast by Discovery Kids in 48 countries
- +2 more outcomes
Companies that use La Mar Media Lab
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
La Mar Media Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Mar Media Lab partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AreavisualcoreCo-production partner for Ana the Pirate (5x6' series broadcast on Señal Colombia and Discovery Kids) and Egon and Finx (52x11' comedy mystery series in development).
- VueltacanelacoreProduction partner for Pipo My Imaginary Friend (co-produced with Señal Colombia, 39 episodes on Netflix Latam) and Cucutú (26x5' series for ages 3-6).
- CantoalegreminorCo-production partner for Pipo My Imaginary Friend series.
- Bombillo AmarillocoreCo-production partner for Monsterjam (52x11' adventure comedy series in development). Bombillo Amarillo CEO Daniel Vélez provided testimonial for music production services.
- Señal ColombiacorePublic Colombian broadcaster and co-producer for multiple series including Pipo My Imaginary Friend (broadcast on Señal Colombia and Netflix) and Ana the Pirate.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
La Mar Media Lab competitors and assessment
Company assessmentDirect peers
- Cartoon Saloon: Irish animation studio producing acclaimed children's and family content (Wolfwalkers, The Secret of Kells). Comparable as a boutique, founder-led studio with distinctive artistic identity and international festival recognition.
- Atomic Cartoons: Canadian animation studio producing original and service animation for kids (Molly of Denali, Last Kids on Earth). Comparable as a mid-sized children's animation house with multi-show portfolio and global streaming distribution.
- Cyber Group Studios: French producer/distributor of children's animated series (Gigantosaurus, Zorro The Chronicles) with global co-production and licensing footprint. Highly comparable business model: original IP creation, co-productions with public broadcasters, and sales to international platforms.
- Ánima Estudios: Mexico's largest animation studio producing original children's IP (El Chavo Animado, Legend Quest) for broadcasters and streaming platforms. Closest geographic and category peer to La Mar Media Lab among Latin American studios, with comparable preschool/kids slate and broadcast distribution model.
- Guru Studio: Canadian animation studio behind True and the Rainbow Kingdom, Paw Patrol contributions and other preschool originals; comparable in producing differentiated, music-driven children's IP for global streamers.
- 9 Story Media Group: Toronto-based creator, producer and distributor of children's content (Blue's Clues & You, Wild Kratts). Comparable end-to-end model with original IP, co-productions, and international distribution.
Broad incumbents
- Aardman Animations: British studio behind Shaun the Sheep and Wallace & Gromit; comparable as a founder-led, distinctive-animation studio with global kids' IP, though at much larger scale and with theatrical film exposure.
- WildBrain: Canadian children's entertainment company owning the Peanuts franchise and operating WildBrain Spark, the largest kids' network on YouTube. Comparable content category but much larger scale, library, and global distribution.
- Studio 100: Belgian family entertainment company behind Maya the Bee, Heidi, and Blinky Bill. Comparable as a vertically integrated kids' IP owner with animation, licensing, and theme park monetization.
- Mondo TV: Italian producer and distributor of children's animated series (Sylvanian Families, Heathcliff). Comparable model combining IP ownership with international distribution across multiple regions, though at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
La Mar Media Lab social profiles
Digital presenceLa Mar Media Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Mar Media Lab leadership team
Management profileNumber of profiles
Profiles2 records
La Mar Media Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Mar Media Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Mar Media Lab
What does La Mar Media Lab do?
La Mar Media Lab is an animated children's content creation studio that develops and produces original animated series for preschool and kids audiences, combining 2D, 3D, digital cut-out, and live-action techniques with a distinctive 'Latino flow' musical style. The studio also offers production services including creative writing/content development, music and sound design, children's voice direction, and training workshops to other animation producers and broadcasters.
Is La Mar Media Lab a public or private company?
La Mar Media Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Mar Media Lab founded?
La Mar Media Lab was founded in -1. It employs 1 to 10 people.
Where is La Mar Media Lab based?
La Mar Media Lab is headquartered in Bogotá, Colombia, in the Latin America region.
How does La Mar Media Lab make money?
Three revenue lines are on record. Original IP Creation and Licensing is the primary driver. The others are professional Services and workshops and Training.
Who are La Mar Media Lab's main competitors?
Direct peers on record are Cartoon Saloon, Atomic Cartoons, Cyber Group Studios, Ánima Estudios, Guru Studio and 9 Story Media Group. Broad incumbents are Aardman Animations, WildBrain, Studio 100 and Mondo TV.
Does La Mar Media Lab have an API?
No public API is recorded for La Mar Media Lab.
What industry is La Mar Media Lab in?
La Mar Media Lab's product category is Children's Animation Production. Its primary akta.pro industry code is EDAGALAK, Children’s & Youth Educational Entertainment (Edutainment), with a secondary code of MPABAMAH, Children’s/Educational Program Syndication. Its NAICS code is 5121 and its SIC code is 7812.