LA Margarita

What LA Margarita does

La Margarita is a full-service Mexican restaurant and oyster bar operating from a single location at 120 Produce Row in San Antonio's historic Market Square. The restaurant is part of the privately held La Familia Cortez restaurant group, which is controlled by the Cortez family and headquartered in San Antonio, Texas. La Margarita is positioned around two signature offerings — the original Sizzling Fajitas and the 'La Magnifica' margarita — served in a vintage New Orleans-style building that functions as a cultural tourism draw in addition to a local dining venue.

The company generates revenue through four channels: dine-in food and beverage sales, off-site catering services for corporate events and private celebrations, group dining reservations, and a branded merchandise line (aprons, drinkware) sold through the La Familia Cortez e-commerce gift shop. Time-based dining programs include a weekend brunch buffet (Saturdays and Sundays, 10am-2pm) and comida corrida lunch specials. The restaurant's customer base spans San Antonio residents, tourists visiting Market Square, and group/event customers, with marketing executed primarily through Instagram, Facebook, Vimeo, and email newsletter.

La Margarita employs 63 people and does not operate as a multi-unit or franchised concept within the available data. The business is family-controlled with no disclosed venture capital, private equity, or institutional investor involvement. Technology adoption is limited to consumer-facing tools (OpenTable reservations, social media platforms), with no proprietary software, platform, or AI/ML components disclosed.

Name

LA Margarita

Legal name

La Familia Cortez Restaurants

Website

https://lamargarita.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

La Margarita is a single-location full-service Mexican restaurant and oyster bar in San Antonio's Market Square, serving the original Sizzling Fajitas and signature La Magnifica margarita to local diners, tourists, and group event customers.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Mexican restaurant
• Oyster bar
• Catering services
• Brunch buffet
• Group dining

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from serving food and beverages to customers dining in the restaurant, including the signature margarita 'La Magnifica', fresh seafood appetizers, sizzling fajitas, and classic Mexican cuisine.
2. Catering Services: Off-site catering services for special events and group dining occasions.
3. Gift Shop Merchandise: Retail sales of branded merchandise including aprons and drinkware through the La Familia Cortez gift shop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LA Margarita is a full-service Mexican restaurant and oyster bar located in Market Square, San Antonio, Texas. The restaurant serves original Sizzling Fajitas, fresh seafood appetizers, classic Mexican cuisine, and the signature margarita 'La Magnifica' from a vintage New Orleans-style building. Additional offerings include weekend brunch buffet service, comida corrida lunch specials, off-site catering, group dining reservations, and branded merchandise through the La Familia Cortez gift shop.

Product overview

La Margarita operates as a single full-service Mexican restaurant and oyster bar concept within the La Familia Cortez restaurant group. The core offering is dine-in restaurant service featuring the original Sizzling Fajitas, fresh seafood, classic Mexican cuisine, and the signature 'La Magnifica' margarita. The product portfolio is complemented by time-based dining programs (weekend brunch buffet, lunch specials), events services (catering, group dining), and a merchandise line (LFC Gift Shop branded items). The restaurant does not operate as a platform or multi-product technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• La Margarita Restaurant & Oyster Bar

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Regional players

• Taco Cabana: San Antonio-headquartered Mexican fast-food chain. Comparable as a San Antonio-rooted Mexican concept competing for the same local diner base, though at a quick-service price point versus La Margarita's full-service positioning.
• Rosa's Cantina: Texas Mexican restaurant group with full-service dining and event offerings. Comparable as a regional full-service Mexican concept competing in the same Texas dining market with similar catering and group event capabilities.
• Boudro's Texas Bistro: San Antonio River Walk restaurant with Tex-Mex influences, full-service dining, and cocktail focus. Comparable as a regional full-service concept mixing Southwestern flavors with premium beverage service in San Antonio's tourist core.

Broad incumbents

• Pappasito's Cantina: Houston-based Pappas Restaurants chain offering full-service Tex-Mex dining, famous margaritas, and group/private events. Comparable as a larger, multi-unit full-service Mexican concept with strong margarita branding and event catering capabilities.
• Rosa Mexicano: Upscale Mexican restaurant group with full-service dining and signature margaritas across major U.S. cities. Comparable as a broader full-service Mexican concept with premium beverage branding and event/group dining capabilities.

Others

• Bill Miller Bar-B-Q: Long-running San Antonio-based restaurant chain. Comparable thematically as another multi-generational, family-built San Antonio restaurant group, providing context on local family-owned restaurant economics and competitive dynamics.

Direct peers

• Casa Rio: Historic San Antonio Mexican restaurant on the River Walk with full-service dine-in, margaritas, and strong tourism positioning. Directly comparable as a long-standing, destination-oriented Mexican concept in the same city and visitor market.
• Mi Tierra Café y Panadería: Iconic, long-running Mexican restaurant and bakery operating directly across Market Square in San Antonio. Highly comparable as a full-service, family-owned Mexican concept serving the same tourist corridor and local diner base with similar heritage branding.
• Iron Cactus Mexican Grill & Margarita Bar: San Antonio-based Mexican restaurant and cocktail bar on the River Walk, known for premium margaritas. Directly comparable as a full-service Mexican concept with a cocktail-forward brand in the same San Antonio tourist corridor.
• Escalante's Fine Tex-Mex & Cantina: Texas-based full-service Tex-Mex chain with catering and group dining. Comparable to La Margarita as a full-service Mexican concept with catering programs, lunch specials, and multi-location Texas heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user22519034
• Facebookfacebook.com/LaMargaritaRestaurant
• Instagraminstagram.com/lamargaritasa
• LinkedInlinkedin.com/company/la-margarita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Margarita