Lambertz & Visser

What Lambertz & Visser does

Lambertz & Visser is a privately-held Dutch B2B wholesale distributor (groothandel) headquartered at Mercuriusweg 45-49, 6971 GV Brummen, Gelderland, Netherlands. The company operates an account-gated e-commerce platform supplying specialty retailers, delicatessen shops, coffee and tea establishments, and tourism retailers with an extensive assortment of confectionery and specialty foods. The product portfolio is anchored by three core categories — Chocolade (chocolate, including liqueur chocolate, bonbons, pralines, Dubai chocolate, chocolate spoons), Zoetwaren (sweets/candies including canned sweets, Dutch classics, sticks and lollies, spekken), and Koeken (cookies/biscuits including stroopwafels, rusks, Italian cookies) — and is supplemented by Delicatessen, Dranken en Siropen (beverages and syrups), Fudge, Cannoli, Meringues, Nougat, and a Private Label service spanning 15+ categories from confectionery and beer to wine and confiture. Sub-brands include L&V Bonbons and the recently launched Label Life sustainable line. The assortment is organized around seasonal collections (Herfst, Halloween, Sinterklaas, Kerst, Oud en Nieuw, Vierdaagse), regional Dutch specialties covering all 12 provinces plus Waddeneilanden and Holland-toerist, and configurable Gifting categories (Easter, Healthcare Day, Summer, Sinterklaas, Christmas). Underlying commercial mechanics consist of a B2B wholesale model requiring account registration and login for pricing and ordering, marketing driven by an Instagram presence (@lambertz_visser), an e-commerce website with category browsing and product filtering, and an email newsletter for product and seasonal updates. Customer segments are organized vertically — specialty retailers, delicatessen shops, coffee and tea shops as primary, and tourism retail as secondary — and the product offering is positioned around sourcing convenience, seasonal breadth, regional Dutch authenticity, and customizable private-label branding. The firm operates with 6 employees and is privately held with no disclosed ownership, funding, or financial data, functioning as a focused niche distributor leveraging curation breadth, private-label services, and Dutch heritage assortment depth rather than technology differentiation.

Name

Lambertz & Visser

Legal name

Lambertz & Visser

Website

https://lambertzenvisser.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lambertz & Visser is a privately-held Dutch B2B wholesale distributor of specialty confectionery, chocolates, traditional Dutch sweets, beverages, and gift packaging, serving small specialty retailers, delicatessen shops, coffee and tea shops, and tourism retailers across the Netherlands from Brummen, Gelderland.

Ownership category

akta.pro rank

Product category

Wholesale Confectionery Distribution

NAICS

Confectionery Merchant Wholesalers (42445)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Chewing Gum & Mints (CRADABAC)

akta.pro secondary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Wholesale confectionery
• Specialty food distribution
• B2B sweets wholesale
• Private label confectionery
• Dutch specialty foods

Headquarters

HQ city

Brummen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Lambertz & Visser is a Dutch wholesale distributor (Groothandel) that supplies specialty confectionery, chocolates, traditional Dutch sweets, cookies, biscuits, delicatessen items, beverages, syrups, fudge, regional Dutch products, seasonal and gift items to specialty retailers, delicatessen shops, coffee and tea establishments, and tourism retailers. The company operates an account-based B2B e-commerce platform and offers Private Label services for customized branded products, seasonal collections (Sinterklaas, Christmas, Easter, Halloween), and curated gift packaging solutions.

Product overview

Lambertz & Visser is a Dutch wholesale company (Groothandel) specializing in confectionery specialties and specialty food products. The company operates a B2B e-commerce platform offering a comprehensive range of chocolate products, traditional Dutch sweets (Oudhollands), cookies, delicatessen items, beverages, and seasonal/holiday products. The core product portfolio includes Chocolade (chocolate), Zoetwaren (sweets/candies), and Koeken (cookies), supplemented by specialty categories such as Fudge, Cannoli, Meringues, and Nougat. The company differentiates through Private Label services allowing customization with client branding, and a seasonal product program covering Sinterklaas, Christmas, Easter, Halloween, and Autumn. Regional Dutch products and gift packaging services complete the offering for specialty food retailers, delicatessen shops, and tourism businesses.

Differentiator

Problem solved

Functional benefit

Brands

• L&V Bonbons: Own brand bonbons/chocolates sold under the L&V label

Products and services

• Chocolade (Chocolate) Wholesale assortment of chocolate products for retailers, including liqueur chocolate, bonbons, pralines, chocolate beans, chocolate balls, Dubai chocolate, chocolate spoons, marzipan, packaged chocolate, filled chocolate, and solid chocolate. Sold via account-based wholesale ordering.
• Zoetwaren (Sweets/Candies)
• Koeken (Cookies/Biscuits) Wholesale assortment of cookies and biscuits for retailers and hospitality, including rusks and crackers, bulk cookies, Italian cookies, savory cookies, spice and breakfast cake, rye bread, stroopwafels, traditional cookies, nostalgic pastries, and horeca cookies.
• Delicatessen
• Dranken en Siropen (Drinks and Syrups) Wholesale assortment of beverages and syrups for retailers, including cocktails, liqueurs, Dutch syrups, beers, juices, wines, bitters, coffee, and tea.
• Fudge
• Private Label
• Seizoenen (Seasonal Products)
• Cadeaupakketten (Gift Packages)
• Regionale Producten (Regional Dutch Products)
• Label Life (Sustainable Product Line)
• Wensproducten (Wish Products)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tony's Chocolonely: Major Dutch chocolate brand sold via specialty retail, supermarkets and gift channels; overlaps with Lambertz & Visser's Chocolade assortment and competes for the same Dutch specialty shelf space.
• Cloetta: Nordic/Benelux confectionery group owning Dutch heritage candy brands (e.g., Red Band) sold via specialty retail; comparable product category and Dutch wholesale channel overlap to Lambertz & Visser.
• Hanos: Dutch B2B wholesale and cash-and-carry operator serving hospitality and specialty retailers — directly comparable wholesale business model to Lambertz & Visser, but at much greater scale and breadth.
• Haribo: Global confectionery (gummy/candy) manufacturer with broad European wholesale presence; overlaps with Lambertz & Visser's Zoetwaren and Spekken lines and competes for the same Dutch retail shelf space.
• Sligro Food Group: Largest Dutch B2B foodservice and specialty wholesale group; comparable business model as a B2B wholesale supplier to Dutch retail and horeca, though broader in assortment and far larger in scale.

Direct peers

• Koninklijke Verkade: Established Dutch cookie and chocolate manufacturer with broad specialty retail distribution; comparable to Lambertz & Visser's Chocolade, Koeken and traditional Dutch sweet assortment.
• Peijnenburg: Dutch manufacturer of ontbijtkoek (spice/fruit breakfast cake) sold via grocery and specialty retail — comparable to Lambertz & Visser's kruid- en ontbijtkoek and traditional koeken categories.
• Koninklijke Daelmans: Dutch manufacturer of stroopwafels and sweet baked goods sold through retail and wholesale channels; directly comparable to Lambertz & Visser's Koeken/stroopwafel and traditional cookies assortment serving Dutch specialty retailers.
• Bolletje: Iconic Dutch cookie/biscuit brand (rusks, spice cake, breakfast biscuits) sold via Dutch grocery and specialty retail — overlaps with Lambertz & Visser's Koeken, beschuit, kruidkoek and ontbijtkoek lines.
• Droste: Dutch chocolate and confectionery producer with wholesale distribution to specialty food retailers — directly comparable category and channel overlap to Lambertz & Visser's Chocolade and Pralines Specialiteiten lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lambertz_visser
• LinkedInlinkedin.com/company/lambertz-visser

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lambertz & Visser