La Môme Plage
La Môme Plage is a Cannes beachfront restaurant and private beach club on Boulevard de la Croisette, serving Mediterranean cuisine alongside paid sunbed rentals and private event privatization, operated by La Môme Groupe.
- Company typePrivate
- Founded2015
- HeadquartersCannes, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Môme Plage does
La Môme Plage operates a beachfront restaurant and private beach concession at Plage Lot C05, 65 Boulevard de la Croisette, 06400 Cannes, France. The legal entity is SAS LA MOME PLAGE, a French simplified joint-stock company (Société par Actions Simplifiée). It is the flagship beachfront concept of La Môme Groupe, a hospitality group founded in 2015 by twin brothers Antoine and Ugo Lecorché that also operates La Môme Cannes, Midô (Nikkei cuisine), Le Môka (brasserie), La Môme Monte-Carlo, Midô Paris, La Môme London, and La Môme Riviera.
The offering combines a full-service Mediterranean restaurant (Provençal-influenced cuisine, lunch 12:00–16:00 and dinner 19:30–23:30) with a paid private beach and sunbed service (10:00–18:00), Sunday brunch, and venue privatization for private dinners and corporate events. The guest experience is positioned around a 1950s French Riviera aesthetic, valet parking, and attentive table service. The underlying technology is minimal: a bilingual (FR/EN) WordPress website hosted on EX2, with the ZenChef platform handling table reservations and gift card / voucher e-commerce.
The business model is direct-to-consumer hospitality. Revenue is generated from per-cover restaurant dining, sunbed/beach access rentals, gift voucher sales (ZenChef), and bespoke event packages. Distribution is entirely physical at a single Croisette location, supported by organic social media (Instagram, Facebook, LinkedIn), a content-marketing website, and consent-based email marketing. There are no disclosed enterprise contracts, no investor funding, and no public listing.
La Môme Plage firmographics
Firmographics- Name
- La Môme Plage
- Legal name
- SAS LA MOME PLAGE
- Website
- https://lamomeplage.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Môme Plage is a Cannes beachfront restaurant and private beach club on Boulevard de la Croisette, serving Mediterranean cuisine alongside paid sunbed rentals and private event privatization, operated by La Môme Groupe.
- Ownership category
- akta.pro rank
La Môme Plage industry classification
Industry- Product category
- Premium Beachfront Dining Restaurant
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (72232), Caterers (722320)
- akta.pro primary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
- akta.pro secondary industries
- Full-Service Catering (Off-Premise) (HSACAGAA), Off-Premise / Mobile Event Catering (THAHAKAD)
Keywords
Where La Môme Plage is headquartered
LocationHeadquarters
- HQ city
- Cannes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Môme Plage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Restaurant Dining Service: Full-service Mediterranean restaurant offering lunch and dinner with a focus on Provençal and Mediterranean cuisine inspired by the flavors of the French Riviera.
- Private Beach & Sunbed Rentals: Beach access and sunbed rentals from 10:00 to 18:00, offering a premium beach experience on the Croisette waterfront.
- Private Events & Dining: Privatization services for private dinners and corporate events, with customizable event packages and bespoke experiences.
- Gift Cards & Vouchers: Digital gift card sales through ZenChef e-commerce platform for restaurant and beach access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant dining - Mediterranean cuisine |
| Unit Pricing | Pay-as-you-go | Beach access and sunbed rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
La Môme Plage product offering
Product offeringCore offering
La Môme Plage is a beachfront restaurant and private beach on Boulevard de la Croisette in Cannes serving Mediterranean and Provençal cuisine for lunch and dinner. It also rents sunbeds and beach access from 10:00 to 18:00 and offers venue privatization for private dinners and corporate events, with gift cards sold online.
Product overview
La Môme Plage operates as part of La Môme Groupe, a French hospitality group offering Mediterranean cuisine across multiple restaurant brands. The core portfolio includes La Môme Plage (beach restaurant), La Môme Cannes, La Môme Monte-Carlo, La Môme London, and La Môme Riviera as the primary dining establishments. The group also operates Midô (Nikkei fusion) and Le Môka (daytime brasserie). Supporting services include online booking via ZenChef, gift vouchers, private dining and events, Sunday brunch, and downloadable menu cards. The restaurants share a common identity inspired by 1950s French Riviera glamour, Mediterranean flavors, and the Dolce Vita lifestyle.
Differentiator
Problem solved
Functional benefit
Brands
- La Môme Groupe: Parent restaurant group operating La Môme Plage and affiliated restaurants including La Môme, Midô, Le Môka, La Môme Monte-Carlo, Midô Paris, La Môme London, and La Môme Riviera.
- Midô
- Le Môka
- La Môme Monte-Carlo
- Midô Paris
- La Môme London
- La Môme Riviera
Products and services
- Beachfront Restaurant and Private Beach Service Full-service Mediterranean restaurant on the Croisette serving lunch (12:00–16:00) and dinner (19:30–23:30), combined with private beach access and sunbed rental (10:00–18:00), valet parking, and the 1950s French Riviera ambiance. Targets tourists, local residents, and event clients seeking refined seafront dining.
- Private Events and Venue Privatization Venue privatization for private dinners, corporate events, and bespoke celebrations with customizable catering and event packages. Targeted at corporate event planners and private hosts seeking a premium Croisette venue.
- Digital Gift Vouchers (Carte Cadeau) Digital gift cards sold online through the ZenChef e-commerce platform that can be used toward restaurant dining and beach access at La Môme Plage. Targets consumers seeking a present for premium beachfront dining experiences.
- Sunday Brunch Service Weekly Sunday brunch offering a Mediterranean-inspired menu at the Croisette restaurant, available as part of the restaurant's recurring service calendar.
Companies that use La Môme Plage
Customer profileSegments3 records
Ideal customer profiles2 records
La Môme Plage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Môme Plage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ZenChefcoreOnline reservation and booking system provider enabling customers to make restaurant reservations directly through the website. Also provides e-commerce platform for gift card and voucher sales.
- PIXELSminorWebsite design and development agency responsible for creating and maintaining the lamomeplage.com website. Contact: [email protected]
Scale indicators2 records
Recent moves13 records
Expansion highlights5 records
La Môme Plage competitors and assessment
Company assessmentBroad incumbents
- Nikki Beach: Global luxury beach club and restaurant brand with locations in Cannes and Saint-Tropez; comparable as a premium beachfront dining and lifestyle destination, though broader in geographic scope and party-oriented positioning.
- La Petite Maison Nice: Upscale Mediterranean brasserie concept with Riviera roots and multiple European locations; comparable full-service Mediterranean positioning targeting affluent diners in premium locations.
- Carlton Cannes Beach Club: Beach club operated by the InterContinental Carlton Cannes hotel on the Croisette; comparable as a Croisette-located luxury beachfront dining and sunbed destination, though part of a global hotel brand.
Direct peers
- Zool Z Plage: Beach restaurant and club concept on the Croisette with Mediterranean cuisine, sunbed service, and DJ programming; closely comparable as a Croisette beachfront lifestyle dining concept.
- Bagatelle Cannes: French Riviera outpost of the Bagatelle beach-restaurant brand, offering Mediterranean cuisine on the Croisette with beach service and DJ entertainment; highly comparable in concept and customer base.
- Le Club 55: Iconic beachfront restaurant in Saint-Tropez combining Provençal dining with private beach service and sunbed rentals; directly comparable as a legendary Riviera luxury beach-restaurant destination.
- Baoli Beach Cannes: Luxury beachfront restaurant and club on the Croisette in Cannes, offering Mediterranean dining, DJ events, and private beach service — the closest direct competitor to La Môme Plage in the upscale Croisette beach-restaurant category.
- Mediterranée Cannes (Plage): Beachfront Mediterranean restaurant on the Cannes Croisette offering sea-view dining and beach service; directly comparable in concept, location, and price positioning.
- Byblos Beach (Saint-Tropez): Beach restaurant concept tied to the Byblos hotel in Saint-Tropez, offering Riviera fine dining and beach service; comparable luxury beachfront dining experience in the broader Côte d'Azur market.
Regional players
- Mamo Le Bistrot: Long-established Provençal bistro in Cannes with strong Riviera following; comparable as a Cannes-based full-service French/Mediterranean dining destination serving similar affluent clientele, though without beach service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Môme Plage social profiles
Digital presenceLa Môme Plage financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Môme Plage leadership team
Management profileNumber of profiles
Profiles2 records
La Môme Plage subsidiaries and ownership
Company hierarchySubsidiaries6 records
La Môme Plage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Môme Plage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Môme Plage
What does La Môme Plage do?
La Môme Plage is a beachfront restaurant and private beach on Boulevard de la Croisette in Cannes serving Mediterranean and Provençal cuisine for lunch and dinner. It also rents sunbeds and beach access from 10:00 to 18:00 and offers venue privatization for private dinners and corporate events, with gift cards sold online.
Is La Môme Plage a public or private company?
La Môme Plage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Môme Plage founded?
La Môme Plage was founded in 2015. It employs 1 to 10 people.
Where is La Môme Plage based?
La Môme Plage is headquartered in Cannes, France, in the Europe region.
How does La Môme Plage make money?
Four revenue lines are on record. Restaurant Dining Service is the primary driver. The others are private Beach & Sunbed Rentals, private Events & Dining and gift Cards & Vouchers.
Who are La Môme Plage's main competitors?
Broad incumbents on record are Nikki Beach, La Petite Maison Nice and Carlton Cannes Beach Club. Direct peers are Zool Z Plage, Bagatelle Cannes, Le Club 55, Baoli Beach Cannes, Mediterranée Cannes (Plage) and Byblos Beach (Saint-Tropez). Mamo Le Bistrot is listed as a regional player.
Does La Môme Plage have an API?
No public API is recorded for La Môme Plage.
What industry is La Môme Plage in?
La Môme Plage's product category is Premium Beachfront Dining Restaurant. Its primary akta.pro industry code is THAFAEAJ, Rooftop Bars & Beach/Pool Bars, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 72251.