Lan Chi Mart

What Lan Chi Mart does

Lan Chi Mart is a privately-held Vietnamese supermarket chain (legal name: "Chuỗi siêu thị Lan Chi Mart") operating 24 stores primarily in suburban districts of Hanoi and surrounding provinces including Thai Nguyen, Thanh Hoa, and Thanh Oai. The company targets suburban families and households that historically lacked access to professional modern-retail formats, offering a broad horizontal assortment spanning fresh produce, frozen and prepared foods, instant noodles, beverages, cooking oils and seasonings, dairy, baby care, personal care, household cleaning, kitchenware, family apparel, snacks, and dry packaged goods. The chain also stocks higher-ticket kitchen electrical appliances from Vietnamese brands such as SUNHOUSE and Kangaroo, extending the typical suburban-grocery mix into durable goods.

The operating model combines a physical storefront network with in-store amenities (children's play areas, food courts) and an e-commerce website (lanchi.vn) supporting online ordering and home delivery with free shipping above 300,000 VND. A separate business-customer program addresses corporate buyers. Pricing is per-unit with item prices ranging from approximately 5,000 VND (bottled water) to 1,750,000 VND (appliances), and the company runs regular promotional discounts of 10–49% alongside lucky draws, gameshows, and community events that drive top-of-funnel traffic. Marketing is anchored on an active Facebook page and community engagement, including flood relief and charity work.

Lan Chi Mart is privately owned with no disclosed institutional investors, no funding rounds, and no public listing. Corporate headcount is reported at 18, which appears to reflect headquarters/head office staff rather than store-level employees. The chain has scaled from inception (2017 per company history, 1995 per firmographic data) to 24 stores through gradual domestic rollout, with no disclosed acquisitions, partnerships, or technology-platform investments beyond the e-commerce storefront.

Name

Lan Chi Mart

Legal name

Chuỗi siêu thị Lan Chi Mart

Website

https://lanchi.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lan Chi Mart is a privately-held Vietnamese supermarket chain operating 24 stores in suburban Hanoi and surrounding provinces, serving local families with a broad grocery assortment plus kitchen appliances via in-store and e-commerce channels.

Ownership category

akta.pro rank

Product category

Grocery Retail (Supermarket)

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Food Stores (5400), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Pan-Regional Ethnic Grocery Stores (CRAHAFAA)

Keywords

• Supermarket chain
• Grocery retail
• Consumer goods
• Fresh produce
• Household products

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Lan Chi Mart generates revenue through the sale of consumer goods across multiple categories including fresh produce, frozen foods, beverages, household items, personal care products, and appliances. The company operates a traditional supermarket model with both in-store and online purchasing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lan Chi Mart is a Vietnamese supermarket chain operating 24 retail locations that sells consumer goods across categories including fresh produce, frozen and prepared foods, instant noodles, beverages, cooking oils and seasonings, dairy products, baby care items, personal care products, home cleaning supplies, electrical appliances, kitchenware, apparel, and snacks. The chain serves suburban families around Hanoi and surrounding provinces through in-store shopping, an e-commerce website with home delivery (free shipping above 300,000 VND), and in-store amenities such as children's play areas and food courts.

Product overview

Lan Chi Mart is a Vietnamese supermarket chain operating 24 stores that offers a comprehensive range of consumer products across multiple categories. The retail offering includes fresh produce (vegetables, fruits, meats, seafood, eggs), frozen and prepared foods, instant/noodle products, beverages, cooking oils and seasonings, dairy products, baby care items, personal care products, home cleaning supplies, and electrical appliances. The store also stocks household items, kitchenware, apparel, snacks, and dry packaged foods. The electrical appliances category features branded products from manufacturers like SUNHOUSE and Kangaroo. The supermarket positions itself as providing professional shopping services with stable prices and attentive service for suburban residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce (Vegetables, Fruits, Meat, Fish, Eggs) Daily fresh vegetables, fruits, meat, fish, and eggs sold in-store for household cooking needs.
• Frozen and Prepared Foods

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LanChiMart
• LinkedInlinkedin.com/company/lan-chi-mart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lan Chi Mart