Landesmuseum Württemberg

What Landesmuseum Württemberg does

Landesmuseum Württemberg is a state museum of Baden-Württemberg, Germany, founded in 1862 and operating from the Altes Schloss in Stuttgart with two additional sites: the Junges Schloss children's museum and the Museum der Alltagskultur in Waldenbuch. The institution holds extensive collections spanning archaeology, art and cultural history, and everyday culture, including a landmark 2021 acquisition of the Hohenzollern-Sigmaringen archaeological collection of approximately 8,000 objects from the Stone Age to the early Middle Ages, ~1,300 Roman stone monuments, and ~1,000 portrait miniatures. The museum serves multiple segments: the general public through ticketed admission and temporary exhibitions, school and kindergarten groups through educational programs, academic researchers via provenance and numismatic scholarship, and corporate/private clients through venue rental (Raumvermietung) of the historic castle spaces.

The museum's digital infrastructure includes the LMW-App (a multilingual digital companion offering audio guides, German Sign Language, easy language, and audio description), the Sammlung Online collection database integrated with museum-digital.de via JSON-API, and a WordPress-based web presence with Matomo analytics. Technology is built on open-source and standard SaaS tools. Open-data participation through Wikimedia Commons (CC BY 4.0) and the Coding da Vinci Kulturhackathon reflects a strategic orientation toward cultural open-access dissemination rather than proprietary technology build-out.

The business model is a publicly funded cultural institution model: state appropriations from Land Baden-Württemberg anchor the operating budget, supplemented by earned revenue from tiered admission tickets (adults, reduced, family, group), venue rental, the Dürnitz café/lounge/shop, Fördergesellschaft membership subscriptions, donations and sponsorships, group tours, and merchandise sales. The go-to-market is direct-to-consumer (walk-in visits, online ticketing, app downloads) plus directory partnerships with tourist and educational intermediaries. No commercial sales motion applies; the institution operates on a public cultural mission.

Name

Landesmuseum Württemberg

Legal name

Landesmuseum Württemberg

Website

https://landesmuseum-stuttgart.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Landesmuseum Württemberg is a state museum of Baden-Württemberg, Germany, operating from the Altes Schloss in Stuttgart with two branch sites, preserving and exhibiting archaeology, art, and everyday culture for the general public, schools, researchers, and event clients.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Children’s Museums (THAJADAE), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Cultural heritage museum
• Archaeological collection management
• Museum exhibition programming
• Educational museum programs
• State museum operations

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Admission Tickets: Visitors purchase tickets for museum entry, with pricing tiers for adults, reduced/concession, families, and groups.
2. Venue Rental (Raumvermietung): Event and function spaces within the Altes Schloss are rented out for private and corporate events.
3. Museum Café/Restaurant (Dürnitz): The Kulturlounge Dürnitz operates as a café, lounge, and shop within the museum, serving food and beverages to visitors.
4. Membership (Fördergesellschaft): The 'Gesellschaft zur Förderung des Landesmuseums Württemberg e.V.' collects annual membership fees from supporters, offering benefits such as invitations to exhibition openings and special events.
5. Donations & Sponsorship: The museum accepts charitable donations and has a dedicated 'Spenden & Fördern' program for public support.
6. Shop Sales: Sale of museum merchandise and publications through the Dürnitz shop and potentially online.
7. Group & Educational Tours: Paid guided tours and educational programs for groups, schools, and Kita (kindergarten) groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Landesmuseum Württemberg is a state-run museum that operates permanent and special exhibitions across archaeology, art, cultural history, and everyday culture from its main site at the Altes Schloss in Stuttgart and the branch Museum der Alltagskultur in Waldenbuch. It sells admission tickets, guided tours, educational programs for schools and kindergartens, venue rentals, café/retail merchandise, and membership subscriptions. It supplements on-site visits with the free LMW-App digital companion, the Sammlung Online digital collection database, and research services such as provenance research and conservation.

Product overview

Landesmuseum Württemberg is a state museum in Stuttgart operating as a multi-venue cultural institution with its main location in Altes Schloss and branch museums including Museum der Alltagskultur in Waldenbuch and Junges Schloss children's museum. The museum offers a combination of permanent exhibitions (LegendäreMeisterWerke, Wahre Schätze), rotating special exhibitions, and digital services including the LMW-App for digital museum experiences and Sammlung Online for online collection access. Visitor amenities include the Dürnitz Kulturlounge café, online ticketing, and various educational programs including guided tours and group offerings for schools and adults.

Differentiator

Problem solved

Functional benefit

Brands

• Junges Schloss: Children's museum located in the Old Castle
• Museum der Alltagskultur
• LMW-App
• Dürnitz
• Landesstelle für Museen Baden-Württemberg
• Landesstelle für Alltagskultur
• Zentrum für Kulturelle Teilhabe Baden-Württemberg

Products and services

• LMW-App (Digital Museum Companion) Free mobile museum companion app for individual visitors that provides audio tours, exhibition information, and accessibility features in multiple languages including German Sign Language and audio description.
• Sammlung Online (Online Collection Database) Public-facing online database of the museum's collection objects with descriptions, images, and metadata, integrated with museum-digital.de.
• LegendäreMeisterWerke (Permanent Exhibition) Permanent exhibition on the 2nd floor of Altes Schloss showcasing masterpieces and legendary works from the museum's collection.
• Wahre Schätze (Permanent Exhibition: Antike | Kelten | Kunstkammer) Permanent exhibition on the 1st floor of Altes Schloss presenting antiquities, Celtic artifacts, and the Kunstkammer collection.
• Leidenschaft und Forschung – Die archäologische Sammlung Hohenzollern Special exhibition showcasing approximately 90 selected objects from the archaeological private collection of the Hohenzollern-Sigmaringen princely house, spanning the Stone Age to the Early Middle Ages. Free admission for visitors.
• Dürnitz Kulturlounge (Café, Lounge & Shop) Café, lounge, and shop located in the Altes Schloss serving visitors with food, beverages, and museum merchandise.
• Junges Schloss (Kindermuseum / Children's Museum) Separate children's museum on the 3rd floor of Altes Schloss offering interactive, hands-on exhibitions for young visitors.
• Museum der Alltagskultur (Branch Museum, Waldenbuch) Branch museum located in Schloss Waldenbuch focused on everyday culture and popular culture collections.
• Online-Ticketshop Online ticket purchasing system for museum admission tickets.
• Guided Tours (Führungen) Guided tour offerings including standard tours, special-exhibition tours, and themed tours available in multiple languages.
• Group Programs (Gruppenangebote) Pre-booked educational and tour programs for adult groups, school classes, and kindergarten (Kita) groups.
• Venue Rental (Raumvermietung) Rental of historic event spaces within the Altes Schloss to corporate and private event organizers for conferences, receptions, and celebrations, with catering via Dürnitz.
• Provenance Research Service (Provenienzforschung) Provenance research service investigating the origin and history of collection objects, including investigation of Nazi-era acquisitions.
• Conservation and Restoration (Restaurierung) Conservation and restoration services for museum objects, including preservation and technical analysis.
• Fördergesellschaft Membership (Support Society) Annual membership of the Gesellschaft zur Förderung des Landesmuseums Württemberg e.V. support society, with categories for individuals, couples, students/trainees, and severely disabled persons, providing exhibition opening invitations and event access.
• Bilderservice & Bibliothek (Image Service and Library) Image service and library resources for researchers, media, and educational purposes.

Quantifiable outcome

• The Hohenzollern collection acquired in 2021 comprises ~8,000 archaeological objects spanning Stone Age to early Middle Ages, with 90 presented in the inaugural exhibition.
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Fürstenhaus Hohenzollern-Sigmaringen (Hohenzollern Collection)flagshipStrategic or Co-development Partner · 1 January 2021In 2021, the Landesmuseum Württemberg acquired the archaeological collection of the Hohenzollern-Sigmaringen princely house, comprising ~8,000 objects from the Stone Age to the early Middle Ages. This acquisition is a landmark addition to the museum's holdings, with a dedicated special exhibition 'Leidenschaft und Forschung' presenting 90 selected objects.
• Museum-digital.decoreTechnology or IntegrationThe museum integrates museum-digital.de's JSON-API to enhance its Sammlung Online collection database, pulling extended object descriptions, images, and metadata from the platform. Images and object data are hosted on museum-digital's servers.
• Wikimedia / Wikimedia CommonscoreStrategic or Co-development PartnerThe museum participates in open-data initiatives, sharing collection data and images via Wikimedia Commons and contributing to the Coding da Vinci cultural hackathon. Collection objects are released under CC BY 4.0 license.
• Coding da VinciminorStrategic or Co-development PartnerThe museum participated in the Coding da Vinci Kulturhackathon, engaging developer and researcher communities to create innovative uses of open museum collection data.
• Landesstelle für Museen Baden-WürttembergcoreStrategic or Co-development PartnerAn institutional partner within the museum's network, providing statewide coordination and support for museums across Baden-Württemberg.
• Zentrum für Kulturelle Teilhabe Baden-WürttembergcoreStrategic or Co-development PartnerThe museum participates in the Center for Cultural Participation Baden-Württemberg, promoting inclusive access to culture across the state.
• AktArcha (Wanderausstellung)minorStrategic or Co-development PartnerThe museum hosted the AktArcha traveling exhibition 'Ein gut Theil Eigenheit – Lebenswege früher Archäologinnen' (Lives of Early Female Archaeologists), which was adapted to include three local Baden-Württemberg women. The exhibition ran in the Ständesaal of the Altes Schloss.
• Gesellschaft zur Förderung des Landesmuseums Württemberg e.V. (Fördergesellschaft)coreChannel Partner/ Reseller/ DistributorThe support society raises annual membership fees and donations from individuals and organizations. The society also manages member communications and distributes invitations to exhibition openings and events on behalf of the museum.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LMWStuttgart
• Facebookfacebook.com/LMWStuttgart
• Instagraminstagram.com/lmwstuttgart
• LinkedInlinkedin.com/company/landesmuseum-w%C3%BCrttemberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landesmuseum Württemberg