Landestini, la terre est notre destin.

What Landestini, la terre est notre destin. does

Landestini is a French non-profit association (Association loi 1901), founded in 2019 and headquartered in Boisset, Auvergne, that organizes what it positions as the first national and global competitions for school vegetable gardens. Its core products are the Coupe de France du potager (a free national competition open to schools, youth structures, sports clubs, and day-care/retirement facilities) and the Coupe du Monde du Potager (an international edition conducted under the high patronage of the President of the French Republic). The organization's underlying technology is a lightweight web platform: Typeform-based online registration, a unified self-evaluation form for both competition tracks, a digital Carnet de bord (gardener's journal) launching in PDF and auto-fill online formats in September 2026, and a children's pedagogical guide adapted for three languages. Distribution is delivered through partnerships with Education Nationale academic referents and inspectors, regional CPIE networks, regional councils, and overseas collectivities in Guyane and La Réunion.

The association operates on a diversified non-profit revenue model. Programs are 100% free for participants; funding comes from individual membership fees (from €5), tax-deductible donations collected via OkPal and HelloAsso (60% deduction for individuals), a structured four-tier corporate sponsorship programme (Graine at €2,000, Jeune Pousse at €5,000-€10,000, Jardin Fleuri at €15,000-€50,000, Grand Arbre at €50,000-€100,000; 60% mécénat deduction for companies), and regional/institutional grants from bodies such as Conseil Régional Hauts-de-France, ARS Réunion, and the Office Français de la Biodiversité. Customer segments span educational establishments (nursery through high school), youth and care structures including retirement homes and disability facilities, sports clubs (notably tennis), corporate partners seeking ESG/CSR alignment, and regional/institutional collectivities. Since 2021, the competitions have mobilized over 40,000 young people across 25 countries, with 350+ schools and 13 countries in the World Cup track and 848 teams participating in the 2025-2026 edition.

Name

Landestini, la terre est notre destin.

Legal name

Landestini

Website

https://landestini.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Landestini is a French non-profit association that organizes free national and international vegetable garden competitions for schools, youth structures, sports clubs, and intergenerational care facilities, funded by donations, memberships, corporate sponsorship, and regional grants.

Ownership category

akta.pro rank

Product category

Environmental Education Non-Profit Programs

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

akta.pro secondary industries

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI), Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• School garden competitions
• Environmental education programs
• Biodiversity awareness initiatives
• Youth gardening programs
• Sustainable agriculture advocacy

Headquarters

HQ city

Boisset

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Open membership to the association starting at 5 euros, providing a baseline of individual supporter contributions.
2. Donations: Tax-deductible donations (60% tax deduction for individuals) collected via platforms like OkPal and HelloAsso. Positioned as charitable contributions to a public-interest project.
3. Corporate Sponsorship / Mécénat: Structured four-tier corporate sponsorship programme (Graine, Jeune Pousse, Jardin Fleuri, Grand Arbre) with indicative amounts from €2,000 to €100,000. Sponsors receive visibility, site visits, and involvement in prize ceremonies. Tax-deductible at 60% for companies.
4. Regional and Institutional Grants: Support from regional councils (Hauts-de-France), overseas collectivities (Guyane, La Réunion), and public institutions like ARS Réunion, providing project-based or ongoing funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Landestini organizes free national (Coupe de France du potager) and international (Coupe du Monde du Potager) vegetable garden competitions for schools, youth structures, and sports clubs, providing pedagogical guides, a digital activity journal (carnet de bord), expert webinars, and an expert-jury evaluation framework. Participation is 100% free of charge; supporting programmes include regional cups (Hauts-de-France, Tennis clubs) and a youth-in-rurality programme (Tremplin Jeunes en Ruralité).

Product overview

Landestini operates two main competition programs: the Coupe de France du potager (national French competition) and the Coupe du Monde du Potager (international competition), both offering free participation for schools, youth structures, and sports clubs. These are complemented by pedagogical resources including the Guide du potagiste (children's gardening guide) and Carnet de bord (activity workbook). Regional variants exist including local competitions in Hauts-de-France and La Réunion. The organization also runs a referral program called 'Semer la Coupe' for participant recruitment. All programs provide free participation, expert webinars, challenges, and awards based on garden evaluation by expert juries.

Differentiator

Problem solved

Functional benefit

Brands

• La Coupe de France du Potager: A free national vegetable garden competition open to all schools, youth structures, and sports clubs.
• La Coupe du Monde du Potager
• La Coupe du Potager des Hauts-de-France
• Le Tremplin Jeunes en Ruralité
• La Coupe du Potager des clubs de tennis

Products and services

• Coupe de France du potager Free national vegetable garden competition organised by Landestini for schools, youth structures, and sports clubs to create and maintain gardens, with pedagogical guides, a carnet de bord, expert webinars, and jury-evaluated awards. Registration is via Typeform and participation is 100% free.
• Coupe du Monde du Potager International vegetable garden competition for schools and educational structures, operating under the high patronage of the President of the French Republic, with multilingual pedagogical materials and a unified global expert jury evaluation.
• Coupe du potager des clubs de tennis Dedicated vegetable garden competition for tennis clubs, allowing sports associations to engage members in gardening as a complementary activity.
• Tremplin Jeunes en Ruralité Programme that supports young people in rural areas, operating as one of Landestini's distinct project lines beyond the main cup competitions.
• Coupe du Potager des Hauts-de-France Regional vegetable garden competition for high schools in the Hauts-de-France region, co-organised with the Conseil Régional Hauts-de-France, with 4 editions completed and a 5th under way.

Quantifiable outcome

• 40,000+ young people connected to food production and environmental education since 2021
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Fondation Louis BonduellecoreStrategic or Co-development Partner · 1 January 2025The Fondation Louis Bonduelle became a major partner of the Coupe du Monde du Potager starting from the second edition. The foundation shares Landestini's values and goal of accompanying populations toward more sustainable, healthy, and ecological eating.
• OFB (Office Français de la Biodiversité)coreStrategic or Co-development PartnerThe Office Français de la Biodiversité is listed as a partner, indicating institutional support for the biodiversity and environmental education dimensions of the competition.
• Conseil Régional Hauts-de-FrancecoreStrategic or Co-development PartnerThe Hauts-de-France regional council supports the local edition of the competition, which has completed four editions with 35 participating high schools and continues into a fifth edition. The council provides institutional backing and promotion.
• Collectivité Territoriale de GuyanecoreStrategic or Co-development PartnerThe territorial collectivity of French Guiana supports participation from the Guyane region, enabling schools in this overseas territory to engage in the national competition.
• ARS Réunion (Agence Régionale de Santé)minorStrategic or Co-development PartnerThe Regional Health Agency of La Réunion supports the programme on the island, contributing to health and nutrition education dimensions of the initiative.
• URCPIE Hauts-de-FrancecoreChannel Partner/ Reseller/ DistributorUnion Régionale des Centres Permanents d'Initiatives pour l'Environnement des Hauts-de-France serves as a key local animator and partner, providing expertise and on-the-ground support for participating schools.
• AkuominorStrategic or Co-development PartnerAkuo, an energy company, is listed as a partner, indicating support for the environmental and sustainability dimensions of the competition.
• BiovivaminorStrategic or Co-development PartnerBioviva, an environmental education company, is listed as a partner, providing products or expertise related to nature and environmental education.
• POwR GroupminorStrategic or Co-development PartnerPOwR Group is listed as a partner, supporting the competition's activities.
• Association Ti Planteur (La Réunion)minorChannel Partner/ Reseller/ DistributorLocal partner association in La Réunion providing expertise and support for participants on the island.
• Association Permakiltir (La Réunion)minorChannel Partner/ Reseller/ DistributorLocal permaculture association in La Réunion collaborating with Landestini to support gardeners on the island.
• ValtomminorStrategic or Co-development PartnerListed as a partner of the World Cup, Valtom is an environmental services organization.
• BiomedeminorStrategic or Co-development PartnerListed as a World Cup partner, Biomede is involved in ecological research and education.
• CapillumminorStrategic or Co-development PartnerListed as a World Cup partner.
• Football EcologyminorStrategic or Co-development PartnerListed as a World Cup partner, bridging sports and environmental education.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fondation GoodPlanet: French environmental education foundation previously directed by Landestini co-founder Henri Landes (2017–2018). Operates school- and public-facing programmes on ecology and sustainability — direct predecessor and analogue.
• Fondation Nicolas Hulot: Major French environmental education and youth engagement foundation. Comparable as a non-profit running school- and youth-focused environmental programmes with corporate mécénat and policy advocacy.
• URCPIE Hauts-de-France (Union Régionale des CPIE): Landestini's named channel partner for the Hauts-de-France regional cup; CPIE network runs environmental education activities in schools across France, making it a direct functional peer in environmental pedagogy delivery.
• Réseau Cocagne: French federation of 'Jardins de Cocagne' social/educational market gardens that combine vegetable production with social insertion and educational missions — directly comparable gardening-and-society model.
• Fondation Louis Bonduelle: French foundation promoting sustainable healthy eating and food education; Landestini's named major partner on the Coupe du Monde du Potager since the second edition. Highly comparable mission and target audience (youth/schools).
• Teragir (Eco-Schools programme): Swiss-rooted NGO running the international Eco-Schools programme in France — directly comparable school-based environmental education framework with jury/award structure and Education Nationale integration.

Emerging players

• Ferme de Bec Hellouin: Pioneering French permaculture educational farm running training, public demonstrations and youth engagement. Comparable in combining hands-on gardening pedagogy with environmental education outreach.
• Fermes d'Avenir: French association promoting agroecology and sustainable food production through demonstration farms and educational programmes. Comparable audience (youth, citizens) and mission (regenerative agriculture education).

Broad incumbents

• LPO France (Ligue pour la Protection des Oiseaux): Large established French biodiversity NGO operating school- and family-facing nature education programmes. Comparable as a broader incumbent in the same donor/corporate mécénat pool.
• WWF France: Major French environmental NGO with biodiversity and youth-education programmes. Landestini's treasurer (Antoine Maudinet) is a former WWF advisor, evidencing overlap in networks, mission and donor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Assotiplanteur
• LinkedInlinkedin.com/company/landestini

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landestini, la terre est notre destin.