智联网络技术有限公司

What 智联网络技术有限公司 does

智联网络技术有限公司 (Zhilian Network Technology Co., Ltd.) operates the 智联招聘 (Zhaopin.com) online recruitment platform, one of China's established two-sided job marketplaces. The platform connects job seekers with employers across seven industry verticals — IT/Internet, finance, real estate, education, manufacturing, services, and consumer goods — and claims a network of 15.49 million+ employers and 404 million+ registered professionals. Product surface consists of the primary Zhaopin.com website, an individual-facing mobile app (智联APP), and an enterprise-facing mobile app (智联企业版APP), enabling job search, application submission, real-time communication between candidates and recruiters, and employer branding tools. The platform advertises a 24-hour application feedback guarantee and real-time candidate recommendation features for enterprise users.

The business model is employer-paid recruitment services: job seekers access the platform free of charge, while companies pay to post listings, access the resume database, and use employer branding tools. Revenue is characterized as subscription/recurring, though specific pricing is not publicly disclosed. The go-to-market is sales-led with self-serve onboarding — direct sales and inside sales teams acquire enterprise clients, while SMBs and individuals can self-register through the website and mobile apps. Distribution is entirely domestic, with operations registered in Beijing's Chaoyang District under multiple Chinese regulatory licenses including ICP filing, value-added telecom license, public security network filing, and a Human Resources Service License. The entity is privately held with no public ticker, no disclosed funding rounds, and no disclosed parent company.

Note on data integrity: the firmographic record lists 8 employees, which is inconsistent with the platform-scale claims and suggests this legal entity may be a thin operating shell rather than the full operating company. Revenue, headcount, ownership, and team details are otherwise absent from the input.

Name

智联网络技术有限公司

Legal name

智联网络技术有限公司

Website

https://landing.zhaopin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

智联网络技术有限公司 operates the Zhaopin.com (智联招聘) online recruitment platform in China, a two-sided marketplace connecting job seekers with employers across seven industry verticals. The platform claims 15.49M+ employers and 404M+ registered professionals, monetizing via employer-paid subscription recruitment services.

Ownership category

akta.pro rank

Product category

Online Recruitment Platform

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Job Market Intelligence & Employer Networking Services (BPACAOAJ)

akta.pro secondary industry

RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)

Keywords

• Online recruitment platform
• Job posting services
• Resume database access
• Talent matching services
• Employer branding tools

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Recruitment Services: Zhilian Zhaopin generates revenue primarily through employer-paid recruitment services. Companies pay to post job listings, access resume databases, and use employer branding tools on the platform. The platform offers free registration for job seekers while monetizing employer access to the candidate pool.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Zhilian Network Technology operates Zhaopin.com, an online recruitment platform connecting job seekers with employers across multiple Chinese industries. The platform provides job posting, resume submission, candidate matching, and real-time communication tools through a web portal and dedicated mobile apps for individual job seekers and enterprise recruiters. The company generates revenue primarily from employer-paid recruitment services while offering free access to job seekers.

Product overview

智联网络技术有限公司 operates a comprehensive online job recruitment platform consisting of the main Zhaopin.com website, a consumer mobile app (智联APP), and an enterprise mobile app (智联企业版APP). The platform connects over 4.04 billion job seekers with more than 15.49 million companies, offering job postings, candidate matching, real-time communication, and rapid interview scheduling across industries including IT/Internet, finance, real estate, education, manufacturing, services, and consumer goods.

Differentiator

Problem solved

Functional benefit

Products and services

• 智联招聘 (Zhaopin.com) Online job recruitment platform connecting job seekers with employers, offering job posting, resume submission, and candidate matching services across multiple industries including IT, finance, real estate, education, manufacturing, services, and consumer goods. The platform serves both individual job seekers (free access) and enterprise employers (paid recruitment services).
• 智联APP (Zhaopin Individual App) Mobile application enabling job seekers to search positions, communicate with recruiters, and receive real-time job recommendations on smartphones. Features QR code download, app-to-app messaging, and direct employer communication.
• 智联企业版APP (Zhaopin Enterprise App) Enterprise mobile application for HR managers and recruiters to post jobs, manage candidates, and communicate with job seekers in real-time. Features real-time candidate recommendations and mobile-first recruitment management.

Quantifiable outcome

• 15.49 million+ employers posting on the platform
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• 51job (前程无忧): One of China's longest-established online recruitment platforms, offering job postings, resume search, and HR services across general industries. Directly comparable to Zhaopin as a horizontal Chinese job board serving both employers and job seekers.
• Liepin (猎聘): Chinese online recruitment platform focused on mid-to-high-end professional and managerial talent. It is explicitly cited in the data as the other dominant player alongside Zhaopin in China's online recruitment market.
• BOSS Zhipin (Kanzhun): China's leading direct-chat recruitment platform with mobile-first UX that connects employers and job seekers via real-time messaging. It is the most direct competitor to Zhaopin in the Chinese online recruitment market and has gained significant share with a differentiated chat-based model.

Broad incumbents

• Indeed (Recruit Holdings): Global online job search engine and recruitment platform operating across multiple geographies. Comparable to Zhaopin as a horizontal job board monetizing employer recruitment spend, with a broader international footprint.
• ZipRecruiter: US-based online employment marketplace using AI-driven matching to connect employers and job seekers. Comparable to Zhaopin as a marketplace operator monetizing employer recruitment, with a stronger emphasis on algorithmic matching.
• LinkedIn (Microsoft): Global professional networking and recruitment platform serving employers and job seekers worldwide. Comparable to Zhaopin in operating a two-sided professional marketplace with employer recruitment services, though at much broader global scale.

Emerging players

• Maimai (脉脉): China's leading professional networking platform with built-in job posting and recruitment features. Comparable to Zhaopin in providing employer access to professional candidates, with a social/networking-first model rather than a pure job board model.
• Lagou (拉勾): Chinese online recruitment platform specializing in internet/tech industry hiring. Comparable as a Chinese digital recruitment marketplace, with a narrower vertical focus on technology talent versus Zhaopin's broader horizontal coverage.
• Glassdoor (Indeed): Employer review and salary transparency platform increasingly used for recruitment and employer branding. Comparable to Zhaopin's employer branding tools and candidate intelligence offerings, though focused on reviews rather than job listings.

Regional players

• Xing (Xing SE / New Work SE): Leading professional networking and recruitment platform in German-speaking markets. Comparable to Zhaopin as a regional two-sided recruitment marketplace, operating in a different geography (DACH region) with similar marketplace dynamics.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%99%BA%E8%81%94%E7%BD%91%E7%BB%9C%E6%8A%80%E6%9C%AF%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 智联网络技术有限公司