Landliebe

What Landliebe does

Landliebe GmbH is a German dairy and food brand that produces and markets a broad portfolio of traditional dairy products — fresh and long-life milk, natural and fruit yogurts, cream and whole-milk puddings, ice cream, cheese, butter, whipped cream, and fruit spreads/jams — alongside flavored milk drinks. The company employs 51 staff at its headquarters in Fischach, Germany, and is a wholly-owned subsidiary of the Theo Müller Group (Unternehmensgruppe Theo Müller), one of Germany's largest dairy conglomerates. Landliebe's underlying production technology relies on microfiltration combined with short-time pasteurization for extended-shelf-life milk that avoids UHT treatment, preserving fresh milk taste; ice cream and certain milk products are manufactured under brand-partner (markenpartner) arrangements with DMK Eis and Schwarzwaldmilch, respectively, allowing an asset-light operating model.

The brand sells exclusively through German retail grocery stores and supermarkets — there is no direct-to-consumer e-commerce channel — targeting horizontal mass-market consumers who value family-farm sourcing, traditional feeding practices, and the "Ohne Gentechnik" (non-GMO) certification Landliebe has held since 2008 on Landmilch, Naturjoghurts, and Schichtkäse. Revenue is generated entirely through wholesale/retail dairy product sales; no pricing details are publicly disclosed. Marketing centers on a recipe/content-rich brand website, nostalgic TV-style YouTube advertising, and social media storytelling around farming heritage and traditional dairy quality. Recent strategic emphasis is on sustainable packaging (reusable Mehrwegglas jars, tethered caps for EU compliance, separable packaging with reduced plastic) and product-line extensions across ice cream, flavored milk, and seasonal yogurts.

As a privately-held GmbH within a diversified conglomerate, Landliebe has no public financials, funding history, or stock listing; ownership, brand strategy, and supply-chain compliance (including Lieferkettensorgfaltspflichtengesetz adherence) flow from the parent Theo Müller Group. The company carries no disclosed AI/technology capabilities and competes on sourcing transparency, certifications (Rainforest Alliance cocoa, QM++), and emotional brand equity rather than on technology differentiation.

Name

Landliebe

Legal name

Landliebe GmbH

Website

https://landliebe.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Landliebe GmbH is a German dairy brand owned by the Theo Müller Group, producing and selling milk, yogurt, desserts, ice cream, cheese, butter, cream, and spreads through German grocery retail, targeting mass-market consumers with non-GMO, family-farm-sourced dairy.

Ownership category

akta.pro rank

Headquarters

HQ city

Fischach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Dairy Product Sales: Landliebe generates revenue through the sale of dairy and dairy-derived products including milk, yogurt, desserts, ice cream, cheese, butter, cream, and fruit spreads through retail grocery channels in Germany.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Landliebe is a German dairy and food brand that manufactures and sells a broad portfolio of dairy products including fresh and long-life milk, flavored milk drinks, natural and fruit yogurts, puddings and desserts, ice cream, cheese, butter, whipped cream, and fruit spreads. Products are sourced from family farms with traditional feeding practices and carry 'Ohne Gentechnik' (non-GMO) certification, with select cocoa products carrying Rainforest Alliance certification.

Product overview

Landliebe is a German dairy and food products brand offering a comprehensive portfolio of dairy products and spreads. The product range is organized into ten core categories: Milch (fresh and long-life milk), Milchgetränke (flavored milk drinks), Naturjoghurt (natural yogurt), Fruchtjoghurt (fruit yogurt), Desserts (puddings including Sahnepudding, Vollmilchpudding, and Grießpudding), Eiscreme (ice cream), Käse (cheese), Butter, Schlagsahne (whipped cream), and Brotaufstriche (spreads/jams). Products emphasize quality sourcing from family farms with traditional feeding practices, 'Ohne Gentechnik' (non-GMO) certification, and environmental commitments including reusable glass containers (Mehrwegglas) and sustainable cocoa sourcing via Rainforest Alliance. Some products are manufactured by partners including Schwarzwaldmilch (milk products) and DMK Eis (ice cream). The portfolio serves breakfast and snacking occasions with both everyday staples and seasonal/limited flavor variations.

Differentiator

Problem solved

Functional benefit

Products and services

• Milch (Milk) Fresh milk and long-life milk products including Frische Landmilch in reusable glass bottles (1L) and Frische Weidemilch/Haltbare Landmilch in cartons (1L, 1.5L). Available in 1.5%, 3.5%, and 3.8% fat options. Carries 'Ohne Gentechnik' and QM++ certifications. For German household consumers.
• Milchgetränke (Flavored Milk Drinks) Flavored milk beverages including Kakao Milch, banana, and strawberry milk in glass bottles (1L) and 0.5L pack formats. Made with Rainforest Alliance-certified cocoa where applicable. For German household consumers.
• Naturjoghurt (Natural Yogurt) Natural yogurt available in reusable glass jars (500g) and firm formats (200g). Variants include Naturjoghurt mild (3.8% or 1.5% fat) and Rahmjoghurt mild (10% fat). Carries 'Ohne Gentechnik' seal. For German household consumers.
• Fruchtjoghurt (Fruit Yogurt) Fruit yogurt range in 500g reusable glass jars and 150g/500g plastic cups. Extensive flavor lineup including Erdbeere, Himbeere, Heidelbeere, Kirsche, Mango, Vanille, Stracciatella, Zitrone, and Apfel mit Zimt. For German household consumers.
• Desserts (Puddings) Dessert range including Sahnepudding (cream pudding), Vollmilchpudding (whole milk pudding), and Grießpudding (semolina pudding) in multiple flavors and formats (150g, 225g, 330g cups, 4x125g multi-packs). For German household consumers.
• Eiscreme (Ice Cream) Ice cream in three formats: 900ml tubs (Vanille, Haselnuss, Karamell, Schokolade, Heidelbeere, Erdbeere Sahnejoghurt), 8-pack popsicles (Joghurt-Erdbeere/Aprikose, Joghurt-Heidelbeere/Zitrone), and 4-pack waffle cones (Vanille, Haselnuss, Schokolade). Manufactured by partner DMK Eis. For German household consumers.
• Käse (Cheese) Cheese under the Landkäse brand including sliced varieties (sahnig-mild, sanft-aromatisch, zart-würzig) and grated cheeses (Auflaufkäse, Pizzakäse). All made with microbial rennet suitable for vegetarians. Carries 'Ohne Gentechnik' seal. For German household consumers.
• Butter Butter products including Landliebe Butter rahmig-frisch (250g pack) and Die Streichzarte (68% butter with rapeseed oil blend for improved spreadability, 250g pack). Made from milk of family farms with traditional feeding practices. For German household consumers.
• Schlagsahne (Whipped Cream) Whipped cream product with minimum 32% fat content, produced from 4 liters of fresh milk per package. Available in 500g resealable packaging. For German household consumers.
• Brotaufstriche (Spreads/Jams) Spread products including Konfitüre Extra jam in multiple fruit flavors (200g/340g jars), Fruchtcreme fruit cream (200g jars), Gelee jelly (200g jars), and reduced-sugar Fruchtaufstrich (180g jars). For German household consumers.

Quantifiable outcome

• Products certified 'Ohne Gentechnik' (Without Genetic Engineering) since 2008 for Landmilch, Naturjoghurts, and Schichtkäse

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SchwarzwaldmilchcoreOEM/ Whitelabel/ Licensing PartnerSchwarzwaldmilch serves as a markenpartner (brand partner) for Landliebe fresh milk products. They manufacture Landliebe Landmilch in glass bottles and cartons with 3.8% and 1.5% fat content under the Landliebe brand with quality oversight.
• DMK EiscoreOEM/ Whitelabel/ Licensing PartnerDMK Eis serves as the markenpartner (brand partner) for Landliebe ice cream products, manufacturing ice cream in various formats including cups, stick ice cream, and waffle cones under the Landliebe brand.
• Theo Müller GroupcoreStrategic or Co-development PartnerLandliebe GmbH is part of the Theo Müller Group, one of Germany's largest dairy companies. The Group's supply chain due diligence statement is available at muellergroup.com/sorgfaltspflichten regarding the German Supply Chain Due Diligence Act (LkSG).
• Rainforest AllianceminorOthersRainforest Alliance certification for cocoa used in chocolate-flavored products including cocoa milk, Stracciatella yogurt, chocolate ice cream, and chocolate pudding. Confirms sustainable farming methods and improved social living conditions for farmers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weihenstephan: Historic German dairy brand offering milk, yogurt, butter, and dairy desserts with a strong regional/heritage positioning. Directly comparable to Landliebe on product mix, German retail distribution, and tradition-driven brand storytelling.
• Bayernland: German dairy cooperative producing milk, yogurt, butter, cheese, and dairy desserts, primarily in southern Germany. Comparable regional dairy brand with overlapping product categories and traditional positioning.
• Schwarzwaldmilch: German dairy cooperative with its own consumer brands across milk, yogurt, and cheese. Especially comparable as the manufacturing partner for Landliebe fresh milk and a direct brand competitor in German retail.
• Bauer (J. Bauer): German dairy processor and brand (Bauer Joghurt, Bauer Milch) competing directly in yogurt, milk, and dairy spreads through German grocery. Mirrors Landliebe's German-only focus and traditional dairy positioning.
• Ehrmann: Major German dairy and dessert brand (Almighurt, Grand Dessert) selling yogurt, desserts, and dairy snacks through German grocery retail. Closely comparable to Landliebe on channel, customer base, and dairy snack/dessert category leadership.

Broad incumbents

• FrieslandCampina Germany: Dutch dairy cooperative with substantial German operations selling milk, yogurt, and dairy desserts under brands like Landliebe competitor 'FrieslandCampina' Private and consumer brands. Broad incumbent competing across Landliebe's categories.
• Müller (Molkerei Alois Müller): Related to Theo Müller Group's milk business and a major German dairy brand (Müller Milch, Müller Joghurt, Landfein). Direct competitor in German yogurt and flavored milk, with broader product breadth than Landliebe.
• Danone Germany: Germany division of Danone, offering Activia, Actimel, and Danio yogurt brands plus dairy and plant-based products. Comparable as a large incumbent in the German yogurt and dairy dessert category competing for the same shelf space.
• Arla Foods Germany: German arm of Arla Foods, one of Europe's largest dairy cooperatives, offering milk, yogurt, butter, and spreads. Comparable incumbent selling across Landliebe's categories in German grocery retail.
• Nestlé Germany: German arm of Nestlé with consumer dairy, ice cream (Schöller, Mövenpick), and dessert brands. Comparable broad incumbent in German ice cream and dairy dessert categories where Landliebe also competes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/landliebe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landliebe