Landmark Conservancy
Landmark Conservancy is a Wisconsin 501(c)(3) land trust that permanently protects natural land through conservation easements and acquisitions across 20 counties, serving private landowners, municipalities, and conservation partners with 44,000 acres under protection.
- Company typePrivate
- Founded2018
- HeadquartersMenomonie, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Landmark Conservancy does
Landmark Conservancy is a 501(c)(3) nonprofit land trust headquartered in Menomonie, Wisconsin, that provides permanent land protection services across a 20-county service area in western and northwestern Wisconsin. Formed in 2018 through the merger of West Wisconsin Land Trust (founded 1988) and Bayfield Regional Conservancy (incorporated 1996), the organization protects land through conservation easements, fee-title acquisition, bargain sales, and bequests, working directly with private landowners, municipalities, and conservation partners. As of FY2024-25, Landmark Conservancy protects 44,000 acres cumulatively, holds more than 200 conservation easements, and maintains a portfolio of public-access preserves across the region. Its strategic land protection framework is built around 17 climate resiliency focus areas developed in collaboration with The Nature Conservancy's science staff, emphasizing ecological connectivity and Conservation Opportunity Areas.
The organization's core products and services include land protection transactions, planned giving through the Landmark Legacy Circle, volunteer conservation easement monitoring (31 volunteers monitored 101 properties across 16 counties in 2024), recreational access to preserves, community education events, and a corporate sponsorship program with tiers from $500 to $5,000. The technology stack is commodity-grade and includes LGLForms for donation processing, DAF Direct for donor-advised fund integration, and the Landscape mobile/web platform for volunteer field data collection. The organization holds Land Trust Accreditation Commission accreditation, a four-star Charity Navigator rating, and the Candid Platinum Seal of Transparency (2026).
Landmark Conservancy generates revenue through four primary streams: individual donations (one-time, monthly sustainer, stock, IRA, vehicle via CARS, and memorial gifts), corporate sponsorships, planned giving/legacy gifts, and grants from sources including the Wisconsin Knowles-Nelson Stewardship Program, NAWCA, Great Lakes Protection Fund, and Earth Cloud Fund of Headwaters Foundation for Justice. FY2024-25 audited revenue was $2,611,663 against net assets of $14,647,922. Go-to-market is hybrid: sales-led direct engagement with landowners via consultations and site visits, combined with community-led outreach through events, volunteer programs, and a multi-channel presence across website, email newsletter, Facebook, Instagram, and YouTube. The organization is governed by a 19-member Board of Directors and operated by a six-person professional staff led by Executive Director Rick Remington.
Landmark Conservancy firmographics
Firmographics- Name
- Landmark Conservancy
- Legal name
- Landmark Conservancy, Inc.
- Website
- https://landmarkwi.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Landmark Conservancy is a Wisconsin 501(c)(3) land trust that permanently protects natural land through conservation easements and acquisitions across 20 counties, serving private landowners, municipalities, and conservation partners with 44,000 acres under protection.
- Ownership category
- akta.pro rank
Landmark Conservancy industry classification
Industry- Product category
- Land Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
- akta.pro secondary industries
- Conservation Easements & Land Trust Services (AFAMAMAH), National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)
Keywords
Where Landmark Conservancy is headquartered
LocationHeadquarters
- HQ city
- Menomonie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Landmark Conservancy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Contributions: Tax-deductible charitable contributions from individuals including one-time donations, monthly sustainer gifts, stock donations, IRA contributions, and vehicle donations. Landmark Conservancy is a 501(c)(3) nonprofit organization with EIN 39-1872550.
- Planned Giving and Bequests: Legacy Circle program accepting bequests through wills, beneficiary designations on retirement/financial accounts, and life insurance gifts. Members receive recognition in Impact Reports and invitations to special events.
- Corporate Sponsorships: Sponsorship opportunities ranging from $500-$5,000 with promotional benefits including event advertising, print and digital media, website recognition. Tax-deductible support levels from Bronze to Platinum tiers.
- Grant Funding: Funding from government programs (Wisconsin Knowles-Nelson Stewardship Program, Wisconsin Coastal Management Program), foundations (Great Lakes Protection Fund, Earth Cloud Fund of Headwaters Foundation for Justice), and conservation partnerships (North American Wetlands Conservation Act/NAWCA).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Platinum Sponsorship - highest level of recognition and benefits |
| Other | Annual | Corporate Sponsorship Levels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Landmark Conservancy product offering
Product offeringCore offering
Landmark Conservancy is a 501(c)(3) nonprofit land trust that provides permanent land protection across 20 counties in western and northwestern Wisconsin. It works directly with private landowners to establish conservation easements, accept donated and bargain-sold land, and steward protected properties in perpetuity, while also partnering with municipalities and state/federal agencies to create public preserves and trails. The organization funds this work through charitable donations, planned gifts, corporate sponsorships and conservation grants.
Product overview
Landmark Conservancy is a non-profit land trust operating as a single unified service focused on permanent land protection across 20 counties in western and northwestern Wisconsin. The organization offers a portfolio of interconnected conservation services including land protection through conservation easements and acquisition, charitable giving programs (one-time and recurring donations, stock gifts, IRA contributions), planned giving through the Legacy Circle, and volunteer monitoring. The organization also provides public recreational access to protected properties and hosts community education events. The service is structured as a single integrated conservation mission rather than a modular platform, with donations and volunteer programs supporting the core land protection work.
Differentiator
Problem solved
Functional benefit
Products and services
- Land Protection and Conservation Easements Core land trust service providing permanent land protection through conservation easements, land acquisition, bargain sales, life estate donations and partnership transactions with private landowners, government agencies and conservation partners in a 20-county service area in western and northwestern Wisconsin.
- Donation and Contribution Programs
Quantifiable outcome
- 44,000 acres protected across 20-county service area
- +2 more outcomes
Companies that use Landmark Conservancy
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Landmark Conservancy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Landmark Conservancy partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Bayfield CountycorePartnership to protect and manage public conservation lands. Bayfield County manages the Whittlesey Creek Headwaters property acquired through Landmark's conservation work. County forester Mike Amman manages forests with emphasis on conifer establishment and habitat diversity.
- U.S. Fish and Wildlife ServicecoreFederal partner providing staff time support through USFWS Coastal Program. Ongoing partnership for watershed protection and wildlife habitat restoration, particularly for coaster brook trout recovery in Lake Superior tributaries.
- Wisconsin Department of Natural ResourcescoreState agency partner for land protection projects. DNR documented osprey nesting near Yellow River property, classified trout streams, and manages adjacent fishery areas. Also partner on prairie and oak savanna restoration at Maiden Rock Bluff.
- Freshwater SocietyminorConservation organization partnering with Great Lakes Protection Fund on Pokegama Forest project. Part of regional Greater Lakes Promise initiative for water quality protection.
- Beaver Creek ReserveminorLocal conservation organization offering Avian Monitoring and Bird Banding Programs through Citizen Science Center. Partner on Motus wildlife tracking tower installation and Northern Saw-whet Owl Migration program.
- Friends of Lincoln Community ForestminorCommunity volunteer group partnering on aquatic habitat improvement in Marengo River. Installing large tree anchoring at multiple sites with guidance from Wisconsin DNR and Trout Unlimited.
- Trout UnlimitedminorConservation organization providing guidance on aquatic habitat restoration. Technical guidance for Marengo River restoration project with Friends of Lincoln Community Forest.
- Ducks UnlimitedminorWaterfowl conservation organization partnering on Canvasback Lake wetland protection project. Collaboration on wetland restoration and waterfowl habitat enhancement.
- SCOPE (Sawyer County Outdoor Projects and Education)minorLocal nonprofit supporting conservation and environmental education for youth. Goal of 'no kid left inside' aligns with Hay Creek Springs educational potential. Partners on hunter safety, camping, canoeing, and fishing activities.
- Northern Waters Environmental SchoolminorHayward K-12 charter school focused on environmental education. Potential partner for educational experiences at Hay Creek Springs property, connecting students with nature and conservation.
- Bayfield County Forestry and ParkscoreCounty department managing public recreation lands. Acquired Siskiwit River Preserve through bargain sale with Landmark. Recreation Forester Jen Bratsch involved in property management and public access.
- The Nature ConservancycoreCollaborated with The Nature Conservancy science staff to develop strategic conservation focus areas. Used climate science and ecological data to identify 17 focus areas with greatest potential for resilience to climate change, emphasizing ecological connectivity of natural landscapes and Conservation Opportunity Areas (COAs).
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Landmark Conservancy competitors and assessment
Company assessmentDirect peers
- Ozaukee Washington Land Trust: Wisconsin accredited land trust providing conservation easements, land protection, and stewardship services to private landowners in southeastern Wisconsin — directly comparable operating model and target customer.
- Tall Pines Conservancy: Wisconsin-based land trust focused on permanent land protection in northwestern Wisconsin counties — overlapping geography and highly comparable mission and service offerings.
- Mississippi Valley Conservancy: Wisconsin-based regional land trust operating in a similar service geography (driftless area and western Wisconsin), offering conservation easements, land acquisition, and public preserve access comparable to Landmark's model.
- Northeast Wisconsin Land Trust: Wisconsin regional land trust offering conservation easements and land protection services with similar accreditation profile, donor base, and volunteer monitoring programs.
Broad incumbents
- The Nature Conservancy: Global conservation organization and direct strategic partner (collaborated on Landmark's 17 focus areas). Operates a vastly larger portfolio but shares the same fundamental mission of permanent land protection and conservation easement stewardship.
- The Conservation Fund: National nonprofit working on land and resource conservation with similar conservation easement and acquisition toolkit, operating at significantly larger scale across multiple US regions.
- Trust for Public Land: National nonprofit focused on land conservation and creating parks/protected areas. Operates at far greater scale with broader geography but overlapping mission of permanent land protection and public access.
Emerging players
- American Farmland Trust: National nonprofit focused on protecting agricultural land from development — adjacent mission to Landmark's original Wisconsin Farmland Conservancy roots and overlapping landowner customer base.
Others
- Ducks Unlimited: Active co-funding partner on the Canvasback Lake wetland easement via NAWCA. Wetland/waterfowl-focused conservation nonprofit — overlapping mission on habitat protection and an established collaborator.
- Wisconsin Department of Natural Resources: Core state-government partner funding acquisitions via Knowles-Nelson and Wisconsin Coastal Management Program, providing technical expertise on trout streams, fisheries, and osprey habitat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Landmark Conservancy social profiles
Digital presenceLandmark Conservancy compliance and trust
Trust signalCompliance3 records
Landmark Conservancy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmark Conservancy leadership team
Management profileNumber of profiles
Profiles26 records
Landmark Conservancy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmark Conservancy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmark Conservancy
What does Landmark Conservancy do?
Landmark Conservancy is a 501(c)(3) nonprofit land trust that provides permanent land protection across 20 counties in western and northwestern Wisconsin. It works directly with private landowners to establish conservation easements, accept donated and bargain-sold land, and steward protected properties in perpetuity, while also partnering with municipalities and state/federal agencies to create public preserves and trails. The organization funds this work through charitable donations, planned gifts, corporate sponsorships and conservation grants.
Is Landmark Conservancy a public or private company?
Landmark Conservancy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Landmark Conservancy founded?
Landmark Conservancy was founded in 2018. It employs 1 to 10 people.
Where is Landmark Conservancy based?
Landmark Conservancy is headquartered in Menomonie, United States, in the North America region.
How does Landmark Conservancy make money?
Four revenue lines are on record. Donations and Contributions are the primary driver. The others are planned Giving and Bequests, corporate Sponsorships and grant Funding.
Who are Landmark Conservancy's main competitors?
Direct peers on record are Ozaukee Washington Land Trust, Tall Pines Conservancy, Mississippi Valley Conservancy and Northeast Wisconsin Land Trust. Broad incumbents are The Nature Conservancy, The Conservation Fund and Trust for Public Land. American Farmland Trust is listed as an emerging player. Others are Ducks Unlimited and Wisconsin Department of Natural Resources.
Does Landmark Conservancy have an API?
No public API is recorded for Landmark Conservancy.
What industry is Landmark Conservancy in?
Landmark Conservancy's product category is Land Conservation Services. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas, with a secondary code of AFAMAMAH, Conservation Easements & Land Trust Services. Its NAICS code is 813312.