Jaguar Land Rover Thornhill

What Jaguar Land Rover Thornhill does

Jaguar Land Rover Thornhill is an authorized Land Rover and Jaguar dealership franchise operating a single retail location at 8790 Yonge Street in Richmond Hill, Ontario. Founded in 2000 and employing approximately 20 staff, the dealership serves affluent individual and corporate buyers across the Greater Toronto Area including Thornhill, Richmond Hill, Markham, and North York. It sells the full Land Rover lineup (Defender, Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Discovery, Discovery Sport), carries a pre-owned Jaguar line via a sister website, and offers an on-site finance department, factory-trained service centre, genuine parts department, and collision body shop. New vehicle inventory stood at 126 units at the time of data collection, with 37 approved certified pre-owned units and 16 pre-owned units; advertised pricing spans roughly $60,590 (2026 Range Rover Evoque) to $228,897 (2026 Range Rover Autobiography LWB 7 Seat), with financing through Land Rover Financial Services at rates from approximately 3.29% to 5.99% APR on terms up to 84 months.

The dealership's technology stack is operational rather than developmental: the website (landroverthornhill.ca) is maintained by D2C Media and integrates Google Analytics, Google AdWords, Facebook, and reCAPTCHA for digital marketing and lead capture, with CarFax vehicle history reports offered free on pre-owned listings. Customer-facing digital tools include new and used inventory search, a build-and-price configurator, online credit applications, service appointment scheduling, and a dedicated parts ordering portal (landroverthornhillparts.ca). Embedded vehicle technology such as the Pivi Pro infotainment system, Terrain Response, mild-hybrid powertrains, adaptive air suspension, and driver assistance suites are OEM features supplied by Land Rover rather than dealership-developed capabilities.

Revenue is generated across six streams: new vehicle sales, certified pre-owned and pre-owned sales, financing and leasing (transaction-based through Land Rover Financial Services), service and repair (professional services), parts and accessories (hardware sales), and collision body shop work. The customer base is a hybrid of affluent individual buyers (primary segment) and corporate/fleet buyers (secondary segment) within the GTA. The dealership is privately held, with no disclosed parent company, institutional investors, or financial backers, and revenue figures are not publicly disclosed. There are no documented M&A, funding rounds, restructurings, or leadership changes in the available record, indicating a stable single-rooftop franchise operation.

Name

Jaguar Land Rover Thornhill

Legal name

Land Rover Thornhill

Website

https://landroverthornhill.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Jaguar Land Rover Thornhill is an authorized Land Rover and Jaguar dealership in Richmond Hill, Ontario, selling new, certified pre-owned, and pre-owned luxury SUVs to affluent Greater Toronto Area customers, supported by on-site financing, service, parts, and collision repair operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Land Rover vehicles including Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque, and Range Rover Velar. Prices range from approximately $60,590 (2026 Range Rover Evoque) to over $228,000 (Range Rover Autobiography LWB 7 Seat).
2. Pre-Owned and Certified Pre-Owned Vehicle Sales: Sale of pre-owned and Land Rover Approved Certified Pre-Owned vehicles with warranty coverage. Inventory includes used models across all Land Rover lines at various price points.
3. Vehicle Service and Repair: On-site service centre providing maintenance and repair services for Land Rover vehicles using factory parts and trained technicians.
4. Parts and Accessories Sales: Sale of genuine Land Rover parts and accessories through a dedicated parts department and online parts ordering portal.
5. Financing and Leasing: On-site finance department offering vehicle financing and leasing options through Land Rover Financial Services, including competitive interest rates and flexible terms (up to 84 months).
6. Collision and Body Shop: On-site collision body shop repairing minor and major accident damage on Land Rover vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Land Rover Thornhill is an authorized Land Rover and Jaguar dealership franchise that sells new, certified pre-owned, and pre-owned Land Rover SUVs from a physical showroom in Richmond Hill, Ontario. The dealership complements vehicle sales with on-site maintenance and repair services, genuine parts and accessories, collision/body shop services, and customer financing and leasing arranged through Land Rover Financial Services.

Product overview

Jaguar Land Rover Thornhill is a Land Rover and Jaguar dealership offering a comprehensive vehicle sales and service operation. The primary offerings include new Land Rover vehicles (Defender, Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Discovery, Discovery Sport) and pre-owned vehicles, with supporting services including certified pre-owned programs, demo vehicles, vehicle financing through Land Rover Financial Services, full-service maintenance and repair, genuine parts and accessories sales, and collision/body shop services. The dealership operates as a single-location franchise representing the Land Rover brand.

Differentiator

Problem solved

Functional benefit

Products and services

• New Land Rover Vehicles Brand-new Land Rover SUVs across the full lineup — Defender, Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Discovery, and Discovery Sport — sold with full manufacturer warranty (4 Year / 80,000 km). Prices range from approximately $60,590 (2026 Range Rover Evoque) to $228,897 (2026 Range Rover Autobiography LWB 7 Seat). Inventory of 126 new vehicles.
• Pre-Owned Vehicles Used Land Rover vehicles sold as-is across the Land Rover model range, priced from approximately $32,998 (2023 Discovery Sport) to over $140,000 for higher-end models. 16 pre-owned vehicles currently in inventory with CarFax vehicle history reports available.
• Approved Certified Pre-Owned Vehicles Land Rover Approved Certified Pre-Owned vehicles meeting manufacturer standards, with extended warranty coverage and additional benefits. 37 CPO vehicles in inventory, priced below new equivalent models.
• Demo Vehicles Demonstrator vehicles typically with under 15,000 km offered at reduced pricing between new MSRP and used pricing, available for test drives and purchase. Examples include a 2024 Range Rover Velar P340 Dynamic SE demo at $62,998 and a 2026 Defender 110 P300 S demo at $89,921.
• Vehicle Financing and Leasing On-site finance department facilitating vehicle financing and leasing through Land Rover Financial Services, with competitive APRs (3.29% to 5.99%) and flexible terms up to 84 months, plus online credit application and loan calculator tools.
• Service and Maintenance Full-service maintenance and repair center staffed by factory-trained technicians using genuine Land Rover parts and accessories; appointment-based service offered Monday-Friday 8am-5pm.
• Parts and Accessories Genuine Land Rover parts and accessories available for purchase through a dedicated parts department, accessories catalogue, and online parts ordering portal at landroverthornhillparts.ca.
• Body Shop and Collision Repair On-site collision body shop handling minor and major accident damage restoration on Land Rover vehicles using manufacturer-approved techniques and parts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Land Rover CanadacoreChannel Partner/ Reseller/ DistributorLand Rover Thornhill is an authorized Land Rover dealer representing the Land Rover brand in the Greater Toronto Area. The partnership provides access to new vehicle inventory, manufacturer incentives, the Land Rover Approved Certified Pre-Owned program, Land Rover Financial Services for customer financing, and Land Rover Service Promise standards.
• AutoAubaine NetworkminorChannel Partner/ Reseller/ DistributorLand Rover Thornhill is listed as a member of the AutoAubaine automotive network, which provides an additional online marketplace listing and drives potential customers from Quebec and across Canada to the dealership.
• CarFaxminorGTM or Marketing PartnerCarFax vehicle history reports are offered free by the dealership to prospective buyers, supporting transparency in the pre-owned vehicle sales process and building customer trust.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Land Rover Ottawa: Authorized Land Rover dealer serving the Ottawa region with the same full-suite sales, service, and parts model. Comparable franchise economics and OEM-aligned operations but operating in a different geographic territory.

Broad incumbents

• Serpa Automotive Group: Canadian luxury and volume automotive dealer group with multiple franchises. Comparable in offering new and certified pre-owned sales, finance, service, and parts across Ontario locations.
• Dilawri Group: One of Canada's largest automotive dealer groups with multiple luxury franchises across Ontario. Comparable in offering franchised new and used vehicles, manufacturer-certified service, OEM-aligned financing, and parts operations.
• AutoCanada: Major Canadian dealer group operating franchised dealerships across multiple provinces and brands. Publicly traded, providing a useful benchmark for franchise dealership economics, though typically larger and more diversified than a single-point operator.
• Pfaff Automotive Partners: Large multi-brand luxury automotive dealer group based in the Greater Toronto Area. Operates competing luxury franchises (including potentially BMW, Mercedes-Benz, Audi) and shares the same affluent GTA customer pool with overlapping service and finance capabilities.
• Grand Touring Automobiles: Toronto-area luxury automotive group representing multiple premium brands. Competes directly for luxury SUV buyers in the GTA and operates a similar full-service model with new vehicles, certified pre-owned, service, and parts.

Others

• D2C Media: Technology vendor providing dealer website infrastructure and digital marketing services to Canadian auto dealerships including Land Rover Thornhill. Adjacent ecosystem participant enabling the dealership's digital storefront and lead capture.
• Carfax Canada: Vehicle history report provider whose data product supports the dealership's CPO and pre-owned transparency claims. Enabling partner in the used-vehicle sales process rather than a direct competitor.

Direct peers

• Park Place Motors: Luxury automotive dealer group in the GTA representing premium brands including Porsche, Mercedes-Benz, and BMW. Competes for the same affluent GTA luxury buyer with a comparable sales-service-parts operating model.
• Jaguar Land Rover Toronto: Sister Land Rover/Jaguar authorized dealership in the broader Toronto market. Operates the same OEM franchise model with new, CPO, service, parts, and collision capabilities, directly competing for the same GTA luxury SUV customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jlrthornhill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaguar Land Rover Thornhill