Landscape Architecture, LLC

What Landscape Architecture, LLC does

Landscape Architecture, LLC is a privately held, design-to-build landscape architecture firm headquartered in Madison, Wisconsin with a physical office in Mt. Horeb. The company provides landscape design, construction, and maintenance services augmented by specialty features including fire features, water features, landscape lighting, outdoor audio, outdoor appliances, outdoor furniture, and seasonal snow management. It serves both higher-end residential and commercial clients across Madison, Dane County, and surrounding Wisconsin communities, with owner Joe Hanauer — an ASLA Registered Landscape Architect with over 25 years of experience — personally leading the design process from initial consultation through installation. The firm backs hardscape installations with an exclusive five-year warranty and has been recognized as a Unilock Authorized Contractor, multi-year Best of Houzz recipient, Unilock Awards of Excellence finalist, and 2014 Total Landscape Care Landscaper of the Year finalist.

The business operates on a project-based pricing model with job costs ranging from $200 to $200,000, structured around owner-led consultations, formal design agreements with deposits, and integrated execution by the same team. Revenue is generated across four professional services streams: landscape design, landscape construction, landscape maintenance, and snow management. The go-to-market is sales-led via direct owner engagement, supplemented by content marketing (100+ blog posts since 2017), local SEO targeting across 14+ community landing pages, podcast and media appearances, customer testimonials on Houzz, and downloadable educational e-books. The firm employs 37 people and reports no outside funding, parent company, or institutional investors, making it a bootstrapped, founder-led operation.

Technology adoption centers on landscape design and estimation software capabilities referenced in a 2021 Landscape Management magazine feature, supporting accurate estimates and realistic renderings. No API, SDK, MCP, or native mobile application is offered. No proprietary AI, data flywheel, or platform architecture is disclosed. The firm holds professional certifications with ASLA and NALP and is BBB accredited, but relies on owner expertise and a strong content presence rather than technology differentiation to compete.

Name

Landscape Architecture, LLC

Legal name

Landscape Architecture, LLC

Website

https://landscapearc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Landscape Architecture, LLC is a Madison, Wisconsin-based design-to-build landscape architecture firm specializing in higher-end residential landscape design, construction, and maintenance across 14+ Dane County communities, led by ASLA-registered owner Joe Hanauer with 37 employees.

Ownership category

akta.pro rank

Product category

Landscape Architecture & Design-Build Services

NAICS

Landscape Architectural Services (541320), Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Landscape Lighting Design & Layout (HSAIAHAA), Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL)

Keywords

• Landscape architecture services
• Residential landscape design
• Hardscape construction
• Outdoor living design
• Landscape maintenance

Headquarters

HQ city

Mt. Horeb

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Landscape Design Services: Design services including landscape architecture planning, custom designs, and detailed renderings. Owner Joe Hanauer leads the design process directly, bringing over 25 years of experience to every project. Process includes initial consultation, design agreement development, and production phase.
2. Landscape Construction: Installation and construction services including hardscape construction, fire features, outdoor appliances, water features, and outdoor audio. The integrated design-to-build approach ensures accurate execution from concept through completion.
3. Landscape Maintenance: Ongoing landscape maintenance services for residential and commercial properties to maintain landscapes throughout the year.
4. Snow Management: Seasonal snow plowing and ice cleanup services during winter months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Landscape Architecture, LLC is a Madison, Wisconsin-based landscape architecture firm that delivers integrated design-to-build services: custom landscape design with detailed renderings, hardscape construction, specialty outdoor features (fire features, water features, outdoor lighting, outdoor appliances, outdoor audio), ongoing landscape maintenance, and seasonal snow management. Owner Joe Hanauer leads each design process directly, and the firm backs hardscape installations with an exclusive five-year warranty.

Product overview

Landscape Architecture, LLC is a design-to-build landscape architecture firm offering a comprehensive suite of outdoor living services for residential and commercial clients in the Madison and Dane County, Wisconsin area. The company operates an integrated model where the same team handles design, construction, and maintenance, eliminating coordination gaps between designers and contractors. Core offerings include landscape design, landscape construction, and landscape maintenance, complemented by specialty features including fire features (fire pits, outdoor fireplaces), water features (ponds, waterfalls, fountains), landscape lighting, outdoor furniture, outdoor appliances, outdoor audio systems, and seasonal snow management. The company specializes in higher-end residential projects and backs its hardscape installations with an exclusive five-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Custom landscape design services for residential and commercial properties, producing detailed plans and renderings for outdoor transformations. Owner Joe Hanauer leads the design process directly with over 25 years of experience.
• Landscape Construction Design-to-build installation services for landscapes, hardscapes, and outdoor features, executed by the same team that designs the project to eliminate coordination gaps between designer and contractor.
• Landscape Maintenance Ongoing landscape maintenance services to preserve and care for installed residential and commercial landscapes throughout the year.
• Fire Features Design and installation of outdoor fire pits, fire tables, and outdoor fireplaces to add warmth and ambiance to outdoor living spaces.
• Water Features Custom ponds, waterfalls, and water fountains designed and installed as focal points for tranquil outdoor retreats.
• Landscape Lighting Professional outdoor lighting installation to enhance visibility, safety, and ambiance in landscapes after dark.
• Outdoor Appliances Outdoor kitchen appliances and grilling equipment for outdoor culinary spaces and entertaining areas.
• Outdoor Audio Outdoor audio systems and speakers integrated into landscape designs for enhanced outdoor entertainment experiences.
• Outdoor Furniture Sourcing and placement of outdoor furniture to complement landscape designs and outdoor living areas.
• Snow Management Snow plowing and ice cleanup services during winter months to maintain safe access and usability of outdoor spaces.

Quantifiable outcome

• Five-year installation warranty on hardscape installations
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered industry association, core, trust/verification and marketing.

• American Society of Landscape Architects (ASLA)industry associationOthersOwner Joe Hanauer is a member of ASLA, an American Society of Landscape Architects certified landscape architect. ASLA membership provides industry recognition and professional credibility.
• National Association of Landscape Professionals (NALP)industry associationOthersProfessional membership in NALP, which represents the landscape industry and provides resources, networking, and industry standards for landscape professionals.
• UnilockcoreTechnology or IntegrationUnilock Authorized Contractor status. Many of their landscape designs have been named finalists in the Unilock Awards of Excellence. Unilock is a leading manufacturer of hardscape products including pavers, retaining walls, and outdoor living materials.
• Better Business Bureau (BBB)trust/verificationOthersBBB Accredited Business with A+ rating, providing consumer confidence and business verification for customers seeking reputable landscape services.
• HouzzmarketingGTM or Marketing PartnerActive professional profile on Houzz platform where customers can view projects, read reviews, and contact the company. Has received multiple Best of Houzz recognitions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Davey Tree Expert Company: Large national provider of tree care, landscape architecture, and environmental services to residential, commercial, and utility customers. Overlaps with the subject on landscape design/build and grounds maintenance but operates at significantly greater scale and breadth.
• Bartlett Tree Experts: National tree and shrub care specialist with adjacent landscape services across the U.S. Comparable on high-end residential grounds services and consulting-led sales model, though centered on arboriculture rather than full design-to-build landscape architecture.
• TruGreen: National lawn and landscape care franchise serving residential customers. Competes with the subject on recurring maintenance and snow-adjacent services but does not offer integrated landscape architecture design-build at the premium residential tier.

Others

• Unilock: Manufacturer of pavers, retaining walls, and outdoor hardscape products and operator of the Unilock Authorized Contractor network. The subject is an Authorized Contractor and recurring Awards of Excellence finalist, making Unilock a key supplier and ecosystem enabler rather than competitor.
• American Society of Landscape Architects (ASLA): National professional association for landscape architects, of which owner Joe Hanauer is a credentialed member. Sets professional standards and provides industry credibility that supports the subject's premium positioning rather than competing commercially.

Direct peers

• Rettler Corporation: Wisconsin-headquartered landscape design, construction, and grounds management firm. Comparable in service breadth (design-build plus maintenance) and Midwest regional footprint, directly competing for premium residential and commercial landscape work in Dane County-adjacent markets.
• The Bruce Company: Wisconsin-based landscape design, build, and maintenance firm serving residential and commercial clients. Closely comparable in geography (Midwest), integrated design-to-build model, and premium residential positioning, though larger in scale than the subject.
• Naturescape Lawn & Landscape: Wisconsin-rooted full-service lawn care, landscape design, and snow removal provider. Overlaps directly on the maintenance, snow management, and landscape installation services the subject company offers to Dane County homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/landscape-architecture-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landscape Architecture, LLC