Land van Ons
Land van Ons is a Dutch citizen cooperative, founded 2019, that pools capital from 31,000+ members to purchase agricultural land and lease it to biological farmers for biodiversity restoration across 30 parcels in 12 provinces.
- Company typePrivate
- Founded2019
- HeadquartersWarnsveld, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Land van Ons does
Land van Ons coöperatie U.A. is a Dutch citizen cooperative founded in 2019 and headquartered in Warnsveld, Netherlands. The organization pools capital from individual members to purchase agricultural land across the Netherlands, then leases those parcels to biological and biodynamic farmers who commit to pesticide-free, chemical-free cultivation. This model directly addresses biodiversity loss on farmland — the land category in the Netherlands experiencing the steepest ecological decline — by replacing conventional agriculture with biological farming and restoring landscape elements such as hedges, ponds, food forests, and herb-rich banks.
The cooperative is owned by its 31,000+ participants, who each pay an annual contribution starting at €30, with the first €10 earmarked for land acquisition and additional voluntary contributions financing further m² of co-owned farmland. Members retain equal voting rights regardless of investment size, exercising governance through the cooperative's bestuur (board) and the Ledenadviesraad (Members' Advisory Council) established in spring 2025. Operations are run by 92 paid staff supported by approximately 300 volunteers who conduct biodiversity monitoring, plant hedges, and organize open farm days. Scientific validity is anchored by research partnerships with Universiteit Leiden and Wageningen University & Research (WUR), whose studies have documented measurably higher butterfly counts and herb species on Land van Ons parcels compared with conventional farmland.
Revenue mechanics combine subscription membership fees, one-time land-investment contributions, webshop product sales (buckwheat flour, honey, pancake mix) via shop.landvanons.nl, corporate partnership tiers (Supporter/Vriend/Partner), and ad hoc donations or bequests. Distribution occurs through the cooperative's own webshop, the MijnGrond member platform, and a network of partner farm shops. By end-2024 the cooperative managed over 353 hectares across 30 parcels in 12 Dutch provinces; it does not engage in M&A, external equity fundraising, or international expansion, consistent with its non-profit cooperative identity and community-led go-to-market model.
Land van Ons firmographics
Firmographics- Name
- Land van Ons
- Legal name
- Land van Ons coöperatie U.A.
- Website
- https://landvanons.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Land van Ons is a Dutch citizen cooperative, founded 2019, that pools capital from 31,000+ members to purchase agricultural land and lease it to biological farmers for biodiversity restoration across 30 parcels in 12 provinces.
- Ownership category
- akta.pro rank
Land van Ons industry classification
Industry- Product category
- Agricultural Land Stewardship Cooperative
- NAICS
- Nature Parks and Other Similar Institutions (71219)
- SIC
- Lessors Of Real Property, Nec (6519), Agricultural Services (700)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
- akta.pro secondary industry
- Agroforestry & Perennial Cropping Systems (EUABABAD)
Keywords
Where Land van Ons is headquartered
LocationHeadquarters
- HQ city
- Warnsveld
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Land van Ons business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership fees starting at €30 per year, with the first €10 for land purchase included. Members can invest additional amounts for more square meters of agricultural land ownership.
- Land Purchase Investment: Members invest in square meters of agricultural land through capital contributions, which are pooled to purchase farmland for biodiversity restoration.
- Webshop Sales: Sale of products from cooperative land including buckwheat flour, pancake mix, honey, and other biological agricultural products through the Land van Ons webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Membership - Starting participation at €30/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Land van Ons product offering
Product offeringCore offering
Land van Ons is a Dutch citizen cooperative that pools annual member contributions (from €30/year) to collectively purchase agricultural land across the Netherlands. Acquired land is leased to biological/biodynamic farmers who farm without artificial fertilizers or pesticides, while volunteers restore landscape elements such as hedges, ponds, and food forests to bring back biodiversity. Members become co-owners of the land with voting rights, and the cooperative also sells biological produce from its parcels through an own webshop.
Product overview
Land van Ons is a citizen cooperative that purchases agricultural land to restore biodiversity in the Netherlands. The organization offers participation through land ownership shares (starting at €30/year) via its MijnGrond member portal, and sells products harvested from its organically farmed parcels through its Webshop. The core offering is not a technology product but a land cooperative model where citizens co-own farmland leased to organic farmers who implement biodiversity-restoring agricultural practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Cooperative Membership Participation Annual membership starting at €30 per year that makes Dutch citizens co-owners of Land van Ons' agricultural land with equal voting rights and the ability to invest additional amounts to acquire more m² of farmland. Members participate via the MijnGrond platform and decide collectively how the cooperative buys, leases, and restores parcels.
- Land Lease for Biological Farming Lease of Land van Ons-owned agricultural parcels to biological or biodynamic farmers who commit to pesticide-free, chemical-free cultivation. Across 30 parcels in 12 Dutch provinces the cooperative leases land to farmers running operations such as poultry/arable (Sijbenga), farm shops (Wilmaserf), agro-forestry and plant protein (Biesterhof), and Demeter-certified biodynamic production (Sprankenhof).
- Land van Ons Webshop (Cooperative Produce Sales) Online store (shop.landvanons.nl) selling biological products harvested from the cooperative's leased parcels — including buckwheat flour, pancake mix, and honey — and sold either directly online or via partner farm shops such as Wilmaserf, Biesterhof, Sprankenhof, Sijbenga, Hoeve Hoogland, Melkbrouwerij, and De Krommele Pel.
- Corporate Supporting Membership (Supporter, Vriend, Partner) Tiered corporate membership packages — Supporter, Vriend (Friend), and Partner — enabling Dutch companies to support biodiversity restoration through Land van Ons as part of their corporate social responsibility and sustainability commitments.
Quantifiable outcome
- 353 hectares of farmland under biodiversity-friendly management
- +4 more outcomes
Companies that use Land van Ons
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Land van Ons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Land van Ons partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Universiteit LeidencoreResearch partnership with Leiden University showing that less fertilization and different mowing practices lead to more biodiversity. Researchers monitor biodiversity outcomes on parcels like Oud Ade, demonstrating scientific validation of the cooperative's approach.
- Wageningen University & Research (WUR)coreWUR researchers documented that biodiversity on Land van Ons parcels is greater than on conventional farmland, with more butterflies AND more butterfly species found on cooperative land.
- Stichting In Goede Aarde (SIGA)corePartnership for soil research on Holtesch parcel, exploring methods to improve soil and plant health through compost applications, seed coating, and leaf fertilization. SIGA brings expertise in regenerative agriculture and the Johnson Su Bioreactor compost method.
- De BoekweitcoöperatieminorLand van Ons holds a share in the Boekweitcoöperatie (Buckwheat Cooperative) to make it more attractive for farmers to cultivate buckwheat, which supports pollinators through its rich and long blooming period.
- AardpeercoreCollaboration with Stichting Aardpeer for land acquisition, including the purchase of 13 hectares of agricultural land from the province of Gelderland.
- Brabants LandschapminorPartnership for landscape stimulation funding (Stimuleringsregeling Landschap) to support hedge planting and landscape elements on Udenhout parcel.
Scale indicators5 records
Recent moves21 records
Expansion highlights6 records
Land van Ons competitors and assessment
Company assessmentDirect peers
- Kulturland eG: German cooperative that enables citizens to jointly finance the purchase of agricultural land for ecological farming. Highly comparable model to Land van Ons in terms of capital pooling, organic-only lease terms, and democratic governance.
- Terre de Liens: French citizen-owned cooperative and land trust that pools private capital to acquire farmland and lease it to organic farmers. Directly comparable mission and cooperative ownership model to Land van Ons, with a larger and more mature scale.
- De Landgenoten: Belgian cooperative that lets citizens and businesses co-invest in agricultural land to be leased to organic farmers. Closely mirrors Land van Ons's cooperative farmland acquisition model in a neighboring Benelux market.
Broad incumbents
- Staatsbosbeheer: Dutch state-owned organization managing forests, nature areas, and agricultural lands for biodiversity and public benefit. Comparable stewardship and biodiversity mission at much larger scale but as a government entity rather than citizen cooperative.
- Soil Association: UK-based charity and certification body advancing organic farming and sustainable land use. Comparable organic-farming advocacy mission, but operates primarily as a standards/certification organization rather than a land-owning cooperative.
- Stichting Natuurmonumenten: Largest nature conservation organization in the Netherlands, owning and managing ~100,000+ hectares of nature reserves. Comparable in conservation mission but operates a much broader portfolio of natural areas beyond agricultural land.
Emerging players
- Stichting In Goede Aarde (SIGA): Dutch foundation focused on regenerative agriculture and soil health research, currently partnering with Land van Ons on the Holtesch parcel for Johnson Su Bioreactor compost trials. Comparable soil-and-biodiversity restoration focus at smaller scale.
- Stichting Aardpeer: Dutch initiative ('Samen voor Grond') collaborating with Land van Ons on the 13-hectare Gelderland acquisition. Highly adjacent mission around citizen-funded farmland acquisition and ecological stewardship.
Regional players
- Brabants Landschap: Regional Dutch nature organization focused on Noord-Brabant landscape conservation. Already a Land van Ons partner for landscape stimulation funding, operating a similar but regionally scoped land-for-nature model.
- Regional Landschappen (12 Dutch regional landscape organizations): Network of 12 provincial landscape organizations managing local nature, small-scale agricultural land, and cultural landscape in each Dutch province. Comparable stewardship and citizen-funded conservation mission, each at sub-national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Land van Ons social profiles
Digital presenceLand van Ons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Land van Ons leadership team
Management profileNumber of profiles
Profiles9 records
Land van Ons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Land van Ons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Land van Ons
What does Land van Ons do?
Land van Ons is a Dutch citizen cooperative that pools annual member contributions (from €30/year) to collectively purchase agricultural land across the Netherlands. Acquired land is leased to biological/biodynamic farmers who farm without artificial fertilizers or pesticides, while volunteers restore landscape elements such as hedges, ponds, and food forests to bring back biodiversity. Members become co-owners of the land with voting rights, and the cooperative also sells biological produce from its parcels through an own webshop.
Is Land van Ons a public or private company?
Land van Ons is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Land van Ons founded?
Land van Ons was founded in 2019. It employs 51 to 100 people.
Where is Land van Ons based?
Land van Ons is headquartered in Warnsveld, Netherlands, in the Europe region.
How does Land van Ons make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are land Purchase Investment and webshop Sales.
Who are Land van Ons's main competitors?
Direct peers on record are Kulturland eG, Terre de Liens and De Landgenoten. Broad incumbents are Staatsbosbeheer, Soil Association and Stichting Natuurmonumenten. Emerging players are Stichting In Goede Aarde (SIGA) and Stichting Aardpeer. Regional players are Brabants Landschap and Regional Landschappen (12 Dutch regional landscape organizations).
Does Land van Ons have an API?
No public API is recorded for Land van Ons.
What industry is Land van Ons in?
Land van Ons's product category is Agricultural Land Stewardship Cooperative. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas, with a secondary code of EUABABAD, Agroforestry & Perennial Cropping Systems. Its NAICS code is 71219 and its SIC code is 6519.