What LANGE GMBH & CO. KG does

LANGE GmbH & Co. KG is a family-owned German wholesale distributor headquartered in Kassel, Hessen, operating in roughly the same line of business for around 120 years. The company supplies industrial and construction customers, trade and craft businesses, and end consumers with tools, fasteners, fixings, personal protective equipment, workshop and construction supplies, and garden and forestry equipment, carrying branded lines including STIHL and Bosch. It runs a multi-channel go-to-market that combines a physical retail store in Kassel, inside sales via telephone/email, a field sales force, and an e-commerce shop, supported by value-added services such as equipment repair, grinding, equipment testing, and same-day regional delivery. The firm is structured as a Kommanditgesellschaft (limited partnership), reports 27 employees, holds ISO 9001:2015 certification (validity period October 2025 to October 2028), and participates in the plus6 purchasing and brand group for pooled procurement and brand assortment access.

Name

LANGE GMBH & CO. KG

Legal name

LANGE GMBH & CO. KG

Website

https://lange-kassel.de

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

LANGE GmbH & Co. KG is a family-owned German wholesale distributor in Kassel, supplying industrial tools, construction supplies, PPE, and branded garden/forestry equipment (STIHL, Bosch) to trade, industry, and end consumers via store, field sales, and e-commerce.

Ownership category

akta.pro rank

Product category

Industrial Supplies Distribution

NAICS

Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Industrial supplies
• Power tools
• Garden equipment
• Wholesale distribution
• Personal protective equipment

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Wholesale distribution of industrial supplies including fasteners (Schrauben), tools, personal protective equipment (PSA/Arbeitsschutz), workshop and construction site supplies, and garden equipment. Revenue generated through direct product sales via e-commerce, phone sales, and physical retail.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

LANGE GMBH & CO. KG is a B2B wholesale distributor of industrial supplies, fasteners, power tools, personal protective equipment, workshop and construction site supplies, and garden equipment. The company operates the LANGE+CO e-commerce platform, a physical retail store in Kassel, and inside and field sales teams serving industry, trade, and end consumers in the North Hesse region of Germany.

Product overview

LANGE GMBH & CO. KG is a B2B wholesale company operating an e-commerce platform (LANGE+CO) for industrial supplies. The company offers a broad product portfolio spanning power tools, fasteners (Schrauben), garden equipment, workshop supplies, and occupational safety products. The product range includes brand-name products from manufacturers such as STIHL, BOSCH, and others. The e-commerce shop features product categories including Elektrowerkzeuge (power tools), Motoristik-Gartenprogramm (motorized garden equipment), and branded manufacturer shops. Services include repair services, barcode services, and shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• STIHL branded garden equipment and power tools Authorised STIHL product range distributed through LANGE+CO across robotic mowers (iMOW 4, iMOW 5, RMI 422 P SB), battery and petrol lawn mowers (RMA series, RM series, RME 235), scarifiers (RLE 240), chippers (GHE 140L), and aerators (RLA 240). Targeted at trade/landscaping professionals and end consumers requiring branded outdoor power equipment.
• Power tools and electrical equipment (Elektrowerkzeuge) Range of power tools and electrical equipment (Elektrowerkzeuge) sold under the plus6 category, including Bosch branded products. Targeted at tradespeople and industrial buyers.
• Industrial supplies, fasteners, and workshop equipment Foundational product range of LANGE+CO, including fasteners (Schrauben), workshop supplies, construction site supplies, and personal protective equipment (PSA/Arbeitsschutz). Targeted at industrial and trade customers.
• Repair service (Reparaturservice) In-house repair service (Reparaturservice) for tools and equipment purchased through LANGE GMBH & CO. KG. Targeted at industrial and trade customers using branded tools that require servicing.
• Service catalog and value-added services portfolio Service catalog (Service-Katalog) bundling in-house services for industrial and trade customers, including grinding service (Schleifservice), shelf stocking service (Regalbestückung), and on-site equipment testing (Arbeitsmittelprüfung). Targeted at industrial and trade customers requiring ongoing equipment maintenance and supply chain support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• plus6 GroupcoreChannel Partner/ Reseller/ DistributorPart of the plus6 group of companies. Plus6 appears to be a purchasing or brand group for specialist trade businesses in Germany, providing collective purchasing power and brand identity for member companies like LANGE+CO.
• STIHLcoreChannel Partner/ Reseller/ DistributorOfficial STIHL brand shop operator offering the full range of STIHL garden equipment, power tools, and outdoor machinery. Extensive STIHL product listings including lawn mowers, robot mowers, brush cutters, and accessories.
• BoschminorChannel Partner/ Reseller/ DistributorOffers Bosch power tools and equipment as part of their product assortment. Promotional campaigns featuring Bosch Neuheiten 2026 (Bosch innovations 2026).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Contorion (Hoffmann Group): Online B2B marketplace for tools, industrial supplies, and workshop equipment, operated by Hoffmann Group. Comparable as it targets LANGE's same B2B industrial/trade buyer with an online-first experience, representing the digital competitive frontier LANGE must defend against with its service stack.
• Toolport GmbH: German online wholesaler of tools, workshop, and garden/forest equipment to B2B buyers. Comparable as a digital-first competitor in LANGE's overlapping product space (power tools, garden equipment, workshop supplies) targeting the same B2B buyer with frictionless catalog/checkout.

Direct peers

• Berner SE: German family-owned B2B specialist-trade distributor of tools, fasteners, chemicals, and workshop supplies, with a heavy field-sales (Außendienst) go-to-market. Highly comparable business model — multi-channel specialist trade serving industry and crafts — and a same-customer/format equivalent to LANGE.
• BTI Befestigungstechnik: German specialist-trade supplier of fasteners, tools, occupational safety, and chemical/direct-fixation products serving trades and industry. Comparable because the customer base, product mix, and multi-channel (catalog, e-commerce, field sales) model closely mirror LANGE's industrial/trade wholesale proposition.
• Hoffmann Group: One of Europe's largest B2B distributors of quality tools, workshop equipment, and industrial supplies, operating a German-engineered e-commerce and catalog model plus the Contorion online store. Directly comparable product breadth (tools, industrial supplies) and customer base (trade and industry).
• E/D/E GmbH: German specialist-trade purchasing and brand group (Einkaufsbüro Deutscher Eisenhändler) that pools buying power for member industrial-supply distributors. Directly comparable to LANGE's plus6 affiliation: similar role in aggregating independent German specialist-trade houses and providing purchasing, marketing, and brand-network scale.

Broad incumbents

• Würth: World's largest B2B industrial-supply and fastener distributor headquartered in Germany, offering tools, fasteners, and workshop supplies through a multi-channel model (sales reps, trade shops, e-commerce). Comparable because it operates in the same B2B industrial-supply/wholesale category with overlapping product ranges (tools, fasteners, occupational safety) but at far greater scale and geographic reach.
• Hilti AG: Premium global manufacturer and direct distributor of professional power tools, fastening systems, and services for the construction and trade industries. Comparable because it operates in the same power-tools/trade-supply category LANGE distributes, though with a higher-margin direct-sales rather than multi-brand wholesale model.

Others

• Metabo (by Hikoki): German power-tools and accessories manufacturer (now part of Hikoki) whose product family (cordless pro tools, grinders, saws) overlaps with the assortment LANGE distributes. Comparable as an adjacent OEM whose brand-shop policies and competitive launches shape LANGE's competitive positioning in professional power tools.
• STIHL Vertriebszentrale: German manufacturer and exclusive distributor of STIHL outdoor and garden power equipment. Comparable not as a competitor but as a key OEM/brand partner: LANGE is an authorized STIHL brand shop, and STIHL's direct-to-consumer and dealer-network economics directly shape LANGE's product availability and margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lange-kassel
• LinkedInlinkedin.com/company/lange-gmbh-co-kg
• Instagraminstagram.com/lange_kassel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LANGE GMBH & CO. KG