Langtry Farms Winery

What Langtry Farms Winery does

Langtry Farms is a privately held, family-owned winery and working ranch founded in 1888 in Guenoc Valley, Lake County, California, currently led by the Manson family under Aukai Manson. The company cultivates over 2,000 acres of sustainably farmed vineyards (Lodi Rules certified) at elevations of 1,400-2,800 feet on volcanic soils rich in obsidian, basalt, and iron, with only 400 prime acres under vine. It is the sole proprietor of California's only single-proprietor AVA, the Guenoc Valley AVA, which is entirely contained within its 22,000-acre estate straddling Lake and Napa Counties.

The portfolio spans estate-grown white wines (Sauvignon Blanc, Chardonnay, Viognier, Rosé), red wines (Cabernet Sauvignon, Merlot, Petite Sirah, the Old Soldier Road proprietary red blend, Lillie Feather Boa Cabernet), and a Sparkling Brut Rosé. Single-vineyard wines have earned 90-93 point ratings from Wine Enthusiast, Editor's Choice, and San Francisco Chronicle Best of Class recognition. The company operates an AI-assisted precision irrigation program via Tule Technologies and UC Davis, achieving a documented 20% reduction in water consumption.

Langtry Farms generates revenue across five streams: direct wine sales through the estate tasting room and online shop; four-tier Winegrowers Club subscriptions (Red, White, Red & White, Connoisseurs Selection) with three shipments per year; paid tasting experiences (Current Release at $30/person, Library Wine at $60/person, Explorer Picnic at $60/couple); wedding and private event venue rentals; and select fine wine accounts including a satellite retail location at the Calistoga Depot. Two sub-brands — Lillie's Collection and Lillie's Feather Boa Wines — extend the brand into premium trade and accessible youth-oriented segments respectively.

Name

Langtry Farms Winery

Legal name

Langtry Farms

Website

https://langtryfarms.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Langtry Farms is a privately held, family-owned winery founded in 1888 in Guenoc Valley, Lake County, California, producing estate-grown volcanic-terroir wines across white, red, and sparkling categories for direct-to-consumer, wine club, tasting, event, and fine wine retail channels.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate wine production
• Wine club memberships
• Wine tasting experiences
• Vineyard management
• Sustainable winemaking

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Estate wines sold directly to consumers through the tasting room and online shop. Includes single-vineyard wines, blends, and library wines. Prices range from $42/bottle for Petite Sirah to premium single-vineyard Cabernet Sauvignons.
2. Winegrowers Club Memberships: Recurring subscription model with three wine shipments per year. Four club tiers: Red Winegrowers (4 bottles, 3x/year, 20% savings), White Winegrowers (4 bottles, 3x/year), Red & White (mixed selection), and Connoisseurs Selection (6 bottles, 3x/year with library wine access).
3. Wine Tasting Experiences: Paid tasting experiences including Current Release Tasting ($30/person), Library Wine Tasting ($60/person), and Langtry Explorer Picnic ($60/couple or $50 for wine club members). Reservations available online with walk-ins accepted.
4. Wedding and Private Events: Venue rental for weddings and private events with two packages: Lillie's Package (up to 175 guests, exclusive winery spaces) and Langtry Estate Package (adds 2-night stay at historic estate for up to 10 people).
5. Wholesale and Fine Wine Accounts: Distribution through fine wine retail accounts and the Calistoga Depot Wine Train. Langtry single vineyard wines featured exclusively in the tasting room and fine wine accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Langtry Farms Winery is an estate winery producing single-vineyard wines from 2,000 acres of sustainably farmed vineyards in California's only single-proprietor AVA, Guenoc Valley. It sells wines directly to consumers through its estate tasting room, an online shop, and four-tier Winegrowers Club memberships, supplemented by paid tasting experiences and wedding/private event hosting.

Product overview

Langtry Farms is a historic winery producing estate-grown wines from Guenoc Valley, Lake County, California. The portfolio includes single-vineyard wines spanning white varietals (Sauvignon Blanc, Chardonnay, Viognier, Rosé) and red varietals (Cabernet Sauvignon, Merlot, Petite Sirah, Old Soldier Road Proprietary Red Blend, Sparkling Brut). Products are offered through direct-to-consumer tasting experiences (Current Release Tasting, Library Wine Tasting, Explorer Picnic) and four wine club memberships (Red Winegrowers Club, White Winegrowers Club, Red & White Winegrowers Club, Connoisseurs Selection). The winery operates from 2,000 acres of sustainably farmed vineyards in the Guenoc Valley AVA.

Differentiator

Problem solved

Functional benefit

Brands

• Lillie's Collection: A wine collection brand operated by Langtry Farms, featuring wines available at lillieswine.com
• Lillie's Feather Boa Wines

Products and services

• Lillie's Vineyard Sauvignon Blanc

Quantifiable outcome

• 90-93 point ratings from Wine Enthusiast across multiple wines
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Tule TechnologiescoreTechnology or IntegrationPartnership with Tule Technologies and UC Davis to deploy cutting-edge AI that measures actual vineyard evapotranspiration, enabling real-time monitoring of vine water stress and precision irrigation adjustments.
• Hardester's MarketminorStrategic or Co-development PartnerLocal market providing fresh picnic lunch for the Langtry Explorer Picnic Experience, a signature tasting package at the estate.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Domaine Carneros: Napa Carneros sparkling and still wine estate château with tasting room and wedding/event business. Comparable to Langtry in combining estate winemaking, château-style tasting room hospitality, and a weddings/events revenue stream.
• Stags' Leap Winery: Historic 19th-century Napa Valley estate winery with single-vineyard wines, tasting experiences, and a hospitality program. Comparable to Langtry as a heritage estate producer in Northern California with a tightly held single-vineyard portfolio and DTC tasting focus.
• Frog's Leap Winery: Rutherford-based estate winery known for organic and dry-farmed viticulture, sustainability certifications, and on-site tasting experiences. Comparable to Langtry in its sustainability-driven estate model, single-vineyard portfolio, and tourism-oriented tasting program.
• Cakebread Cellars: Second-generation family-owned Napa Valley winery with estate vineyards, a multi-tier wine club, and tasting experiences. Comparable to Langtry as a family-run premium estate winery with deep DTC and wine club relationships.
• Sterling Vineyards: Calistoga-adjacent estate winery offering aerial tram-access tasting experiences and estate-grown Napa wines. Comparable to Langtry in combining elevated estate setting, tourist-style tasting experiences, and Calistoga-area positioning.
• Château Montelena Winery: Historic Calistoga estate winery with iconic 1976 Judgment of Paris heritage, estate-grown wines, and a tasting room. Comparable to Langtry as a long-running, heritage-driven estate winery in the Calistoga/Napa orbit with limited-distribution single-vineyard bottlings.
• Quintessa Estate: Single-estate Rutherford winery producing one flagship estate-grown wine from a biodynamically farmed vineyard, with private tasting experiences. Comparable to Langtry in its single-estate positioning, estate-only production philosophy, and appointment-based tasting model.
• Beringer Vineyards: Historic Napa Valley winery founded in 1876 with estate vineyards, tasting room experiences, and a wine club. Comparable to Langtry as a heritage estate producer focused on estate-grown Cabernet and Bordeaux varietals with DTC hospitality.

Regional players

• Shannon Ridge Family of Wines: Lake County-based wine producer with estate vineyards and a focus on sustainability and high-elevation fruit. Comparable to Langtry as another Lake County producer leveraging regional terroir differentiation alongside estate-grown production.
• Brassfield Estate Winery: High-elevation estate winery in Lake County's High Valley AVA focused on estate-grown Bordeaux and Rhône varietals. Comparable to Langtry as a Lake County estate producer emphasizing volcanic/serpentine terroir, single-vineyard wines, and tasting room hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LANGTRYFARMS
• LinkedInlinkedin.com/company/langtry-farms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langtry Farms Winery