Lannoo Publishers

What Lannoo Publishers does

Lannoo Publishers (legal entity Uitgeverij Lannoo NV, VAT BE 0446.201.582) is a Belgian illustrated book publisher headquartered at Kasteelstraat 97, B-8700 Tielt, operating as an English-language/lifestyle imprint within Lannoo Publishing Group. The company produces premium hardcover titles across seven categories — Art, Fashion, Food & Drinks, Interior Design & Architecture, Non-Fiction & Management, Photography, and Travel & Lifestyle — with individual book prices ranging from €29.99 to €125.00. Recent examples include the Japandi author franchise by Laila Rietbergen, captured: london by Roy Geneugelijk, Nippon by Kuniko and Matthi Forrer, Villages in White by Léa Teuscher, and Tailored to Wonder by Roelfien Vos.

The business operates three revenue streams in parallel: (1) direct-to-consumer sales via the Lannoo webshop at lannooshop.be with global shipping tiered by region (Benelux, EU, USA/Canada, worldwide, with stated exclusions including Russia, Argentina, and India); (2) B2B/wholesale distribution to booksellers and retailers managed by a dedicated retail international team; and (3) international licensing through foreign rights and co-editions handled by named Export & Foreign Rights Managers (Liesbeth De Bruyne, Gunther Spriet). The underlying technology stack is conventional for trade publishing — editorial curation, content production, printing, and multi-channel distribution — with no proprietary platform, SaaS, API, or app components evidenced.

The customer base is horizontal and fragmented across individual consumers, booksellers/retailers, and international publisher partners. Within the Lannoo Publishing Group, this imprint sits alongside eight named sister imprints across Belgium and the Netherlands — Lannoo Campus, Academia Press, Racine, Terra Lannoo, Meulenhoff, Boekerij, Unieboekspectrum, and Park uitgevers — collectively positioning Lannoo Publishers as the group's English-language, internationally-licensed illustrated lifestyle book arm.

Name

Lannoo Publishers

Legal name

Uitgeverij Lannoo NV

Website

https://lannoopublishers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lannoo Publishers is a Belgian illustrated book publisher operating as an imprint within Lannoo Publishing Group, producing premium hardcover titles in art, fashion, interior design, photography, and travel categories and selling through direct e-commerce, retail/wholesale, and foreign rights licensing.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

akta.pro secondary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Illustrated book publishing
• Lifestyle publishing house
• Foreign rights licensing
• Co-edition publishing
• Coffee table books

Headquarters

HQ city

Tielt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Direct Book Sales: Retail sales of published books through the Lannoo webshop to individual consumers. Customers purchase physical books at various price points ranging from €29.99 to €125.00.
2. B2B/Retail Sales: Wholesale and bulk sales to booksellers, retailers, and business customers through dedicated retail international team.
3. Foreign Rights & International Co-editions: Licensing of translation rights and co-edition partnerships allowing international publishers to publish Lannoo titles in other languages and markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lannoo Publishers is a Belgian book publishing company that produces and sells premium illustrated hardcover books across art, fashion, food & drinks, interior design & architecture, non-fiction & management, photography, and travel & lifestyle categories. The company distributes these books through its own direct-to-consumer e-commerce webshop, through B2B wholesale to booksellers and retailers, and via foreign rights and co-edition licensing partnerships with international publishers.

Product overview

Lannoo Publishers is a traditional book publishing company offering a diverse portfolio of hardcover books across categories including Art, Fashion, Food & Drinks, Interior Design & Architecture, Non-Fiction & Management, Photography, and Travel & Lifestyle. The company operates through its e-commerce platform at lannoopublishers.com for retail sales and maintains international distribution through foreign rights and co-editions. The product portfolio includes art books, travel guides, lifestyle publications, photography books, and interior design titles. Notable products include the Japandi series (Japandi, Japandi Living, Japandi Outdoor Living) by Laila Rietbergen, photography books like captured: london, and various lifestyle titles such as 150 Coffee Shops You Need to Visit Before You Die.

Differentiator

Problem solved

Functional benefit

Products and services

• Nippon Hardcover book titled 'Nippon: Japan through the Eyes of Philipp Franz von Siebold, 1832-1852' by Kuniko Forrer and Matthi Forrer, priced at €65.00.
• Villages in White Hardcover book titled 'Villages in White: From hidden gems and creative hubs to foodie havens' by Léa Teuscher, priced at €45.00.
• captured: london Photography book titled 'captured: london' featuring one city, forty-five photographers, and two hundred photos by Roy Geneugelijk, priced at €49.99.
• 150 Coffee Shops You Need to Visit Before You Die Travel lifestyle book featuring 150 coffee shops recommended for visit, priced at €29.99.
• The Art Travel Book Hardcover book titled 'The Art Travel Book: 40 iconic outdoor artworks' by Nadine van den Bosch and Nienke van der Wal, priced at €34.99.
• The Rocketgirl Chronicles Hardcover book by Andrew Rovenko, priced at €34.99.
• All you need is colour at home Hardcover book by Kurt Godfrey Stapelfeldt and Helenio Barbetta, priced at €45.00.
• Chanel Illustrated Hardcover book by Siska Lyssens on Chanel, priced at €29.99.
• 150 Golf Courses You Need to Visit Before You Die - XL Edition XL edition hardcover book by Stefanie Waldek featuring 150 golf courses, priced at €125.00.
• Tailored to Wonder Hardcover book titled 'Tailored to Wonder: A celebration of the refined interiors by Roelfien Vos', priced at €95.00.
• Iron People Hardcover book titled 'Iron People: Life and war along the railway tracks in Ukraine' by Jelle Krings, priced at €49.99.
• Art Deco Walls Hardcover book by Marlous Snijder about art deco interior design.
• Colour Combinations Hardcover book by Marlous Snijder titled 'Colour Combinations: Vibrant interiors, bold palettes'.
• Japandi Hardcover book by Laila Rietbergen about the Japandi interior trend combining Japanese and Scandinavian aesthetics, published 2024-09-23.
• Japandi Living Hardcover book by Laila Rietbergen titled 'Japandi Living: Japanese tradition. Scandinavian design.', published 2022-08-22.
• Japandi Outdoor Living Hardcover book by Laila Rietbergen titled 'Japandi Outdoor Living' featuring the most beautiful Japandi-style outdoor spaces, published 2025-11-03. Hardback, 256 pages, dimensions 291x231. Priced at €39.99.
• Foreign Rights & International Co-editions Service Licensing service offering translation rights and co-edition partnerships to international publishers, allowing Lannoo titles to be published in other languages and markets worldwide.
• International Retail / Wholesale Service B2B wholesale and bulk sales service for booksellers and retailers, supported by a dedicated retail international team handling wholesale and bulk orders.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Publishers (Co-edition Partners)coreChannel Partner/ Reseller/ DistributorLannoo Publishers has established a global presence with internationally recognized titles through co-edition partnerships with publishers worldwide. They offer foreign language editions and international distribution of their illustrated books.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thames & Hudson: Thames & Hudson publishes illustrated books on art, architecture, design, and visual culture with strong international co-edition activity, directly comparable to Lannoo's lifestyle and photography portfolio.
• Vendome Press: Vendome Press publishes luxury illustrated books on interior design, fashion, gardening, and the decorative arts, closely aligned with Lannoo's lifestyle and interiors categories.
• Rizzoli International Publications: Rizzoli publishes illustrated books on fashion, art, interior design, photography, and lifestyle with strong international co-edition presence — direct overlap with Lannoo's premium non-fiction list.
• Assouline: Assouline specializes in luxury illustrated lifestyle, fashion, travel, and culture books with global retail and international co-editions, overlapping Lannoo's premium positioning and gifting categories.
• Gestalten: Gestalten publishes visual, illustrated books on architecture, design, interiors, and lifestyle — closely matching Lannoo's editorial focus on interiors, photography, and design-driven coffee-table titles.
• Phaidon Press: Phaidon is a global publisher of high-quality illustrated books on art, architecture, design, fashion, food, and photography, directly competing with Lannoo in the lifestyle illustrated-book category.
• teNeues: teNeues publishes premium illustrated books on art, photography, design, architecture, and lifestyle with strong co-edition activities, comparable to Lannoo's global illustrated-book model.
• Taschen: Taschen publishes illustrated books across art, design, fashion, photography, and lifestyle with strong international distribution — a close comparator in premium coffee-table and illustrated non-fiction.

Broad incumbents

• Abrams Books: Abrams is a larger illustrated-book publisher covering art, fashion, cooking, design, and lifestyle across multiple imprints, sharing Lannoo's illustrated/trade focus though at meaningfully greater scale.

Regional players

• Terra Publishing: Terra is the Lannoo Group's Dutch subsidiary, but prior to integration it was a regional Dutch publisher of illustrated lifestyle and photography titles, comparable in editorial DNA to Lannoo Publishers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LannooPublishers
• Instagraminstagram.com/lannoopublishers
• LinkedInlinkedin.com/company/lannoo-publishers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lannoo Publishers