LA PASSION DU FROMAGE

Name

LA PASSION DU FROMAGE

Legal name

La Passion du Fromage

Website

https://lapassiondufromage.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Cheese Retail (Fromagerie / Crèmerie)

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRAHAGAD

Cheese Shops & Fromageries

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYCRAHAGAG

Gourmet & Fine Food Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Artisanal cheese retail
• French cheese shop
• Cheese e-commerce
• Fromagerie boutiques
• Terroir products

Headquarters

HQ city

Fondettes

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Cheese Sales: Direct sales of cheeses and terroir products through physical boutiques and online e-commerce platform. Customers purchase individual items with prices ranging from approximately €3.40 to €30.30 per product.
2. E-commerce Sales: Online ordering with three fulfillment options: click-and-collect at boutiques, local delivery in Tours area, and national shipping via Chronofresh.
3. Franchise Revenue: Franchise model allowing independent operators to open La Passion du Fromage boutiques under the brand, with support provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

La Passion du Fromage operates a network of 14 specialty cheese boutiques (crèmeries and fromageries) across the Touraine and Loire regions of France, selling 120+ artisanal cheeses and 300+ terroir products. The boutiques are supported by an e-commerce platform offering click-and-collect, local Tours-area delivery, and nationwide cold-chain shipping via Chronofresh, complemented by cheese-making workshops (Ateliers Fromagers) and a cheese-focused restaurant at Azay-le-Rideau.

Product overview

LA PASSION DU FROMAGE operates a network of physical cheese shops (crèmeries and fromageries) across the Touraine region of France, with an e-commerce platform enabling online cheese sales. The offering consists of physical retail boutiques combined with an online store featuring over 120 varieties of cheese and 300+ cheese and terroir products. The company provides multiple delivery options including Click and Collect, local delivery in the Tours metropolitan area, and national shipping via Chronofresh. The product portfolio centers on French artisanal cheeses complemented by regional terroir products (local beers, charcuterie, and regional specialties) and cheese-making workshops (Ateliers Fromagers).

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique en ligne / Online Cheese Shop Online storefront where customers can browse and purchase over 120 artisanal cheese varieties and 300+ terroir products with three fulfillment options: click-and-collect at boutiques, local delivery in the Tours metropolitan area, and national cold-chain shipping via Chronofresh. Secure CB payment processing is integrated.
• Réseau de boutiques physiques / Physical Boutique Network Network of 14 specialty cheese shops (fromageries and crèmeries) located across the Touraine and Loire regions, including Azay-le-Rideau, Ballan-Miré, Fondettes, Saint-Avertin, Montlouis-sur-Loire, Amboise, Blois, Joué-lès-Tours, Tours (two locations), La Riche, Saint-Denis-en-Val, Saint-Cyr-sur-Loire, plus a franchise at Les Pieux. Offers in-store cheese selection, with a cheese-focused restaurant / bar à fromage concept at Azay-le-Rideau and Tours.
• Ateliers Fromagers / Cheese Workshops Cheese-making workshops offered to customers as an educational and experiential service around cheese production and appreciation, complementing the retail offer.
• Produits du Terroir / Terroir Products Selection of regional French terroir products sold alongside the cheese catalog, including artisanal local specialties and regional beers (e.g., Bière Blanche de Vezelay, Bière Blanche Hermine42, Bière Brugse Zot Blond) priced from €3.40 to €23.40.
• Franchise Program (Devenir franchisé) Franchise program that allows independent operators to open and operate La Passion du Fromage-branded cheese boutiques under the company's brand, catalog, and operational model, with at least one active franchise in Les Pieux, Normandy.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fromages.com: Online French specialty cheese retailer offering nationwide refrigerated delivery of artisanal cheeses. Closely comparable to La Passion du Fromage's e-commerce and Chronofresh-based national shipping arm.
• Beillevaire: French artisanal dairy and specialty cheese retailer operating its own network of boutique shops across France, with strong emphasis on terroir and direct producer sourcing. Closely comparable to La Passion du Fromage in product curation, shop-format retail, and cheese-as-gifting positioning.
• Maison Androuet: Historic Parisian fromagerie founded in 1909, with flagship shop, restaurant, and curated selection of French and European artisanal cheeses. Comparable on cheese specialization, experiential dining/bar à fromage concept, and premium positioning.
• Marie (formerly Vromage): French specialty cheese retailer and subscription box company focused on curated artisanal cheeses with national D2C delivery. Directly comparable to La Passion du Fromage on product category, target consumer, and online-plus-physical distribution model.

Broad incumbents

• Hédiard: Historic Parisian gourmet food retailer specializing in fine imported and French specialty products, including cheeses, preserves, and confectionery. Comparable on curated French terroir assortment and gift-box merchandising.
• Fauchon: Iconic French luxury gourmet food retailer and pâtissier with nationwide and international reach, offering curated cheese, pastry, tea, and gift boxes. Comparable on premium French terroir positioning and gifting, though broader than pure cheese retail.
• La Grande Épicerie de Paris: Le Bon Marché's standalone luxury food hall offering a deep assortment of premium cheeses, charcuterie, wines, and gourmet products. Comparable on premium cheese merchandising and French terroir assortment, though much broader in scope.

Regional players

• Les Halles de Lyon – Paul Bocuse: Iconic covered market in Lyon housing dozens of independent cheese, charcuterie, and specialty food merchants, many of which operate as standalone fromageries. Comparable as a competing French regional specialty cheese retail ecosystem, though organized as a market rather than a single brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lapassiondufromage
• LinkedInlinkedin.com/company/la-passion-du-fromage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA PASSION DU FROMAGE