La Pedrera-Casa Milà

What La Pedrera-Casa Milà does

La Pedrera-Casa Milà is a UNESCO World Heritage Site in Barcelona, Spain, designed by Antoni Gaudí between 1906 and 1912 as his last civilian residential project. Since 1996 the building has been operated as a public cultural visitor site by Fundació Catalunya La Peddera, a private nonprofit foundation that channels ticket revenue into social, educational, and cultural projects across Catalonia.

The site monetises a portfolio of experiential products built around Gaudí's architecture: tiered admission tickets (Essential from €25, Night Experience €39.50, Sunrise €39.50, Premium €120, Art Season €36), an annual Talents Jazz rooftop festival (€42), temporary art exhibitions (the Nabis exhibition 2026, the Anselm Kiefer exhibition October 2026–January 2027), venue hire of the Auditorium, Gaudí Hall, 4 Gats Salon and rooftop for corporate and private events, an on-site café, and a worldwide-shipping official store selling self-designed merchandise. The digital layer consists of a 10-language website, a dedicated ticketing platform (tickets.lapedrera.com), an 11-language immersive audio/video guide included with admission, and a fee-free affiliate programme for tourism and culture content creators. The technology stack is essentially a standard e-commerce and ticketing backbone with payment integrations including Visa, Mastercard, Apple Pay, Google Pay, Bizum, Alipay, and WeChat Pay; no proprietary AI/ML capability is described.

The business model is a hybrid of ticketed consumer admissions (primary), B2B venue hire, retail, and limited IP licensing (images, filming). Customer segments span individual tourists (domestic and international), corporate and private event clients, schools and educational groups, and art and culture enthusiasts drawn by rotating exhibitions. Distribution is predominantly direct-to-consumer through the foundation's own digital channels, supported by a global affiliate programme and earned media coverage, including literary placement in Dan Brown's novel 'Origin'.

Name

La Pedrera-Casa Milà

Legal name

Fundació Catalunya La Pedrera

Website

https://lapedrera.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

La Pedrera-Casa Milà is a Barcelona UNESCO World Heritage Site managed by the nonprofit Fundació Catalunya La Pedrera, operating Gaudí's last residential building as a ticketed cultural visitor attraction serving international tourists, corporate event clients, schools, and art enthusiasts through tiered admissions, exhibitions, venue hire, and merchandise.

Ownership category

akta.pro rank

Product category

Cultural Heritage Tourism

NAICS

Historical Sites (712120), Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

akta.pro secondary industries

UNESCO & Protected Landmark Sites (THAJACAI), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Cultural heritage tourism
• Museum admission tickets
• Architecture guided tours
• Art exhibition hosting
• Event venue rental

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from admission tickets across multiple experience tiers (Essential, Night Experience, Sunrise, Premium, Art Season), sold online and on-site. Online purchases offer lower prices and direct entry without queuing.
2. Venue Hire and Event Rental: Rental of event spaces including the Auditorium (426 m², 185–250 capacity), Gaudí Hall (240 m², 185 capacity), 4 Gats Salon (70 m², 60 capacity), and rooftop. Catering and full event coordination services provided. Contact: [email protected]; (+34) 93 214 25 86.
3. Official Store and Online Shop: Sale of official merchandise including self-designed collections, books, and exclusive gifts through the on-site store and online at store.lapedrera.com with worldwide shipping.
4. Cultural Events: Revenue from events such as the Talents Jazz Festival (annual summer jazz concert series on the rooftop, combined with attic visit and a glass of cava, priced at €42), and temporary art exhibitions (e.g., Nabis exhibition, Anselm Kiefer exhibition).
5. Affiliate Programme: Commission-based revenue sharing with partner websites and content creators who promote La Pedrera tickets. Partners earn a commission for every ticket sold through their referral links.
6. Image Rights and Filming: Revenue from licensing high-resolution images of La Pedrera and permitting filming and photography shoots, both commercial and non-commercial, subject to prior authorisation by Fundació Catalunya La Pedrera.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Pedrera-Casa Milà operates a UNESCO World Heritage Site in Barcelona as a public cultural visitor attraction. It sells admission tickets for self-guided and guided tours of Gaudí's last civilian residential building, hosts temporary art exhibitions and cultural events (including the Talents Jazz Festival), rents venue spaces for corporate and private events, runs an official merchandise store, and operates a ticket affiliate programme.

Product overview

La Pedrera - Casa Milà offers a portfolio of visitor experiences centered on Antoni Gaudí's architectural masterpiece. The core offering includes self-guided and guided tour tickets (La Pedrera Essential, Night Experience, Sunrise, Premium), with the Art Season combining admission with temporary exhibitions. Supporting services include venue rental for events, an on-site café, an official merchandise store, and an affiliate programme. The venue hosts the annual Talents Jazz Festival and rotating art exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• La Pedrera Essential Self-guided general admission ticket providing access to all public areas of Casa Milà (rooftop terrace, attic exhibition, Noble Floor, main apartment, courtyards) with an immersive audio guide. Priced from €25.
• La Pedrera Night Experience Night-time admission experience featuring projected images on the skylights, special lighting, and music throughout the building. Priced from €39.50.
• La Pedrera Sunrise Guided exclusive early-morning access to the rooftop terrace at dawn. Priced from €39.50.
• La Pedrera Premium Exclusive guided tour with premium admission and expert-led in-depth exploration of the building. Priced from €120.
• La Pedrera Art Season Combined ticket including general admission to La Pedrera plus access to the current temporary exhibition (e.g., The Nabis: From Bonnard to Vuillard). Adults €36; Juniors (12-17) €19.50; Children (0-11) free; Seniors (65+) €26. Includes video guide in 11 languages.
• Talents Jazz Festival Annual summer rooftop jazz festival featuring emerging talent, in collaboration with Resi, Taller de Músics, and ESMUC music schools. Includes attic self-visit, rooftop live concert, and one glass of cava. Priced at €42 per person.
• Venue Hire / Space Rental Rental of event spaces including the Auditorium (426 m², 185-250 capacity), Gaudí Hall (240 m², 185 capacity), 4 Gats Salon (70 m², 60 capacity), and rooftop for corporate events, conferences, gala dinners, private celebrations, and filming. Includes catering and full event coordination.
• Official Store (Online and On-Site) Sale of official Gaudí-inspired merchandise, books about Gaudí and La Pedrera, and exclusive gifts, including self-designed and self-produced collections. Available on-site and online at store.lapedrera.com with worldwide shipping.
• La Pedrera Café On-site café offering refreshments and meals to visitors at cafedelapedrera.cat.
• Guided Tours for Groups Group guided tours available in Catalan, Spanish, English, French, Italian, German, Russian, and Japanese, covering the warrior rooftop, whale attic (Gaudí exhibition), residential floor, and both courtyards.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• ZAMEK Culture Centre in PoznańmoderateStrategic or Co-development Partner · 1 March 2022Fundació Catalunya La Pedrera collaborated with the ZAMEK Culture Centre in Poznań, Poland for the 'Gaudí' exhibition held from 2022 (running until 3 July 2022). The Foundation loaned 7 architectural models centred on La Pedrera, tile sets, parquet flooring, knob and handle sets, window grilles, a large multiple catenary model, and a full set of tactile materials about the building. Curated by Charo Sanjuán Gómez, the exhibition was one of the largest and most comprehensive presentations of Gaudí's work in Europe, featuring up to 150 items from public and private collections.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Palace of Versailles: Versailles is a major European UNESCO heritage site with ticketed entry, premium guided tours, night experiences, and extensive event hire. Comparable as a globally recognized architecturally significant palace visitor attraction with a diversified revenue model.
• Alhambra and Generalife: The Alhambra is a UNESCO World Heritage Site in Granada, Spain, operated as a publicly managed ticketed heritage attraction with time-slot entry, night visits, and guided tours. Comparable as a major Spanish UNESCO landmark with tiered ticketing.
• Musée d'Orsay: Musée d'Orsay is a major European heritage museum housed in a repurposed historic building, offering ticketed premium experiences, exhibitions, and venue hire. Comparable as a European cultural landmark with diversified revenue streams and a foundation-style operating model.
• The Metropolitan Museum of Art: The Met is a globally iconic cultural institution operating as a ticketed visitor attraction with rotating exhibitions, retail, events, and educational programming. Comparable as a mature heritage institution with multi-stream revenue and a foundation governance model.
• Museo Guggenheim Bilbao: The Guggenheim Bilbao is a globally branded landmark museum in Spain with strong architectural identity, ticketed exhibitions, and event spaces. Comparable as a Spanish cultural landmark attraction with a globally recognized brand and exhibition-driven programming.

Direct peers

• Casa Batlló: Casa Batlló is another Gaudí-designed residential building on Passeig de Gràcia in Barcelona, also operating as a UNESCO-associated ticketed visitor attraction with premium experiences, night visits, and immersive digital content. It is the closest direct competitor for cultural tourists visiting Barcelona's Gaudí trail.
• Sagrada Família: Sagrada Família is Gaudí's most iconic and most-visited work in Barcelona, a UNESCO World Heritage basilica with ticketed entry, tower access, and multimedia guides. While larger in scale, it competes for the same Gaudí-tourist segment with comparable ticketing model.
• Park Güell: Park Güell is another Gaudí UNESCO World Heritage Site in Barcelona, operated as a ticketed public attraction with timed entry, guided tours, and event spaces. It competes directly with La Pedrera for the same Gaudí-focused tourist itinerary.
• Palau Güell: Palau Güell is an earlier Gaudí residential palace in Barcelona, also inscribed as part of the UNESCO Works of Antoni Gaudí and managed as a public visitor site. It is a smaller but directly comparable heritage house museum.
• Casa Vicens Gaudí: Casa Vicens is Gaudí's first major architectural work in Barcelona, also a UNESCO-listed site and now a ticketed visitor attraction. It rounds out the set of Gaudí residential properties competing for the same cultural tourist audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FCLP_Fundacio
• YouTubeyoutube.com/c/FundacioCatalunyaLaPedrera
• Facebookfacebook.com/lapedrera.barcelona
• Instagraminstagram.com/lapedrera_barcelona
• TikToktiktok.com/@lapedrera_barcelona
• LinkedInlinkedin.com/company/la-pedrera-casa-mil%C3%A0

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Pedrera-Casa Milà