La Pépinière

What La Pépinière does

La Pépinière is a French eco-responsible communication agency founded in 2013, headquartered in La Gorgue (Hauts-de-France), operating through three interconnected divisions targeting distinct customer segments. L'Agence delivers strategic consulting, graphic design, website creation, printing, signage, custom textile, photo/video, and promotional objects to businesses, associations, and public entities. La Boutique is an e-commerce storefront offering 200+ eco-designed promotional products organized across 13 material categories (bamboo, recycled cardboard, RPET, cork, jute, cotton, etc.) and 12 collections. L'Action runs turnkey school fundraising programs (Petites Graines, Jeunes Pousses, Grands Chênes) targeting educational institutions from maternelle through higher education.

The company's technology foundation is built on WordPress, with a proprietary website creation engine and framework that La Pépinière retains ownership of; OVH is the mandatory hosting partner for all client sites. Web products include Site One Page (from €990 HT), Site Vitrine (multi-page, minimum 5 pages), Site Vitrine + Fonctionnalités (with modules such as booking), and Site E-commerce (full online store). The firm's legal entity is SAS TC, registered with RCS Arras under number 788 783 553, with €500 registered capital indicating a bootstrapped, founder-controlled structure. Christophe Troislouches serves as the publication manager.

Revenue mechanics span project-based web builds, mandatory annual hosting/maintenance subscriptions, quote-based promotional product sales (devis model), and transaction-fee-based school fundraising programs. Distribution is digital-first across three dedicated websites (agence.la-pepiniere.net, boutique.la-pepiniere.net, action.la-pepiniere.net) supplemented by active social media presence (Facebook, LinkedIn, Instagram, YouTube). The company serves clients in France and Belgium. Notable constraints: public-facing statistics on the L'Action platform display "0" partner schools and student participants, and revenue is not disclosed; the action.la-pepiniere.net site shows "1 Années d'Experience," raising questions about actual scale versus visible marketing claims.

Name

La Pépinière

Legal name

SAS TC (La Pépinière)

Website

https://la-pepiniere.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

La Pépinière is a French eco-responsible communication agency operating three divisions: an agency for web/graphic design and printing services, an e-commerce boutique for eco-designed promotional products, and a school fundraising program unit, serving SMBs, associations, and educational institutions in France and Belgium.

Ownership category

akta.pro rank

Product category

Eco-Responsible Communication Services and Promotional Merchandise

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industry

Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Eco-responsible communication
• Promotional merchandise
• Website creation services
• School fundraising programs
• Graphic design agency

Headquarters

HQ city

La Gorgue

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Eco-designed Promotional Products (Boutique): One-time and bulk sale of eco-designed promotional objects, textile items, bags, drinkware, stationery, and technology accessories. Customers request quotes (devis) for volume orders.
2. Website Creation and Digital Services: Design and development of websites (One Page from 990€ HT, Vitrine, E-commerce), with mandatory annual hosting/maintenance subscription. Prices are quoted per project.
3. School Fundraising Action Programs: Turnkey sales programs for schools and student associations (Petites Graines, Jeunes Pousses, Grands Chênes) that generate fundraising revenue for educational institutions while promoting eco-designed products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

La Pépinière is an eco-responsible communication agency that delivers strategic consulting, graphic design, WordPress-based website creation (One Page, Vitrine, E-commerce), printing, signage, custom textile, photo/video, and eco-designed promotional merchandise. It also runs turnkey school fundraising programs (Petites Graines, Jeunes Pousses, Grands Chênes) that finance school projects while raising sustainability awareness. The business is structured around three sub-brands — L'agence, La boutique, and L'action — serving businesses, associations, collectivities, and educational institutions primarily in France and Belgium.

Product overview

La Pépinière is an eco-responsible communication agency operating three interconnected divisions: L'Agence (the Agency) providing strategic consulting, graphic design, and website creation services including Site One Page, Site Vitrine, Site Vitrine + Fonctionnalités, and Site E-commerce products; La Boutique (the Shop) offering a comprehensive catalog of eco-designed promotional products organized by collection (Écriture & Bureau, Goodies, Gourdes/mugs & cuisine, Sacs & maroquinerie, Technologie, Textile, Calendriers, Agendas, Chocolats) and by eco-materials (Bambou, Verre, Carton recyclé, Liège, Bois éco-géré, Polypropylène recyclé, Fibre naturelle, Coton, Toile de jute, Aluminium/Inox, PET recyclé); and L'Action providing educational fundraising programs (Petites Graines, Jeunes Pousses, Grands Chênes) for schools and associations. The company specializes in printed materials, signage, custom textile, photo/video services, and promotional objects all with an eco-responsible focus.

Differentiator

Problem solved

Functional benefit

Brands

• L'agence: Eco-responsible communication agency offering strategic consulting, graphic design, website creation, printing, signage and stands, personalized textiles, promotional objects, and photo/video services.
• La boutique
• L'action

Products and services

• Conseil stratégique (Strategic Consulting) Strategic consulting services to help clients develop eco-responsible communication strategies, brand positioning, and integrated campaign plans. Targeted at businesses, associations, and collectivities seeking turnkey communication planning.
• Création graphique (Graphic Design) Graphic design services for visual identity, brand systems, and communication materials. Targeted at businesses, associations, and collectivities.
• Site One Page Single-page WordPress website with centralized content and limited features, designed for small budgets. Priced from €990 HT with mandatory annual hosting subscription. Targeted at SMBs and micro-businesses needing a simple online presence.
• Site Vitrine Multi-page showcase website with a minimum of 5 pages, optimized for SEO and visibility, without e-commerce or booking modules. Targeted at SMBs and mid-market businesses needing a content-rich web presence.
• Site Vitrine + Fonctionnalités Showcase website extended with specific functional modules such as reservation/booking, newsletter integrations, or other custom features. Targeted at SMBs that need interactive capabilities beyond a static vitrine.
• Site E-commerce Full e-commerce website with online store and integrated payment system. Targeted at SMBs and retailers needing transactional web capabilities.
• Impression / Print Printing solutions delivered through an extensive partner printer network, covering diverse formats and substrates from small to large print runs. Targeted at businesses, associations, and collectivities needing eco-responsible printed materials.
• Signalétique & Stand Signage and stand solutions including signage, vehicle lettering, stands, roll-ups, banner flags, and custom displays. Targeted at businesses, associations, and collectivities needing event and physical-location visibility.
• Objets publicitaires (Eco-designed Promotional Objects) Eco-responsible promotional objects designed to create lasting relationships with collaborators and clients. Customizable via branding techniques such as screen printing, embroidery, laser engraving, and pad printing. Targeted at communications managers and businesses seeking sustainable promotional merchandise.
• Textile personnalisé (Custom Textile) Custom textile products (t-shirts, polo shirts, hoodies, jackets, caps, beanies) turning targets into brand ambassadors through wearable promotional items. Targeted at businesses, associations, schools, and collectivities.
• Photo & Vidéo Professional photo and video production services for high-quality visual content on web and printed materials. Targeted at businesses, associations, and collectivities.
• Petites Graines Turnkey fundraising program for maternelle and école primaire schools (OGEC, APEL, FCPE, sports associations). Targeted at primary schools and parent associations.
• Jeunes Pousses Turnkey fundraising program for collège and lycée levels (parent associations, sports associations, and student associations). Targeted at secondary schools and their associations.
• Grands Chênes Turnkey fundraising program for higher education (student associations, BDE, BDS). Targeted at universities and student associations.

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• OVHcoreTechnology or IntegrationOVH provides web hosting services for all La Pépinière client websites. The CGV states that hosting services are provided by OVH (SAS au capital de 500 K€, RCS Roubaix – Tourcoing 424 761 419 00011, 2 rue Kellermann – 59100 Roubaix). In case of OVH failure, La Pépinière commits to finding solutions but disclaims responsibility for consequences. Hosting is a mandatory add-on to website creation services.
• Imprimeurs partenaires (Partner Printers)coreChannel Partner/ Reseller/ DistributorLa Pépinière maintains an important network of partner printers enabling a wide range of printing formats and substrates, from small to large print runs and mini to maxi formats. This network supports the company's extensive ecological printing services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ethical Panda: European supplier of ethical and eco-responsible promotional products. Comparable to La Pépinière's Boutique on SKUs, materials, and sustainability positioning, serving a similar B2B marketing-buyer.
• Label'compost: French eco-promotional products specialist focused on compostable and sustainable merchandise. Directly competes with La Pépinière's certified eco-materials range for French corporate gifting budgets.
• Pretty Pretty: French online retailer of eco-friendly promotional merchandise targeting corporate clients. Directly comparable to La Pépinière's Boutique on product type, customer base, and sustainability-led value proposition.
• Biowash: French eco-responsible promotional products brand. Comparable to La Pépinière's Boutique on the eco-positioning and SMB/mid-market B2B customer profile.
• Ecommex: French specialist in eco-designed promotional products and corporate gifts. Closest direct competitor to La Pépinière's Boutique division, sharing the eco-responsible positioning and B2B marketing-buyer customer profile.

Others

• Greenflex: French sustainability consulting and communications firm. Comparable to La Pépinière's Agence division on the eco-consulting and sustainable communication angle, though without the promotional-products vertical.

Broad incumbents

• Mulliez-Flory Group: One of France's largest promotional products and corporate-gift distributors. Acts as a broad incumbent competitor to La Pépinière's Boutique, with a much larger catalog and sales force but weaker eco-specialization.
• Cadeaux d'Affaires: Established French distributor of corporate gifts and promotional merchandise. Competes with La Pépinière's Boutique on breadth of catalog and corporate-gift occasions, but with a broader traditional-merchandise range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYHtpkRCuwC1m1qd_m6-6-Q
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/agence-la-p%C3%A9pini%C3%A8re
• Instagraminstagram.com/agence.pepiniere

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Pépinière