La Perfecta Prometida

What La Perfecta Prometida does

La Perfecta Prometida is a Madrid-based full-service wedding planning company founded and operated by Aurora Espartero Vázquez as a sole proprietorship (legal name: Aurora Espartero Vázquez, NIF 48813943P). The firm serves primarily couples in the Madrid area as well as destination wedding couples choosing Spain as their venue, delivering an integrated service package that includes initial consultation and methodology onboarding, supplier search and selection, aesthetic design and personalized decoration, timeline creation and pre-event coordination, and full day-of wedding supervision and execution. Service delivery is handled by a team of 7 specialized wedding planners covering distinct roles: founder and creative direction (Aurora), senior planning and main coordination (Sonia), wedding design (Aránzazu), planning and decoration (Mª José), planning (Ruth and Sandra), and destination wedding coordination (Ariana). The firm has organized more than 120 weddings and operates from its headquarters at Camino viejo de Vicálcaro 25, 28032 Madrid.

The company's core differentiator is a proprietary digital platform branded 'El Jardín Secreto de tu Boda' (The Secret Garden of your Wedding), an exclusive client-facing tool that provides couples with centralized access to wedding planning progress, proposals, upcoming tasks, and key documents such as seating plans. This digital layer complements the human-led planning service rather than replacing it, functioning as a workflow and documentation hub across multi-month planning engagements. There are no disclosed patents, no API, no SDK, and no app; the platform is delivered via the firm's website.

Go-to-market is direct sales via website contact form and phone, with a consultation appointment as the conversion step; pricing is quote-based, tailored per engagement, and not publicly disclosed. Marketing channels center on Instagram (@laperfectaprometida), YouTube video testimonials (@laperfectaprometida000), a content-rich website portfolio, and word-of-mouth referrals from past clients. The firm is privately held with no institutional investors, no parent company, and no subsidiaries; it is GDPR compliant and structured as a sole proprietorship. Revenue is not disclosed.

Name

La Perfecta Prometida

Legal name

Aurora Espartero Vázquez

Website

https://laperfectaprometida.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Perfecta Prometida is a Madrid-based full-service wedding planning firm serving couples in Spain with planning, design, vendor management, and day-of coordination services delivered by a team of 7 specialized wedding planners and supported by a proprietary digital client platform.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industry

Destination Wedding Planning (HSACABAD)

Keywords

• Wedding planning services
• Destination weddings
• Wedding design
• Wedding coordination
• Event decoration

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Comprehensive Wedding Planning Services: Full-service wedding planning and design delivered as an integral service package. Includes continuous accompaniment and advice, supplier search and selection, aesthetic design and personalized decoration project, timing creation and prior coordination, and day-of wedding supervision and coordination. The service is designed for couples wanting a styled, personalized, and well-organized wedding without having to dedicate full-time effort to planning it.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Perfecta Prometida provides full-service wedding planning and design for couples in Spain, primarily based in Madrid. Its integrated offering covers continuous advisory accompaniment, vendor search and selection, custom aesthetic design and decoration, minute-by-minute timeline creation, day-of coordination, and a private digital organization platform ("El Jardín Secreto de tu Boda") that lets couples track progress and centralize wedding information. The company also handles destination weddings across Spain and internationally.

Product overview

La Perfecta Prometida is a full-service wedding planning company offering an integrated service model for couples seeking styled, personalized, and well-organized weddings. The core offering consists of multiple service modules delivered by a team of 7 wedding planners: comprehensive accompaniment and continuous advice, supplier search and selection, custom aesthetic design and decoration projects, timing creation and pre-event coordination, and full wedding day coordination. The proprietary digital tool 'El Jardín Secreto de tu Boda' serves as the central platform connecting all service elements, providing couples with a private space to track progress, review proposals, and access their wedding planning documents. This digital platform complements the human-led service modules, creating a hybrid approach combining personal guidance with digital organization tools.

Differentiator

Problem solved

Functional benefit

Brands

• El Jardín Secreto de tu Boda: A proprietary digital tool exclusive to La Perfecta Prometida's couples, providing a private platform to track wedding planning progress, review proposals, manage upcoming tasks, and upload key information such as the seating plan.

Products and services

• Integral Wedding Planning Service

Quantifiable outcome

• Over 120 weddings organized successfully
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WeddingWire: Global wedding vendor marketplace and planning platform operating in multiple European markets. Comparable in that it offers couples planning tools and vendor matching — a substitute for parts of LPP's full-service offering.
• Zankyou: International wedding platform active in Spain and Latin America offering vendor directories, planning tools, and a wedding website builder. Comparable as a Spanish-market competitor courting the same couples, though broader and less service-led than LPP.
• The Knot Worldwide: Global wedding planning platform with vendor marketplace, planning tools, and editorial content. Comparable as a planning-tool and content competitor to LPP's El Jardín Secreto platform, though at much larger scale and US-centric.
• Bodas.net: Spain's largest wedding marketplace, aggregating venues, vendors, and planning inspiration. Comparable because it competes for the same Spanish couple's wedding budget, but operates as a horizontal platform rather than a boutique full-service planner.

Emerging players

• Bridebook: UK-based wedding planning SaaS offering planning checklists, vendor directory, and budget tools. Comparable as a digital wedding planning platform with a similar customer profile, though UK-focused and tech-led rather than human-service-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@laperfectaprometida000
• Instagraminstagram.com/laperfectaprometida
• LinkedInlinkedin.com/company/la-perfecta-prometida

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Perfecta Prometida