Hôtel La Prairie

What Hôtel La Prairie does

Hôtel La Prairie is a privately held, four-star historic hotel founded in 1840 in Yverdon-les-Bains, Switzerland, operated under Swiss SARL structure (legal entity JCV Nouvelle Prairie SARL) and owned since May 2024 by the Michoud family in partnership with investor Marcus Weber. The property offers 37 rooms across five categories (Economy, Standard, Premium, Executive, Suite) set within a 62,000 m² park adjacent to the Yverdon-les-Bains thermal baths, plus Restaurant La Terrasse, the Swiss-focused Le Carnotzet, six modular meeting rooms (capacities 10–140), and a 12-hole mini golf course.

The hotel generates revenue across five interconnected streams: accommodation bookings (via the Mews-powered direct website, phone, and email), food and beverage (La Terrasse fine dining, business lunch menus, half-board at CHF 49/person, monthly Sunday brunch at CHF 70/person), events and banquets (weddings, corporate seminars, private receptions), leisure (mini golf), and gift vouchers. Distribution is direct-to-consumer with no third-party OTA presence disclosed, and a 2024-launched corporate partnership programme provides negotiated rates for regional business clients near the Y-PARC technology park.

The company serves four primary customer segments — leisure tourists, business travellers and corporate clients, private event hosts, and corporate event planners — through a multi-channel marketing footprint (website, Facebook, Instagram, email newsletter, SEO) and a small number of strategic partnerships with regional providers (Golf de Vuissens, Bikeslab, Théâtre Benno Besson). Headcount is reported at eight employees, consistent with a boutique owner-operator setup that scales through seasonal and event-based labour.

Name

Hôtel La Prairie

Legal name

JCV Nouvelle Prairie SARL

Website

https://laprairiehotel.ch

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel La Prairie is a privately held, four-star historic hotel in Yverdon-les-Bains, Switzerland, offering 37 rooms, two restaurants, six meeting rooms, and event/wedding services to leisure tourists, business travellers, and private event clients.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation
• Fine dining restaurant
• Wedding venue
• Corporate seminars
• Banquet catering

Headquarters

HQ city

Yverdon-les-Bains

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room bookings: Accommodation revenue from 37 rooms across multiple categories (Economy, Standard, Premium, Executive, Suites) with varying price points
2. Restaurant La Terrasse: Fine dining restaurant and bar services including à la carte dining, business lunch menus, and half-board packages
3. Events and banquets: Wedding receptions, corporate events, seminars, and banquet services with custom catering
4. Leisure activities: Mini golf course and recreational services for hotel guests and visitors
5. Gift vouchers and packages: Gift vouchers for brunch, overnight stays, dining experiences, and city getaways

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hôtel La Prairie is a 4-star historic hotel in Yverdon-les-Bains offering 37 accommodation rooms across five categories, on-site fine dining at Restaurant La Terrasse, a Swiss specialty restaurant (Le Carnotzet), six meeting rooms, full-service wedding and banquet hosting, a 12-hole mini golf course, and bar services. The property operates as a direct-to-consumer hospitality venue targeting leisure tourists, business travelers, and private/corporate event clients.

Product overview

Hôtel La Prairie is a 4-star hotel offering a comprehensive hospitality portfolio centered around its 37-room accommodation and dining establishments. The property features Restaurant La Terrasse (main restaurant), Le Carnotzet (Swiss specialties), and a monthly brunch service. Event capabilities include six meeting rooms (10-140 persons) for seminars and conferences, plus dedicated wedding, banquet, and cocktail services. Recreational amenities include a 12-hole mini golf course, bar service, and garden spaces. The hotel operates on a modular service model where accommodation can be combined with dining packages (half board, business lunch), event services, and leisure activities.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant La Terrasse: Restaurant located within Hôtel La Prairie featuring refined seasonal cuisine with terrace dining
• Le Carnotzet

Products and services

• Rooms & Suites 37 rooms across five categories — Economy Double, Standard Double, Premium Double, Executive Room, and Suites — offering Wi-Fi, quality bedding, private bathrooms, safes, and access to the restaurant, bar, garden, and mini golf. Targeted at leisure tourists, business travelers, and event guests.
• Restaurant La Terrasse On-site fine-dining restaurant serving refined seasonal cuisine with fresh, homemade products and a terrace, offering lunch and dinner with Swiss culinary tradition and innovative flavours. Targeted at hotel guests and outside diners.
• Le Carnotzet Traditional Swiss dining venue offering regional classics including fondue, raclette from Pomy cheese dairy, papet vaudois, and local wines. Open Tuesday to Saturday evenings. Targeted at hotel guests and outside diners seeking Swiss cuisine.
• Seminars & Business Meetings Six modular meeting rooms with capacities from 10 to 140 people, supported by on-site accommodation, adapted catering, high-speed Wi-Fi, and professional event support. Targeted at corporate clients and event organizers.
• Wedding Services Full-service wedding organization including reception, on-site accommodation, gastronomy, and coordination, with tailored menus and seasonal wine selection. Targeted at couples planning weddings.
• Banquets & Receptions Event hosting for celebrations including banquets, baptisms, anniversaries, and jubilees, with personalized menus, custom quotes, and professional event coordination. Targeted at families and private groups.
• Cocktail & Refreshments Cocktail and refreshment service for corporate events, private receptions, and celebrations, featuring refined savory and sweet bites, mini canapés, and gourmet verrines. Targeted at event clients.
• La Prairie Mini Golf 12-hole mini golf course suitable for all levels, open daily weather permitting (closed November to end of April). Rates: CHF 5 for children up to 12 years, CHF 10 for adults, CHF 8 for students. Targeted at hotel guests and visitors.
• Buffet Breakfast Daily fresh buffet featuring regional products including eggs, cheeses, cold cuts, yoghurts, seasonal fruits, artisan breads, pastries, jams, fresh juices, and specialty coffees, with vegetarian and vegan options. Served 6:30–10:00 weekdays, 7:30–10:30 weekends. Targeted at hotel guests.
• Hotel Bar Bar service offering local and international beverages, open daily until 23:00, providing a relaxation setting. Targeted at hotel guests and outside visitors.
• Sunday Brunch Service Monthly Sunday brunch held the last Sunday of the month from 11:30, featuring live cooking, hot and cold buffets, dessert buffet, and wine tasting with regional winemakers. Priced at CHF 70 per person. Targeted at hotel guests and outside visitors.
• Business Lunch Menu Lunchtime business menu offering gourmet and balanced options ideal for professional breaks, available Monday to Friday at lunch only. Targeted at business travelers and local professionals.
• Half Board Package Dining package at CHF 49 per person featuring a 3-course menu of choice at Restaurant La Terrasse, combining refinement and authentic flavours. Targeted at hotel guests.
• Gift Vouchers Gift vouchers available for hotel stays, restaurant meals, brunch experiences, and city getaways, offered as brunch vouchers, value vouchers, or specific experience packages. Targeted at individual gift buyers.

Quantifiable outcome

• 17 minutes walk to thermal baths
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Golf de VuissensminorStrategic or Co-development Partner · 1 May 2024Partnership offering exclusive preferential rates on green fees for Hotel La Prairie guests. Golf club located 25 minutes from hotel, featuring 18-hole course in wooded setting between Vaud and Fribourg. Includes clubhouse with restaurant and panoramic terrace.
• BikeslabminorStrategic or Co-development Partner · 1 January 2024Cycling partner providing bicycle rentals including city bikes, mountain bikes, electric bikes, and children's bikes. Located a few minutes' walk from hotel. Direct delivery to hotel available. Ideal for exploring region via lake, countryside, and Jura cycling routes.
• Théâtre Benno BessonminorOthers · 1 January 2024Theater located just 20 meters from Hotel La Prairie, offering diverse programming including theater, comedy, music, and family performances. Adjacent positioning offers convenience for cultural event attendees.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• H\u00f4tel La Barcarolle: 4-star historic lakeside hotel in Prangins (Vaud), comparable to H\u00f4tel La Prairie in heritage profile, event/wedding business, and Vaud-region leisure customer base.

Broad incumbents

• Relais & Ch\u00e2teaux: Global consortium of luxury heritage hotels and gastronomic restaurants; an aspirational peer group for H\u00f4tel La Prairie's combined historic-property + Restaurant La Terrasse offering.
• MGallery by Sofitel (Accor): Accor's collection of boutique heritage hotels with strong F&B and event positioning; competes for the same upper-middle leisure and small-meeting segment in regional Swiss destinations.
• Swiss Historic Hotels: Marketing and quality consortium of Switzerland's historic, family-run hotels. Directly relevant to H\u00f4tel La Prairie's 1840 heritage profile and target guests seeking historic Swiss stays.
• Best Western Hotels & Resorts (Swiss portfolio): Wide portfolio of mid-scale 4-star regional hotels across Switzerland; a structural competitor for corporate and leisure bookings in non-Zurich/Geneva Swiss towns.

Direct peers

• Grand H\u00f4tel des Bains: Historic 4-star hotel adjacent to the Yverdon-les-Bains thermal baths, sharing the same thermal-spa leisure demand pool and corporate retreat use cases as H\u00f4tel La Prairie.
• H\u00f4tel Bellevue Terminus: 4-star hotel in central Yverdon-les-Bains competing for the same leisure, corporate, and event demand in the immediate catchment area as H\u00f4tel La Prairie.
• H\u00f4tel du Th\u00e9\u00e2tre: Same-town Yverdon-les-Bains boutique hotel owned and operated by the Michoud family, who also now own H\u00f4tel La Prairie. Directly comparable in scale, target market, and town-centre positioning.

Others

• Thermes d'Yverdon-les-Bains: Adjacent thermal spa operator offering discounted rates to H\u00f4tel La Prairie guests. A symbiotic, not directly competitive, peer whose visitor numbers drive hotel demand.
• Hotel & Gastro formation Switzerland (Hotelleriesuisse members): Swiss hotel industry association; representative of the broader competitive set of Swiss 3-4 star independent hotels that H\u00f4tel La Prairie benchmarks against for quality standards and distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotellaprairieyverdon
• Instagraminstagram.com/hotel_la_prairie
• LinkedInlinkedin.com/company/hotellaprairie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel La Prairie