Mutual La Primera
La Primera E.F.V. is a privately held, ASFI-regulated Bolivian housing finance entity that originates social-interest and standard residential mortgages, productive microcredit and SME loans, and accepts savings and fixed-term deposits in Bolivianos and US Dollars across a five-department branch network plus a digital banking platform serving retail and small-business customers.
- Company typePrivate
- Founded-
- HeadquartersLa Paz, Bolivia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mutual La Primera does
La Primera E.F.V. (commercially 'Mutual La Primera') is a privately held Bolivian Entidad Financiera de Vivienda regulated by ASFI, headquartered in La Paz and operating a five-department branch and ATM network across La Paz, Santa Cruz, Cochabamba, Chuquisaca, and Tarija. The institution specializes in housing finance — anchored by a social-interest housing mortgage product for first-home purchase, construction, remodeling, expansion, or improvement — and supplements that core with standard residential mortgages, personal consumption loans, and a graduated productive credit ladder covering microcredit, PyME, and enterprise borrowers in the services and commerce sectors. On the funding side, it accepts retail deposits through multiple savings variants (Caja de Ahorros, La Productiva, Dorada, La Atractiva) and dual-currency fixed-term deposits (DPF) in Bolivianos and US Dollars, complemented by credit and debit cards (LA CASERA), remittances, bill and tax payment services, and an 'Asegura tu Familia' insurance product.
The technology foundation is a hybrid physical-plus-digital model: a 'bankingly'-based La Primera Digital platform delivered via web and native iOS/Android applications, gated by Soft Token two-factor authentication through Google Authenticator and offering QR-code payments. Distribution combines traditional relationship banking through branch-based credit officers with self-service digital channels, supported by an 'Aprendiendo para crecer juntos' financial-education Corporate Social Responsibility program aimed at improving formal-finance literacy across the Bolivian population. Revenue is generated primarily through net interest spread on the mortgage and productive-credit book, deposit-franchise funding-cost arbitrage, transaction fees (payments, remittances, card interchange), and recurring insurance fees; the institution is privately owned and not listed on any public exchange.
Mutual La Primera firmographics
Firmographics- Name
- Mutual La Primera
- Legal name
- La Primera E.F.V.
- Website
- https://laprimeraefv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Primera E.F.V. is a privately held, ASFI-regulated Bolivian housing finance entity that originates social-interest and standard residential mortgages, productive microcredit and SME loans, and accepts savings and fixed-term deposits in Bolivianos and US Dollars across a five-department branch network plus a digital banking platform serving retail and small-business customers.
- Ownership category
- akta.pro rank
Mutual La Primera industry classification
Industry- Product category
- Housing Finance
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Savings Institutions, Not Federally Chartered (6036)
- akta.pro industry
- Affordable Housing / Down Payment Assistance (DPA) Mortgage OriginationFinancial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)Government-Insured Mortgage Origination (FHA/VA/USDA)Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)
Keywords
Where Mutual La Primera is headquartered
LocationHeadquarters
- HQ city
- La Paz
- HQ country
- Bolivia
- HQ region
- Latin America
Offices6 records
Markets served
Mutual La Primera business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Credit/Loan Operations: Interest income from mortgage loans (social interest housing, standard housing, commercial property), consumption loans, and productive/microfinance loans. Multiple credit products targeting different market segments from social housing to SME financing.
- Savings Deposits: Accepting savings deposits in Bolivianos and US Dollars through various account types including Caja de Ahorros, La Productiva, Dorada, and La Atractiva. Interest paid to depositors.
- Fixed Term Deposits (DPF): Time deposits in Bolivianos and US Dollars with competitive passive interest rates. Revenue from interest rate spread.
- Financial Services Fees: Service fees for bill payment, tax payments, remittances, insurance products, and other financial services.
- Credit Cards: Revenue from credit card operations including interest on revolving balances and interchange fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Interest Housing Credit |
| Subscription | Monthly | Standard Housing Credit |
| Subscription | Monthly | Consumption Loans |
| Subscription | Monthly | Productive/Microfinance Loans |
| Subscription | Monthly | Savings Accounts |
| Subscription | Annual | Fixed Term Deposits (DPF) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mutual La Primera product offering
Product offeringCore offering
La Primera E.F.V. is a Bolivian Entidad Financiera de Vivienda (housing financial entity) regulated by ASFI. It funds housing through deposits and lends via social-interest and standard residential mortgages, consumer loans, and productive/microfinance/SME credit, while offering savings accounts (Caja de Ahorros, La Productiva, Dorada, La Atractiva), fixed-term deposits (DPF) in Bolivianos and US Dollars, credit and debit cards, remittances, bill and tax payments, family insurance, and the La Primera Digital online and mobile banking platform.
Product overview
La Primera E.F.V. is a Bolivian housing financial entity (Entidad Financiera de Vivienda) offering a comprehensive portfolio of financial products and services. The core offerings include multiple credit products (housing mortgages for social interest and standard housing, consumer loans, productive credits for microenterprises and SMEs, and commercial space mortgages), various savings account options in Bolivianos and Dollars, fixed-term deposits, credit cards, debit cards branded as LA CASERA, insurance (Asegura tu Familia), remittances, and bill payment services. The digital banking platform La Primera Digital provides online and mobile access to perform all banking transactions, supported by security features like Soft Token two-factor authentication and QR code payments.
Differentiator
Problem solved
Functional benefit
Brands
- LA CASERA: Debit card brand offered by La Primera E.F.V.
- La Atractiva
- La Productiva
- La Primera Digital
Products and services
- Social Interest Housing Mortgage (Crédito Hipotecario de Vivienda de Interés Social) Mortgage credit for purchase, construction, remodeling, expansion or improvement of the applicant's first home, targeted at low to middle-income individuals under ASFI social housing programs.
- Standard Housing Mortgage (Crédito Hipotecario de Vivienda) Standard residential mortgage loan for purchasing, constructing, remodeling, expanding or improving homes not classified as social interest housing.
- Consumer Loan (Crédito de Consumo) Personal consumption loan for individual financial needs, with varying terms and monthly billing.
- Productive Credit for Microenterprises, SMEs and Enterprises (Crédito Productivo Microcrédito, PyME y Empresarial) Business loans for micro, small, medium and large enterprises to support productive activity, working capital, equipment and growth.
- Microcredit, SME and Business Loans for Services and Commerce Tailored microcredit, PyME and enterprise credit for the services and commerce sectors.
- Commercial Property Mortgage (Crédito Hipotecario para Compra de Oficinas y Locales Comerciales) Mortgage financing for the purchase of offices and commercial premises.
- Savings Account in Bolivianos and Dollars (Caja de Ahorros) Standard savings account available in both Bolivianos and US Dollars for flexible currency management.
- La Productiva Savings Account (Caja de Ahorros La Productiva en Bolivianos) Bolivianos-denominated savings account designed to encourage productive saving habits.
- Dorada Savings Account (Cuenta de Ahorros Dorada en Bolivianos) Premium-tier savings account in Bolivianos with enhanced benefits.
- La Atractiva Savings Account (Caja de Ahorros La Atractiva en Bolivianos) Bolivianos-denominated savings account offering competitive/attractive interest rates on deposits.
- Fixed-Term Deposits - DPF in Bolivianos and Dollars Time deposits in Bolivianos and US Dollars with competitive passive interest rates, allowing customers to earn guaranteed returns over a specified term.
- Credit Cards (Tarjetas de Crédito) Credit cards for purchases on credit with flexible repayment options, generating interest on revolving balances and interchange revenue.
- LA CASERA Debit Cards (Tarjetas de Débito LA CASERA) Debit card branded LA CASERA providing direct access to funds held in customer savings and checking accounts.
- Bill Payment Service (Pago de Servicios) Service allowing customers to pay utilities and other recurring service bills.
- Remittances (Remesas) Service for receiving and sending money transfers internationally.
- Tax Payment Service (Pago de Impuestos) Service enabling customers to fulfill tax payment obligations to government entities.
- Asegura tu Familia Family Insurance (Seguro Asegura tu Familia) Family insurance product for La Primera EFV clients that allows designation of beneficiaries to receive a benefit when needed.
- La Primera Digital Banking Platform Web and mobile (iOS/Android) digital banking platform enabling customers to perform all banking transactions online without visiting a branch.
Companies that use Mutual La Primera
Customer profileSegments5 records
Ideal customer profiles3 records
Mutual La Primera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mutual La Primera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ASOFIN (Asociación de Entidades Financieras Especializadas en Microfinanzas)minorLa Primera E.F.V. is associated with ASOFIN Bolivia, the Association of Financial Entities Specialized in Microfinance. ASOFIN represents microfinance institutions in Bolivia. While not an explicit strategic partnership announcement, the affiliation indicates participation in Bolivia's microfinance industry association for advocacy and best practice sharing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mutual La Primera competitors and assessment
Company assessmentBroad incumbents
- Banco Ganadero: Bolivian commercial bank offering deposits, consumer credit, mortgages and SME lending nationwide. Represents the broader incumbent competition that La Primera faces in housing finance and consumer credit segments.
- Banco Bisa: Bolivian universal bank providing retail deposits, mortgage and consumer lending with multi-channel distribution including digital banking. Comparable as a broad incumbent competing with La Primera in mortgages, savings and digital channels.
- BancoSol: Pioneer Bolivian microfinance bank and ASOFIN member with a broader national footprint and similar microcredit, savings and remittance products. Larger and more established than La Primera, operating in overlapping customer segments.
Direct peers
- Cooperativa de Ahorro y Crédito Jesús Nazareno: Large Bolivian savings and credit cooperative offering deposit and lending products including housing finance. Comparable mutual/cooperative-style structure to La Primera with ASFI oversight and similar community-banking orientation.
- Mutual Manutata: Bolivian mutual housing financial entity (Entidad Financiera de Vivienda) operating in the same EFV niche as La Primera, focused on residential mortgage origination and deposit-taking for housing finance customers. Most directly comparable peer given shared charter, product set and regulatory regime.
- Banco Prodem: Bolivian microfinance bank and ASOFIN member serving micro and small enterprises with credit, savings and remittance products. Directly comparable on micro/SME lending, multi-currency deposits and financial-inclusion customer base.
- FIE Fondo Financiero Privado: Bolivian microfinance institution and ASOFIN member offering microcredit, SME lending, savings and consumer products to underserved populations. Comparable to La Primera's productive/consumer credit and deposit operations within the same ASFI-supervised framework.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mutual La Primera social profiles
Digital presenceMutual La Primera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mutual La Primera leadership team
Management profileNumber of profiles
Profiles1 record
Mutual La Primera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mutual La Primera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mutual La Primera
What does Mutual La Primera do?
La Primera E.F.V. is a Bolivian Entidad Financiera de Vivienda (housing financial entity) regulated by ASFI. It funds housing through deposits and lends via social-interest and standard residential mortgages, consumer loans, and productive/microfinance/SME credit, while offering savings accounts (Caja de Ahorros, La Productiva, Dorada, La Atractiva), fixed-term deposits (DPF) in Bolivianos and US Dollars, credit and debit cards, remittances, bill and tax payments, family insurance, and the La Primera Digital online and mobile banking platform.
Is Mutual La Primera a public or private company?
Mutual La Primera is a private company. It is classified as unknown and is currently operating.
When was Mutual La Primera founded?
Mutual La Primera was founded in -1. It employs 11 to 50 people.
Where is Mutual La Primera based?
Mutual La Primera is headquartered in La Paz, Bolivia, in the Latin America region.
How does Mutual La Primera make money?
Five revenue lines are on record. Credit/Loan Operations are the primary driver. The others are savings Deposits, fixed Term Deposits (DPF), financial Services Fees and credit Cards.
Who are Mutual La Primera's main competitors?
Broad incumbents on record are Banco Ganadero, Banco Bisa and BancoSol. Direct peers are Cooperativa de Ahorro y Crédito Jesús Nazareno, Mutual Manutata, Banco Prodem and FIE Fondo Financiero Privado.
Does Mutual La Primera have an API?
No public API is recorded for Mutual La Primera.
What industry is Mutual La Primera in?
Mutual La Primera's product category is Housing Finance. Its primary akta.pro industry code is FSALAAAM, Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination, with a secondary code of FSALAAAI, Government-Insured Mortgage Origination (FHA/VA/USDA). Its NAICS code is 5221 and its SIC code is 6162.