La Protectrice Assurances
La Protectrice Assurances S.A is a privately-held pan-West African insurance brokerage and advisory firm headquartered in Lomé, with subsidiaries in Benin and Burkina Faso, advising individuals, small businesses, and enterprise clients across 16 sectors on risk placement and claims management.
- Company typePrivate
- Founded2000
- HeadquartersLomé, Togo
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What La Protectrice Assurances does
La Protectrice Assurances S.A is a privately-held insurance brokerage and advisory firm incorporated in Togo as a Société Anonyme with 25 million FCFA of fully released capital and a formal operating license granted in January 2017. Founded in Lomé in July 2000 by African promoters, the company positions itself as a conseil et courtage en assurances — an intermediary and risk advisor rather than an underwriting carrier — to address gaps in policyholder understanding and claims experience in the Togolese market. Headquartered in Lomé with wholly-owned regional subsidiaries in Cotonou (Benin) and Ouagadougou (Burkina Faso), the firm aspires to be a pan-African broker with an integrated sub-regional network.
The product surface spans personal and commercial lines including auto, civil liability, construction, all-risk IT, property damage, health, individual accidents, complementary retirement, end-of-career indemnity (IFC), and life insurance, complemented by consumer-facing sub-brands Protect'Assur and Pack Protect'Etudes. The company advertises coverage across 16 industry sectors — agriculture, fishing, mines, public services, agri-food, automobile, clinics, pharmacies, energy, industrial manufacturing, banks, transport & logistics, communication, distribution, and real estate / construction. The firm achieved ISO 9001 v2015 certification in May 2021, becoming the first and only insurance brokerage so certified in the CIMA zone, supported by an in-house Quality Management System and consulting engagement with DSky Consulting.
Revenue is generated via insurance brokerage commissions on policies placed across its multi-line portfolio for both individuals and small-to-mid-sized enterprises. Distribution is sales-led through physical offices in three countries staffed by 11 employees, supported by advisory services spanning risk identification, policy selection, subscription, and claims management. Marketing relies on a corporate website, educational blog Le Savoir-Assurances, billboards promoting road safety, CSR initiatives, and the PDG's presidency of FETAC (Fédération Togolaise des Assureurs Conseils) for industry positioning. Pricing is not publicly disclosed; clients receive custom quotes based on coverage type, risk profile, and selected insurer.
La Protectrice Assurances firmographics
Firmographics- Name
- La Protectrice Assurances
- Legal name
- La Protectrice Assurances S.A
- Website
- https://laprotectrice.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Protectrice Assurances S.A is a privately-held pan-West African insurance brokerage and advisory firm headquartered in Lomé, with subsidiaries in Benin and Burkina Faso, advising individuals, small businesses, and enterprise clients across 16 sectors on risk placement and claims management.
- Ownership category
- akta.pro rank
La Protectrice Assurances industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Reinsurance Brokerage (FSAEADAE)
Keywords
Where La Protectrice Assurances is headquartered
LocationHeadquarters
- HQ city
- Lomé
- HQ country
- Togo
Offices3 records
Markets served
La Protectrice Assurances business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Brokerage Commissions: La Protectrice Assurances operates as an insurance broker and advisor, earning commissions from insurance companies for placing insurance policies for clients. As a broker, they act as intermediary between insurance buyers and insurers, providing advisory services at no cost to clients while earning commissions from insurers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom insurance solutions - Pricing varies by coverage type and risk profile |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
La Protectrice Assurances product offering
Product offeringCore offering
La Protectrice Assurances is a West African insurance brokerage and advisory firm that positions itself alongside individuals and small businesses to advise, guide, and orient them in selecting appropriate insurance coverage and insurance carriers, taking insurer solvency margins into account. The firm places policies across property and casualty, health, life, retirement, and employee-benefit lines with multiple insurance companies, manages subscription support and claims settlement, and earns commissions from insurers as its primary revenue source.
Product overview
La Protectrice Assurances operates as a unified insurance brokerage and advisory firm offering a portfolio of branded products across property, casualty, health, and employee benefits lines. The core offering includes auto insurance (Assurances Automobile), civil liability (Assurances Responsabilité Civile), construction, all-risk IT, property damage, health-maladie, individual accident, complementary retirement, career-end indemnity (IFC), and life insurance. Supporting products Protect'Assur and Pack Protect'Etudes are featured as branded sub-products. The company also provides risk analysis, contract subscription support, claims management, and ongoing advisory services. Its main brand products are complemented by targeted sub-brands for consumer-facing communication.
Differentiator
Problem solved
Functional benefit
Brands
- Protect'Assur: Insurance product brand offered by La Protectrice Assurances.
- Pack Protect'Etudes
Products and services
- Assurances Automobile
Quantifiable outcome
- First and only insurance brokerage company to achieve ISO 9001 v2015 certification in the CIMA zone.
Companies that use La Protectrice Assurances
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
La Protectrice Assurances technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Protectrice Assurances partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Fondation Nana Anè XVminorVisit to King Nana Anè XV to establish potential partnership. The three companies of Protectrice (Togo, Benin, Burkina) expressed solidarity with the foundation, with future partnership objectives to be developed.
- FETAC (Fédération Togolaise des Assureurs Conseils)coreIndustry federation of insurance brokers and advisors. PDG José Kwassi SYMENOUH serves as President of FETAC. The federation represents insurance brokers in Togo and advocates for consumer protection in insurance matters.
- ISDI (Institut Supérieur de Droit et d'Interprétariat)minorPartnership in youth education support program. La Protectrice Assurances, along with ISDI and Fondation AQUEREBURU & PARTNERS, supported a two-month to seven-month computer training program for youth in Aného. The PDG also represents ISDI in community activities.
- Fondation AQUEREBURU & PARTNERSminorCo-partner with La Protectrice Assurances and ISDI in youth education initiatives, particularly a computer training program for youth in Aného organized by Blessing Design training center.
- DSky ConsultingcoreQuality management consulting partner for ISO certification process. DSky Consulting provided expert support in quality management systems implementation leading to the company's ISO 9001 version 2015 certification.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
La Protectrice Assurances competitors and assessment
Company assessmentBroad incumbents
- Allianz Africa: Global insurer and broker with growing operations across Africa including Francophone West Africa. Comparable as a large-scale incumbent offering multi-line insurance through broker distribution in markets adjacent to La Protectrice's home territory.
- SUNU Assurances: Pan-African insurance group active across multiple West and Central African countries providing both life and non-life products through broker and agency channels. Comparable regional multi-country distribution and a natural competitor for the same institutional clients in Togo, Benin, and Burkina Faso.
- Aon Africa: Global insurance brokerage and advisory firm operating across Africa. Comparable as a competing risk advisor for institutional and corporate clients in the same sub-region.
- Marsh Africa: Global insurance broker with West African operations serving multinational corporates. Relevant as the upper bound of the brokerage scale spectrum against which a regional broker like La Protectrice competes for sophisticated enterprise accounts.
- Sanlam / Saham Assurance: Pan-African insurance group (combining Sanlam and the legacy Saham franchise) with strong presence across West and North Africa. Competes with La Protectrice in personal lines, life, and employee benefits across Francophone Africa.
- NSIA Assurances: Pan-African insurance group headquartered in West Africa offering both underwriting and brokerage services across the CIMA zone. Highly comparable geographic footprint and La Protectrice's PDG previously served as DG at NSIA, making it the closest large-scale precedent for the La Protectrice model.
- Willis Towers Watson (WTW) / Gras Savoye: Global insurance and reinsurance brokerage with a substantial African footprint via the legacy Gras Savoye franchise. Competes with La Protectrice for large enterprise brokerage mandates in Francophone West Africa.
Regional players
- Assinco Togo: Togolese insurance company offering personal and commercial lines comparable to La Protectrice's product mix. Operates in the same domestic market and overlaps on individual and small-business coverage.
- SAAR Assurances: Insurance group headquartered in Côte d'Ivoire with operations across West Africa including Francophone markets comparable to La Protectrice's footprint. Overlaps as a regional broker/insurer competing for similar SME and individual clients.
Emerging players
- ASKI Assurances: Insurance broker/company with operations in Togo and other West African markets, comparable in scale and business model to La Protectrice as a fellow regional broker-advisor competing in the same sub-segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
La Protectrice Assurances social profiles
Digital presenceLa Protectrice Assurances compliance and trust
Trust signalCompliance1 record
La Protectrice Assurances financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Protectrice Assurances leadership team
Management profileNumber of profiles
Profiles7 records
La Protectrice Assurances subsidiaries and ownership
Company hierarchySubsidiaries2 records
La Protectrice Assurances funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Protectrice Assurances M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Protectrice Assurances
What does La Protectrice Assurances do?
La Protectrice Assurances is a West African insurance brokerage and advisory firm that positions itself alongside individuals and small businesses to advise, guide, and orient them in selecting appropriate insurance coverage and insurance carriers, taking insurer solvency margins into account. The firm places policies across property and casualty, health, life, retirement, and employee-benefit lines with multiple insurance companies, manages subscription support and claims settlement, and earns commissions from insurers as its primary revenue source.
Is La Protectrice Assurances a public or private company?
La Protectrice Assurances is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Protectrice Assurances founded?
La Protectrice Assurances was founded in 2000. It employs 11 to 50 people.
Where is La Protectrice Assurances based?
La Protectrice Assurances is headquartered in Lomé, Togo.
How does La Protectrice Assurances make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are La Protectrice Assurances's main competitors?
Broad incumbents on record are Allianz Africa, SUNU Assurances, Aon Africa, Marsh Africa, Sanlam / Saham Assurance, NSIA Assurances and Willis Towers Watson (WTW) / Gras Savoye. Regional players are Assinco Togo and SAAR Assurances. ASKI Assurances is listed as an emerging player.
Does La Protectrice Assurances have an API?
No public API is recorded for La Protectrice Assurances.
What industry is La Protectrice Assurances in?
La Protectrice Assurances's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAE, Reinsurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.