Lares Grupo Inmobiliario

What Lares Grupo Inmobiliario does

Lares Grupo Inmobiliario is a privately held Peruvian real-estate developer operating under the legal entity GM INMOBILIARIA SAC, with approximately 20 years of operating history and a stated track record of 3,000 lots sold and 250,000 m² of land delivered. The company develops and sells three categories of residential product — beach lots, country lots, and city lots — across multiple projects distributed along Peru's Panamericana Sur corridor and within commuting distance of Lima, including Costa Morena, Condominio Costamar, El Encanto de Paracas, Urbanización Catalina Huanca, Los Laureles de Manchay, Los Rosales de Manchay, Praderas de Calango, La Capilla Cieneguilla, Los Altos del Valle, and Las Terrazas del Valle. It also sells completed houses through the government-subsidized Techo Propio / Fondo MiVivienda BFH program at Villa El Encanto Paracas, and operates an industrial-warehousing line (Almacenes Industriales).

The business model combines real-estate development with in-house consumer finance. Lares underwrites buyer credit directly — a distinctive capability relative to peers — offering installment plans up to 180 months at TCEA of 19-25% and 0% interest promotional terms up to 84 months, eliminating the traditional bank-mortgage gatekeeper. Go-to-market is direct-to-consumer: physical sales offices at each project site plus a San Borja, Lima headquarters, supplemented by a Shopify-powered e-commerce site, WhatsApp Business sales lines, event marketing (Casa Andina venues, beach events, raffles), and a referral program paying S/100 per successful referral. The corporate structure is a multi-SPV group — GM INMOBILIARIA SAC as parent with project-specific subsidiaries Inmobiliaria Monte Flor S.A.C. (Costa Morena), Agro Quinua S.A.C. (Catalina Huanca), and Inmobiliaria Ramada S.A.C. (Praderas de Calango), plus a joint venture (La Planicie de Paracas Fondo de Inversion) for the Paracas project. The team is lean at seven reported employees, and no external institutional capital, public listing, or private-equity backing is disclosed.

Name

Lares Grupo Inmobiliario

Legal name

GM INMOBILIARIA SAC

Website

https://lares.pe

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Lares Grupo Inmobiliario is a privately held Peruvian real-estate developer with ~20 years of history, selling beach, country, and city residential lots across multiple projects near Lima and along the Panamericana Sur, plus Techo Propio subsidized housing and industrial warehouses, using in-house direct consumer financing.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Lessors of Real Estate (5311), Real Estate Property Managers (53131)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate development
• Land lot sales
• Direct buyer financing
• Affordable housing programs
• Industrial warehouse leasing

Headquarters

HQ city

San Borja, Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Real Estate Sales - Lots: Sale of residential lots (playa/beach, campo/country, and ciudad/city) to individual buyers. Revenue generated through outright purchase or financed installment payments with direct company financing.
2. Real Estate Sales - Houses: Sale of completed houses under the Techo Propio (affordable housing) program with government Bono Familiar Habitacional subsidies.
3. Direct Financing Interest Income: Company provides direct financing to buyers, earning interest income through installment payment plans (TCEA of 19-25% depending on term length).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lares Grupo Inmobiliario develops and sells residential land lots across three categories — beach, countryside, and urban — in strategic locations along Peru's southern Pan-American highway corridor and around Lima. It also develops completed affordable houses through the government Techo Propio program and rents industrial warehouse space. The company self-finances buyers via direct credit, offering 0% interest installment plans up to 84 months alongside traditional cash purchases.

Product overview

Lares Grupo Inmobiliario is a Peruvian real estate company with approximately 20 years of experience developing residential projects across three categories: beach lots (Costa Morena, Condominio Costamar), city lots (Urbanización Catalina Huanca, Los Laureles de Manchay, Los Rosales de Manchay, El Encanto de Paracas), and countryside lots (Praderas de Calango, La Capilla Cieneguilla, Los Altos del Valle, Las Terrazas del Valle). The company also offers houses through its Villa El Encanto Paracas Techo Propio project and industrial warehouses. All projects feature direct financing options with flexible payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Costa Morena beach lots Beach residential lot project in Cañete (San Antonio) developed by Inmobiliaria Monte Flor S.A.C. offering pool, green areas, sports courts, pet-friendly zones, children's play areas, restobar, clubhouse, 24/7 security and gated entrance.
• Condominio Costamar beach lots Beach condominium at Km 93.5 of the Pan-American Highway South near Boulevard de Asia, offering lots from 140 m² plus amenities including a 1,200 m² pool, sports courts, clubhouse, BBQ zones, bike path, trekking paths, camping zone, skatepark and forest areas.
• El Encanto de Paracas urban lots Urban lot project in Paracas near the Chaco de Paracas, positioned for tourism investment with basic services, green areas, gated entrance and 24/7 security.
• Los Laureles de Manchay urban lots Urban lot project in Manchay III, Pachacámac district, with direct financing, single-signature financing, lots from 80 m², 0% interest installments and cash discounts.
• Los Rosales de Manchay urban lots Urban lot project in Manchay, Pachacámac district, with family security, direct financing, single-signature financing and lots from 67.20 m².
• Urbanización Catalina Huanca urban lots Urban residential project in Ate district near Real Plaza Puruchuco, offering gated entrance, 24/7 security, green areas, water/electricity/sewage utilities, sports courts, children's play areas, outdoor gym and direct financing.
• Praderas de Calango country lots Countryside lot project surrounded by nature with year-round warm climate, featuring pool, BBQ zone, green areas, bike path, gated entrance, nursery, lagoon, children's play areas, dog park, campfire area, terrace and hiking zone.
• La Capilla Cieneguilla country lots Countryside lot project in Cieneguilla featuring direct financing, common areas, 24/7 security, basic services and year-round pleasant climate.
• Los Altos del Valle country lots Countryside lot project 1 minute from Óvalo de Cieneguilla, offering 24/7 security, green areas, paved roads, property title, basic water and electricity, year-round climate, central location and immediate delivery.
• Las Terrazas del Valle country lots Countryside lot project near Óvalo de Cieneguilla, featuring 24/7 security, green areas, paved roads, central location, water and electricity, good year-round climate, immediate delivery and direct financing.
• Villa El Encanto Paracas affordable houses (Techo Propio) Housing project in Paracas at Km 232 of the Pan-American Highway South, part of the Techo Propio government program with BFH subsidies (S/44,805). Includes water, sewage, public lighting, earthquake-resistant houses, paved roads and sidewalks, expansion potential, 18 green parks and 100% formal property title.
• Almacenes Industriales (Industrial Warehouses) Industrial warehouse spaces with flexible expansion, ideal location, units from 100 m², fully enclosed security and office areas with bathrooms. Tenant base includes Coolbox, Ares, ABC Capital, Dimfer, DMarco and Ilumi.
• Direct buyer financing (crédito directo) In-house, bank-free installment credit offered to buyers for purchasing lots and houses, including 0% interest installments of up to 84 months and standard installment plans with TCEA of 19–25% depending on term length.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GM INMOBILIARIA SACcoreOthersParent company of the Lares Group. GM INMOBILIARIA SAC is the legal entity that owns and operates the Lares Grupo Inmobiliario brand, with headquarters at Av. Primavera 517 in San Borja, Lima.
• La Planicie de Paracas Fondo de InversioncoreStrategic or Co-development PartnerCo-developer of the Villa El Encanto Paracas project alongside Lares. This investment fund specializes in real estate development in the Paracas region.
• Inmobiliaria Monte Flor S.A.C.coreStrategic or Co-development PartnerSubsidiary company that develops the Costa Morena and Costa Morena II beach projects on behalf of the Lares Group, located at Km 83 Panamericana Sur.
• Inmobiliaria Ramada S.A.C.minorStrategic or Co-development PartnerAssociated company within the Lares Group that develops the Las Praderas de Calango project.
• Agro Quinua S.A.C.minorStrategic or Co-development PartnerAssociated company within the Lares Group that develops the Catalina Huanca urban project in Ate, Lima.
• Fondo MiVivienda (BFH Program)coreOthersGovernment housing fund that provides the Bono Familiar Habitacional (BFH) subsidy for affordable housing purchases under the Techo Propio program, enabling lower-income families to purchase homes.
• CoolboxminorOthersIndustrial warehouse tenant operating within Lares' warehouse facilities.
• AresminorOthersIndustrial warehouse tenant operating within Lares' warehouse facilities.
• ABC CapitalminorOthersIndustrial warehouse tenant operating within Lares' warehouse facilities.
• DimferminorOthersIndustrial warehouse tenant operating within Lares' warehouse facilities.
• DMarcominorOthersIndustrial warehouse tenant operating within Lares' warehouse facilities.
• IlumiminorOthersIndustrial warehouse tenant operating within Lares' warehouse facilities. Ilumi also supplies appliances (refrigerators, stoves) for promotional giveaways in Costa Morena and Villa El Encanto projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centenario: Established Peruvian residential developer active in Lima and coastal corridors offering subdivisions and housing projects. Comparable in end-customer profile and subdivision-led sales approach.
• Los Portales: Peruvian real estate developer that sells beach, country, and urban lots with direct buyer financing across Peru, using an analogous installment-driven GTM to Lares. Directly comparable in product, customer, and credit-provision model.
• CASSAB: Peruvian real estate developer focused on residential subdivisions and housing projects in Lima and surrounding regions. Overlaps with Lares on customer segment and urbanizing-area lot supply.
• Urbana Perú: Peruvian residential-lot and housing developer active in Lima's expansion districts. Comparable in selling subdivided urban lots to first-time and middle-income buyers, often with on-site or in-house financing.

Broad incumbents

• Aldesa Construcciones: Large Peruvian construction and real estate company operating a broader portfolio of infrastructure, housing, and lot developments. Overlaps with Lares on residential subdivision and affordable-housing verticals but at materially larger scale.
• Viva GyM: One of Peru's largest real estate and construction operators (Graña y Montero group), serving middle-income and affordable housing segments with formalized financing partnerships. Comparable buyer demographic, with deeper capital and broader geographic reach than Lares.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laresgrupo
• Instagraminstagram.com/lares_grupo_inmobiliario
• LinkedInlinkedin.com/company/lares-grupo-inmobiliario

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lares Grupo Inmobiliario