What Larkollen camping does

Larkollen Camping is a privately held Norwegian seasonal camping business located on the Oslofjord coast at Larkollen, approximately 20 km south of Moss in eastern Norway. The site operates 36 numbered overnight pitches for motorhomes, caravans, and tents (electrified, ranging from 7.4m to 20m), 11 modern cabins across four configurations (one 44m² large cabin with private bathroom and three 14m² small cabin variants without bathroom), and one luxury glamping tent. On-site amenities include a renovated service building, a CampIs ice cream bar operated in partnership with Diplom-Is, a BBQ buffet, minigolf, and bike rental. The company also offers seasonal pitch leases and winter boat and caravan storage as off-season revenue streams.

The business operates through a vendor-provided technology stack: the Bookvisit booking engine embedded on a multilingual website (English, German, Norwegian, Dutch), the JustIN Mobile app for after-hours digital key access, the MyCamp (CampKing) portal for season guest management, and Klarna for flexible payment options at checkout. The site is a member of the Pluscamp network of quality Norwegian camping sites and participates in the NAF Camp discount scheme for Norwegian Automobile Federation members. It holds Miljøfyrtårn (Eco-Lighthouse) environmental certification.

Revenue is generated through seven streams: overnight pitch rentals (transaction-based), cabin and glamping rentals (transaction-based), seasonal pitch subscriptions, ice cream bar sales, bike rental, winter storage (October to March), and minigolf. The site also drives footfall through a programmed summer events calendar featuring live concerts (Chris Medina, Cir.Cuz, Oda Rose), sports screenings, and BBQ evenings. Customer segments include touring campers, cabin and glamping holidaymakers, seasonal guests, regional tourists, and sports teams and associations. With 7 employees, no external funding, and no parent company, Larkollen Camping is an independent owner-operated small business.

Name

Larkollen camping

Legal name

Larkollen Camping

Website

https://larkollencamping.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Larkollen Camping is a privately held Norwegian seasonal camping business operating 36 pitches, 11 cabins, and a glamping tent on the Oslofjord coast, serving touring campers, cabin holidaymakers, seasonal guests, and sports teams through direct website bookings and partnership channels.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & Camping Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Cabin & Cottage Campgrounds (THAGAOAD), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Campsite accommodation services
• Cabin and glamping rentals
• Outdoor hospitality services
• Seasonal camping operations
• Event-driven camping

Headquarters

HQ city

Larkollen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Overnight campsite rentals: Daily rental of numbered pitches for motorhomes, caravans, and tents with electricity hookup. Sites range from ~7.4m to 20m in length. Charged per night, pay-as-you-go.
2. Cabin rentals: Rental of holiday cabins ranging from small bunk bed cabins (14m2) to large cabins with private bathroom (44m2). Also includes glamping tent accommodation. Beds upgraded with new mattresses and duvets as of May 2023.
3. Seasonal pitch fees: Annual or seasonal pitches for recurring guests, managed through MyCamp portal. One available seasonal pitch (Gul 12) was advertised during the data collection period.
4. CampIs ice cream bar (Diplom-Is): Ice cream kiosk offering 32 flavors of scoop ice cream, soft serve, slush, toppings, cones and cups. Operated under Diplom-Is partnership, generating food & beverage ancillary revenue.
5. Bike rental: Bicycle rental available from 09:00-20:00. Additional activity revenue stream for guests.
6. Winter boat and caravan storage: Outdoor storage for boats and caravans from October to March. Provides off-season revenue while guests' equipment is safely kept on site.
7. Minigolf: Minigolf course near the reception building, available as an add-on activity for guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Larkollen Camping operates a coastal campsite on the Oslofjord in Norway, providing overnight accommodation across 36 numbered pitches for motorhomes, caravans and tents, 11 modern cabins (including a 44m² cabin with private bathroom), and a luxury glamping tent. The site supplements accommodation with an on-site CampIs ice cream bar (in partnership with Diplom-Is), BBQ buffet service, minigolf, bike rental, live concert and sports screening events, and seasonal pitch programs managed via the MyCamp portal.

Product overview

Larkollen Camping is a Norwegian campsite located near Oslofjord, operating as a seasonal camping facility with a diverse accommodation portfolio. The core offerings include 4 cabin types (Stor hytte at 44m² with private bathroom; three Liten hytte variants at 14m² with bunk beds/sofa beds/wardrobe beds, all without private bathroom), 1 glamping tent sleeping up to 3 guests, 1 premium 20-meter motorhome site (Plass nummer X), and 36 standard overnight sites divided into 4 zones (1-8 near cabins, 9-18 middle row, 19-27 near service building, 28-36 near reception). On-site amenities include CampIs ice cream bar (partnered with Diplom-Is), BBQ buffet service, minigolf, and bike rental. Additional services encompass winter boat/vehicle storage, seasonal site rentals with MyCamp portal access, and group packages for sports teams. The campsite operates through JustIN Mobile for after-hours digital key access and offers Klarna payment integration. Located approximately 20km south of Moss, the facility is part of the Pluscamp network and holds Miljøfyrtårn (Eco-Lighthouse) environmental certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Stor hytte (Large Cabin) 44m² cabin with private bathroom and shower, bedroom with family bunk bed, separate kitchen, sofa area, terrace with furniture and grill, located near the playground. Beds upgraded with new mattresses and duvets from May 2023.
• Liten hytte - køyeseng & sovesofa (Small Cabin with Bunk Bed & Sofa Bed) 14m² simple cabin without bathroom, featuring bunk bed, sofa bed, private entrance, kitchenette and dining table. New mattresses and duvets from May 2023.
• Liten hytte - køyeseng & familiekøyeseng (Small Cabin with Bunk Bed & Family Bunk Bed) Simple cabin without bathroom, featuring bunk bed and family bunk bed, kitchenette and dining table. New mattresses and duvets from May 2023.
• Liten hytte - køyeseng & skapseng (Small Cabin with Bunk Bed & Wardrobe Bed) Simple cabin without running water, featuring bunk bed, wardrobe bed, kitchenette, refrigerator, tea/coffee maker, garden view, pet-friendly and terrace.
• Glampingtelt (Glamping Tent) Luxury glamping tent sleeping up to 3 people with 1 double bed (option for extra bed), bedding, elegant interior and scenic nature experience.
• Plass nummer X (Premium 20-meter Motorhome/Caravan Site) Premium 20-meter overnight site for the longest motorhomes or caravans, with electricity access and proximity to shared sanitary facilities.
• Døgnplasser 1-8 (Overnight Sites 1-8) Row of overnight sites along the rental cabins; sites 5-8 are ideal for tents. Sites accommodate motorhomes or caravans up to 10 meters with electricity.
• Døgnplasser 9-18 (Overnight Sites 9-18) Middle-row overnight sites for motorhomes or caravans up to 13.8 meters with electricity access.
• Døgnplasser 19-27 (Overnight Sites 19-27) Overnight sites outside the service building for motorhomes or caravans up to 10.5 meters with electricity.
• Døgnplasser 28-36 (Overnight Sites 28-36, Motorhome and Tent) Overnight sites near reception for motorhomes, tents with car, or tents with motorcycle. Same price for car/motorcycle and tent. Sites accommodate up to 10.4 meters.
• CampIs Isbar (CampIs Ice Cream Bar) On-site ice cream bar in partnership with Diplom-Is offering 32 different ice cream flavors, soft serve, slush, toppings, cones and cups with generous portions.
• Minigolf Mini golf course near the reception building offering fun challenges for all ages, available as an add-on activity for guests.
• Sykkelutleie (Bike Rental) Bicycle rental service available from 09:00-20:00 for guests to explore cycling trails in the area.
• BBQ-buffet BBQ buffet service for events, typically served before live music performances at the outdoor seating area.
• Vinterlagring (Winter Storage) Outdoor winter storage for boats and camping vehicles from October to March, providing off-season revenue while guests' equipment is safely kept on site.
• Seasonal Pitch Subscription Annual seasonal pitch rental for recurring guests who lease a pitch for the full season, managed through the MyCamp portal with access to electricity readings, event registration and profile updates. Availability is rare (typically one spot opens at a time).
• Idrettslag og foreninger (Sports Teams and Associations Packages) Tailored accommodation packages for sports teams and associations combining 11 modern cabins and spacious daily pitches, modern sanitary facilities and proximity to sports halls and football fields for training camps and group retreats.

Quantifiable outcome

• Over 500 guests attended the Chris Medina concert, demonstrating strong event-driven visitor draw.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PluscampcoreChannel Partner/ Reseller/ DistributorPluscamp is a Norwegian network of camping sites and tourist centres sharing a common vision for first-class guest experiences and high quality standards. Each member is independently operated by local owners. Larkollen's Pluscamp membership provides brand credibility, guest referrals from the network's shared platform, and inclusion in the Pluscamp quality framework. The partnership positions Larkollen as a premium option within the Norwegian camping ecosystem.
• Diplom-Is (CampIs)coreStrategic or Co-development PartnerCampIs is an ice cream kiosk concept developed in collaboration with Diplom-Is, one of Norway's leading ice cream brands. The on-site CampIs bar offers 32 scoop ice cream flavors, soft serve, slush, and toppings. The partnership brings a recognized consumer brand into the camping site, creating a distinctive food & beverage amenity that attracts families and enhances the guest experience.
• NAF Camp (Norges Automobil-Forbund)minorChannel Partner/ Reseller/ DistributorNAF Camp is the camping program of the Norwegian Automobile Federation (NAF). Larkollen Camping participates in the NAF Camp scheme, offering NAF members a discount on overnight stays via a promo code. This brings in a stream of Norwegian motorhome and caravan enthusiasts who are NAF members.
• BookvisitcoreTechnology or IntegrationBookvisit provides the booking engine and website platform for Larkollen Camping. The Bookvisit widget handles accommodation search, availability, pricing, and payment processing (with Klarna integration). Bookvisit also provides the site infrastructure (image hosting, content management). All online bookings and the online shop flow through the Bookvisit platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Naturcamping (Norsk Camping): Industry association and discovery platform for Norwegian campsites. Functions as both a peer (alternative sites compete for same Norwegian campers) and an indirect ecosystem participant that channels traffic to member sites including Larkollen.
• Landal GreenParks: European park operator (GreenParks/Hattem) offering cabin-focused holidays across Northern Europe. Competes with Larkollen for the Dutch and German-speaking visitors its multilingual site targets (English/German/Dutch), particularly on the cabin and glamping side.
• FirstCamp: Largest Nordic campsite chain operating multiple sites across Norway, Sweden, and Denmark with cabins, pitches, and glamping. While broader in scale, FirstCamp competes directly with Larkollen for Norwegian and international campers seeking coastal/nature stays and represents a more established branded alternative.

Others

• Bookvisit (booking platform peers): Booking engine platform powering Larkollen's online reservations. Other Bookvisit-powered campsites share the same booking infrastructure, marketing widgets, and Norwegian camping market audience — making them indirect ecosystem peers that compete on the same distribution channel.
• NAF Camp partner sites (NAF network): Other Norwegian campsites participating in the NAF Camp discount scheme that compete for the same Norwegian motorhome/caravan enthusiast base. NAF Camp functions as a partner channel for Larkollen but also as a discovery layer where competing sites capture the same audience.

Emerging players

• Huttopia: European glamping and nature camping operator expanding across France, Netherlands, Spain, and Scandinavia with a strong focus on comfort camping (canvas chalets, glamping tents). Comparable to Larkollen on the glamping and cabin product, and a likely source of competitive pressure as it expands in Norway.

Direct peers

• Sørlandet Feriesenter: Established coastal Norwegian camping site offering cabins, RV pitches, and seasonal guest programs on the southern coast. Highly comparable operating model (cabin + pitch + seasonal guest mix) and shares the Pluscamp quality framework with Larkollen.
• Hoddan Camping: Norwegian Pluscamp-affiliated campsite offering pitches, cabins, and seasonal pitches with similar coastal/rural positioning. Direct competitive overlap with Larkollen on cabin mix, family camping, and Pluscamp channel referral dynamics.
• Pluscamp network sites (collective): Pluscamp is a curated network of independent Norwegian camping sites and tourist centers sharing first-class guest experience standards. Larkollen is itself a Pluscamp member; the other member sites (e.g., Sørlandet Feriesenter, Hoddan Camping) are the closest direct comparables in geography, quality tier, and target customer.

Regional players

• Krokstrand Camping: Coastal Norwegian campsite in the greater Oslofjord region offering similar pitch, cabin, and seasonal guest programs. Direct geographic peer competing for the same Eastern Norwegian and Oslo-area camper base during the summer season.

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/larkollen-camping

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larkollen camping