LA ROUTE DES BIERES
- Company typePrivate
- Founded-
- HeadquartersBouc-Bel-Air, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
LA ROUTE DES BIERES firmographics
Firmographics- Name
- LA ROUTE DES BIERES
- Legal name
- La Route des Bières
- Website
- https://laroutedesbieres.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LA ROUTE DES BIERES industry classification
Industry- Product category
- Craft Beer Retail & Bar Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industries
- Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
Keywords
Where LA ROUTE DES BIERES is headquartered
LocationHeadquarters
- HQ city
- Bouc-Bel-Air
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
LA ROUTE DES BIERES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-premise beer sales: Draft beer sales at bar locations with 16 taps per site featuring rotating selections
- Retail beer cellar sales: Sale of bottled and canned beers for takeaway from cave locations, offering 1000+ beer references from French and international breweries
- Keg rental service: Professional beer tap rental for private events (birthdays, weddings, parties) with 1 or 2 tap systems and keg selection
- Food and beverage: Sale of food items including cheese plates, terrines, charcuterie/saucissons, mixed boards, and wine by the glass or bottle
- Accessories sales: Sale of beer glasses, tasting sets/coffrets, and kegs for home use including Perfect Draft compatible 6L kegs
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LA ROUTE DES BIERES product offering
Product offeringCore offering
La Route des Bières operates a dual-location craft beer cave and bar in Bouc-Bel-Air and Aubagne (Provence, France), offering over 1000 beer references from French and international breweries alongside 16 rotating draft taps at each site. The business also rents professional beer tap systems (1 or 2 taps) for private events such as birthdays and weddings, and sells tasting gift sets, kegs, and glassware for home use.
Product overview
La Route des Bières operates as a dual-location beer cave and bar concept in Bouc-Bel-Air and Aubagne, France. The core offering centers on the Cave et Bar à Bières retail and hospitality experience with over 1000 beer references and 16 rotating taps per location. Supplementary product modules include the Location de Tireuses à Bières event rental service, Coffrets Dégustation gift sets, Fûts keg sales (including Perfect Draft system), Verres et Accessoires, and themed Évnements programming. Food offerings (cheese boards, terrines, charcuterie, wine) complement the beer-focused portfolio.
Differentiator
Problem solved
Functional benefit
Companies that use LA ROUTE DES BIERES
Customer profileSegments3 records
Ideal customer profiles2 records
LA ROUTE DES BIERES technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LA ROUTE DES BIERES partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Philips (Perfect Draft)corePartnership with Philips for Perfect Draft compatible 6L keg system. The company offers and sells Philips Perfect Draft compatible kegs for home use, and accepts empty keg returns (consignes).
- Maison ChilletminorSupplier of saucissons (charcuterie) from Lyon, France. Saucissons à la pièce (200g) from Maison Chillet are featured on the food menu.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
LA ROUTE DES BIERES competitors and assessment
Company assessmentDirect peers
- La Cave à Bières: Parisian beer cave and bar focused on craft and traditional French/Belgian brews with on-premise tasting. Operates the same hybrid retail-plus-taproom model La Route des Bières runs in Provence.
- Hopfen & Co: Paris-based craft beer specialist operating both bottle-shop and bar formats with extensive international selection. Directly comparable as a French beer cave-and-bar concept with multi-country sourcing and on-premise service.
- The Cambridge Public House: Parisian craft beer pub offering rotating taps and bottle selection with food service. Comparable as an English-style craft beer venue pairing on-premise bar service with takeaway beer sales.
- Beerocracy: French craft beer retailer and bar offering curated international selections with tasting events. Closely comparable business model combining off-premise retail, on-premise service, and themed events.
- Biérocratie: French craft beer bar and bottle shop focused on independent breweries and rotating selection. Comparable as a specialty beer retail/bar format with strong event programming for enthusiasts.
Broad incumbents
- Total Wine & More: Large US multi-store off-premise alcohol retailer with extensive craft beer selection and in-store tastings. Comparable as a scaled retailer of broad craft beer assortments, though primarily off-premise rather than La Route des Bières' hybrid model.
- Brewdog: Global craft beer bar and brewery chain operating hundreds of bars with rotating taps and packaged retail. Comparable through its dual on-premise/retail model and broad international beer selection, though at vastly greater scale than La Route des Bières.
Emerging players
- Beerwulf: Heineken-owned online craft beer retailer with home delivery across Europe including France. Comparable as a destination for craft beer discovery but operates a pure online direct-to-consumer model rather than physical venues.
Regional players
- Belgian Beer Café: Asia-Pacific chain of Belgian-themed beer bars with curated Belgian beer selections and bar service. Comparable as a bar/retail concept focused on specialty European beers but operating in a different geography from La Route des Bières.
Others
- Philips (Perfect Draft): Existing strategic partner supplying Perfect Draft home tap kegs that La Route des Bières sells and recovers. Adjacent rather than competitive — an ecosystem enabler for the company's at-home draft beer revenue stream.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
LA ROUTE DES BIERES social profiles
Digital presenceLA ROUTE DES BIERES financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA ROUTE DES BIERES leadership team
Management profileNumber of profiles
LA ROUTE DES BIERES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA ROUTE DES BIERES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA ROUTE DES BIERES
What does LA ROUTE DES BIERES do?
La Route des Bières operates a dual-location craft beer cave and bar in Bouc-Bel-Air and Aubagne (Provence, France), offering over 1000 beer references from French and international breweries alongside 16 rotating draft taps at each site. The business also rents professional beer tap systems (1 or 2 taps) for private events such as birthdays and weddings, and sells tasting gift sets, kegs, and glassware for home use.
Is LA ROUTE DES BIERES a public or private company?
LA ROUTE DES BIERES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LA ROUTE DES BIERES founded?
LA ROUTE DES BIERES was founded in -1. It employs 1 to 10 people.
Where is LA ROUTE DES BIERES based?
LA ROUTE DES BIERES is headquartered in Bouc-Bel-Air, France, in the Europe region.
How does LA ROUTE DES BIERES make money?
Five revenue lines are on record. On-premise beer sales are the primary driver. The others are retail beer cellar sales, keg rental service, food and beverage and accessories sales.
Who are LA ROUTE DES BIERES's main competitors?
Direct peers on record are La Cave à Bières, Hopfen & Co, The Cambridge Public House, Beerocracy and Biérocratie. Broad incumbents are Total Wine & More and Brewdog. Beerwulf is listed as an emerging player. Belgian Beer Café is listed as a regional player. Philips (Perfect Draft) is listed as an others.
Does LA ROUTE DES BIERES have an API?
No public API is recorded for LA ROUTE DES BIERES.
What industry is LA ROUTE DES BIERES in?
LA ROUTE DES BIERES's product category is Craft Beer Retail & Bar Services. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of CRANAAAC, Craft Beer Retail & Bottle Shops (Off-Premise). Its NAICS code is 7224 and its SIC code is 5810.