Château Larrivet Haut-Brion

What Château Larrivet Haut-Brion does

Château Larrivet Haut-Brion is a privately held, family-owned wine estate in the Pessac-Léognan appellation of Bordeaux, France, owned by the Gervoson family since 1987. It produces a tiered portfolio of red and white wines from 75 hectares of vineyards (61 ha red, 11.5 ha white; red is 50% Merlot, 45% Cabernet Sauvignon, 5% Cabernet Franc; white is 80% Sauvignon, 20% Sémillon) at yields of approximately 45 hl/ha red and 40 hl/ha white. The portfolio spans the grand vin (Rouge and Blanc, €47-€52 per 75cl), second wines Les Demoiselles de Larrivet Haut-Brion, entry-level Les Hauts de Larrivet, third wine Le Cadet, the special Jardin Millésimé cuvées, and the 2024 limited-edition Pulse cuvée at €18.

The estate's technical differentiation sits in non-standard aging vessels: it was a pioneer of concrete egg (œuf en béton) fermentation for white wines over 10 years ago, and it now operates 48 Tuscan terracotta jars (TAVA) for Merlot micro-oxygenation without woody character. These vessels double as branded art objects through an annual Design & Wine collaboration with ECV Bordeaux students. The estate's distribution is almost entirely direct-to-consumer — on-site boutique, online shop, drive/pickup service — supplemented by negotiated sales, Union des Grands Crus de Bordeaux channels, and event venue rental (Salle du Parc 120m², Salle des Vignes 450m², Jardin Millésimé).

Beyond wine, Château Larrivet Haut-Brion operates a substantial wine tourism business anchored by the Jardin Millésimé, which it describes as the first garden in the world dedicated to wine (12-13 ha, 20,000+ plants, 4,000m² of exploration space), and by the signature Oenofolies tasting series (19+ editions since 2012). Themed experiences include Perles et Diamant Noir (caviar and truffle, €60/person), Diamant Noir (truffle, €50/person), coffret vins & truffes, Easter Oenofolies, yoga sessions, weddings, and corporate events. Leadership comprises founders Philippe and Christine Gervoson, Director General Bruno Lemoine (since 2007), maître de chai François Godichon, and the next-generation 'Demoiselles' — Emilie (PR), Charlotte (cellar master), and Valentine.

Name

Château Larrivet Haut-Brion

Legal name

Château Larrivet Haut-Brion

Website

https://larrivethautbrion.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Château Larrivet Haut-Brion is a family-owned Bordeaux wine estate in Pessac-Léognan, producing premium red and white wines from 75 hectares alongside wine tourism, tasting events, and venue rentals for individual consumers and event clients.

Ownership category

akta.pro rank

Product category

Premium Bordeaux Wine Production

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Bordeaux wine production
• Pessac-Léognan appellation
• Wine tourism experiences
• Premium red wine
• Vineyard estate hospitality

Headquarters

HQ city

Léognan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Sale of wines directly through the estate's boutique, online shop, and via drive/wine pickup service. Includes Château Larrivet Haut-Brion (grand vin), Les Demoiselles de Larrivet Haut-Brion (second wine), Les Hauts de Larrivet Haut-Brion, Le Cadet de Larrivet Haut-Brion, Le Jardin de Larrivet Haut-Brion, and PULSE (limited edition entry-level cuvée).
2. Wine Tourism Experiences: Revenue from hosting tastings, vineyard and cellar tours, themed visits (e.g., Perles & Diamant Noir featuring caviar and truffles), yoga sessions, and special events at the property.
3. Event Venue Rental: Rental of event spaces including Salle du Parc (120m²), Salle des Vignes (450m²), and Jardin Millésimé for weddings, private events, corporate events, and meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Château Larrivet Haut-Brion is a family-owned wine estate producing premium Bordeaux wines from its 75-hectare vineyard in the Pessac-Léognan appellation. The estate produces a portfolio of red and white wines including its grand vin, second wines, entry-level cuvées, and limited editions. Beyond wine production, the estate operates wine tourism experiences (tastings, themed visits), the Jardin Millésimé garden, event venue rentals, and signature Oenofolies tasting events.

Product overview

Château Larrivet Haut-Brion is a family-owned wine estate in the Pessac-Léognan appellation of Bordeaux, France, acquired by the Gervoson family in 1987. The product portfolio centers on premium wines produced from 75 hectares of vineyards. The main offerings include the flagship Château Larrivet Haut-Brion Rouge and Blanc (grand vin), supplemented by a tiered system of second wines: Les Demoiselles de Larrivet Haut-Brion (red and white), Les Hauts de Larrivet Haut-Brion (entry level, distributed through mass retail), Le Cadet de Larrivet, and the special Jardin Millésimé cuvées. The estate also produces a limited edition cuvée called Pulse and the Oenofolies series of experiential tasting events. Beyond wine production, the estate offers wine tourism experiences including chai visits, the Jardin Millésimé garden, event space rentals, and the innovative Vignoble du Futur initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Les Demoiselles de Larrivet Haut-Brion: Second wine of Château Larrivet Haut-Brion. More quickly accessible than the grand wines, from an organoleptic selection prioritizing roundness and fruitiness. Available in red and white.
• Les Hauts de Larrivet Haut-Brion
• Le Cadet de Larrivet Haut-Brion
• Le Jardin de Larrivet Haut-Brion
• Pulse

Products and services

• Château Larrivet Haut-Brion Rouge

Quantifiable outcome

• 1898: classified as 'cru exceptionnel' des Graves in the renowned Féret guide
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Union des Grands Crus de BordeauxcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Membership in the UGCB provides participation in major industry events including Vinexpo tastings, Primeurs week, and international roadshows (e.g., USA-Canada tour). The union serves as a collective marketing and distribution platform for its member estates.
• TAVA (Ceramics Manufacturer)coreTechnology or Integration · 1 January 2019Italian ceramic house from Trentino producing the terracotta jars (amphorae) used for Merlot aging in the red wine cellar. TAVA's jars offer controlled micro-oxygenation and preservation of fruit freshness without woody character. The estate expanded from 24 to 48 jars with TAVA.
• Aléna (Truffle House)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Truffle supplier for the estate's food-pairing events. Aléna truffles are featured in the coffret vins & truffes gift box and the Perles et Diamant Noir tasting experience.
• Maison Meilland RichardierminorStrategic or Co-development Partner · 1 January 2013Rose house that created a custom rose variety named 'Demoiselles de Larrivet Haut Brion' specifically for the estate, honoring the three daughters of Philippe and Christine Gervoson. The rose was unveiled at the 5th Oenofolie in September 2013.
• Maison Saunion (Chocolate House)minorChannel Partner/ Reseller/ Distributor · 1 January 2013Chocolate maker providing chocolate and wine pairing experiences at Easter Oenofolies and special events.
• ECV Bordeaux (École de Communication Visuelle)coreStrategic or Co-development Partner · 1 January 2012Annual Design & Wine partnership where ECV Bordeaux students design and paint the estate's concrete egg fermentation vats. Students compete for the Design & Wine prize, and winning designs are permanently installed in the cellars, transforming them into art pieces. This ongoing collaboration since 2012 creates a unique artistic identity for the estate while engaging with the creative community.
• Great Wine Capitals Best Of Wine TourismcoreStrategic or Co-development Partner · 1 January 2011Membership in the international Great Wine Capitals network. The estate won Best of Wine Tourism awards in 2019 and 2020 (Art & Culture and Services categories), and hosted a Club meeting in 2020. The network connects major wine-producing regions worldwide.
• Bordeaux OxygèneminorChannel Partner/ Reseller/ Distributor · 1 January 2011Association of Bordeaux wine producers. The estate's wines were highlighted at the Wine & Business Club Monte-Carlo gala in the presence of Prince Albert II.
• Derenoncourt ConsultantscoreTechnology or Integration · 1 January 2009Winemaking consultancy providing technical guidance on wine production. Stéphane Derenoncourt and team participate in annual blending sessions (assemblages) and contribute to quality decisions for each vintage. Bruno Lemoine works alongside Derenoncourt Consultants for harvest planning and wine development.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Château La Mission Haut-Brion: Neighboring Pessac-Léognan estate sharing the Haut-Brion name lineage; even though operated by Domaine Clarence Dillon (larger group), it is the most direct geographic and qualitative comparable for the estate's red and white program.
• Domaine de Chevalier: Family-owned Pessac-Léognan classified growth with red and white production and modest estate tourism. Directly comparable appellation, size (~90 ha), and family governance structure.
• Château Haut-Bailly: Pessac-Léognan classified growth under private family ownership (Gersperg-Sands). Comparable boutique scale, premium pricing, and DTC focus without heavy négociant dependency.
• Château Cantenac Brown: Margaux third growth with family-style ownership, English-garden park, and active wine-tourism programming. Useful peer on the DTC + estate-visit model in a different but comparable Bordeaux appellation.
• Château Carbonnieux: Pessac-Léognan classified growth with both red and white wines and an established estate-visit program. Comparable product portfolio breadth and tourism offering.
• Château Smith Haut Lafitte: Pessac-Léognan classified growth with similar family ownership and aggressive innovation program (its own thermal/spa hotel and fine-dining restaurant). Most direct comparison on geography, scale (~78 ha), and DTC/tourism-led model.
• Château Pape Clément: Historical Pessac-Léognan grand cru classé owned by Bernard Magrez. Comparable appellation and premium positioning, with a much larger marketing and distribution footprint.
• Château Malartic-Lagravière: Pessac-Léognan classified growth under the Bonnie family. Overlapping DTC and event-rental model with comparable white-and-red portfolio and similar geographic profile.
• Château de Fieuzal: Pessac-Léognan classified growth with red and white production. Comparable appellation positioning, scale, and family/private ownership profile.

Broad incumbents

• Château Haut-Brion: First-growth Pessac-Léognan under Domaine Clarence Dillon. Same appellation and product structure but vastly larger scale, broader distribution, and far higher price points — useful ceiling benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/larrivethautbrion
• LinkedInlinkedin.com/company/chateaularrivethautbrion

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Larrivet Haut-Brion