La Sablaise

What La Sablaise does

La Sablaise is a family-owned artisanal seafood cannery based in Olonne-sur-Mer on the French Atlantic coast, established in 1994. The company produces a range of traditional French seafood products including fish soups, sardine rillettes and spreads, anchovy and sardine preserves, marinades, sauces, and smoked fish — notably its white tuna heart smoked on the Île d'Yeu. Production relies on traditional artisanal canning methods and recipes inherited from regional practice, with 100% French manufacturing (Fabrication 100% Française) and MSC-certified sustainable seafood options. The company is described as the last remaining cannery in the pays d'Olonne region.

The business operates a dual-channel go-to-market model. On the consumer side, La Sablaise sells directly to individuals through its online boutique (boutique.lasablaise.fr) and via social media engagement on Facebook and Instagram. On the professional side, a dedicated "Espace professionnel" channel targets fine food retailers (épicerie fine), wine shops (cavistes), department stores (grands magasins), and fish wholesalers (grossistes en produits de la mer), all within France. Geographic footprint is domestic only. Marketing activity centers on the official website, social content, and periodic customer engagement contests (e.g., "Mini Globe," "30 ans 30 gagnants").

La Sablaise is structured as a Société par Actions Simplifiée (SAS) with €191,160 in share capital, registered in La Roche-sur-Yon. It employs approximately 36 people at its Parc Actilonne headquarters and production facility in Les Sables d'Olonne. There is no evidence of external investment, private equity ownership, or acquisition activity; the founder family retains operational control. The company undertook a notable expansion of production, storage, and administrative facilities in 2019, including the addition of a showroom, and has continued to broaden its product range with new lines such as sauces and the "Ateliers du Comptoir" sub-brand.

Name

La Sablaise

Legal name

La Sablaise

Website

https://lasablaise.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned French artisanal seafood cannery based in Les Sables d'Olonne, producing traditional fish soups, rillettes, marinades, sauces, and smoked fish for individual consumers and professional retailers across France.

Ownership category

akta.pro rank

Product category

Artisanal Canned Seafood

NAICS

Seafood Product Preparation and Packaging (31171)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC)

akta.pro secondary industries

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE), Smoked & Cured Seafood (Salmon, Herring, Lox) (AFANALAD)

Keywords

• Artisanal canned seafood
• Fish soup preserves
• Seafood rillettes spreads
• Marinated fish products
• Smoked fish specialties

Headquarters

HQ city

Les Sables d'Olonne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct product sales (B2C): La Sablaise generates revenue through direct sales of artisanal seafood products to individual consumers via their online boutique at boutique.lasablaise.fr. Products include soups, spreads, marinades, sauces, and smoked seafood.
2. Professional/Wholesale sales (B2B): The company sells to professionals including retailers in fine grocery (épicerie fine), wine shops (cavistes), department stores (grands magasins), and fish wholesalers (grossistes en produits de la mer).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

La Sablaise produces and sells artisanal seafood preserves (soupes de poissons, conserves, rillettes/tartinables, marinades, sauces, and smoked fish) manufactured in Olonne-sur-Mer on the French Atlantic coast. The company sells directly to consumers via its online boutique and to professional food retailers and wholesalers through a dedicated professional channel. All products are 100% French-made using traditional cannery know-how, with selected items carrying MSC sustainable-seafood certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Soupes (fish soups) Range of fish and shellfish-based soups made from traditional, hearty recipes with original flavors; positioned as the founding product line that built the company's reputation.
• Les Conserves & Condiments Canned fish products (anchovies and sardines with melt-in-the-mouth flesh) and iodine-flavored condiments intended to enhance dishes.
• Les Tartinables (spreads and rillettes) Spreads and rillettes made from sardine, mackerel, tuna, langoustine, crab, lobster, scallop (noix de Saint-Jacques), anchovy, and salmon for use on bread or toasts.
• Les Marinades Marinated fish products (anchovy, sardine, and mackerel, whole or in fillets) blended with spices and aromatics, prepared in a dedicated in-house workshop.
• Les Sauces House-made sauces based on mayonnaise, crème fraîche, or quality butter, designed to accompany fish and shellfish dishes with gourmet and refined flavors.
• Les Fumés (smoked fish) Smoked seafood range featuring smoked white tuna heart (Cœur de thon blanc fumé) prepared in the traditional manner on the Île d'Yeu, marketed for festive tables.
• Les Ateliers du Comptoir Distinct named product line / collection ("Les Ateliers du Comptoir") presented as its own category on the La Sablaise website.
• Rillettes de Sardines aux tomates séchées (MSC) Sardine rillettes with sun-dried tomatoes, MSC-certified, sold as a single SKU within the Tartinables range.
• Toasts grillés Grilled toasts product packaged as a complement to La Sablaise's seafood spreads and conserves.
• Houmous de mogettes au jambon Hummus made with mogettes (a regional white bean) and ham, sold as a ready-to-eat spread.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Saupiquet: Large French canned seafood brand (tuna, sardines, mackerel) owned by Bolton Group, distributed nationally in mass retail. Comparable in product category to La Sablaise but operates at industrial scale and with broader brand portfolio.
• Petit Navire: Leading French canned tuna and seafood brand owned by Thai Union, distributed in supermarkets nationwide. Comparable category (canned seafood) but at significantly larger scale and through mass-market channels where La Sablaise does not primarily play.

Direct peers

• Phare d'Eckmühl: French canned seafood brand (part of Capitaine Cook group) producing sardines, tuna, mackerel and seafood-based products. Comparable on category and distribution (épicerie fine, retail, DTC) but operates at a larger scale than La Sablaise.
• Capitaine Cook: French canned seafood producer (parent of Phare d'Eckmühl) offering sardines, tuna, mackerel and seafood spreads. Comparable to La Sablaise on product categories and French manufacturing identity.
• La Belle-Iloise: French family-owned artisanal seafood cannery producing canned fish, soups, rillettes and tartinables sold via DTC, épicerie fine and grands magasins. Closely comparable in size, product mix (sardines, tuna, mackerel, shellfish) and 100% French manufacturing positioning to La Sablaise.
• Connétable: Iconic French sardine and tuna cannery with long heritage, sold through mass retail and épicerie fine. Comparable to La Sablaise in core canned-seafood category but with significantly larger scale and broader distribution.
• Les Mouettes d'Arvor: Breton canned seafood specialist offering sardines, mackerel, tuna and seafood spreads with traditional French recipes. Comparable to La Sablaise as a regional French seafood cannery serving épicerie fine and mass retail channels.
• Groix & Nature: Artisanal Breton seafood canner producing conserves, rillettes, soups and tartinables from sustainable fisheries, sold in épicerie fine and DTC. Comparable to La Sablaise on craft positioning, terroir narrative and product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ConserverieLaSablaise
• LinkedInlinkedin.com/company/psma-la-sablaise
• Instagraminstagram.com/conserverie_la_sablaise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Sablaise