La San-Day Pharmaceutique

What La San-Day Pharmaceutique does

La San-Day Pharmaceutique (legal name: La San Day do Brasil) is a privately held Brazilian health and wellness company founded in 2014 and headquartered in Santo Amaro da Imperatriz, Santa Catarina. It markets a catalog of more than 250 products spanning vitamins, minerals, dietary supplements, dermocosmetics, and personal care items, with a particular emphasis on softgel capsule formulations intended to protect active ingredients from oxidation and improve digestive absorption. The portfolio is organized into demographic and use-case sub-brands (Imefort for hair/skin/nails, Bronze Bem for sun care, Natusday for personal care, Procter Care for dermatological products, Iron Academy for sports nutrition) and into health-goal bundles (Kit Imunidade, Kit Longevidade, Kit Articular, Suporte GLP-1). All products are manufactured in conformity with ANVISA regulations.

The company operates a multi-channel distribution model in Brazil: a direct-to-consumer e-commerce storefront at lasanday.com.br (payments via Mercado Pago and PayPal, including Pix, credit card installments, and boleto), listings on major Brazilian marketplaces, physical distribution through pharmacies and drugstores, and dedicated B2B portals for healthcare prescribers (Cadastro Prescritores) and retail resellers (Sou Revendedor). Pricing is publicly disclosed on the website, with free-shipping thresholds (R$129 South/SP, R$179 other regions), a 5% Pix discount, and installment options up to 3x without interest, and unit prices ranging from R$16.90 to R$209.90.

La San-Day runs a content-led, organic acquisition strategy, anchored by an educational blog covering vitamins, supplements, and health topics that supports SEO-driven traffic to the e-commerce site, supplemented by email newsletters, marketplace presence, and promotional campaigns. The company employs roughly 33 people, has no disclosed institutional investors or funding rounds, and shows no public leadership roster or cap-table information. There are no disclosed M&A, partnership, or international expansion activities in the source data.

Name

La San-Day Pharmaceutique

Legal name

La San Day do Brasil

Website

https://lasanday.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

La San-Day is a Brazilian health and wellness company selling 250+ vitamins, supplements, and dermocosmetics in softgel format through owned e-commerce, marketplaces, pharmacies, and B2B prescriber and reseller portals across Brazil.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Softgel capsules
• Vitamins minerals
• Dermocosmetics products
• Nutritional supplements

Headquarters

HQ city

Santo Amaro da Imperatriz

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells its own branded supplements, vitamins, minerals, and cosmetics directly to consumers through its e-commerce platform (lasanday.com.br), processing payments via Mercado Pago (Pix, credit card, boleto) and PayPal. Revenue is generated on a per-transaction basis with per-unit pricing.
2. Marketplace Sales: Products are also distributed through major Brazilian online marketplaces, complementing direct e-commerce revenue with a broader reach across Brazil.
3. Pharmacy and Drugstore Retail Distribution: Physical retail distribution through pharmacies and drugstores across Brazil, generating wholesale-style transaction revenue.
4. B2B Prescriber and Reseller Sales: Dedicated B2B portals for prescribers (healthcare professionals) and resellers to place wholesale orders, targeting healthcare providers and retail resellers as commercial accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

La San-Day develops, manufactures, and distributes an own-brand portfolio of more than 250 dietary supplements, vitamins, minerals, dermocosmetics, and personal care products, predominantly formulated as softgel capsules, sold directly to consumers via its e-commerce platform, major Brazilian marketplaces, and physical pharmacies/drugstores, with dedicated B2B portals for healthcare prescribers and resellers.

Product overview

La San Day is a Brazilian supplement and pharmaceutical company operating for over a decade, offering a portfolio exceeding 250 products including vitamins, minerals, dietary supplements, dermocosmetics, and personal care items. The company distributes through e-commerce and major marketplaces. Product lines include category bundles (Suporte GLP-1, Kit Suplementos, Kit Imunidade, Kit Longevidade, Kit Articular), branded sub-products (Imefort, Bronze Bem, Natusday, Procter Care, Iron Academy), and individual supplements organized by health focus areas such as Immunity, Energy and Performance, Longevity, Mobility, Women's/Men's/Children's Health, Skin/Hair/Nails, and Daily Care. The company emphasizes softgel capsule formulations for better nutrient absorption and compliance with ANVISA regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Imefort: Specialized brand line for hair, skin, and nail health supplements.
• Bronze Bem
• Natusday
• Procter Care
• Iron Academy

Products and services

• Suporte GLP-1 Supplement Line Own-brand supplements developed to support weight management and metabolic health in patients using GLP-1 medication regimens, sold to Brazilian consumers through e-commerce and retail channels.
• Kit Suplementos (Supplement Bundles) Curated multi-product bundles combining complementary supplements for specific health objectives such as immunity, longevity, and joint health, sold as a single purchase unit to consumers.
• Imefort Hair, Skin and Nails Softgel Supplement 750mg softgel dietary supplement with vitamins and minerals formulated to strengthen hair, skin, and nails, sold as an individual unit.
• Vitamins and Minerals Product Line Range of single-ingredient and combination vitamin and mineral supplements in softgel capsule format covering immunity, energy, sleep, bone, muscle, and general daily nutritional support.
• Fortgerin Immunity Children's Liquid Supplement 240ml liquid children's supplement from the Fortgerin immunity line formulated for immune system, energy, and dental/bone health in children from 1 year old.
• Procter Care 10% Urea Cream 10% urea cream in 400ml packaging for intense skin hydration and rapid absorption, sold under the Procter Care dermatological care sub-brand.
• Bronze Bem Sun Protection Line Sub-brand of La San-Day offering sun protection and skin care cosmetic products for Brazilian consumers.
• Natusday Personal Care Line Sub-brand of La San-Day offering personal care products including aloe vera-based shampoos and conditioners.
• La San-Day Perfumes Fragrance products for men and women sold under the La San-Day brand through e-commerce.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Growth Supplements: Major Brazilian DTC sports and wellness supplements brand with broad SKU range, strong marketplace and e-commerce presence, and similar target consumer profile of health-conscious Brazilians buying via digital channels.
• Maxinutri: Brazilian supplements and vitamins brand with broad DTC and marketplace presence; comparable in SKU breadth across immunity, energy, beauty, and daily health categories.
• Max Titanium: Brazilian sports nutrition and supplements brand selling vitamins, proteins, and wellness products via e-commerce and major marketplaces; directly comparable in product format (capsules), channel mix, and customer base.
• Midway Labs: Brazilian supplement manufacturer selling capsules, vitamins, and dermocosmetics via e-commerce and pharmacies; closely comparable in softgel capsule format, multi-channel distribution, and category coverage.
• Atlhetica Nutrition: Established Brazilian sports nutrition and supplements company offering vitamins, proteins, and wellness products across e-commerce and physical retail; comparable in breadth of catalog and target audience.
• Essential Nutrition: Brazilian supplement brand focused on vitamins, minerals and sports nutrition sold primarily through e-commerce and marketplaces; comparable range, pricing, and channel strategy to La San-Day.

Emerging players

• AG1 (Athletic Greens): Global DTC daily wellness brand with strong content marketing and subscription model; comparable in target consumer (wellness-driven daily supplementation) and digital-led GTM, though with international reach La San-Day lacks.
• Care/of: US-based personalized vitamin DTC brand sold online; comparable as a digitally-native supplement company selling capsule-format vitamins direct to consumers, though operating in a different geography.

Broad incumbents

• Hyper Pharma (now Hypera): One of Brazil's largest pharmaceutical companies with broad supplement, OTC, and prescription portfolios across numerous brands; serves as a broad incumbent competing for the same supplement shelf and consumer wallet.
• EMS Pharma: Leading Brazilian pharmaceutical company with a substantial generics and supplement portfolio distributed nationally through pharmacies; represents the scale incumbent competing for the same retail and consumer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lasanday

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La San-Day Pharmaceutique