Le Projet Scala
Le Projet Scala operates La Scala Paris and La Scala Provence, multi-disciplinary theater venues offering music, theater, dance, circus, and comedy, alongside Scala Music record label, ESAR humor school, and Scala Films production serving general audiences, schools, and corporate clients.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Le Projet Scala does
Le Projet Scala is a privately-held French cultural enterprise founded in February 2016 and operational since September 2018 by Mélanie and Frédéric Biessy, operating across a multi-vertical arts ecosystem. The core asset is La Scala Paris, a multi-disciplinary theater venue in the 10th arrondissement of Paris (13 boulevard de Strasbourg) housed in a historic 1873 building that underwent a 25-month reconstruction led by designer Richard Peduzzi. The venue operates two performance spaces — the Grande Salle and La Piccola Scala (intimate concert hall) — offering theater, music, dance, circus, comedy, and magic programming, supplemented by an on-site restaurant and bar (Tuesday-Friday lunch, Thursday-Saturday dinner) and the Scala Comedy Club.
The broader ecosystem encompasses five wholly-owned entities: La Scala Paris and La Scala Provence (Avignon sister venue serving as an artist creation space during the Avignon Festival), Scala Music (record label producing first recordings for emerging artists with distribution via Believe and PIAS), ESAR (École Supérieure des Arts du Rire, a higher education school of humor whose students perform at Scala Comedy Club), and Scala Films (production company supporting established and emerging film directors). Supporting programs include cultural action initiatives (eSCALAdeurs student ambassador program since 2020, Correspondances théâtrales writing competition with Fondation La Poste and Actes Sud since 2021, Grand Oral à Strasbourg-Saint-Denis baccalauréat preparation), the Fauteuil d'artiste visual arts residency, and media productions including the documentary "Scala, ouvre toi!" and a podcast series.
Revenue is generated through five primary streams: ticket sales (€15-€45 per ticket, with a €15 youth rate for under 26, group discounts for 10+ seats, and the Avantage Scala 30% loyalty discount for 3+ shows), restaurant and bar operations, Scala Music label royalties and streaming revenue, corporate and private event bookings, and public funding from the French Ministry of Culture, Région Île-de-France, Mairie de Paris, and Fondation La Poste. Customer acquisition combines event-driven programming with digital marketing (newsletter, social media across Facebook, Instagram, X, YouTube, LinkedIn), press relations, community ambassador programs, and institutional channels including 12+ school partnerships across Île-de-France and participation in the French government's Pass Culture program. Distribution occurs through online ticketing (Themisweb), telephone reservations, on-site box office, group sales, the Overfull restaurant reservation platform, and partner codes for corporate organizations.
Le Projet Scala firmographics
Firmographics- Name
- Le Projet Scala
- Legal name
- La Scala Paris
- Website
- https://lascala-paris.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Projet Scala operates La Scala Paris and La Scala Provence, multi-disciplinary theater venues offering music, theater, dance, circus, and comedy, alongside Scala Music record label, ESAR humor school, and Scala Films production serving general audiences, schools, and corporate clients.
- Ownership category
- akta.pro rank
Le Projet Scala industry classification
Industry- Product category
- Live performing arts venue
- NAICS
- Theater Companies and Dinner Theaters (71111), Restaurants and Other Eating Places (72251)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)
- akta.pro secondary industries
- VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), VIP, Executive Dining & Hospitality Suites Catering (THAHAKAI)
Keywords
Where Le Projet Scala is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Le Projet Scala business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue from sale of tickets to theatrical performances, concerts, dance, circus, and humor shows across two venues (Grande Salle and La Piccola Scala). Ticket prices range from 15€ to 45€ depending on the show and seating.
- Restaurant & Bar: Restaurant and bar service operating Tuesday through Friday for lunch (12h-15h) and Thursday through Saturday for dinner (from 18h30). Offers market-fresh cuisine, tapas, and organic wines from small producers. Scala Comedy Club operates every Thursday evening.
- Scala Music Record Label: Record label producing young artists' first recordings, distributed online by Believe with digital strategy campaigns. Generates revenue from music sales and supports emerging musicians.
- Group Bookings & Privatizations: Corporate and private event bookings including lunches, dinners, cocktails, and evenings, including on non-performance days.
- Cultural Sponsorships & Public Funding: Supported by Ministère de la Culture, Région Île-de-France, and Mairie de Paris for renovations and programming. Additional support from Fondation La Poste for cultural action programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard adult pricing |
| Unit Pricing | Pay-as-you-go | Young audience (under 26) |
| Transaction based/ take rate | Multi-year contract | Group bookings |
| Subscription | Annual | Avantage Scala loyalty program |
| Unit Pricing | Pay-as-you-go | Pass Culture |
| Unit Pricing | Pay-as-you-go | Concert pricing (La Piccola Scala) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Le Projet Scala product offering
Product offeringCore offering
Le Projet Scala operates La Scala Paris, a multi-disciplinary performing arts theater in Paris's 10th arrondissement with two performance spaces (Grande Salle and La Piccola Scala) presenting theater, music, dance, circus, and comedy shows. The broader ecosystem encompasses La Scala Provence in Avignon, a record label (Scala Music), a film production entity (Scala Films), a higher school of humor (ESAR), and on-site restaurant/bar services. Ticket prices range from €15 to €45, with discounted rates for under-26s, group bookings, and loyalty program members.
Product overview
Le Projet Scala operates a platform of cultural venues and artistic programs centered around La Scala Paris, a multi-disciplinary theater venue with two performance spaces (Grande Salle and La Piccola Scala). The ecosystem includes La Scala Provence (Avignon sister venue), Scala Music (emerging artist record label with Believe distribution), Scala Films (author/filmmaker production company), ESAR (comedy arts school), and Scala Comedy Club (weekly stand-up club). Supporting programs encompass cultural action initiatives (eSCALAdeurs ambassadors, Correspondances théâtrales writing contest, Grand Oral baccalauréat preparation), the Restaurant & Bar, Les Fauteuils d'artistes visual arts program, and media productions (documentary, podcast series). The venues operate a two-schedule system: Paris (Paris 10e) and seasonal programming at Avignon (La Scala Provence).
Differentiator
Problem solved
Functional benefit
Brands
- La Scala Provence: Regional venue in Avignon, at the heart of the Avignon Festival, serving as a creation space for artists.
- Scala Music
- ESAR
- Scala Films
- La Piccola Scala
- Scala Comedy Club
Products and services
- La Scala Paris Multi-disciplinary theater venue in Paris (13 boulevard de Strasbourg, 75010) with two performance spaces presenting theater, music, dance, circus, comedy, and magic performances for the general public, with on-site restaurant and bar.
- La Scala Provence Sister theater venue in Avignon housed in a renovated Art Deco cinema, operating as a creation and residency space for artists during the Avignon Festival, hosting 32+ performances and 64,000+ spectators in a single season.
- Scala Music Record label supporting emerging artists by producing their first recordings, with studio residency and recording at La Scala Provence, digital distribution via Believe, and promotional campaigns on streaming platforms.
- ESAR (École Supérieure des Arts du Rire) Higher education institution for humor and comedic arts integrated within the Scala artistic ecosystem, whose students perform at Scala Comedy Club.
- Scala Films Production company supporting established and emerging authors and directors in creating film projects with creative freedom.
- Restaurant & Bar La Scala Paris On-site restaurant and bar offering market-fresh cuisine, tapas, and bio wines from small producers, with pre/post-show dining and as the venue for Scala Comedy Club.
- Scala Comedy Club Weekly Thursday evening comedy club held at the Restaurant & Bar, featuring emerging comedians from the ESAR humor school performing from 19h30 to 21h30.
- Privatizations and group bookings Corporate and private event hosting including lunches, dinners, cocktails, and evenings, available on non-performance days, with preferential rates for groups of 10+ seats confirmed three weeks before the performance.
- Scala, ouvre toi! Documentary Documentary film directed by Bettina Servan chronicling the reconstruction of La Scala Paris and the creation of the opening performance by choreographer Yoann Bourgeois.
Quantifiable outcome
- 64,000+ spectators per season at La Scala Provence alone
- +2 more outcomes
Companies that use Le Projet Scala
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Le Projet Scala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Projet Scala partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Lycée Emily BrontëcoreHigh school in Lognes, Seine-et-Marne, active partner since 2021 in 'Grand oral à Strasbourg-Saint-Denis' program. Sends student ambassadors (eSCALAdeurs).
- Vanessa Wagner and Alex NanteminorSelected artists for Scala Music x Sacem residency program at La Scala Provence for creation and recording of new works.
- Collège Georges MélièscoreParis middle school partnership providing priority access to performances. Scala Paris sponsors French and Ancient Culture (FCA) option for 6th graders.
- Collège Louise MichelcoreParis middle school partnership. Students work with Le Nez au milieu du village theater company on Beckett's 'En attendant Godot'.
- SACEMcorePartnership for the 'Scala Music x Sacem' residency program at La Scala Provence, supporting creation and recording for young composers and performers.
- Lycée FéneloncoreParis high school partnership giving priority access to all performances. Music preparatory class students write concert program notes for Scala concerts.
- Fondation La PostecoreFoundation partners on the 'Correspondances théâtrales' writing competition, providing prizes and support. Also sponsors cultural writing programs and theatrical correspondence projects.
- BelievecoreDigital music distribution partner for Scala Music label releases, handling online distribution and streaming platform placement.
- PIAScoreMusic distribution partner for physical and digital releases of Scala Music label recordings.
- Conservatoire Hector-BerliozcoreOfficial partner conservatory in 10th arrondissement of Paris. Young musicians perform as opening acts or extensions of concerts at La Scala Paris. Located in historic Hôtel Gouthière.
- Conservatoire de DrancycoreOfficial partner conservatory cooperating with Conservatoire Hector-Berlioz and La Scala Paris for musical creation. Students perform at Scala concerts.
- Ensemble ÉcoutecoreContemporary music ensemble created in 2015 by Fernando Palomeque and Alex Nante. In residence, performing and recording for Scala Music label.
- Théâtre du LucernaireminorCo-presenting partner for 'Touchée par les fées' featuring Ariane Ascaride. Show runs at Lucernaire as 'HorsLesMurs' (off-site) production.
- APTAR (Académie Populaire du Théâtre et des Arts du Récit)minorPartnership providing reading circles in partner schools, linking theater performances to classroom pedagogy.
- Le Nez au milieu du village (Compagnie)minorTheater company (Florian Pâque and Nicolas Schmitt) providing Beckett workshops and 'FOURMI(S)' theatrical intervention for Pass Culture Collectif programs.
Scale indicators4 records
Recent moves10 records
Expansion highlights7 records
Le Projet Scala competitors and assessment
Company assessmentDirect peers
- Théâtre du Châtelet: Major Parisian theater hosting musicals, concerts, dance and performing arts in a similar large-scale venue format. Comparable to La Scala Paris as a multi-disciplinary live performance house with on-site hospitality and a comparable ticket price band.
- L'Olympia: Iconic Paris music hall hosting concerts, comedy and variety shows. Comparable to La Scala Paris as a heritage Parisian live venue (similar Belle Époque roots) presenting music, humor and variety at similar ticket price points.
- Théâtre des Champs-Elysées: Parisian performance venue hosting classical music, opera, dance and contemporary creation. Comparable to La Scala Paris as a multi-disciplinary live performance space in central Paris serving comparable price-point ticket buyers.
- Théâtre des Bouffes du Nord: Intimate North Paris theater associated with Peter Brook's late-career work, presenting international and contemporary theater, music and dance. Comparable to La Scala Paris as a culturally curated, multi-disciplinary smaller venue with international programming.
- Théâtre de l'Odéon: Parisian national theater presenting theater, dance and performance with public funding support. Comparable to La Scala Paris in programming diversity (drama, contemporary creation, dance) and audience profile seeking culturally curated live performance.
- Le Bataclan: Historic Parisian concert and comedy venue in the 11th arrondissement hosting music, comedy and variety performances. Comparable to La Scala Paris as a mid-sized Paris live venue offering diverse programming (music, humor) at comparable ticket prices.
- Théâtre de la Ville: Parisian theater with a programming focus on contemporary dance, theater and international creation. Comparable to La Scala Paris in its embrace of multi-disciplinary contemporary performance and subscription/loyalty pricing models.
- Théâtre du Lucernaire: Small Paris theater already co-presenting productions with Le Projet Scala (e.g. 'Touchée par les fées'). Directly comparable as a multi-room intimate Parisian venue with diverse theater, music, and cinema programming targeting similar cultural audiences.
- Folies Bergère: Historic Parisian cabaret-theater presenting music, comedy and variety in a heritage venue. Comparable to La Scala Paris as a Belle Époque heritage Parisian venue with mixed-genre programming and on-site hospitality services.
Broad incumbents
- Comédie-Française: France's oldest and most established active theater, the national dramatic company. Comparable as a major Parisian institution receiving public funding and presenting repertoire theater at scale, but operating at a much larger and more institutionalized level than Le Projet Scala.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Projet Scala social profiles
Digital presenceLe Projet Scala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Projet Scala leadership team
Management profileNumber of profiles
Profiles4 records
Le Projet Scala subsidiaries and ownership
Company hierarchySubsidiaries5 records
Le Projet Scala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Projet Scala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Projet Scala
What does Le Projet Scala do?
Le Projet Scala operates La Scala Paris, a multi-disciplinary performing arts theater in Paris's 10th arrondissement with two performance spaces (Grande Salle and La Piccola Scala) presenting theater, music, dance, circus, and comedy shows. The broader ecosystem encompasses La Scala Provence in Avignon, a record label (Scala Music), a film production entity (Scala Films), a higher school of humor (ESAR), and on-site restaurant/bar services. Ticket prices range from €15 to €45, with discounted rates for under-26s, group bookings, and loyalty program members.
Is Le Projet Scala a public or private company?
Le Projet Scala is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Projet Scala founded?
Le Projet Scala was founded in 2018. It employs 11 to 50 people.
Where is Le Projet Scala based?
Le Projet Scala is headquartered in Paris, France, in the Europe region.
How does Le Projet Scala make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are restaurant & Bar, scala Music Record Label, group Bookings & Privatizations and cultural Sponsorships & Public Funding.
Who are Le Projet Scala's main competitors?
Direct peers on record are Théâtre du Châtelet, L'Olympia, Théâtre des Champs-Elysées, Théâtre des Bouffes du Nord, Théâtre de l'Odéon, Le Bataclan, Théâtre de la Ville, Théâtre du Lucernaire and Folies Bergère. Comédie-Française is listed as a broad incumbent.
Does Le Projet Scala have an API?
No public API is recorded for Le Projet Scala.
What industry is Le Projet Scala in?
Le Projet Scala's product category is Live performing arts venue. Its primary akta.pro industry code is MPAGAHAG, VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences), with a secondary code of MPAIAFAK, VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites). Its NAICS code is 71111 and its SIC code is 7900.