Laser® Group NZ
Laser® Group NZ is a franchise network of 105+ independently owned plumbing and electrical contractors operating across New Zealand, providing residential, commercial, rural, and industrial services under the Laser Plumbing and Laser Electrical brands, supported by the simprocloud job management platform and owned by Belron NZ Limited since 2018.
- Company typePrivate
- Founded1983
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Laser® Group NZ does
Laser® Group NZ is the New Zealand arm of a franchise network of independently owned plumbing and electrical contracting businesses, headquartered at 1 Carmont Place, Mt Wellington, Auckland. Founded in 1983 by Peter Bassett and David Clemmett as Laser Electrical Ltd, the company licensed its business model in 1999 and expanded into Australia in 2004, launching the Laser Plumbing vertical in 2006. It has operated under Belron NZ Limited (part of Belron® ANZ, which trades as Smith&Smith® in NZ) since the 2018 acquisition by Belron, while continuing to operate the Laser® brand and 'Totally Dependable' service guarantee.
The company operates two primary sub-brands — Laser Plumbing and Laser Electrical — each delivering residential, commercial, rural, and industrial services across all NZ regions from Northland to Southland. Service features include solar panels, EV chargers, home automation, data/communications, gas fitting, water heating, drainage, security systems, and heating/ventilation. Underlying technology is built on the simprocloud job management platform, which powers a customer portal enabling real-time job logging, prioritization, and monitoring. The Laser Group Services division provides centralized multi-site account management for national commercial customers, functioning as a single point of contact with consistent national pricing and consolidated invoicing.
Laser Group NZ makes money through two principal streams. First, it charges ongoing monthly franchise fees to its 105+ NZ member companies (250+ across Australasia, employing 1,500+ staff), plus a joining fee and a minimum five-year member commitment; these fees fund software licenses, conferences, the Group Marketing Fund, and business support. Second, the Laser Group Services division earns revenue from multi-year national commercial contracts with facilities management, retail, energy, and government/essential services customers. Marketing combines national radio and digital advertising with a Local Marketing Package for individual franchisees, and the brand maintains an active presence on Facebook and LinkedIn.
Laser® Group NZ firmographics
Firmographics- Name
- Laser® Group NZ
- Legal name
- Belron NZ Limited
- Website
- https://lasergroup.co.nz
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laser® Group NZ is a franchise network of 105+ independently owned plumbing and electrical contractors operating across New Zealand, providing residential, commercial, rural, and industrial services under the Laser Plumbing and Laser Electrical brands, supported by the simprocloud job management platform and owned by Belron NZ Limited since 2018.
- Ownership category
- akta.pro rank
Laser® Group NZ industry classification
Industry- Product category
- Plumbing & Electrical Contracting Services
- akta.pro primary industry
- Plumbing & Pipefitting Contracting (IMAFALAC)
Keywords
Where Laser® Group NZ is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Laser® Group NZ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Plumbing Services: Residential, commercial, rural, and industrial plumbing services including repairs, drainage, gas fitting, water heating, and plumbing design. Revenue generated through service fees charged to end customers for labour and materials.
- Electrical Services: Residential, commercial, rural, and industrial electrical services including repairs, lighting, security, solar panels, EV chargers, data/communications, and home automation. Revenue generated through service fees charged to end customers for labour and materials.
- Franchise Fees: Ongoing monthly fees from franchise members contribute to services including software licenses, conference attendance, and business support. A joining fee and minimum five-year commitment required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commercial national contracts with consistent national pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Laser® Group NZ product offering
Product offeringCore offering
Laser Group NZ operates a franchise network of over 105 locally owned plumbing and electrical contracting businesses across New Zealand, delivering residential, commercial, rural, and industrial services through the Laser Plumbing and Laser Electrical brands. The company also operates a centralized Laser Group Services division that acts as a single point of contact for multi-site commercial customers requiring coordinated nationwide service and maintenance delivery.
Product overview
Laser® Group NZ is a franchise network of over 105 independently owned plumbing and electrical contracting companies operating throughout New Zealand. The company operates under two primary sub-brands: Laser Plumbing Services and Laser Electrical Services, each offering residential, commercial, rural, and industrial service categories. These core brands are supported by Laser Group Services, a centralized division for national commercial customers requiring multi-site project management. Key service features include solar power installation, EV charging, home automation, data/communications infrastructure, gas fitting, water heating, drainage, security systems, and heating/ventilation. The company provides a "Totally Dependable" service guarantee as its brand promise across all member businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Laser Plumbing Services Comprehensive plumbing services offered across residential, commercial, rural, and industrial sectors including plumbing repairs, drainage and drainlaying, gas fitting, water heating, and plumbing design, delivered through independently owned franchise member businesses under the Laser® brand.
- Laser Electrical Services Full range of electrical services across residential, commercial, rural, and industrial segments including electrical repairs, residential lighting, home security, solar panels, EV chargers, heating and ventilation, new home electrical, data and communications, and home automation, delivered through franchise member businesses.
- Laser Group Services (National Commercial Accounts) Centralized division providing multi-site plumbing and electrical service and maintenance management for national commercial customers, offering a single point of contact, consistent national pricing, real-time job visibility through a customer portal, and 24/7 maintenance coverage across New Zealand.
- Laser® Franchise Opportunity Joinable franchise membership for plumbers and electricians to operate under the Laser® brand, providing access to national branding, marketing support, operational systems, software licenses, annual conferences, Local Marketing Package, and Group Marketing Fund benefits while maintaining local ownership.
Quantifiable outcome
- Single point of contact solution for organizations with multiple locations
- +3 more outcomes
Companies that use Laser® Group NZ
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Laser® Group NZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Laser® Group NZ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Belron NZ Limited (Smith&Smith®)coreBelron NZ Limited trading as Smith&Smith® acquired Laser Plumbing and Electrical Group ANZ in 2018. Laser Group NZ continues to operate under the Laser® brand while being part of the Belron organization, which operates as Smith&Smith® in New Zealand. Belron is a global vehicle glass repair and replacement company with operations across multiple countries.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Laser® Group NZ competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Laser® Group NZ social profiles
Digital presenceLaser® Group NZ compliance and trust
Trust signalCompliance8 records
Laser® Group NZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laser® Group NZ leadership team
Management profileNumber of profiles
Profiles13 records
Laser® Group NZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laser® Group NZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laser® Group NZ
What does Laser® Group NZ do?
Laser Group NZ operates a franchise network of over 105 locally owned plumbing and electrical contracting businesses across New Zealand, delivering residential, commercial, rural, and industrial services through the Laser Plumbing and Laser Electrical brands. The company also operates a centralized Laser Group Services division that acts as a single point of contact for multi-site commercial customers requiring coordinated nationwide service and maintenance delivery.
Is Laser® Group NZ a public or private company?
Laser® Group NZ is a private company. It is classified as corporate owned and is currently operating.
When was Laser® Group NZ founded?
Laser® Group NZ was founded in 1983. It employs 11 to 50 people.
Where is Laser® Group NZ based?
Laser® Group NZ is headquartered in Auckland, New Zealand, in the Oceania region.
How does Laser® Group NZ make money?
Three revenue lines are on record. Plumbing Services are the primary driver. The others are electrical Services and franchise Fees.
Does Laser® Group NZ have an API?
No public API is recorded for Laser® Group NZ.
What industry is Laser® Group NZ in?
Laser® Group NZ's product category is Plumbing & Electrical Contracting Services. Its primary akta.pro industry code is IMAFALAC, Plumbing & Pipefitting Contracting.