Lash and Brow Design,
Lash & Brow Professional is a UK-based, founder-owned beauty business operating a Hitchin salon, an accredited lash and brow training academy, and a Shopify e-commerce store selling proprietary professional supplies to individual beauty consumers, aspiring technicians, and working lash and brow artists.
- Company typePrivate
- Founded-
- HeadquartersHitchin, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lash and Brow Design, does
Lash & Brow Professional is a UK-based, founder-owned beauty business operating from a single salon in Hitchin, Hertfordshire, founded circa 2015 by Emily Jayne. The company runs three interconnected revenue lines: (1) in-salon beauty services including lash extensions, brow shaping/tinting/lamination, microblading, facial waxing, and aesthetics; (2) an in-person training academy offering accredited courses (Classic Lash Extensions, Russian Volume, Brow Lamination, Duo courses, and the Complete Lash/Brow Artist bundles priced from £120 to £999), supplemented by online masterclasses, ebooks, and a coaching/mentoring sub-brand called "The Lash Brow Coach"; and (3) a Shopify-powered e-commerce storefront selling proprietary professional supplies including the Flair Collection lash extensions (0.05mm, 0.07mm, 0.15mm thicknesses), Black Onyx Adhesive, Fibre Tip Tweezers, Foaming Cleanser, and accessories, with free UK shipping above £70. The technology stack is built on Shopify for commerce, with no public APIs, SDK, or mobile applications; the core technology is essentially practitioner expertise and proprietary product formulations rather than software.
The business targets three horizontal persona segments: individual beauty consumers seeking salon treatments, aspiring beauty professionals (school-leavers, career changers) needing accredited training and certification, and working lash/brow artists requiring ongoing supplies and advanced education. The go-to-market combines content marketing via an education blog, organic social media, email newsletter, Google Reviews, and an online booking system (lashandbrowdesign.book.app) integrated into the Shopify storefront. The company has been recognized with British Beauty Awards (Gold Lash Extension Specialist, Gold Trainer of the Year, Silver Best New Business), is accredited by Professional Beauty Direct, and has been featured in PBL Beauty Magazine. Revenue is generated through a mix of one-time course fees (licensing-style), per-unit product sales, and recurring salon service appointments; no subscription, enterprise contract, or marketplace model is present.
The ownership structure is bootstrapped and founder-led, with no disclosed institutional investors, funding rounds, parent company, subsidiaries, M&A activity, or leadership changes. The operating entity, contact details, and Terms & Conditions reference Emily Jayne as founder via the contact email [email protected]. The company markets itself as "Hertfordshire's Premier Lash & Brow Salon and Training Academy" with operations confined to a single UK geography (England/United Kingdom), and no international expansion or global footprint claim.
Lash and Brow Design, firmographics
Firmographics- Name
- Lash and Brow Design,
- Legal name
- Lash & Brow Professional
- Website
- https://lashandbrowdesign.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lash & Brow Professional is a UK-based, founder-owned beauty business operating a Hitchin salon, an accredited lash and brow training academy, and a Shopify e-commerce store selling proprietary professional supplies to individual beauty consumers, aspiring technicians, and working lash and brow artists.
- Ownership category
- akta.pro rank
Lash and Brow Design, industry classification
Industry- Product category
- Beauty Salon & Professional Training
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG)
- akta.pro secondary industries
- Eyebrow Shaping & Design Services (HSALAIAC), Eyebrow Waxing & Sugaring Services (HSALAIAB), Eyebrow Tinting & Dyeing Services (HSALAIAD), Eyebrow Lamination & Brow Lift Services (HSALAIAE), Combination Brows Services (HSALAKAC), Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)
Keywords
Where Lash and Brow Design, is headquartered
LocationHeadquarters
- HQ city
- Hitchin
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lash and Brow Design, business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Salon Services: Direct provision of lash extension, brow shaping, tinting, and other beauty treatments at the Hitchin salon location. Customers book appointments through online booking system.
- Training Academy: In-person and online courses teaching lash extension, brow treatments, and beauty business skills. Courses include accredited certifications, masterclasses, ebooks, and coaching/mentoring programs.
- Product Sales: E-commerce sales of professional lash extension supplies, accessories, and tools to trained professionals and beauty enthusiasts. Includes lash extensions, adhesives, tweezers, cleansers, and retail products.
- Shipping Revenue: Free UK shipping on orders over £70. Standard shipping charges apply for orders below threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Training Courses |
| One time/ perpetual license | Pay-as-you-go | Masterclasses and Digital Products |
| Unit Pricing | Pay-as-you-go | Lash Extension Products |
| Unit Pricing | Pay-as-you-go | Professional Lash Accessories |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lash and Brow Design, product offering
Product offeringCore offering
Lash and Brow Design operates a beauty salon in Hitchin, Hertfordshire providing lash extension and brow treatment services to individual clients, alongside an accredited training academy that delivers professional courses for aspiring lash and brow technicians, and a Shopify-powered e-commerce store selling professional lash and brow products such as extensions, adhesives, tweezers, cleansers, and mirrors.
Product overview
Lash & Brow Professional is a beauty brand operating as a single unified offering comprising three interconnected components: (1) An award-winning salon in Hitchin, Hertfordshire providing personalized beauty treatments including lash extensions, brow services, microblading, and aesthetics; (2) A training academy offering accredited in-person courses and online masterclasses covering classic lash extensions, Russian volume, brow lamination, and business coaching; and (3) A professional product line including the Flair Collection lash extensions (0.05mm, 0.07mm, 0.15mm), Black Onyx Adhesive, Fibre Tip Tweezers collection, and lash/brow aftercare products. The company also sells digital products including the EyeStyling Guide ebook and the 21 Day Confidence Reset Challenge. Products are sold exclusively to qualified, insured lash and brow professionals. The business is powered by Shopify e-commerce infrastructure and holds Professional Beauty Direct accreditation.
Differentiator
Problem solved
Functional benefit
Brands
- The Lash Brow Coach: Business coaching services for beauty professionals looking to grow their beauty business.
- Black Onyx Adhesive
Products and services
- Lash Extension Salon Services Professional lash extension application services delivered in-studio to individual clients seeking cosmetic lash enhancement. Targeted at personal beauty consumers seeking high-quality, award-winning lash specialist services.
- Brow Treatment Salon Services Professional brow shaping, tinting, and treatment services delivered in-studio to individual clients seeking cosmetic brow enhancement. Targeted at personal beauty consumers.
- Accredited Beauty Training Courses Accredited professional training courses in lash and brow techniques delivered to aspiring beauty professionals and early-career technicians seeking recognised qualifications and career advancement.
- Professional Lash & Brow Product Retail Professional-grade lash and brow products (lash extensions, adhesives, tweezers, cleansers, mirrors) sold direct-to-consumer and to beauty professionals through the Shopify online store.
Companies that use Lash and Brow Design,
Customer profileSegments3 records
Ideal customer profiles2 records
Lash and Brow Design, technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Lash and Brow Design, partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreE-commerce platform provider powering the online store. The website is hosted on Shopify Inc., which provides the online e-commerce platform enabling product sales, course bookings, and customer account management.
- Professional Beauty DirectcoreAccreditation body for beauty training. Lash & Brow Professional is accredited by Professional Beauty Direct, validating the quality and standards of their training courses and educational programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Lash and Brow Design, competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Lash and Brow Design, social profiles
Digital presenceLash and Brow Design, financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lash and Brow Design, leadership team
Management profileNumber of profiles
Profiles1 record
Lash and Brow Design, funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lash and Brow Design, M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lash and Brow Design,
What does Lash and Brow Design, do?
Lash and Brow Design operates a beauty salon in Hitchin, Hertfordshire providing lash extension and brow treatment services to individual clients, alongside an accredited training academy that delivers professional courses for aspiring lash and brow technicians, and a Shopify-powered e-commerce store selling professional lash and brow products such as extensions, adhesives, tweezers, cleansers, and mirrors.
Is Lash and Brow Design, a public or private company?
Lash and Brow Design, is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lash and Brow Design, founded?
Lash and Brow Design, was founded in -1. It employs 1 to 10 people.
Where is Lash and Brow Design, based?
Lash and Brow Design, is headquartered in Hitchin, United Kingdom, in the Europe region.
How does Lash and Brow Design, make money?
Four revenue lines are on record. Salon Services are the primary driver. The others are training Academy, product Sales and shipping Revenue.
Does Lash and Brow Design, have an API?
No public API is recorded for Lash and Brow Design,.
What industry is Lash and Brow Design, in?
Lash and Brow Design,'s product category is Beauty Salon & Professional Training. Its primary akta.pro industry code is HSALANAG, Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts), with a secondary code of HSALAIAC, Eyebrow Shaping & Design Services. Its NAICS code is 812112 and its SIC code is 2844.