BrowXenna

What BrowXenna does

BrowXenna is a Dubai-headquartered professional beauty company that develops, manufactures, and distributes eyebrow and eyelash products under the multi-brand umbrella of parent company Levchuk Professional. Its portfolio spans BrowXenna (henna coloring, lamination systems, dyes, and care products), Slide&Tap (microblading pigments under GMP pharmaceutical standard), Lena Levi (waterproof brow cosmetics), and LEVIAN (BPA-free eyebrow/eyelash dyes). The company sells directly to consumers and professionals worldwide via the lashandbrow.com e-commerce storefront shipping from Dubai, supplemented by a wholesale channel with a $200 minimum order and a franchise program for the Lash&Brow Design Academy.

The Lash&Brow Design Academy is the company's training and certification arm, operating 15 branches across Russia, Europe, and the United States and claiming more than 10,000 certified brow artists from 569 cities over 10 years. Courses span basic eyebrow architecture ($500), advanced and lamination tracks ($200), educator certification ($520), and trainer courses (MonoStep at $50/student, Lami Luminary at $100). The academy functions both as a recurring revenue stream and as a customer-acquisition channel that creates standardized demand for BrowXenna's consumable products.

Revenue is generated through five streams: direct product sales (one-time unit pricing from $3 to $90+), online training and certification courses, trainer-of-trainers programs, B2B wholesale distribution, and franchise fees for the academy. Manufacturing is outsourced to 17 production centers operating under European quality standards. The company is privately held by founders Irina Levchuk and Natalya Krasnoperova, with no disclosed institutional funding, public listing, or external investment, and operates with a lean core team of 5 employees. Distribution is restricted in Australia and South Africa.

Name

BrowXenna

Legal name

Lash and Brow International Design Academy

Website

https://lashandbrow.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

BrowXenna is a Dubai-headquartered multi-brand professional beauty company selling brow and lash henna, dyes, lamination systems, and microblading pigments to certified artists, salons, and consumers worldwide, alongside the Lash&Brow Design Academy training franchise.

Ownership category

akta.pro rank

Product category

Professional Eyebrow & Eyelash Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyebrow Tinting & Dyeing Services (HSALAIAD)

akta.pro secondary industries

Eyebrow Lamination & Brow Lift Services (HSALAIAE), Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK), Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)

Keywords

• Professional brow cosmetics
• Eyebrow henna products
• Lash lamination supplies
• Microblading pigments
• Brow artist training

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct consumer sales of professional brow and lash products through e-commerce. Products include henna, dyes, lamination supplies, tools, brushes, and care products. One-time purchase model with prices ranging from $3 to $90+ per item.
2. Online Training Courses: Professional certification and training courses for brow artists. Courses include basic eyebrow architecture ($500), advanced courses, lamination training, and trainer certification ($520). Revenue from course fees and certification.
3. Trainer Certification Program: Train-the-trainer courses for brow educators who want to teach using BrowXenna study materials. Includes support for course creation, marketing, and social media promotion.
4. Wholesale/Distribution: B2B wholesale sales to distributors with minimum order of $200. Franchise opportunities for the Lash&Brow Design Academy with full management support and training.
5. Educational Publications: Sale of the BrowXenna book and color chart books for professional reference and training purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BrowXenna manufactures and sells professional eyebrow and eyelash cosmetic products (henna, dyes, lamination systems, microblading pigments, brushes, tweezers, and aftercare items) under multiple sub-brands, and delivers professional brow artist certification and trainer education through the Lash&Brow Design Academy. Distribution spans a direct-to-consumer e-commerce store (lashandbrow.com), B2B wholesale (minimum order $200), and a franchise model with 15 branches across Russia, Europe, and the United States.

Product overview

BrowXenna operates as a multi-brand professional beauty company focused on eyebrow and eyelash products and services. The core offering includes BrowXenna® (henna, dyes, lamination products), Slide&Tap® (microblading pigments and tools), Lena Levi (waterproof cosmetics), and LEVIAN (eyebrow/eyelash dyes) sub-brands under the Levchuk Professional umbrella. The portfolio covers all aspects of professional brow work including henna coloring, dye application, lamination, bleaching, brushes, tools, waxing, and care products. Additionally, Lash&Brow Design Academy provides training courses and certification for brow artists and educators. Products are manufactured in 17 production centers under European quality standards and distributed globally through the e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• BrowXenna: Professional brand covering all tools and materials used for eyebrow lamination, coloring (including the legendary Brow Henna with tattoo effect lasting up to 14 days on skin and 6 weeks on hairs), and eyebrow care products. Features 12 tints that can be mixed with each other.
• Slide&Tap
• Lena Levi
• Levchuk Professional
• LEVIAN

Products and services

• BrowXenna® Professional Brand

Quantifiable outcome

• Results visible up to 14 days on skin and up to 6 weeks on hairs
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Irina LevchukcoreStrategic or Co-development PartnerCo-founder and founder of Lash&Brow Design Academy. Beauty industry expert who developed the company's product portfolio and training methodology alongside sister Natalya Krasnoperova.
• Natalya KrasnoperovacoreStrategic or Co-development PartnerCo-founder of Lash&Brow Design Academy along with Irina Levchuk. Beauty industry expert who helped establish the company's brand portfolio and professional training programs.
• Levchuk ProfessionalcoreStrategic or Co-development PartnerParent company that unifies several trademarks including BH Brow Henna, Slide&Tap, and Lena Levi brands. Developer of revolutionary eyebrow coloring technology with henna.
• BH Brow HennasupportingOthersPart of the Levchuk Professional brand portfolio. Sister brand to BrowXenna within the unified distribution channel.
• Lena LevisupportingOthersPart of the brand portfolio. Professional waterproof cosmetics brand with the largest product line for eyebrows.
• Slide&TapsupportingOthersPart of the brand portfolio. High-quality cream pigments specially designed for microblading techniques. Manufactured under GMP pharmaceutical standard.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Anastasia Beverly Hills: Large prestige beauty brand that defined the modern brow category with pencils, gels, and pomades. Overlaps with BrowXenna's Lena Levi decorative cosmetics line but operates at much broader retail scale across multiple beauty categories.
• Ardell: Mass-market beauty brand best known for false lashes and brow products sold through drugstores and beauty supply retailers. Adjacent incumbent with overlapping eyelash and brow tools category but much wider distribution and lower price points than BrowXenna.

Direct peers

• Brow Code: Professional brow henna and tint brand with strong training program for brow artists. Competes directly with BrowXenna's henna and education bundles across DTC and B2B channels.
• Nouveau Lashes: UK-based professional lash and brow brand offering lash lifts, brow lamination, and training courses. Directly comparable to BrowXenna's lash/brow lamination products and Academy certification revenue.
• InLei: Italian professional brand offering lash filler, lash lift and brow lamination kits sold through certified technicians. Directly comparable to BrowXenna's lamination portfolio and professional artist channel.
• RefectoCil: Austrian professional brand of eyebrow and eyelash tints widely used in salons and brow bars. Direct competitor to BrowXenna's henna and dye lines, serving the same professional artist and studio customer base with comparable product formats.
• Elleebana: Australian professional brand specializing in lash lift and brow lamination systems with associated training courses. Direct peer to BrowXenna's MonoStep and LAMIPLEX lamination products and Academy model.
• PhiBrows / PhiAcademy: Global microblading training and pigment brand with a large certified artist network. Competes with BrowXenna's Slide&Tap microblading line and Lash&Brow Design Academy franchise model.
• Bronsun: Russian-origin professional brow and lash tint brand using hybrid dye+henna chemistry for tattoo-effect results. Closely mirrors BrowXenna's henna positioning and targets the same certified brow artists and studios.
• Belmacil: French-Canadian professional eyebrow and eyelash tint brand sold into salons and brow bars. Closely comparable to BrowXenna's LEVIAN dye and BrowXenna Henna product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/browxenna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrowXenna