Las Hayas SA

What Las Hayas SA does

Las Hayas SA operates the Las Hayas Ushuaia Resort, a single 5-star luxury mountain hotel in Ushuaia, Tierra del Fuego, Argentina — positioned as the gateway to Patagonia at the southernmost city in the world. The property offers four European-style room categories (Standard, Junior Suite, Suite de Lujo, Suite Presidencial) with panoramic views of the Tierra del Fuego forest or the Beagle Channel. Core built assets include a glass-enclosed spa with heated indoor pool, hydromassage, and gym; the Le Martial gourmet restaurant and Jauke Bar cocktail lounge; event salons for corporate and social functions; and the Las Hayas Ski Lounge at the base of Cerro Castor ski center (~30 km from the main hotel). On-site activities span archery, yoga, trekking, stretching, and wine tastings, with off-property excursion access to Tierra del Fuego National Park, the Beagle Channel, glaciers, and lagoons.

The product surface is delivered under the Tremun Hoteles group affiliation, which provides brand, operational support, and distribution scale (including a shared travel-agency portal) that an operation of ~25 employees could not achieve independently. Revenue mechanics are per-stay room bookings plus ancillary spend on F&B, spa, events, and ski packages; pricing is quote-based and not publicly disclosed. Go-to-market is direct-to-consumer via a multilingual website (Spanish/English/Portuguese), direct phone and WhatsApp contact, combined with travel-agency distribution through the Tremun portal and discovery/booking referrals on TripAdvisor. The primary customer profile is the luxury traveler seeking a 5-star Patagonian experience, with secondary segments including ski enthusiasts, event planners, and nature/adventure tourists. Sustainability positioning is anchored by a Silver Certification for sustainable tourism management.

Name

Las Hayas SA

Legal name

Las Hayas SA

Website

https://lashayashotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Hayas SA operates the Las Hayas Ushuaia Resort, a 5-star luxury mountain hotel in Ushuaia, Tierra del Fuego, Argentina, serving luxury leisure, ski, and event travelers via Tremun Hoteles-affiliated distribution and direct booking channels.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Skiing Facilities (713920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel resort
• Spa wellness services
• Fine dining restaurant
• Event venue spaces
• Ski lodge services

Headquarters

HQ city

Ushuaia

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Room and suite bookings across four room categories: Standard, Junior Suite, Suite de Lujo, and Suite Presidencial. European-style luxury rooms with forest or Canal de Beagle bay views.
2. Gastronomy: On-site dining at Le Martial gourmet restaurant featuring local and international cuisine, plus Jauke Bar cocktail offerings and occasional wine tastings.
3. Spa and Wellness Services: Spa services including covered heated pool, hot tub, gym, and relaxation treatments in glass-enclosed spaces with natural forest views.
4. Event Spaces and Salons: Rental of event halls and meeting spaces for conferences, weddings, and special occasions.
5. Ski Services: Ski Week packages and access to Las Hayas Ski Lounge at Cerro Castor base, plus ski lessons and winter sport packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Las Hayas operates a 5-star luxury mountain resort in Ushuaia (Tierra del Fuego, Argentina) selling overnight stays across four room categories (Standard, Junior Suite, Suite de Lujo, Suite Presidencial), on-site dining at the Le Martial gourmet restaurant and Jauke Bar, spa and wellness services with heated indoor pool and gym, and event/salon rentals. The resort also sells ski-week packages and provides an exclusive Las Hayas Ski Lounge at the base of Cerro Castor ski resort.

Product overview

Las Hayas Ushuaia Resort operates as a single luxury 5-star hotel resort, offering integrated accommodation and hospitality services. The property features four room categories (Standard, Junior Suite, Suite de Lujo, and Suite Presidencial), a comprehensive spa and wellness center with heated pool and gym, fine dining at Le Martial restaurant and Jauke Bar cocktail lounge, event spaces for gatherings, and a dedicated Ski Lounge at Cerro Castor. The resort also provides recreational activities including archery, yoga, trekking, and wine tastings. All services are unified under the Tremun Hoteles group brand, targeting luxury travelers seeking a 5-star Patagonian experience.

Differentiator

Problem solved

Functional benefit

Brands

• Le Martial: Gourmet restaurant at Las Hayas Ushuaia Resort offering local and international cuisine
• Jauke Bar
• Las Hayas Ski Lounge

Products and services

• Habitacion Standard
• Junior Suite
• Suite de Lujo
• Suite Presidencial

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tremun HotelescoreOthersLas Hayas Ushuaia Resort belongs to Tremun Hoteles group, which operates 4 and 5 star hotels in Ushuaia, Tierra del Fuego, Argentina, and throughout the country. Tremun Hoteles provides brand affiliation, operational support, and distribution network including the shared agency booking portal.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hostería El Pilar: Upscale lakeside lodge near Cerro Fitz Roy in El Chaltén serving luxury adventure travelers. Comparable upscale lodge model in Argentine Patagonia with similar guest profile.
• Eolo Patagonia Lodge: All-inclusive luxury lodge in Patagonia offering curated excursions and high-touch service. Comparable luxury adventure-lodge model targeting HNW international travelers.
• Arakur Ushuaia Resort & Spa: Upscale resort and spa in Ushuaia offering panoramic views of the Beagle Channel. Most direct luxury-anchored competitor in the same destination market with similar winter/ski and nature-driven demand.
• LUMA Hotel de Ushuaia: Boutique hotel in Ushuaia offering views of the Beagle Channel and curated excursions. Closer to mid-luxury tier but competes for the same Ushuaia visitor and excursion-driven demand.
• Los Cauquenes Resort & Spa: 5-star resort on the Beagle Channel in Ushuaia offering spa, dining, and excursion packages. Direct competitor for the same luxury traveler, Tierra del Fuego National Park, and ski-season demand.
• Tierra Patagonia Hotel & Spa: Boutique luxury lodge in Torres del Paine (Chilean Patagonia) with all-inclusive packages and adventure programming. Comparable high-end Patagonia experience model and target international luxury guest.
• Explora Patagonia (Hotel Salto Chico): Luxury all-inclusive lodge in Torres del Paine focused on guided exploration and high-end service. Closely comparable luxury adventure-lodge offering, same Patagonian macro demand pool.

Broad incumbents

• Alvear Palace Hotel (Buenos Aires): Leading luxury hotel group in Argentina operating multiple 5-star properties. Comparable premium positioning and serves as a feeder/referral source for HNW travelers extending stays to Patagonia.
• Llao Llao Hotel & Resort: Iconic 5-star luxury resort in Bariloche under the same Alvear/leading Argentine hospitality umbrella. Comparable full-service luxury mountain-resort experience in Argentine Patagonia.

Others

• Cerro Castor Ski Resort: Ski center where Las Hayas operates its Ski Lounge. Critical ecosystem partner and demand-anchor for the resort's winter revenue stream.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lashayasushuaiaresort
• Instagraminstagram.com/lashayasresort
• LinkedInlinkedin.com/company/las-hayas-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Hayas SA