Lasse Larsen Huse A/S

What Lasse Larsen Huse A/S does

Lasse Larsen Huse A/S is a Danish residential construction company founded in 1975 and headquartered in Kolding, with a regional office in Aarhus (Tilst). The company designs and builds custom single-family typehouses — including funkishuse (functionalist villas), længehuse (long houses), flerplanhuse (multi-level houses), vinkelhuse (angle houses), gårdhavehuse (courtyard houses), and fully bespoke specialhuse — for private Danish home buyers, primarily in Jutland and on Funen. Construction is delivered under a totalentreprise model with the company's own in-house architectural drawing office (tegnegning) producing 3D designs and own craftsmen executing on site without prefabricated elements, supplemented by trusted subcontractors; all houses are BR18 low-energy compliant with optional upgrades, use PEFC-certified timber, and are covered by mandatory 10-year construction damage insurance.

The core business is direct-to-consumer: prospects engage through a structured 13-step journey from consultation with a building advisor (byggerådgiver) to quotation, 3D sketch design, contract signing, permit handling, material selection, and ongoing construction management under a dedicated building manager, with a totaløkonomi contract providing price certainty. Showrooms in Kolding and Aarhus, plus a nationwide network of exhibition homes and a downloadable inspiration catalog, serve as primary touchpoints. Pricing is project-specific and quote-based, with reference points of ~19,000 DKK/m² for 2-plan houses in Jutland and ~21,500 DKK/m² on Zealand, and Gårdhavehuse starting at ~11,000,000 DKK.

More recently the company has expanded into project construction for property developers, anchored by a total contract for 106 row houses (8,500 m²) at Søholmparken, Vonsild, Kolding for developer Pierre Ejendomme (the parent concern under controlling owner Pierre Legarth), designed by Årstiderne Arkitekter to DGNB Gold sustainability standard. The firm is a private Danish Aktieselskab (CVR 21784699), is a member of Nyhussektionen under Dansk Byggeri, and operates with approximately two dozen core employees plus a broader team of building advisors and specialists across two offices.

Name

Lasse Larsen Huse A/S

Legal name

Lasse Larsen Huse A/S

Website

https://lasselarsenhuse.dk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Lasse Larsen Huse A/S is a Danish typehouse builder (founded 1975, Kolding) designing and constructing custom, BR18 low-energy single-family homes — using in-house architects and own craftsmen — for private buyers across Jutland and Funen, and increasingly for property developers.

Ownership category

akta.pro rank

Product category

Residential Construction

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Custom home construction
• Typehouse builder Denmark
• Single family houses
• Totalentreprise contracting
• Architect designed homes

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Typehouse Sales (Total Contracting): Core revenue comes from projektering, opførsel (design and construction) and sale of architect-designed single-family houses as total contracting projects nationwide. Houses are sold directly to private home buyers who either have their own building plot or purchase one from the company's own land development. Revenue is one-time per project, with each house individually priced based on architecture, size, materials, terrain, and site conditions.
2. Project Construction / Developer Contracts: Newer revenue stream from total contracting for property developers, such as the Søholmparken project (106 row houses, 8,500 m²) for Pierre Ejendomme. Houses are built to DGNB Gold sustainability standard, designed by Årstiderne Arkitekter. Revenue is project-based with larger contract values.
3. Land/Plot Sales: The company develops and sells building plots in Denmark (e.g., Emiliedalen in Vejle) as part of its integrated offering. Customers can purchase a plot from the company's own land development and then contract Lasse Larsen Huse for the house construction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lasse Larsen Huse A/S is a Danish typehouse builder that designs and constructs custom architect-designed single-family homes nationwide as totalentreprise (total contracting) projects. The company operates an in-house architectural drawing office, employs its own craftsmen, and sells houses across seven typologies (Funkishuse, Længehuse, Vinkelhuse, Gårdhavehuse, Flerplanhuse, Specialhuse, and jubilee/brickmaster variants) built to BR18 low-energy standards with PEFC-certified materials. The company also sells building plots and, more recently, executes multi-unit residential projects for property developers such as Pierre Ejendomme.

Product overview

Lasse Larsen Huse A/S is a Danish residential construction company offering a portfolio of standardized type houses and custom-built homes. The product portfolio includes seven core house types: Funkishuse (functionalist-style houses with flat roofs), Længehus (classic long rectangular houses), Vinkelhus (L-shaped angle houses), Gårdhavehus (H-shaped courtyard houses), Flerplanhuse (multi-level houses including half-and-a-half and two-story), Specialhuse (fully customized architect-designed homes), and Specialty products including jubilee houses and brickmaster villas. All house types are available with customizable floor plans, materials, and finishes. The company also provides complementary services including a free inspiration catalog, showcase homes for viewing, and building plots. Houses are built as turnkey total contracts with the company's own craftsmen and fixed subcontractors, using sustainable PEFC-certified materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Funkishuse / Funkisvillaer (Functionalist Houses) Modern functionalist-style homes with simple geometric forms, often featuring flat roofs, rendered masonry, and square windows. Available in 11 models ranging from 135–227 m² with single or two-story configurations, targeting Danish private home buyers seeking a contemporary aesthetic.
• Længehuse (Long Houses) Classic Danish rectangular single-family homes with a traditional elongated facade, optimal square footage utilization and good light exposure. Available in regular and offset versions from 133–207 m² for private home buyers.
• Vinkelhuse (Angle Houses) Classic L-shaped houses providing good spatial utilization with kitchen/alrum as the core and a unique indoor-outdoor connection with direct garden access. Available in 8 models from 140–200 m² for private home buyers.
• Gårdhavehuse (Courtyard / Atrium Houses) H-shaped houses (H-huse) featuring a kitchen/alrum as central hub between adult and children's wings with a private courtyard/atrium. Available in 8 models ranging 168–223 m², with starting prices from 11,000,000 DKK, targeting premium Danish private home buyers.
• Flerplanhuse (Multi-level Houses) Half-and-a-half plan and two-story houses that maximize square footage on smaller plots. The half-and-a-half plan is inspired by classic Danish brickmaster villas with elegant facades; two-story houses offer high ceilings and exciting stair solutions. Typical pricing ~19,000 DKK/m² in Jutland and ~21,500 DKK/m² on Zealand.
• Specialhuse (Custom Architect-Designed Houses) Fully customized architect-designed homes created from scratch or based on provided architect drawings, designed by the company's own in-house architectural studio with 3D renderings provided. Individually priced after consultation, targeting Danish private home buyers seeking unique designs.
• Byggegrunde (Building Plots) Building plots for sale in selected areas of Denmark (e.g., Emiliedalen in Vejle), with construction obligation tied to Lasse Larsen Huse, allowing buyers to acquire land and contract home construction as a coordinated package.
• Totalentreprise (Total Contracting) Construction Service Total contracting service covering projektering, permits, construction, and key handover of custom single-family homes and multi-unit residential projects. Delivered using own employed craftsmen and fixed subcontractors, with totaløkonomi contracts providing price certainty under AB-forbruger standards. Includes a dedicated building manager and a 13-step guided process.

Quantifiable outcome

• Heating costs as low as 271 kr/month achievable with BR18 low-energy design
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• Årstiderne ArkitektermajorStrategic or Co-development Partner · 26 January 2021Årstiderne Arkitekter is the architectural firm that designed the 106 row houses at Søholmparken, Vonsild, Kolding. Lasse Larsen Huse is the total contractor executing these designs for developer Pierre Ejendomme. The project targets DGNB Gold sustainability certification. This is Lasse Larsen Huse's largest project to date (8,500 m², 106 units).
• Pierre EjendommecoreStrategic or Co-development PartnerPierre Ejendomme, owned by Pierre Legarth (also Chairman of Lasse Larsen Huse), is the parent company/concern of Lasse Larsen Huse. Lasse Larsen Huse is described as 'a family-owned company and part of the Pierre Ejendomme concern.' Pierre Ejendomme develops and invests in residential and commercial properties. The relationship enables vertical integration between property development and construction.
• Dansk Byggeri (Nyhussektionen)minorStrategic or Co-development PartnerLasse Larsen Huse is a member of Nyhussektionen (New House Section) under Dansk Byggeri (Danish Construction Association) and adheres to the section's quality assurance requirements. The company uses standardized contracts developed in collaboration with Dansk Byggeri for supplier relationships.
• BRF Kredit / Jyske BankminorOthersBRF Kredit (now part of Jyske Bank) is featured in the company's building blog as a financial advisory partner, providing guidance on financing new home construction. Their representative Helene provides video advice on financial planning for new home builders. This is a content/marketing partnership rather than a formal commercial relationship.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• JM AB: Swedish residential developer with operations in Nordic markets. Comparable in residential development focus, though larger-scale and more diversified across geographies than Lasse Larsen Huse.
• Bonava: Major Nordic residential developer active in Denmark building multi-family and single-family homes. Broader-scale incumbent with overlapping customer base and project construction capabilities relevant to the Søholmparken vector.

Direct peers

• HusCompagniet: Largest Danish typehouse builder offering standardized and custom single-family homes nationwide. Direct competitor to Lasse Larsen Huse in the Danish for-sale residential construction market with overlapping product categories and customer segments.
• Risskov Huse: Danish homebuilder focused on custom and standardized typehouses for private buyers. Comparable in scale and product offering to Lasse Larsen Huse, operating in the same Danish regional market.
• Eurodan-huse: Danish typehouse builder offering architect-designed single-family homes. Directly comparable in product category, customer segment, and Danish geographic focus.
• Lind & Risør: Danish typehouse builder offering custom-designed single-family homes across multiple house types. Direct competitor with similar design-build model and Danish private home buyer target market.
• ABK Huse: Danish typehouse builder with custom architect-designed homes. Comparable peer in product offering, target market, and total contracting approach to individual home buyers.
• MTH Huse: Danish typehouse builder offering custom single-family homes with design-build services. Comparable mid-sized Danish constructor competing in the same private home buyer segment.

Regional players

• Dansk Boligbyg: Danish residential construction company focused on multi-family and project construction. Comparable in the project construction and developer contracting vector that Lasse Larsen Huse is expanding into via Søholmparken.
• Bygma Huse: Danish homebuilder with regional focus, offering typehouses and custom homes. Comparable in product but operates with stronger regional concentration than Lasse Larsen Huse's Jutland-and-Funen footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBBygg9P6PaKdVsfKRkJF1w
• Facebookfacebook.com/LasseLarsenHuse
• LinkedInlinkedin.com/company/lasse-larsen-huse
• Instagraminstagram.com/lasselarsenhuse/?hl=da
• Pinterestpinterest.dk/lasselarsenhuse

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasse Larsen Huse A/S