LATEMODEL RESTORATION SUPPLY, INC.

What LATEMODEL RESTORATION SUPPLY, INC. does

Late Model Restoration Supply, Inc. (operating as Late Model Restoration / LMR) is a privately held, direct-to-consumer specialty e-commerce retailer of restoration and performance parts for Ford performance vehicles, headquartered at 7911 Panther Way in Waco, Texas. The company's primary customer base is individual automotive enthusiasts and DIY owners of Ford Mustangs across all generations from 1979 through the current S650 (2024–2026), as well as owners of Ford F-150 SVT Lightning trucks (1993–1995 and 1999–2004), the 1992–1996 "OBS" Ford Bronco, and the 2010–2026 Ford F-150 Raptor. Coverage spans roughly 47 model years and four distinct vehicle platforms.

LMR's product offering is organized into deep vertical catalogs (wheels, brakes, drivetrain, engine, suspension, exterior, interior, exhaust, fuel, lighting) with fitment keyed to specific vehicle generations. The company carries both OEM/Ford Performance replacement parts and proprietary aftermarket brands, notably its registered trademarks 5.0 Resto® (Fox Body restoration components), SVE® / SVE Wheels® (Special Vehicle Equipment wheels and performance parts), and LMR branded gear. Notable product lines include Coyote engine swap kits (Gen 1–4), complete supercharger kits, cold air intakes, tuners, and a broad wheel portfolio with era-specific SKUs. The technology stack is a standard e-commerce retail platform (lmr.com) with catalog search, wishlist, cart, account registration, order tracking, free shipping over $99, toll-free customer support, and an iOS mobile app (App Store ID 830816569). Marketing is heavily content-driven across YouTube, Instagram, TikTok, Facebook, Pinterest, and email, supported by an editorial library of install guides, dyno videos, and how-to articles.

The business model is straightforward DTC hardware sales with no disclosed enterprise, wholesale, or physical retail channels. Revenue is not publicly disclosed; the firm does not publish pricing, has no institutional investors, no parent company, and no subsidiaries identified in the available data. The company is privately held, operates only within the United States, and ships directly from its Waco, Texas warehouse to end consumers. Ownership structure appears founder or family-controlled, with no public board or investor disclosures available.

Name

LATEMODEL RESTORATION SUPPLY, INC.

Legal name

Latemodel Restoration Supply, Inc.

Website

https://latemodelrestoration.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Late Model Restoration Supply is a privately held direct-to-consumer e-commerce retailer specializing in restoration and performance parts for Ford Mustang, F-150 Lightning, OBS Bronco, and F-150 Raptor vehicles, serving enthusiast owners across 1979–2026 model years.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

akta.pro secondary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

Keywords

• Automotive parts retail
• Ford Mustang restoration
• Performance car parts
• Aftermarket auto accessories
• Specialty vehicle ecommerce

Headquarters

HQ city

HEWITT, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auto Parts E-commerce Sales: Revenue generated through direct online sales of Ford Mustang, Lightning, Bronco, and Raptor parts and accessories. Products span restoration parts, performance upgrades, wheels, engine components, exterior body parts, interior components, and accessories. Both OEM and aftermarket (LMR exclusive brands) products are sold.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Late Model Restoration Supply, Inc. is a specialty e-commerce retailer that sells restoration, performance, and replacement parts and accessories for Ford Mustang (1979-2026), Ford F-150 SVT Lightning (1993-2004), Ford Bronco (1992-1996 OBS), and Ford F-150 Raptor (2010-2026) through its own online storefront at LMR.com. The catalog combines OEM-style replacement components, aftermarket parts, and LMR's own exclusive brands (5.0 Resto for Fox Body restoration and SVE Wheels).

Product overview

Late Model Restoration Supply, Inc. operates a B2C e-commerce platform (LMR.com) specializing in Ford Mustang, F-150 Lightning, Bronco, and F-150 Raptor parts and accessories spanning model years 1979-2026. The company offers restoration, performance, and replacement parts across multiple product categories including engine components, drivetrain, suspension, brakes, exterior body, interior, lighting, exhaust, fuel systems, and HVAC. LMR carries its own exclusive sub-brands including 5.0 Resto (Fox Body restoration parts) and SVE wheels (Special Vehicle Equipment), alongside major aftermarket brands. The business model centers on catalog e-commerce with technical support, serving both restoration and performance modification markets.

Differentiator

Problem solved

Functional benefit

Brands

• 5.0 Resto: Fox Body Mustang exclusive brand manufacturing replacement and modernizing parts for 1979-1993 Mustangs
• SVE Wheels
• LMR Branded Gear

Products and services

• Fox Body Mustang Parts (1979-1993) Restoration, replacement, and performance parts for 1979-1993 Ford Mustang (Fox Body), including body panels, brakes, engine components, drivetrain, suspension, exhaust, Coyote engine swap parts, and exclusive 5.0 Resto brand parts. Sold to individual restoration hobbyists and Fox Body Mustang owners.
• SN-95/New Edge Mustang Parts (1994-2004) Restoration and performance parts for 1994-2004 Ford Mustang (SN-95 and New Edge generations), including headlights, taillights, fog lights, hoods, fenders, interior components, Coyote swap parts, and components for V6, GT, and SVT Cobra models. Sold to individual Mustang owners and enthusiasts.
• S197 Mustang Parts (2005-2014) Restoration and performance parts for 2005-2014 Ford Mustang (S197 generation), including SVE wheels, lowering springs, supercharger kits, cold air intakes, tuners, headers, and exhaust systems for 4.6, 4.0, 3.7, and 5.0L engines. Sold to individual Mustang owners.
• S550 Mustang Parts (2015-2023) Performance, restoration, and replacement parts for 2015-2023 Ford Mustang (S550 generation), including wheels, spoilers, intake manifolds, exhaust systems, supercharger kits, tuners, and headers for GT, EcoBoost, Bullitt, GT350, GT350R, and GT500 models. Sold to individual Mustang owners.
• S650 Mustang Parts (2024-2026) Parts and accessories for the 2024-2026 Ford Mustang (S650 generation), including wheels, spoilers, intake manifolds, exhaust systems, supercharger kits, tuners, headers, and performance upgrades for the latest model years. Sold to early-adopter Mustang owners seeking new-generation upgrades.
• F-150 SVT Lightning Parts (1993-2004) Restoration and performance parts for 1993-1995 and 1999-2004 Ford SVT F-150 Lightning trucks, including wheels, brakes, drivetrain, engine, exhaust, exterior, interior, lighting, suspension, tuners, and supercharger components. Sold to individual Lightning truck owners.
• Ford Bronco Parts (1992-1996 OBS) Restoration and performance parts for 1992-1996 Ford Bronco (OBS body style), including wheels, brakes, drivetrain, engine, exterior, interior, lighting, suspension, and restoration components. Sold to individual classic Bronco owners.
• F-150 Raptor Parts (2010-2026) Performance and replacement parts for 2010-2026 Ford F-150 Raptor trucks, including wheels, suspension, lighting, exterior, exhaust, engine, drivetrain, and interior components across first, second, third generations, and Raptor R variants. Sold to individual Raptor truck owners.
• 5.0 Resto Brand Parts LMR's exclusive house brand of replacement and modernizing parts designed specifically for 1979-1993 Fox Body Mustangs, including headlights, emblems, decals, weatherstrip, center consoles, wheels (10-Hole, 1993 Cobra, Pony, TRX, Turbine styles), and 5 Lug Conversion Kits. Sold to Fox Body Mustang restoration enthusiasts.
• SVE Wheels LMR's exclusive proprietary wheel brand including SVE DHP1, SVE CFX, SVE MHP1, SVE R350/R355/R357, SVE S350, SVE SP2, SVE X500, SVE Drag Classic, SVE Drag Comp, SVE Drift, SVE Series 3, and Cobra/Bullitt/Mach 1 style fitments. Sold to Mustang owners across generations.
• Coyote Engine Swap Parts Complete Coyote engine swap component line for installing modern Coyote engines into older Mustangs, including crate engines and long blocks, control packs, brakes & hydroboost, drivetrain, engine accessories, exhaust, fuel system, K-members, and suspension components for Gen 1-4 Coyote swaps. Sold to individual Mustang owners performing engine conversions.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanyminorOthersLMR uses Ford trademarks throughout their website for product identification purposes only. They explicitly state no affiliation with Ford Motor Company. Ford branding appears in product listings for OEM-style replacement parts and Ford Performance products.

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• Turn5: Parent company of AmericanMuscle, ExtremeTerrain, and other enthusiast-vehicle e-commerce brands. Operates a multi-brand portfolio of specialty automotive parts sites; while LMR is single-brand, Turn5 demonstrates the platform model and scale that a successful consolidator in this niche could pursue.

Direct peers

• AmericanMuscle: Mustang-specific performance parts e-commerce retailer operated by Turn5. Competes head-to-head on S197, S550, and S650 Mustang parts including superchargers, cold air intakes, exhaust, wheels, and suspension — same enthusiast customer base and product mix as LMR.
• National Parts Depot (NPD): Specialty retailer/distributor of restoration parts for classic Ford Mustangs and Ford trucks. Closely comparable on Fox Body, classic Mustang, and vintage Ford truck restoration parts — directly competes with LMR's 5.0 Resto brand and Mustang restoration category.
• BBK Performance: Manufacturer and retailer of Mustang-specific performance parts including cold air intakes, headers, exhaust systems, and throttle bodies. Overlaps with LMR's engine and exhaust performance categories across Fox Body, SN-95, and S197 Mustang generations.
• Steeda Autosports: Ford performance parts manufacturer and retailer specializing in Mustang handling, suspension, and powertrain upgrades. Comparable through shared focus on Mustang-specific performance engineering plus proprietary product development, mirroring LMR's exclusive brand strategy.
• RealTruck: Truck-focused aftermarket parts retailer covering F-150 Raptor, Bronco, and other off-road/pickup vehicles. Overlaps with LMR's Raptor and Bronco categories and shares the D2C e-commerce, free-shipping, and exclusive-brand strategy in the truck enthusiast segment.
• CJ Pony Parts: Specialty e-commerce retailer focused exclusively on Ford Mustang parts and accessories across multiple generations. Direct overlap on Fox Body, SN-95, S197, S550, and S650 Mustang parts including restoration, performance, and OEM-replacement categories — the most direct competitor to LMR.
• Summit Racing Equipment: Large multi-brand automotive aftermarket performance parts retailer with extensive Mustang and Ford truck parts coverage. Competes on performance parts (superchargers, exhaust, suspension), wheels, and engine components across the same vehicle generations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/latemodelrestoration
• Facebookfacebook.com/latemodelresto
• Instagraminstagram.com/latemodelresto
• TikToktiktok.com/@latemodelresto
• Pinterestpinterest.com/latemodelresto_
• LinkedInlinkedin.com/company/latemodel-restoration-supply-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LATEMODEL RESTORATION SUPPLY, INC.