La Tenda

What La Tenda does

La Tenda Sas is an Italian artisanal manufacturer of custom-made interior curtains, exterior awnings, bioclimatic pergolas, mosquito screens, and furniture upholstery, founded in 1971 and headquartered in Capriate San Gervasio, Bergamo. The company operates from a single showroom/atelier at Via Roma 29 where customers handle materials and consult specialists; all sales are direct and appointment-based, with on-site environmental surveys across Bergamo and Milan provinces. Its product range is broad — interior curtains (roller, panel, drapes, venetian, mantovane), exterior systems (shade sails, drop awnings, arm awnings, pergola awnings, bioclimatic pergolas, large-scale Roomy installations), a deep mosquito-net catalog, and custom upholstery — and is supported by five registered patents including Gennius Vega, Xtesa, Squalonet 04/08, and the Futura arm awning. Bioclimatic and pergola models integrate smartphone/tablet remote control, LED lighting, and motorized slat adjustment, and products carry CE, KE, and Made-in-Italy certifications.

The business model is project-based custom manufacturing with installation and post-sale repair services. Revenue is generated from one-time custom product sales (curtains, awnings, pergolas, mosquito screens), professional installation services, and recurring repair/restoration work; promotional and regulatory levers include a 20% promotional discount on pergolas and the Italian Ecobonus 50% incentive on qualifying solar shades. The customer mix is horizontally segmented across residential homeowners, commercial hospitality (bars, restaurants, hotels), and an architect/design-professional channel, with a partnership with KE Tessuti as a certified fabric supplier for premium installations. Go-to-market is exclusively direct showroom sales supplemented by a content-marketing blog, Facebook presence, and email newsletter; there is no e-commerce channel. The company is structured as a Società in accomandita semplice (Sas) family partnership, privately held with no institutional investors, no parent company, and no disclosed funding history.

Name

La Tenda

Legal name

La Tenda Sas

Website

https://la-tenda.it

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

La Tenda is an Italian artisanal manufacturer, founded in 1971 in Capriate San Gervasio (Bergamo), producing custom-made interior curtains, exterior awnings, bioclimatic pergolas, mosquito screens, and upholstery for residential and hospitality clients in Lombardy.

Ownership category

akta.pro rank

Product category

Custom Window Treatments and Outdoor Shading

NAICS

Reupholstery and Furniture Repair (811420)

SIC

Household Furniture (2510)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

Keywords

• Custom curtains
• Outdoor awnings
• Bioclimatic pergolas
• Mosquito screens
• Upholstery services

Headquarters

HQ city

Capriate San Gervasio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom-made curtains and shades: La Tenda manufactures and sells bespoke interior and exterior curtains, awnings, and shading systems tailored to customer specifications. Products include roller shades, panel shades, draperies, venetian blinds, mantovane, external awnings, bioclimatic pergolas, and mosquito screens. The company emphasizes Made in Italy quality with artisanal production.
2. Installation services: Professional installation of all products including external awnings, bioclimatic pergolas, and mosquito screens. Services include on-site survey, expert analysis of environments, and customized installation.
3. Repair and restoration services: Repair services for awnings including fabric tears, seam failures, mechanical damages, weather damage, and component replacement (arms, mechanisms, wall anchors). Also mosquito screen repairs including disassembly, cleaning, net replacement, accessory replacement, assembly and testing.
4. Upholstery and cushion services: Custom upholstery services for sofas, armchairs, chairs, and cushions using Italian-made fabrics including fabric and eco-leather, fully removable. Polyurethane padding services for furniture restoration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Tenda is an Italian artisanal manufacturer that designs, fabricates, and installs custom-made interior curtains and shades, exterior sun awnings, bioclimatic pergolas, mosquito screens, and furniture upholstery. Operating from its own laboratory and showroom in Capriate San Gervasio (Bergamo), the company provides an end-to-end service from on-site survey and consulting through manufacturing, installation, and after-sales repair for residential and commercial clients in Lombardy.

Product overview

La Tenda is a Made-in-Italy manufacturer of custom curtains, window treatments, and outdoor shading solutions founded in 1971. The company operates as an artisanal laboratory producing interior curtains and shades (Tende a vetro, Tende a pacchetto, Tende a rullo, Tende a pannello, Tendaggi, Veneziane, Mantovane), outdoor sun shades (Vele ombreggianti, Tende a caduta, Tende a rullo, Tende a bracci, Cappottine, Tende a pergola, Pergole bioclimatiche, Impianti speciali), mosquito nets (Zanzariere in various models), and furniture upholstery services (Rivestimenti e Imbottiture). Products are certified CE and KE, with offerings for both residential and commercial clients including bars, restaurants, and hotels. The company also provides repair services for sun shades and mosquito nets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tende da Interni (Interior Curtains and Shades) Custom-made interior window treatments including glass curtains, package curtains, roller shades, panel curtains, drapes, venetian blinds, and valances, produced in the company's laboratory with high-quality fabrics for residential and commercial interiors.
• Tende da Esterni (Outdoor Sun Shades) Custom outdoor sun protection systems including shade sails, drop awnings, roller shades, arm awnings, canopy awnings, pergola awnings, bioclimatic pergolas, and special large-scale installations for terraces, gardens, patios, and commercial outdoor areas.
• Pergole Bioclimatiche (Bioclimatic Pergolas) Aluminum bioclimatic pergolas with orientable slat roof providing protection from sun, rain, wind, and humidity, with integrated drainage, perimeter closures (zip screens or windows), LED lighting, and smartphone/tablet app remote control.
• Tende a Pergola (Pergola Awnings) Custom pergola awnings with rolling and tensioned fabric in models including Gennius Vega (designed by architect Robby Cantarutti with integrated LED lighting and smartphone control), Xtesa (patented roller tissue system), Xtesa Plain, and Isola 3.
• Tende da Sole a Bracci e Cappottine (Arm and Canopy Awnings) Custom arm and canopy awnings for terraces and facades including Victory, Futura (with patented rain resistance on steel square bar), Grandangolo Gold (with frangitratta profile for enhanced shading), Venezia Gold, Mini Helix BQ, Facile BQ, Trieste, Prisma, Prismasol, and canopy models Genny, Catty, Serena, Axia, America A-B.
• Tende da Sole a Rullo (Roller Sun Shades) Outdoor roller shades providing sun protection and privacy for windows, French doors, and verandas.
• Tende a Caduta (Drop Awnings) Drop awnings for windows, verandas, and terraces offering vintage aesthetic with privacy and weather protection.
• Vele Ombreggianti (Shade Sails) Shade sails with distinctive design for gardens, providing protection from sun, rain, wind, and salt air; available in waterproof polyester versions.
• Impianti Speciali (Special Installations) Large-scale modular coverage systems (Roomy fisso ad arco and Roomy motorizzato models) with weather resistance, suitable for commercial venues including bars, hotels, and restaurants.
• Zanzariere (Mosquito Nets) Custom-made mosquito and insect screens for windows, French doors, and outdoor spaces; available in multiple models including SCENIpro, Pico scenica, Picoplis, Revolux, Zelig, Adriatico, Mini, Europa, Squalonet 04, Squalonet 08, Squalonet bilaterale, Squalonet apertura centrale, Squalonet SG, and Squalonet Incasso.
• Rivestimenti e Imbottiture (Upholstery and Padding Services) Custom upholstery and padding services for sofas, armchairs, chairs, and cushions using Italian-made fabrics (cloth and eco-leather) and polyurethane foam padding for furniture restoration.
• Riparazione Tende e Zanzariere (Repair and Restoration Services) Repair and restoration services for sun shades and mosquito nets, including fabric and seam repair, mechanical parts replacement (arms, mechanisms, wall anchors), weather damage repair, disassembly, cleaning, net replacement, accessory replacement, and post-repair testing, covering Bergamo and Milan provinces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• KE TessuticoreTechnology or IntegrationKE Tessuti is a fabric and shading system manufacturer whose certified products (CE and KE certifications) are used by La Tenda. The partnership involves using KE Tessuti products for special installations, bioclimatic pergolas, and awnings. KE Tessuti products feature characteristics including weather resistance, solar protection, modularity, and customizable colors. La Tenda displays the KE logo and certification on their bioclimatic pergola, special installations, and awning product pages, indicating a significant supplier/certification partnership.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Markilux: German premium awning and pergola manufacturer with European distribution. Comparable in the arm awning and patio cover categories where La Tenda sells Futura and Victory models.
• Pratic: Italian specialist in bioclimatic pergolas, aluminum outdoor structures, and shading systems. Direct competitor particularly in the high-end bioclimatic pergola category where La Tenda positions its Gennius Vega and Xtesa offerings.
• Weinor: German awning and patio roof manufacturer serving European markets. Comparable as a premium European competitor in arm awnings and terrace covers competing for similar residential and hospitality customers.
• Gibus: Italian manufacturer of awnings, pergolas, and bioclimatic structures with a national dealer network. Direct competitor in the same product categories as La Tenda but operating at significantly larger scale with standardized product lines and multi-region distribution.
• Renson: Belgian manufacturer of aluminum pergolas, louvered roofs, and outdoor living systems. Comparable in the bioclimatic pergola category and represents a European competitor pushing into the Italian market with standardized premium products.
• Corradi: Italian designer and manufacturer of pergolas, shade sails, and outdoor living solutions. Comparable as a premium Italian outdoor shading brand competing for the same residential and hospitality customers across Italy.
• KE Outdoor Design: Italian manufacturer of certified outdoor shading fabrics, awnings, and pergola systems. Direct comparable on product line (awnings, pergolas, bioclimatic structures) and is in fact La Tenda's key certified fabric supplier, representing the upstream supplier relationship that anchors La Tenda's product range.
• Palmiye Italia: Italian outdoor shading specialist producing bioclimatic pergolas, retractable roofs, and aluminum structures. Comparable as a national Italian competitor with overlapping product range including pergola systems and custom outdoor installations.

Others

• Para' Tempotest: Italian producer of technical outdoor fabrics including the Tempotest brand used in awnings and pergolas. Comparable as an upstream Italian textile supplier in the same outdoor shading value chain, similar to KE Tessuti which La Tenda uses.

Broad incumbents

• Hunter Douglas: Global leader in window coverings, blinds, and architectural shading products. Comparable as a broad incumbent that competes with La Tenda's interior curtain range through motorized blinds and shades, though not a direct competitor in custom-made artisanal Italian curtains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/latendabergamo
• LinkedInlinkedin.com/company/la-tenda

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Tenda