La Tornada

What La Tornada does

La Tornada is a Girona-based music promotion and festival organization company operating in Catalonia, Spain. Founded around 2014-2015 and structured as a Societat Civil Privada (La Tornada S.C.P.), the company operates a portfolio of six own-production festivals (Recòndit, Microclima, Espurnes, Concerts a Cegues, Concerts de Tornada, and Brogit) plus co-produced events such as Vermuts Musicals. Its core offering is small-format, intimate live music programming that brings Catalan-language artists to small municipalities and rural areas, often in unique venues without stages or sound equipment for acts like Concerts a Cegues, where the artist is not revealed until performance. The company also provides 360-degree festival production services to municipalities and public entities, manages artists (notably Ernest Prana), runs the Soc Autor training program with Fundació SGAE, and operates a proprietary ticketing platform and a recently launched annual subscription (Abonament).

Name

La Tornada

Legal name

La Tornada S.C.P.

Website

https://latornada.cat

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

La Tornada is a Catalonia-based music promoter that produces small-format festivals in rural and small-town venues, runs artist management, and offers festival production services to municipalities across Girona, Pla de l'Estany, and Llera del Ter.

Ownership category

akta.pro rank

Product category

Music Festival Promotion and Live Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAAAB

Music Festival Organizers & Promoters

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYMPAIAFAA

Concert & Tour Promoters

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYMPAGAAAA

Touring Concert Promoters & Presenters

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

Keywords

• Music festival promotion
• Live event production
• Artist management services
• Concert series organization
• Music event production

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Festival and Concert Ticket Sales: Primary revenue from ticket sales across multiple festivals including Microclima, Recòndit, Concerts a Cegues, Espurnes, and Concerts de Tornada. Some festivals are free while others have paid entry.
2. Annual Subscription (Abonament): Annual subscription model launched in 2025 offering free entry to Recòndit concerts, 50% discount on Macroclima, priority access to Concerts a Cegues, access to exclusive events, and promotional items.
3. Festival Production Services: Provides comprehensive festival and concert production services to municipalities, entities, and public/private organizations, including complete event management and organization.
4. Artist Management: Management and booking services for artists including Ernest Prana, with revenue from artist representation and management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Tornada produces and organizes music festivals and concert series across Catalonia, including Recòndit, Microclima, Espurnes, Concerts a Cegues, Concerts de Tornada, Brogit, and Vermuts Musicals. The company also offers artist management services (e.g., Ernest Prana), an annual fan subscription (Abonament), and provides full 360° event production services to municipalities and public/private entities. Their offering emphasizes cultural decentralization, bringing live Catalan music to small towns and rural areas, with signature intimate and surprise concert formats.

Product overview

La Tornada operates as an umbrella organization for musical projects in Catalonia, functioning as both a music promotion company and festival producer. The portfolio includes six own-production festivals (Recòndit, Microclima, Espurnes, Concerts a Cegues, Concerts de Tornada, and Brogit), co-produced events (Vermuts Musicals), artist management services, an annual fan subscription, and the educational program Soc Autor. The company provides comprehensive 360-degree concert and event production services for municipalities, entities, and private/public facilities, combining its own branded festivals with third-party project management.

Differentiator

Problem solved

Functional benefit

Brands

• Microclima: Festival held in Camprodon at Parc de la Mare de la Font, featuring Catalan music artists in a natural setting
• Espurnes
• Recòndit
• Concerts a Cegues
• Concerts de Tornada
• Microclima al Terrat
• Soc Autor

Products and services

• Recòndit A music festival that brings first-level artists to small villages in the Pla de l'Estany region (Camós, Crespià, Esponellà, Palol de Revardit, Sant Miquel de Campmajor, Serinyà, Vilademuls), featuring eclectic programming combining established and emerging Catalan music artists.
• Microclima A music festival held in the Parc de la Mare de la Font in Camprodon in a natural mountain setting, featuring multiple days of programming with intimate acoustic performances and family-friendly activities, including Microclima al Terrat previews in Barcelona.
• Espurnes A music festival in Llagostera featuring multiple components: main festival at Parc de l'Estació with free admission, Espurnes als Bars with 11 concerts across local bars, and Espurnes Jove activities. The 9th edition (2025) includes community engagement with approximately 30 local organizations.
• Concerts a Cegues A surprise concert series in Girona featuring intimate performances (20-50 people) without stage or sound equipment in unique historical spaces. Audiences don't know which artist they'll see until the moment of the concert, creating an element of mystery and discovery.
• Concerts de Tornada An inter-municipal concert series across five municipalities in the Llera del Ter region (Bordils, Flaçà, Madremanya, Medinyà, Sant Joan de Mollet), featuring singer-songwriter programming around the back-to-work period after summer vacation.
• Brogit An itinerant festival traveling through the Gironès region, bringing music to various locations across the county.
• Vermuts Musicals Musical vermouth concerts held on Sunday mornings in Vilablareix's Plaça Perelló, featuring small-format performances for approximately 100 people.
• Soc Autor A formative program for emerging musicians and musical authors organized in collaboration with Fundació SGAE and Cases de la Música, featuring roundtables and workshops on professionalization, self-management, digital resources, communication, and industry networking across various Catalan cities.
• Artist Management Services Artist management and booking services, representing musicians such as Ernest Prana, handling concert bookings, press inquiries, and artist promotion.
• Abonament (Annual Subscription) Annual subscription offering free entry to all Recòndit concerts, 50% discount on Microclima entries, priority access to Concerts a Cegues, exclusive merchandise, and access to promotions and giveaways.

Quantifiable outcome

• Concerts a Cegues sold 600+ tickets in under 48 hours
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fundació CarullacoreGTM or Marketing Partner · 1 January 2025Collaboration for Microclima al Terrat - a Barcelona rooftop concert series previewing Microclima festival artists. Partnership expanded from 3 to 4 dates in second year. Coproduction arrangement at Fundació Carulla's Poblenou venue.
• Fundació SGAEcoreStrategic or Co-development PartnerCo-organizers of Soc Autor - a training cycle for emerging music authors across Catalonia. Partnership with Fundació SGAE's Territorial Council in Catalonia and Cases de la Música.
• Cases de la MúsicacoreStrategic or Co-development PartnerPartner in Soc Autor training program alongside Fundació SGAE and La Tornada for music author professional development.
• Ajuntament de CamprodoncoreGTM or Marketing PartnerLong-standing partnership for Festival Microclima production in Camprodon - one of La Tornada's flagship festivals.
• Ajuntament de LlagosteracoreGTM or Marketing PartnerPartnership for Espurnes festival production in Llagostera with support from local municipality.
• Ajuntament de GironacoreGTM or Marketing PartnerMunicipal support for Concerts a Cegues festival with multiple city spaces and cultural institutions involved.
• Diputació de GironaminorGTM or Marketing PartnerRegional government institution providing support for multiple festivals and cultural initiatives.
• Departament de Cultura de CatalunyaminorGTM or Marketing PartnerCatalan Government Culture Department providing sponsorship and institutional support for festivals.
• Fal·lera GironinaminorGTM or Marketing PartnerCultural association in Girona providing venue space for Concerts a Cegues with traditional festival imagery.
• Manaies de GironaminorGTM or Marketing PartnerTraditional dance troupe providing cultural venue for Concerts a Cegues with giant figures display.
• Fundació Girona EstminorGTM or Marketing PartnerGirona Est Foundation supporting cultural activities in the region.
• Consell Comarcal del GironèsminorGTM or Marketing PartnerCounty council providing support for cultural initiatives in Gironès region.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Live Nation Spain: Spanish arm of the world's largest concert promoter, running major tours and arena events across Spain. Comparable as the canonical incumbent concert promoter with whom La Tornada's touring-concert business competes for artists, venues and sponsors.
• Primavera Sound: Major Barcelona-headquartered music festival and live-entertainment group operating Primavera Sound and related brands. Relevant as the dominant Barcelona live-music incumbent against which regional promoters like La Tornada position their smaller, more curated formats.

Direct peers

• Sons del Món: Wine-and-music festival circuit in Catalonia combining multiple boutique events with local venue partnerships. Comparable to La Tornada's portfolio-style approach of multiple co-located concert series and municipal partnerships in Catalonia.
• Festival de la Porta Ferrada: Long-running summer music and performing-arts festival held across multiple venues in Sant Feliu de Guíxols, Catalonia. Directly comparable: a Catalan regional festival operator combining an own-brand festival circuit with town-centre venue programming, similar cultural-decentralization logic to La Tornada's Recòndit and Concerts a Cegues.
• Vida Festival: Independent music festival in Vilanova i la Geltrú with intimate, multi-venue programming and a strong Catalan/indie identity. Comparable to La Tornada's Microclima and Recòndit as a small-format, regionally rooted festival brand with similar ticketing scale.
• Festival Castell de Peralada: Multi-genre music and performing-arts festival held at a heritage venue in Peralada, Catalonia, with regional tourism and sponsorship ties. Comparable to La Tornada as a Catalonia-based festival producer that monetizes via ticket sales, sponsors and institutional partners.
• Music Bus: Barcelona-based independent music promoter and concert organizer active across Catalonia. Comparable to La Tornada as a Catalonia-rooted independent promoter managing concerts, tours and event production in a similar regional market.

Others

• Cases de la Música: Catalan public network of small live-music venues and training programs, co-organizer with La Tornada of the Soc Autor training cycle. Comparable as an adjacent ecosystem participant — venue, training and artist-development infrastructure — that La Tornada leverages for pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-tornada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Tornada