La Tour Collection
La Tour Collection is the hospitality brand of family-owned French conglomerate Groupe LA TOUR, operating four franchised hotels (Holiday Inn, Mercure, Best Western Premier Collection), one aparthotel, and four restaurants across Mulhouse, Strasbourg, Belfort, and Cannes-Mandelieu, serving leisure and corporate clients with Clef Verte-certified sustainability credentials.
- Company typePrivate
- Founded2004
- HeadquartersMulhouse, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What La Tour Collection does
La Tour Collection is the hospitality arm of Groupe LA TOUR, a family-owned French conglomerate (SARL; €3.5M share capital) founded around 2004. The La Tour Collection brand was created in 2024 under Director General Julien Kesser to federate the group's lodging and food-service operations under a single identity focused on customer experience excellence. The portfolio comprises four hotels and one aparthotel across four French cities — Holiday Inn Mulhouse (IHG franchise), Hôtel des Vosges in Strasbourg and Îlot du Golf in Mandelieu-la-Napoule (both Best Western Premier Collection), Mercure Belfort Centre (Accor franchise), and Appart' du Trident in Mulhouse — together with four restaurants (Bella Society, Au Bureau, Le K, plus hotel F&B outlets). Geographic footprint is regional, concentrated in Grand Est (Mulhouse, Strasbourg, Belfort) and Provence-Alpes-Côte d'Azur (Cannes-Mandelieu).
Revenue is generated through hotel accommodation, food and beverage, corporate/MICE events and seminars, and cross-property gift cards sold via the Secretbox platform. The company serves two primary customer segments — individual leisure travelers and corporate/business clients — plus a secondary pet-owning traveler persona. Go-to-market combines direct-to-consumer bookings via individual property websites, franchise-integrated reservations through IHG, Accor, and Best Western networks, a dedicated corporate sales team, and B2B outreach at international trade shows (e.g., Atout France's Rendez-vous en France). All properties hold Clef Verte (Green Key) environmental certification.
The technology stack is light: WordPress CMS for the corporate site, separate branded websites per property, and a third-party gift card platform. There is no mobile app, no public API, no disclosed AI/ML capability, and no proprietary software product. The group employs 180+ people across the parent conglomerate and competes in a fragmented French regional hospitality market where its principal differentiators are franchise-brand affiliation, sustainability certification, the unified brand identity, and a dedicated corporate events capability.
La Tour Collection firmographics
Firmographics- Name
- La Tour Collection
- Legal name
- LTC (La Tour Collection) - SARL
- Website
- https://latourcollection.fr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Tour Collection is the hospitality brand of family-owned French conglomerate Groupe LA TOUR, operating four franchised hotels (Holiday Inn, Mercure, Best Western Premier Collection), one aparthotel, and four restaurants across Mulhouse, Strasbourg, Belfort, and Cannes-Mandelieu, serving leisure and corporate clients with Clef Verte-certified sustainability credentials.
- Ownership category
- akta.pro rank
La Tour Collection industry classification
Industry- Product category
- Hospitality Services
- NAICS
- All Other Traveler Accommodation (721199), Golf Courses and Country Clubs (71391)
- akta.pro primary industry
- Luxury Boutique & Lifestyle Resorts (THAGACAO)
- akta.pro secondary industry
- Luxury Golf Resorts (THAGACAH)
Keywords
Where La Tour Collection is headquartered
LocationHeadquarters
- HQ city
- Mulhouse
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
La Tour Collection business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hotel Accommodation: Room rentals across 4 hotel properties in different cities, including branded hotels (Holiday Inn, Mercure, Best Western Premier Collection) and independent Appart' du Trident.
- Restaurant Dining: Food and beverage services across multiple restaurants including Bella Society (Italian), Au Bureau (pub/brasserie), Le K (at Îlot du Golf), and restaurant services at hotel properties.
- Gift Cards: Gift vouchers valid across all group establishments, available online or at hotel receptions, adaptable to various budgets.
- Corporate Events & MICE: Meeting room rentals, seminar packages, team-building activities, and themed corporate event services for business clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift cards available at various price points adaptable to all budgets |
| Subscription | Multi-year contract | Corporate contracts with preferential rates for frequent business travelers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
La Tour Collection product offering
Product offeringCore offering
La Tour Collection is a French hospitality brand operating four hotels, one aparthotel, and multiple restaurants across Mulhouse, Strasbourg, Belfort, and Cannes-Mandelieu under international brands (Holiday Inn, Best Western Premier Collection, Mercure) and independent restaurant concepts (Bella Society, Au Bureau, Le K). The group sells accommodation, food and beverage services, gift cards redeemable across all establishments, and dedicated corporate event services for seminars, meetings, and team-building.
Product overview
La Tour Collection is a unified hospitality brand encompassing four hotels and four restaurants across four locations in France (Mulhouse, Strasbourg, Belfort, and Cannes-Mandelieu). The portfolio includes branded properties (Holiday Inn, two Best Western Premier Collection hotels, and Accor's Mercure) alongside independent restaurants (Bella Society, Au Bureau, Le K). The group offers corporate services for business events and gift vouchers redeemable across all establishments. The company operates under a family group (Groupe LA TOUR) with approximately 180 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Inn Mulhouse Contemporary and chic hotel located in Mulhouse, part of the La Tour Collection portfolio operating under the IHG Holiday Inn brand franchise. Targets both individual leisure travelers and corporate clients needing accommodation in the Mulhouse area.
Quantifiable outcome
- All establishments certified Clef Verte for sustainable tourism
- +1 more outcomes
Companies that use La Tour Collection
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
La Tour Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Tour Collection partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Atout FrancecoreAtout France organizes the Rendez-vous en France salon where La Tour Collection was represented by Yana Hayart (Commercial Director) and Julien Kesser (CEO) to share their vision of hospitality, showcase their establishments, and create connections with partners from over 60 countries.
- Best Western Hotels & ResortscoreHôtel des Vosges in Strasbourg and Îlot du Golf in Mandelieu operate under the Best Western Premier Collection brand, benefiting from international brand recognition and booking platform while maintaining independent operations.
- Accor (Mercure)coreMercure Belfort operates under the Accor Live Limitless brand, integrated into Accor's global hotel network and loyalty program.
- Holiday Inn (IHG)coreHoliday Inn Mulhouse operates under InterContinental Hotels Group brand, leveraging global booking systems and rewards program.
- ACAPIMminorAssociation that organized the Corso de la Siagne event; Hôtel Îlot du Golf and restaurant Le K participated as hosts for the carnival naval event.
- Matthieu SadelerminorInitiator of the Corso de la Siagne event at Îlot du Golf, demonstrating community partnership for local events.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
La Tour Collection competitors and assessment
Company assessmentDirect peers
- Brit Hotel: French franchise network of mid-scale independent hotels with attached restaurants across secondary cities. Direct peer in the same price tier and similar regional French footprint.
- Logis Hôtels: France's largest independent hotel and restaurant network, operating as a cooperative of mid-scale properties across regional France. Highly comparable to La Tour Collection's mix of branded and independent restaurants alongside hotel rooms in secondary French cities.
- Contact Hôtels: French voluntary chain of independent 2–4 star hotels and restaurants. Comparable structure: family-operated independent hotels sharing a marketing and distribution platform with on-site F&B offerings.
- Châteaux & Hôtels Collection: Curated French collection of character hotels and gourmet restaurants, marketing independent properties under a shared quality standard. Comparable curated-brand-with-restaurants model, though skewed more upscale than La Tour's mid-scale core.
- Les Collectionneurs: French curated collection of boutique and lifestyle hotels and restaurants focused on independent hospitality experiences. Closely comparable curation/collection model to La Tour Collection's brand unification around a portfolio of premium-tier independents.
Broad incumbents
- B&B Hotels: Large French budget-to-mid-scale hotel chain operating nationally across secondary cities. Overlaps with La Tour Collection's Grand Est locations and budget-conscious corporate traveler segment but at significantly larger scale.
- InterContinental Hotels Group (IHG): Global hospitality group and parent of Holiday Inn, the franchise under which La Tour Collection's Mulhouse hotel operates. Comparable as franchise counterparty and as a broad incumbent in the same mid-scale segment.
- Louvre Hotels Group: Major French mid-scale hotel operator (Campanile, Kyriad, Premiere Classe, Tulip Inn). Competes in the same mid-scale French segment with broader geographic and capital scale than La Tour Collection.
- Accor: Global hospitality group and parent of the Mercure brand under which one of La Tour Collection's hotels operates. Comparable as franchise parent and as a broad incumbent across French mid-scale and upscale segments.
- Best Western Hotels & Resorts (France): Franchise parent of two of La Tour Collection's hotels (Best Western Premier Collection). Provides global distribution and brand standards to independents; comparable as both a partner and a broader competitive network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
La Tour Collection social profiles
Digital presenceLa Tour Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Tour Collection leadership team
Management profileNumber of profiles
Profiles2 records
La Tour Collection subsidiaries and ownership
Company hierarchySubsidiaries8 records
La Tour Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Tour Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Tour Collection
What does La Tour Collection do?
La Tour Collection is a French hospitality brand operating four hotels, one aparthotel, and multiple restaurants across Mulhouse, Strasbourg, Belfort, and Cannes-Mandelieu under international brands (Holiday Inn, Best Western Premier Collection, Mercure) and independent restaurant concepts (Bella Society, Au Bureau, Le K). The group sells accommodation, food and beverage services, gift cards redeemable across all establishments, and dedicated corporate event services for seminars, meetings, and team-building.
Is La Tour Collection a public or private company?
La Tour Collection is a private company. It is classified as family owned and is currently operating.
When was La Tour Collection founded?
La Tour Collection was founded in 2004. It employs 11 to 50 people.
Where is La Tour Collection based?
La Tour Collection is headquartered in Mulhouse, France, in the Europe region.
How does La Tour Collection make money?
Four revenue lines are on record. Hotel Accommodation is the primary driver. The others are restaurant Dining, gift Cards and corporate Events & MICE.
Who are La Tour Collection's main competitors?
Direct peers on record are Brit Hotel, Logis Hôtels, Contact Hôtels, Châteaux & Hôtels Collection and Les Collectionneurs. Broad incumbents are B&B Hotels, InterContinental Hotels Group (IHG), Louvre Hotels Group, Accor and Best Western Hotels & Resorts (France).
Does La Tour Collection have an API?
No public API is recorded for La Tour Collection.
What industry is La Tour Collection in?
La Tour Collection's product category is Hospitality Services. Its primary akta.pro industry code is THAGACAO, Luxury Boutique & Lifestyle Resorts, with a secondary code of THAGACAH, Luxury Golf Resorts. Its NAICS code is 721199.