Latvijas Tirgotāju savienība

Name

Latvijas Tirgotāju savienība

Legal name

SIA Latvijas Tirgotāju savienība

Website

https://latts.lv

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Grocery Retail Network

NAICS

Convenience Retailers (445131), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Retail-Convenience Stores (5412), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRAFACAD

Food & Beverage DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

Keywords

• Grocery retail network
• Convenience store chain
• Retail cooperative network
• Loyalty cashback program
• Neighborhood grocery stores

Headquarters

HQ city

Rīga

HQ country

Latvia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Revenue generated from retail sales of food and consumer goods through network of 700+ physical stores and e-commerce platform. Individual store operators purchase products through collective procurement and sell to end consumers.
2. Loyalty Program Fees: LaTS loyalty card (Drauga karte) is sold for 1 EUR, generating revenue from card issuance. Members earn 1% cashback on purchases which can be redeemed for up to 99% of future purchases.
3. Network Membership Fees: Small and medium retailers pay to join the LaTS network, gaining access to collective marketing, purchasing advantages, and unified branding. This supports the cooperative structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LaTS (Latvijas Tirgotāju savienība) operates a unified retail network of 700+ physical grocery and consumer goods stores across Latvia through 270 independent member companies under a shared brand. The network sells food, beverages, household goods, and personal care items directly to consumers through neighborhood stores and the e-latts.lv e-commerce platform with home delivery and click-and-collect options. The company also provides a customer loyalty program (Drauga karte) with 1% cashback and recruits independent retailers as network members.

Product overview

Latvijas Tirgotāju savienība (LaTS) operates as a unified retail network combining a physical store network with a digital e-commerce platform. The core offering consists of approximately 700+ physical retail locations (food stores, canteens, confectioneries, cafes, gas stations) operated by 270 independent member companies across Latvia, unified under the LaTS brand with shared marketing, logistics, and purchasing power. The digital layer includes the LaTS Interneta veikals (e-latts.lv) online grocery platform and the LaTS Drauga karte loyalty program. Additional offerings encompass promotional campaigns (Akciju avīze flyer, seasonal lotteries, Zīļuka zemās cenas), the charitable Zīļuks foundation, and a partner portal (td.latts.lv) for network members. The e-commerce platform integrates with major Baltic internet banking services and card processors for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• LaTS Drauga karte (Loyalty Card) A customer loyalty card program sold for 1.00 EUR (or free with purchases of 20.00 EUR or more) that accumulates LaTS money at 1% of purchase amount, redeemable for up to 99% of future purchases across all LaTS stores. Members also receive exclusive discounts and special promotional offers.
• LaTS Interneta veikals (e-latts.lv Online Grocery Store) Online grocery and household goods store offering home delivery and Paņem Pats! click-and-collect services. Features food products, beverages, household items, and personal care products with prices matching in-store promotional offers. Minimum order 15-35 EUR depending on delivery region.
• LaTS Physical Retail Store Network Network of over 700 physical retail locations across Latvia including food stores, canteens, confectioneries, cafes, flower shops, gas stations (DUS), and wholesale bases. Operated by 270 independent member companies under the LaTS brand with shared marketing, unified pricing, and collective purchasing advantages.
• LaTS Paņem Pats! (Click & Collect) Pick-up service that allows customers to order online through e-latts.lv and collect purchases from designated pickup locations with no minimum order requirement.

Quantifiable outcome

• 270 small and medium retail businesses united under single brand
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EcomSoftcoreTechnology or IntegrationEcomSoft provides the e-commerce platform technology powering the LaTS online store (e-latts.lv). The partnership enables the network's digital sales channel and online ordering capabilities.
• Agnese TimermaneminorOthersData protection specialist (Datu aizsardzības speciālists) serving as contact person for data protection and GDPR compliance matters.
• Valsts datu inspekcijaminorOthersNational Data Protection Inspectorate - competent supervisory authority for data protection matters. Director: Daiga Avdejanova, located at Blaumaņa iela 11/13-15, Rīga.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Others

• EcomSoft: Latvian e-commerce platform provider powering the e-latts.lv online store. Strategic technology partner whose roadmap directly affects LaTS's digital capabilities.
• Stockmann: Baltic department store operator that, like LaTS, sells a mix of food and household goods to consumers. Adjacent retail operator rather than direct grocery competitor.
• Citadele internetbank / Swedbank: LaTS integrates multiple Baltic internet banking services and card networks (SEB, Swedbank, Citadele, Nordea, DNB, VISA/Mastercard) for e-commerce payments. These are ecosystem partners rather than competitors.

Regional players

• Selver: Major Estonian grocery chain with both physical stores and online grocery (e-Selver). Comparable in operating grocery stores plus digital channel, though primarily Estonian, not Latvian.
• Prisma (SOK): Finnish cooperative-affiliated grocery chain with physical stores and online grocery. Comparable in combining SMB-affiliated governance with modern omnichannel grocery retail.

Broad incumbents

• Maxima Group: One of the largest grocery retail chains in the Baltics, operating hundreds of stores across Latvia, Lithuania, and Estonia. Directly competes with LaTS member stores on price, assortment, and convenience.
• Rimi Baltic: ICA Gruppen-owned grocery chain with extensive presence across the Baltics, including Latvia. Competes head-on with LaTS network on price, private label, and omnichannel grocery.
• Lidl Latvija: German discount grocery chain expanding across Latvia with aggressive pricing. Poses a structural threat to neighborhood convenience positioning used by LaTS member stores.

Direct peers

• Coop Estonia (ETK): Estonian cooperative retail network uniting independent grocery stores under a shared brand, collective purchasing, and loyalty program. Closest structural analog to LaTS's SMB-aggregation cooperative model in the Baltics.

Emerging players

• Barbora: Leading online grocery delivery operator in the Baltics (owned by Maxima Group). Direct competitor to LaTS's e-latts.lv e-commerce platform in Latvia, with deeper digital capabilities and logistics scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/latts.lv
• Instagraminstagram.com/latts_lv
• LinkedInlinkedin.com/company/latvijas-tirgotaju-savieniba

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latvijas Tirgotāju savienība