Lauba

What Lauba does

Lauba – Kuća za ljude i umjetnost (House for People and Art) is a Zagreb-based non-profit cultural association founded in 2011 that operates a single venue at Prilaz baruna Filipovića 23a, producing contemporary art exhibitions, concerts, and an annual art fair. Its core programs include rotating exhibitions drawn from a permanent collection of hundreds of contemporary artworks (anchored by the 2026 KARTOGRAFIJE 15th-anniversary series), the Sfumato and Kanconijer concert cycles co-organized with Hrvatska radiotelevizija's Choir and Symphony Orchestra, the NESVRSTANI annual art fair, the 'Šalji dalje' emerging-artist pass-it-on program, and Erste Fragmenti for young Croatian artists. The venue also houses the Bez naziva all-day bar and Bistro Lauba, with daily opening hours of 16:00–22:00.

Lauba serves a hybrid audience of individual art enthusiasts, families, students, retirees, young and emerging artists, galleries, and corporate members. Membership tiers range from 20 EUR (students/retirees) to 270 EUR (12-employee business memberships) and include individual (40 EUR) and family (60 EUR) options, providing free admission, discounts, and exclusive previews. Walk-in admissions are priced at 6 EUR regular and 3 EUR discounted, accepted cash-only at the door. The venue is also rented out for private and corporate events under the 'Vaš događaj' (Your Event) program.

The business model is a self-funded non-profit combining earned revenue from memberships, admissions, venue rental, art sales and commissions, bar/bistro operations, and publications, supplemented by public cultural funding from the Croatian Ministry of Culture and Media, the City of Zagreb, HAVC, and corporate sponsorship (notably Erste banka). Distribution is primarily direct through the physical venue, with online ticketing via ulaznice.hr, joint concert subscriptions via Vatroslav Lisinski Concert Hall, and a website (lauba.hr) running on WordPress. The institution operates with approximately 5 employees and has no proprietary technology platform, API, or mobile application.

Name

Lauba

Legal name

Lauba

Website

https://lauba.hr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lauba is a Zagreb-based non-profit cultural association and contemporary art venue that hosts rotating exhibitions, concerts, and the annual NESVRSTANI art fair, serving individual members, families, students, emerging artists, galleries, and corporate clients through memberships, admissions, venue rentals, and public cultural funding.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery / Cultural Institution

NAICS

Museums (712110), Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro industry

PRIMARYTHAJADAF

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYMPAGAFAO

Local Community & Multi-Category Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Contemporary art gallery
• Cultural institution
• Exhibition programming
• Art fair hosting
• Concert venue

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership subscriptions: Annual membership fees charged to individuals, families, retirees, students, and businesses. Provides free admission, discounts, and exclusive access to members.
2. Exhibition and event admissions: Revenue from ticket sales for exhibitions and concerts. Regular admission: 6 EUR; discounted/student/retiree: 3 EUR; members free. Cash payment only at venue.
3. Space rental: The venue is rented out for private and corporate events, including conferences and celebrations, under the 'Vaš događaj' (Your Event) program.
4. Art sales and commissions: Sale and rental of artworks from the Lauba collection and exhibited artists' works. Publications and souvenirs are also sold on-site.
5. Café and bistro revenue: On-site café (Bez naziva all-day bar) and Bistro Lauba generate revenue from food and beverage sales, with members receiving a 10% discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lauba – Kuća za ljude i umjetnost (House for People and Art) is a non-profit cultural institution in Zagreb, Croatia that operates a contemporary art venue hosting rotating exhibitions, the Sfumato concert cycle featuring the HRT Choir, and the annual Art Fair NESVRSTANI. It sustains its programming through tiered membership subscriptions, ticket admissions, venue rentals for private and corporate events, on-site food and beverage, and sale or rental of artworks from its permanent collection of hundreds of contemporary pieces.

Product overview

Lauba is a cultural institution operating as a single unified venue rather than a platform architecture. The organization functions as a 'House for People and Art' combining gallery exhibition spaces with event programming. Core offerings include rotating contemporary art exhibitions from their permanent collection, the NESVRSTANI annual art fair, the Sfumato concert series with the HRT Choir, and the Šalji dalje program supporting emerging artists. Additional services encompass membership programs (Individual, Family, Business tiers), venue rental for private events, and a volunteer program. The institution also sells publications and souvenirs, and participates in the Erste Fragmenti competition for young artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Gallery Exhibitions (Izložbe) Rotating exhibitions of contemporary art featuring both established and emerging artists, drawing works from Lauba's permanent collection of hundreds of contemporary artworks and temporary loan shows.
• Sfumato Concert Cycle A regular concert series featuring the HRT Choir performing choral music, held at Lauba with various guest performers and conductors. Subscription packages for 12 concerts are sold jointly through Vatroslav Lisinski Concert Hall.
• NESVRSTANI Art Fair Annual art fair bringing together independent galleries, artists, and art organizations to showcase contemporary art works; includes gallery presentations, solo artists, and live events such as the 'Authorship and Authenticity: Can AI Be an Artist?' panel discussion.
• Membership Programs Tiered membership subscriptions including Individual (40 EUR/year), Family Pack (60 EUR/year), and Business Memberships for offices (65-270 EUR/year depending on employee count), offering free exhibition access, guest privileges, member-only events, exclusive previews, and discounts on publications and at Bez naziva bar and Bistro Lauba.
• Venue Rental (Najam prostora / Vaš događaj) Rental of Lauba's gallery and event spaces for private and corporate events, allowing external organizers to host conferences, celebrations, and functions within the contemporary art venue.
• Šalji dalje (Pass It On) A project cycle providing exhibition opportunities for young emerging artists and students in a pop-up gallery format, with each artist selecting the next exhibitor in a chain to foster peer curation.
• Erste Fragmenti Annual competition and exhibition showcasing works by young Croatian artists up to age 30, with Erste Bank acquiring selected works for its collection.
• Artwork Sales and Rentals Sale and rental of artworks from the Lauba collection and exhibited artists' works, available to collectors and art buyers.
• Bistro Lauba and Bez naziva Bar On-site Bez naziva all-day bar and Bistro Lauba serving food and beverages to venue visitors, with members receiving a 10% discount.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Cinehill festivalminorStrategic or Co-development Partner · 11 September 2025Cinehill festival brought its curated selection of award-winning international films to Lauba from 11–16 September 2025, with screenings at 20:30.
• CroAIminorStrategic or Co-development Partner · 27 June 2025Collaboration on panel discussion 'Authorship and Authenticity: Can AI Be an Artist?' held during NESVRSTANI 8 Art Fair (June 2025), exploring the intersection of artificial intelligence and contemporary art.
• Erste bankaminorGTM or Marketing Partner · 27 June 2025Sponsors the musical program of Art Fair NESVRSTANI through the Urbanka initiative, supporting cultural events and art fair programming.
• Hrvatska turistička zajednica (Croatian Tourist Board)minorStrategic or Co-development Partner · 26 June 2025Exhibition partner for Stanko Abadžić's 'Fragile' photography exhibition (August 2025). The partnership highlights the intersection of cultural tourism and artistic programming.
• Ministarstvo kulture i medija RHcoreOthers · 24 June 2025Government funding body providing financial support for Lauba's programs, including the Lukas Nola monograph promotion and other cultural events.
• Grad Zagreb (City of Zagreb)coreOthers · 24 June 2025Municipal support for cultural programming, including co-funding of exhibition catalogs, artist projects, and the Lukas Nola monograph.
• HAVC (Croatian Audiovisual Centre)minorStrategic or Co-development Partner · 24 June 2025Co-supported the Lukas Nola monograph publication, contributing to audiovisual and cultural heritage preservation.
• Društvo hrvatskih filmskih autora i producenata (DHFA)minorStrategic or Co-development Partner · 24 June 2025Co-produced the Lukas Nola monograph in partnership with Skladište znanja association, bringing together film industry and cultural institutions.
• Hrvatska radiotelevizija (HRT)coreStrategic or Co-development Partner · 11 June 2025Co-organizer of the Sfumato concert cycle (Zbor HRT-a) and Kanconijer cycle (Zbor i Simfonijski orkestar HRT-a), held at Lauba. Concerts are broadcast live on HRT's Third Program (radio and TV). Subscription packages sold jointly through the Vatroslav Lisinski Concert Hall.
• Gradski ured za kulturu i civilno društvocoreOthers · 29 May 2025Co-funded the Robert Šimrak 'Purgatorij' exhibition alongside the Ministry of Culture and Media and Zagreb Tourist Board.
• Muzički Biennale Zagreb (MBZ)minorStrategic or Co-development Partner · 6 April 2025Co-presented Mauro Lanza & Andrea Valle 'Systema Naturae' by Schallfeld Ensemble in April 2025 as part of MBZ festival programming at Lauba.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Galerija Nova (Zagreb): Zagreb-based contemporary art production space focused on performance and emerging practices. Comparable as a peer small Zagreb institution supporting contemporary art production and emerging artists.
• Galerija SC (Student Center Gallery): University of Zagreb-affiliated contemporary art gallery known for emerging-artist programming. Comparable as a Zagreb-based contemporary art venue with a focus on emerging talent, similar to Lauba's 'Šalji dalje'.
• Muzej suvremene umjetnosti Zagreb (Museum of Contemporary Art Zagreb): Croatia's flagship contemporary art museum, also based in Zagreb. Directly comparable as a contemporary art institution serving Zagreb audiences with rotating exhibitions and a permanent collection.
• Viennacontemporary: Central European contemporary art fair. Directly comparable as a peer regional contemporary art fair serving galleries and collectors across SE/Central Europe, offering a benchmark for NESVRSTANI's potential scale.
• Umjetnički paviljon u Zagrebu (Art Pavilion Zagreb): Historic Zagreb exhibition venue hosting major Croatian and international contemporary art shows. Comparable as a peer contemporary-art exhibition space and event venue in the same city.

Regional players

• Moderna galerija Ljubljana (Museum of Modern Art Ljubljana): Slovenia's flagship modern and contemporary art museum. Comparable as a peer regional national institution with permanent collection and exhibition programming in a similar SEE market.
• Ludwig Museum Budapest: Budapest contemporary art museum with a strong permanent collection. Comparable as a Central European contemporary art museum with collection-driven programming and public funding.
• MMSU Rijeka (Museum of Modern and Contemporary Art, Rijeka): Croatian regional contemporary art museum in Rijeka. Comparable as a peer Croatian museum institution serving a similar audience and operating on a similar public-funding model.

Broad incumbents

• Whitechapel Gallery: London non-profit contemporary art gallery with membership and exhibition programming. Comparable as a peer membership-supported contemporary art institution with rotating exhibitions and educational programs.
• Kunsthalle Wien: Vienna's public contemporary art exhibition hall, producing major international shows. Comparable as a public contemporary art venue operating exhibitions and cultural programming on a larger municipal model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lauba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lauba